20 Best Artificial Jewellery Brands in India – 2023

As an expert in the world of fashion and jewelry, I can confidently say that India has an impressive array of artificial jewelry brands. From traditional to modern designs, there is something for everyone.

In this review, I have compiled a list of the best artificial jewelry brand. These brands offer a variety of styles, designs, and price ranges to cater to every taste and budget. Some of the notable brands include Tribe Amarapali, which boasts the most up-to-date jewelry designs and is known for its expensive and high-quality pieces. Another brand worth mentioning is Zaveri Pearls. These two brands are some of the most loved ones online, but what are the others on the list? Let’s take a look at this list to know which one is the best, and how different they are in their offerings.

But how did we pick these artificial jewellery brands?

I had a few criteria in mind when i went into this review. As an expert, I was primarily concerned with quality. Artificial jewellery is a risky concept in practice because of the impact of metal on the skin, so safety was of utmost importance. I also thought about budget, return and exchange policies, style, design and pattern when we came up with the list. These were the brands that withstood the test of time!

Our Top Picks:

Best OverallTribe Amrapali
Best Quality Sukhi
Most Stylish Suhani Pittie
Best Value Palmonas

Top 18 Artificial Jewellery Brands in India

Here is the list of the best designer artificial jewellery brands in India, these are listed on this list in accordance to their looks, affordability and reputation.

1. Tribe Amrapali

Tribe Amrapali - best artificial jewellery

Founded in 1978 by two expert craftsmen and connoisseurs of alluring jewellery, Rajiv Arora and Rajesh Ajmera, Tribe Amrapali ranks our list for a range of reasons. Their designs since their launch have become very popular among people of Rajasthan because of the blend of elegance and traditional design. But over the years, the love for jewellery by Tribe Amrapali reached to the rest of India, and ever since then – they knew no limits.

The best part about Tribe Amrapali is that they offer a line of jewellery, which can only be explained as a fusion of traditional designs and modern style. Additionally, they have more than 5 decades of expertise in crafting the best artificial jewellery for various generations.

Delivery6-7 days (National)
Returns3 days
Exchange3 days
Mode of paymentPayPal, CC Avenue, PayGlocal, Razorpay, HDFC and Cash on Delivery

Also Read : Best Saree Brands

2. Zaveri Pearls

Zaveri Pearls - best imitation jewellery online

Zaveri Pearls celebrates the assurance of the purity of their products. It is hallmarked and carries the guarantee of gold content. This store has a collection of jewelry, from highly contemporary to the latest in traditional styling. With its widest range of jewelry, Zaveri Pearls offers everything from affordable fashion items to more exclusive pieces crafted in gold and precious stones.

With unique designs and colors, Zaveri Pearls has all the latest collections that give you a royal elegant look for all your attires.

Delivery2-10 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking, UPI and Cash On Delivery

3. Gehna Shop

Gehna Shop Logo

Gehna Shop is an online one-stop shop for all kinds of imitation, artificial, fashion, and costume jewelry. It offers more than 3000 exclusive and high-end imitation jewelry designs at the most affordable rates. With Gehna, you can choose from a wide range of handcrafted necklaces, artificial earrings tops, fancy bangles, studded chokers, kundan maang tikkas, anklets, and bridal jewelry of the best quality and choice.

Gehna Shop’s jewelry has elegant statement pieces that will suit both office and traditional wear.

Delivery2-7 days (National)

7-15 days (International)

Returns24 hours
Exchange24 hours
Mode of paymentInternet Banking(McAfee secure, PayPal, SSL, VISA, MasterCard, American Express, Stripe) and Cash On Delivery

Also Read: Branded Watches For Women

4. Voylla

Voylla - designer artificial jewellery

With artistry from seasoned craftsmen in the industry, Voylla brings you true elegance and chique. Their line of jewellery is perceived by people as clean and colourful, perfect for work and play. After exploring their website, it’s pretty clear why they are for the best artificial jewellery, be it earrings, nose ring or whatever you are into. Furthermore, they are the destination for the best online artificial jewellery in India.

Crafted in Jaipur, the city of art and beauty, all their jewellery is delivered across the nation. So, what are you waiting for? Use Voylla coupons to save some money on your next purchase.

Delivery7-10 days
Returns30 days
Mode of paymentOnline, Credit card, Debit Card, Wallets, Net Banking, IMPS, UPI, Cash on Delivery, Gift Card/Voucher

Need something to style your jewellery with? Check out our review of some of the most stunning kurti brands to truly rock that ethnic attire.

5. Pipa Bella

Pipa Bella - best artificial jewellery brands

Pipa Bella is the definition of millennial lifestyle, with their 1000+ styles in various categories they have become the number one choice of the youth. Establishing themselves as a digital jewellery store, they craft the best artificial jewellery Indian consumers have seen. With an expert style team, which is dedicated to providing your attire with finishing touches through Pipa Bella’s excellent range of designer artificial jewellery.

Don’t forget about availing yourself of these amazing Pipa Bella offers before buying their jewellery. I assure, you get the best of the best jewellery at a discounted price.

Delivery1-3 days (National)
Returns15 days
Mode of paymentDebit and Credit Cards for Visa, MasterCard, AMEX, NetBanking, UPI, and Cash on Delivery

Also Read: Best Bra Brands

6. The Luxor

The Luxor - best site for artificial jewellery

Exclusively available on Amazon and Flipkart, The Luxur offers a variety of artificial jewellery including earring, mangtika, jewellery sets, mangalsutra, anklets, rings and bangles. They are your one stop shop for traditional jewellery. Furthermore, their collection isn’t just beautiful but also very affordable. The Luxor’s collection of gold-plated jewellery helps you level up your style game, so check out their collection. Luxur offers everything a woman would look for in classy and elegant jewelry, upon closer inspection of the brand.

Be it an office or a function, style yourself with the best jewellery available on the market for an affordable price. And in case this article helped you find some jewellery, read about the various types of jewellery to find the right one.

Delivery2-7 days
ReturnsAs per E-retailer’s policies
ExchangeAs per E-retailer’s policies
Mode of paymentInternet Banking(McAfee secure, PayPal, SSL, VISA, MasterCard, American Express, Stripe), Cash On Delivery, UPI and Phone Pay

7. Ra Abta by Rahul

Ra Abta by Rahul

Wondering who designs jewellery for celebrities? Well, it’s this iconic brand, Ra Abta by Rahul. From bridal jewellery to casual artificial jewellery, this brand seems to have got it all. They boast a total of 12 stores across the globe, 10 of them being in India, they have become the go to for all sorts of jewellery needs.

Even though they are not available on Amazon, you can shop for their products online directly from their website.

Delivery6-7 days
Mode of paymentInternet Banking(McAfee secure, PayPal, SSL, VISA, MasterCard, American Express, Stripe), Cash On Delivery, UPI and Phone Pay

8. Sukkhi

Sukkhi - Artificial Jewellery

Sukkhi promises to create the highest quality fashion jewelry on the market. It has been sharing its vision globally to bring out the best in designing jewelry. This store not only creates accessories for women but also artificial jewelry for men. It has a wide range of collections. Sukkhi is one such store where you can find the best imitation jewelry online.

From trendy bead collections to heavy necklaces, Sukkhi’s jewellry can be matched with all attires.

Delivery5-7 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (Airtel, Amazon Pay, AMEX, GPay, Mobikwik, PayTM, Rupay, VISA) and Cash On Delivery

Also Read: Best Cosmetics

9. Virassi


Established in 2021, Virassi is an Indian jewellery brand that caters to the modern as well as the traditional need of women by offering a wide range of fusion jewellery. Their affordable jewellery collection covers everything from oxidized earrings and kundan necklace to gold-plated anklets and bangles for women. And you would be surprised to explore their versatile jewellery collection for men which cover chain, rings, religious pendants, etc.

Whether you want a decent jewellery piece for your office or a heavy piece of jewellery to go with your lehenga, Virassi’s exceptionally designed jewellery has got you covered with the best.

Delivery4-5 days
Returns/ExchangeDamaged product, Wrong size product or Wrong product
Mode of PaymentOnline with CashFree / Razorpay and Cash on Delivery

Styling Tips: Be the Queen You Are!

Mix and match: Don’t be afraid to mix and match different types of artificial jewellery to create a unique and personalised look.

Layering: Layering necklaces or bracelets can add depth and dimension to your outfit and create a statement look.

Contrast: Pairing delicate artificial jewellery with bold, statement-making pieces can create a balanced and eye-catching look.

Colour coordination: Coordinating your artificial jewellery with the colours in your outfit can create a cohesive and polished look.

Play with proportions: Experiment with different sizes and lengths of artificial jewellery pieces to create a visually interesting and dynamic look.

10. YouBella


YouBella focuses on delivering quality products and providing customers with a unique shopping experience. It offers quality control checks before they deliver the products. Get the best jewelry at the lowest prices. Some of the designer artificial jewelry categories available on YouBella are jewelry sets, brooches, bracelets, earrings, necklaces, bangles, mangal sutras, and rings.

YouBella’s minimalist jewelry can be matched with daily or office wear, whereas its traditional collection can be matched with grand events.

Delivery5 -7 days
Returns15 days
Exchange15 days
Mode of paymentInternet Banking (VISA, MasterCard, Credit/Debit card) and Cash On Delivery

11. Griiham


Griiham is a fun and exciting way to discover, share, and shop where it caters to imitation jewelry and fashion jewelry for weddings, offices, and daily wear. It aims to connect new-age women who speak their minds. This store consists of categories such as necklaces, Jhumkas, earrings, waist belts, necklace combos, pendant sets, vankis, and others.

Griiham jewelry goes well with traditional attire.

Delivery3-7 days (National)
Returns5 days
Exchange5 days
Mode of paymentInternet Banking (Amex, Visa, Mastercard, JCB, Discover, PayPal) and Cash On Delivery

12. Palmonas


Palmonas encourages women of this age who are independent, fierce, and know how to manage their money well. This store combines premium alloys and metals like sterling silver and gold plating to create high-quality and affordable jewelry pieces. Palmonas offers chic, classy, and affordable jewelry to its customers, making it the best artificial jewelry store online. You’ll find a wide range of pearl, rose gold, silver, and mangalsutra collections here.

Palmonas jewelry is suitable for both the office and everyday wear!

Delivery2-7 days (National)
Returns2 days
Exchange10 days
Mode of paymentInternet Banking (Airtel, Amex, Mastercard, Mobikwik, Paytm, HDFC, Rupay, Visa) and Cash On Delivery

13. Hayagi


The jewelry from Hayagi is handpicked and put under quality control to get the finest product manufactured. This store aims to deliver unique designs that are of the highest quality and save you money. Hayagi also offers jewelry that you can rent. Hayagi has necklaces, Maharastrian, oxidized, bangles, and other accessories available, and with sales and discounts, you can grab these artificial jewelleries at the lowest price.

Hayagi’s jewelry has necklaces that you can wear on your special events, from engagement to reception.

Delivery2-6 days (National)

6-10 days (International)

Returns3 days
Exchange3 days
Mode of paymentInternet Banking (MasterCard, VISA, Maestro Cards, American Express, Diner’s, Rupay), e-wallets (Google Pay, Bhim, UPI, Amazon Pay, Airtel Money, Jio Money, Mobikwik) and Cash On Delivery

14. Dazzles


Dazzles is an expert in high-quality artificial jewelry and pure silver jewelry. Here, you can find a wide variety of kundan, polki, oxidized, cz, American diamonds, fashion, jadau jewelry, etc. It is one of the best sites for artificial jewelry as it offers a 30% to 40% discount on its products. Dazzles’ mission is to provide the best in-trend jewelry to their customers.

With Dazzle jewels, you can match them with your Indo-western attire and traditional attire.

Delivery2 to number of days depending on the distance
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (Skrill, American Express, PayPal, MasterCard, VISA), UPI and Cash On Delivery

15. Odette


The founder of Odette, Mamtha Roy, has a thirst for fashion that is free from constraints and superfluity, tweaked with the love of royalty. Odette covers categories such as earrings, neckpieces, bracelets, rings, nose rings, anklet chains, and body chains. This store has a wide range of accessories that you can shop for. You can get up to 50% off on your first purchase with Odette.

Odette jewelry goes well with western, traditional, or office attire. You can now rock any party with Odette’s exclusive body chains.

Delivery7- 10 days
Returns24 hours
Exchange24 hours
Mode of paymentInternet Banking, UPI and Cash On Delivery

16. Estele


Estele jewelry is the first brand with precious metal plating adorned with rhinestones, faux pearls, enameling, and other finishes. With more than 100,000 designs, Estele is one of the best designer artificial jewelry stores that has skilled designers offering modern designs. Estele has more than 40 million customers. It offers jewelry, earrings, necklaces, a bridal collection, an oxidized collection, a pearl collection, etc.

Estelle has some elegant neck pieces that go with every attire of yours. Got a meeting? Got a dinner to attend? Don’t worry, Estele has the beautiful pendant sets for all events.

Delivery7- 10 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (VISA, MasterCard, AMEX, NetBanking), PayU wallet and Cash On Delivery

17. Isharya


Founded by Gauri and Radhika Tandon, Isharya is a premium quality, luxury imitation jewellery brand based in Mumbai. They have a wide variety of jewellery using various replacement stones as well as silver- and gold-plated jewellery as well.  Their products are nickel-free and coated with Tagua, an animal-friendly vegetable-based ivory to ensure the longevity of their products. At Isharya, they take sustainability very seriously and their packaging is not only visually appealing but entirely plastic-free as well.

One of their key offerings in the market is their mirror-wok earrings and their unique chandelier modelled jewellery that can truly elevate your ethnic look to a chic and classy vibe.

Delivery7- 10 days
Returns15 days
Mode of paymentInternet Banking (VISA, MasterCard, AMEX, NetBanking), PayU wallet and Cash On Delivery

18. Suhani Pittie

suhani pittie

Working based out of Hyderabad, Sahani Pittie is a renowned name in the Indian fashion industry for her combination replacement jewellery. Her designs are a blend of modern and traditional and have become quite a popular brand, particularly for her collaboration with Swarovski. In 2012, her brand found itself on the list of ‘Top 10 Most Inventive and Ingenious Jewellery Designers in the World’.

Suhani’s work is best described as an acceptance of the modern, traditional practices of jewellery making and designing while also subtly nodding at what it can do in the future. Her pieces are beautiful, classic, unforgettable and timeless.

Delivery10-12 days
Mode of paymentCredit card (India and International), Debit Card (India only), Bank Transfer, Cash on Delivery and NET Banking (India only)

19. Kushal’s


Kushal’s is a renowned brand in the world of artificial jewellery. While online jewellery shopping is not a new concept, Kushal’s distinguishes itself by providing an intuitive interface and detailed descriptions, allowing customers to easily search and order the perfect jewellery pieces for any occasion.

With an extensive collection of Indian and Western fashion jewellery, as well as silver jewellery, Kushal’s aims to delight customers with its diverse range of options. The brand has expanded its presence across multiple cities, including Chennai, Hyderabad, Mysore, Coimbatore, Chandigarh, Kochi, Trivandrum, Ahmedabad, Mangalore, Vijayawada, Belgaum, Hubli, and Vizag.

Delivery1-5 days
Returns15 days
ExchangeStore exchange in 15 days (applicable only for purchases made online)
Mode of paymentCard, UPI/QR Code, Net Banking, Wallet (Phone Pe &more), EMI

20. Jewellery Hat


A home-grown brand that started a humble journey from its founder Sukhmani’s home in Meerut. Since its establishment in 2018 up until now, Jewellery Hat, has seen a remarkable growth in the accessories industry. Its extensive collection has also been spotted on celebs like Masaba Gupta.

The label aims to bring style and affordability together on a single platform. The website gives a variety of options and categories to choose from. Shopping by colour is one of the categories that grabbed our attention the most. With this one of a kind feature, you can choose the jewellery that would go best with your outfits.

Delivery2-6 days
Returns15 days
ExchangeExchange within 15 days (not applicable for purchases made during the sale)
Mode of paymentAll cards, UPI/QR Code, Net Banking, Wallet (Phone Pe &more), COD

 Wrapping up

Jewellery is no less than a style statement for a woman to look elegant and classy. Let it be an office or a function, style yourself with the best jewellery available on the market for an affordable price. It goes without saying, we love our jewellery and Tribe Amrapali and Zaveri Pearls have definitely taken the country by storm with their stunning pieces and the natural elegance it renders to the wearers. Begin with the best artificial jewellery brands mentioned above to start your jewellery collection.

Caring for Your Artificial Jewellery 101

Artificial jewellery can add a touch of elegance and charm to any outfit. Whether you’re wearing a simple tee and jeans or a formal dress, a well-placed piece of jewellery can make all the difference. However, if you want to make sure your artificial jewellery stays looking its best, it’s important to take proper care of it. Here are some tips to help you do just that:

  • Avoid exposure to water:

Artificial jewellery is not designed to withstand exposure to water. Water can cause the jewellery to rust or fade, and can even cause some materials to break down over time. Be sure to remove your jewellery before showering, swimming, or engaging in any water-related activities.

  • Keep it clean:

Artificial jewellery can quickly become dull and tarnished if it’s not cleaned regularly. To keep your jewellery looking its best, clean it with a soft cloth or a toothbrush and some mild soap. Make sure to dry it thoroughly after cleaning to prevent water damage.

  • Store it properly:

Storing your jewellery properly is crucial if you want it to last. Keep your jewellery in a dry, cool place away from direct sunlight, as sunlight can cause some materials to fade or become brittle. You can use a jewellery box or a soft cloth bag to store your jewellery safely.

  • Avoid contact with chemicals:

Chemicals such as perfumes, hairspray, and lotions can cause artificial jewellery to become discoloured or even break down. Make sure to apply these products before putting on your jewellery, and avoid spraying them directly onto your jewellery.

  • Handle with care:

Artificial jewellery can be delicate and easily damaged if it’s mishandled. Be careful when putting on or taking off your jewellery, and avoid pulling or twisting it too hard.

  • Get it repaired:

If your jewellery becomes damaged, don’t throw it away! Many pieces of artificial jewellery can be repaired, and it’s often much cheaper than buying a new piece. Look for a reputable jeweller who can fix your jewellery for you.


1. What are the top artificial jewellery brands in India for trendy and affordable jewellery?

Some of the top artificial jewellery brands in India for trendy and affordable jewellery are Voylla, Fida, Pipa Bella, Sukkhi, and Jewels Galaxy. These brands offer a wide range of stylish and budget-friendly artificial jewellery designs that cater to the needs of the modern Indian consumer.

2. Which Indian artificial jewellery brand is known for its unique and edgy designs?

The Indian artificial jewellery brand that is known for its unique and edgy designs is Eristona. The brand offers a range of bold and statement-making jewellery pieces that are perfect for those who like to stand out from the crowd.

3. What is the best Indian artificial jewellery brand for bridal jewellery?

The best Indian artificial jewellery brand for bridal jewellery is Zaveri Pearls. The brand offers a range of intricately designed and embellished jewellery pieces that are perfect for brides who want to add a touch of glamour and elegance to their wedding day look.

4. Which Indian artificial jewellery brand has the most eco-friendly collections?

The Indian artificial jewellery brand that has the most eco-friendly collections is Terra Firma. The brand offers a range of jewellery designs that are made from sustainable materials such as recycled brass and wood, and are crafted using eco-friendly production methods.

5. What Indian artificial jewellery brand offers the best customer service?

The Indian artificial jewellery brand that offers the best customer service is Pipa Bella. The brand has a strong focus on customer satisfaction and offers a range of services such as free shipping, easy returns and exchanges, and personalised styling advice.


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