16 Best Artificial Jewellery Brands In India – 2023

Let’s face it, gold is expensive, whereas artificial jewellery is very inexpensive and looks as good as gold or diamonds. But there are heaps of imitation jewellery brands in India, so the question arises which one is the best? If you want to know about the best artificial jewellery brands in India, keep reading this article.

The Best Artificial Jewellery Brands in India

Here is the list of the best designer artificial jewellery brands in India, these are listed on this list in accordance to their looks, affordability and reputation.

Tribe Amrapali

Tribe Amrapali - best artificial jewelleryFounded in 1978 by two expert craftsmen and connoisseurs of alluring jewellery, Rajiv Arora and Rajesh Ajmera. Their designs soon become very popular among people of Rajasthan because of the blend of elegance and traditional design. They offer a line of jewellery, which can only be explained as a fusion of traditional designs and modern style. Additionally, they have more than 5 decades of expertise in crafting the best artificial jewellery for various generations.

Zaveri Pearls

Zaveri Pearls - best imitation jewellery onlineZaveri Pearls celebrate the assurance of the purity of their products. It is hallmarked and carries the guarantee of gold content. This store has a collection of jewelry, from highly contemporary to the latest in traditional styling. With its widest range of jewelry, Zaveri Pearls offers everything from affordable fashion items to more exclusive pieces crafted in gold and precious stones.

With unique designs and colors, Zaveri pearls has all the latest collections that give you a royal elegant look for all your attires.

Delivery2-10 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking, UPI and Cash On Delivery

Gehna Shop

Gehna Shop Logo

Gehna Shop is an online one-stop shop for all kinds of imitation, artificial, fashion, and costume jewelry. It offers more than 3000 exclusive and high-end imitation jewelry designs at most affordable rates. With Gehna, you can choose from a wide range of handcrafted necklaces, artificial earrings tops, fancy bangles, studded chokers, kundan maang tikkas, anklets, and bridal jewelry of the best quality and choice.

Gehna Shop’s jewelry has elegant statement pieces that will suit both office and traditional wear.

Delivery2-7 days (National)

7-15 days (International)

Returns24 hours
Exchange24 hours
Mode of paymentInternet Banking(McAfee secure, PayPal, SSL, VISA, MasterCard, American Express, Stripe) and Cash On Delivery


Voylla - designer artificial jewellery With artistry from seasoned craftsmen in the industry, Voylla brings you true elegance and chique. Their line of jewellery is perceived by people as clean and colourful, perfect for work and play. After exploring their website, it’s pretty clear why they are for the best artificial jewellery, be it earrings, nose ring or whatever you are into. Furthermore, they are the destination for the best online artificial jewellery in India. Crafted in Jaipur, the city of art and beauty, all their jewellery is delivered all across the nation. So, what are you waiting for? Use Voylla coupons to save some money on your next purchase.

Pipa Bella

Pipa Bella - best artificial jewellery brandsPipa Bella is the definition of millennial lifestyle, with their 1000+ styles in various categories they have become the number one choice of the youth. Establishing themselves as a digital jewellery store, they craft the best artificial jewellery Indian consumers have seen. With an expert style team, which is dedicated to providing your attire with finishing touches through Pipa Bella’s excellent range of designer artificial jewellery. But don’t forget about availing these amazing Pipa Bella offers before buying their jewellery.

The Luxor

The Luxor - best site for artificial jewelleryExclusively available on Amazon and Flipkart, Luxur offers a variety of artificial jewellery including earring, mangtika, jewellery sets, mangalsutra, anklets, rings and bangles. They are your one stop shop for traditional jewellery. Furthermore, their collection isn’t just beautiful but also very affordable. Luxor’s collection of gold plated jewellery helps you level up your style game, so check out their collection.

Jewellery is no less than a style statement for a woman to look elegant and classy. Be it an office or a function, style yourself with the best jewellery available on the market for an affordable price. Begin with the best imitation jewellery shop mentioned above to start your jewellery collection. And in case this article helped you find some jewellery, read about the various types of jewellery.

Ra Abta by Rahul

Wondering who designs jewellery for celebrities? Well, it’s these people. From bridal jewellery to casual artificial jewellery, they seemed to have got it all. They boast a total of 12 stores across the globe, 10 of them being in India, they have become the go to for all sorts of jewellery needs. Even though they are not available on Amazon, you can shop for their products online directly from their website.


Sukkhi - Artificial JewellerySukkhi promises to create the highest quality fashion jewelry on the market. It has been sharing its vision globally to bring out the best in designing jewelry. This store not only creates accessories for women but also artificial jewelry for men. It has a wide range of collections. Sukkhi is one such store where you can find the best imitation jewelry online.

From trendy bead collections to heavy necklaces, Sakkhi’s jewelry can be matched with all attires.

Delivery5-7 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (Airtel, Amazon Pay, AMEX, GPay, Mobikwik, PayTM, Rupay, VISA) and Cash On Delivery



Established in 2021, Virassi is an Indian jewellery brand that caters to the modern as well as the traditional need of women by offering a wide range of fusion jewellery. Their affordable jewellery collection covers everything from oxidized earrings and kundan necklace to gold-plated anklets and bangles for women. And you would be surprised to explore their versatile jewellery collection for men which cover chain, rings, religious pendants, etc.

Whether you want a decent jewellery piece for your office or a heavy piece of jewellery to go with your lehenga, Virassi’s exceptionally designed jewellery has got you covered with the best.

Delivery4-5 days
Returns/ExchangeDamaged product, Wrong size product or Wrong product
Mode of PaymentOnline with CashFree / Razorpay and Cash on Delivery


YouBellaYouBella focuses on delivering quality products and providing customers with a unique shopping experience. It offers quality control checks before they deliver the products. Get the best jewelry at the lowest prices. Some of the designer artificial jewelry categories  available on YouBella are jewelry sets, brooches, bracelets, earrings, necklaces, bangles, mangal sutras, and rings.

YouBella’s minimalist jewelry can be matched with daily or office wear, whereas its traditional collection can be matched with grand events.

Delivery5 -7 days
Returns15 days
Exchange15 days
Mode of paymentInternet Banking (VISA, MasterCard, Credit/Debit card) and Cash On Delivery


griihamGriiham is a fun and exciting way to discover, share, and shop where it caters to imitation jewelry and fashion jewelry for weddings, offices, and daily wear. It aims to connect new-age women who speak their minds. This store consists of categories such as necklaces, Jhumkas, earrings, waist belts, necklace combos, pendant sets, vankis, and others.

Griiham jewelry goes well with traditional attire.

Delivery3-7 days (National)
Returns5 days
Exchange5 days
Mode of paymentInternet Banking (Amex, Visa, Mastercard, JCB, Discover, PayPal) and Cash On Delivery


palmonasPalmonas encourages women of this age who are independent, fierce, and know how to manage their money well. This store combines premium alloys and metals like sterling silver and gold plating to create high-quality and affordable jewelry pieces. Palmonas offers chic, classy, and affordable jewelry to its customers, making it the best artificial jewelry store online. You’ll find a wide range of pearl, rose gold, silver, and mangalsutra collections here.

Palmonas jewelry is suitable for both the office and everyday wear!

Delivery2-7 days (National)
Returns2 days
Exchange10 days
Mode of paymentInternet Banking (Airtel, Amex, Mastercard, Mobikwik, Paytm, HDFC, Rupay, Visa) and Cash On Delivery


hayagiThe jewelry from Hayagi is handpicked and put under quality control to get the finest product manufactured. This store aims to deliver unique designs that are of the highest quality and save you money.  Hayagi also offers jewelry that you can rent. Hayagi has necklaces, Maharastrian, oxidized, bangles, and other accessories available, and with sales and discounts, you can grab the artificial jewellery at the lowest price.

Hayagi’s jewelry has necklaces that you can wear on your special events, from engagement to reception.

Delivery2-6 days (National)

6-10 days (International)

Returns3 days
Exchange3 days
Mode of paymentInternet Banking (MasterCard, VISA, Maestro Cards, American Express, Diner’s, Rupay), e-wallets (Google Pay, Bhim, UPI, Amazon Pay, Airtel Money, Jio Money, Mobikwik) and Cash On Delivery


DazzlesDazzles is an expert in high-quality artificial jewelry and pure silver jewelry. Here, you can find a wide variety of kundan, polki, oxidized, cz, American diamonds, fashion, jadau jewelry, etc. It is one of the best sites for artificial jewelry as it offers a 30% to 40% discount on its products. Dazzles’ mission is to provide the best in-trend jewelry to their customers.

With Dazzle jewels, you can match them with your Indo-western attire and traditional attire.

Delivery2 to number of days depending on the distance
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (Skrill, American Express, PayPal, MasterCard, VISA), UPI and Cash On Delivery


OdetteThe founder of Odette, Mamtha Roy, has a thirst for fashion that is free from constraints and superfluity, tweaked with the love of royalty. Odette covers categories such as earrings, neckpieces, bracelets, rings, nose rings, anklet chains, and body chains. This store has a wide range of accessories that you can shop from. You can get up to 50% off on your first purchase with Odette.

Odette jewelry goes well with western, traditional, or office attire. You can now rock any party with Odette’s exclusive body chains.

Delivery7- 10 days
Returns24 hours
Exchange24 hours
Mode of paymentInternet Banking, UPI and Cash On Delivery


EsteleEstele jewelry is the first brand with precious metal plating adorned with rhinestones, faux pearls, enameling, and other finishes. With more than 100,000 designs, Estele is one of the best designer artificial jewelry stores that has skilled designers offering modern designs. Estele has more than 40 million customers. It offers jewelry, earrings, necklaces, a bridal collection, an oxidized collection, a pearl collection, etc.

Estelle has some elegant neck pieces that go with every attire of yours. Got a meeting? Got a dinner to attend? Don’t worry, Estele has the beautiful pendant sets for all events.

Delivery7- 10 days
Returns7 days
Exchange7 days
Mode of paymentInternet Banking (VISA, MasterCard, AMEX, NetBanking), PayU wallet and Cash On Delivery

Wrapping up

Jewelry is no less than a style statement for a woman to look elegant and classy. Let it be an office or a function, style yourself with the best jewelry available on the market for an affordable price. Begin with the best artificial jewelry brands mentioned above to start your jewelry collection.

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