13 Best Cosmetics(Makeup) Brands in India

Today, there are numerous cosmetic brands available in the Indian space, and many new ones are emerging every day, giving a head spin to even the best and most experienced beauty experts. No matter what type of skin you have or what type of makeup you are looking for, there’s a cosmetic brand out there that has it. So, in lieu of addressing this and helping you narrow down your search, we have compiled a list of the best cosmetic brands in India. Based on your skin texture and its efficacy, you can choose the best for yourself.

Our Top Picks

Best OverallNeutrogena
Best BudgetLakme
Best All-VeganParachute
Best Skin FriendlySUGAR Cosmetics

Let’s first have a look at the table below for a broader understanding:

Top 13 Cosmetics Brands in India

An individualized approach is crucial to get your hands on the right makeup products with the right ingredients best suited to your skin type. This takes a little extra time and patience, but it’s worth it. Below is the list of some top cosmetics brands in India, prepared using analytical comparative analysis to assist you to find the right personal care product.

Neutrogena Ultra sheer SunscreenNeutrogena Ultra sheer Sunscreen

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Neutrogena is a renowned American cosmetic brand, headquartered in Los Angeles and is owned by Johnson & Johnson. Formed in 1930, initially, it supplied products to salons catering to the Hollywood film industry, and today it has stores in 70 countries.

The company has topped this list as it offers sustainability, not only to your skin but also to the environment, via its products, made using high-standard ingredients, packaging, sourcing, and social responsibility. This consumer-centric brand believes in supplying scientifically tested and proven products through innovations inspired by consumer insights and needs.

Coming to its best online-selling product, Neutrogena Ultra Sheer Sunscreen is a unisex product that gives SPF 50+ protection against harmful UV rays (both A&B). It is proclaimed to provide five-times better sun protection than shade and is also waterproof and sweatproof.

Other Product Features:

  • Tested and verified by dermatologist.
  • Non-shiny matte finish to keep skin soft & smooth.
  • Suitable for all skin types – oily, dry, & normal.

Also Read: Best Sunscreens For Acne-Prone Skin

Lakme Insta Eye Liner, BlackLakme Insta Eye Liner, Black

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Lakme is a Hindustan-Unilever-owned cosmetic brand in India that’s operational since 1952. There is an interesting fact about the brand’s name – Lakme is a French name that means ‘Laxmi’ in Hindi.  It is the most popular and extensively used brand in this nation, delivering a wide range of reasonably priced to high-end items, that come with maintaining quality and adequacy.

Along with eyeliner, its other top-selling products are lipstick and skin care cream, sunscreens, serums, masks, moisturizers, and many others. Further, this top cosmetic Indian brand also has extensive salon chains all over the country.

Talking about Lakme Insta Eye Liner, this product is available in 4 different color variants – Gold, Black, Green, & Blue; out of which black eyeliner is the highest-sold product of Lakme that has garnered great ratings and reviews from online buyers. Also, to allure buyers, there are many amazing Lakme offers, you can scroll through the link and make shopping lighter on your wallet.

Other Product Features:

  • It comes in a 9 ml quantity packed in an air-tight container (travel-friendly) that can last for 3-months.
  • It is a completely organic eyeliner, which when applied dries in no time.
  • Has semi-matte finish, making it a perfect daily wear eyeliner.
  • Gives deep intense color and is absolutely water-proof.

Maybelline New York Compact PowderMaybelline New York Compact Powder

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Maybelline is an American beauty brand founded in Chicago in 1914 and is known for manufacturing and delivering top-notch cosmetics, fragrances, and personal care products. It’s worth mentioning that since 1996 it has been a subsidiary of the prominent French cosmetics company L’Oréal. Today, the brand has over 600 products up its sleeve to cater to every skin type and shade.

In India, this cosmetic company made its footprint in 1998, and since then, it has risen to the apex, and all credit for this goes to the brand’s affordable product line made exclusively for the Indian consumer. Apart from gold-standard Maybelline cosmetics and beauty items like – color palettes, foundations, lipsticks, and eye makeup, its official website also provides a variety of cosmetics techniques and advice. The company recently introduced the Fit Me line, which is everything a customer might want.

Let’s talk about the Maybelline New York Compact Powder, which has been recently introduced in India with the Fit Me line. In a very short period, this has garnered a top place amongst all the compact powder segments and has become Maybelline’s best-selling product. It comes with UV filters (PA+++) and SPF 28 – to protect the skin from sun damage. Further, it mattifies skin to give a natural and pore less finish and is suited to every skin type – from normal to oily. In India, it is available in 6 color shades.

Other Product Features:

  • This powder absorbs sebum and sweat and gives you a natural-matte finish.
  • It gives you perfect oil control for up to 12 hours.
  • Skin-fitting pigments make it suitable for every Indian skin tone.
  • Innovative clay formula used to avoid any pore clogging.

Parachute Advansed Deep Nourish Body LotionParachute Advansed Deep Nourish Body Lotion

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Parachute Advansed is a popular cosmetic brand in India that was launched in the year 2001 by the famous multinational consumer health & beauty brand – Marico Limited. The brand was launched to help people get their hands on the products that nurture and help them be their authentic selves. The first launched product was Parachute Advansed hair oil, which was a humongous hit in the Indian market. Drawing inspiration from it, now all the products from the company come with the goodness of coconut along with multiple natural ingredients that offer superior benefits and modern-day hair and skin care needs.

Coming to product, Parachute Advansed Body Lotion is specially crafted to protect extra dry skin by providing deep nourishment. It is enriched with the goodness of coconut milk & 100 percent natural moisturizers along with its innovative Cocolipid formula, to boost your natural glow.

Other Product Features:

  • It penetrates the skin cells and locks in moisture; thus, strengthening the skin barrier from within.
  • It also helps in retaining the skin’s natural moisture and fragrance.
  • Single-use is sufficient to keep skin hydrated for 72 hours.

Also Read: Best Body Lotions For Women

L’Oreal Paris Lash Paradise Mascara, WaterproofL'Oreal Paris Lash Paradise Mascara, Waterproof

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L’Oreal needs no introduction when it comes to cosmetics and makeup products! This well-known brand was established in the year 1909, and it operates from Paris. Currently, L’oreal is the world’s largest cosmetics brand holding the position of market leader for hair color, skincare, sun protection, make-up, perfume, and hair care. Apart from these, a chain of salons in about 130 countries is also under its belt, offering a wide range of beauty and makeup services.

Coming to its one of the best-selling beauty products, L’Oréal Paris Volumizing Mascara delivers the promise to give you full, feathery lashes. For this, it comes with the dramatically volumizing formula that has been brought to life with the spoolie brush, featuring over 200 bristles that coat every lash. This mascara has been made using a unique blend of cornflower extract, rose, and castor oils, to enrich your lashes and give them the treatment they deserve.

Other Product Features:

  • It gives you long, nourished and voluminous lashes with a soft and feathery feel in just a single coat.
  • A unique wavy fibers brush (Lash Paradise) with an innovative load maximum formula to deliver up to 88 percent instant volume and length of the eyelashes.
  • No clumping, smudging, or flaking, and is waterproof as well.

NIVEA Lip Balm, Glossy FinishNIVEA Lip Balm, Glossy Finish

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Nivea is a German personal care brand, founded in 1882, specializes in skin and body care and is owned by the Hamburg-based company Beiersdorf Global AG. It must be noted that the brand strives to develop feel-good products for your skin, by understanding skin holistically, and studying how it connects us with our environment.

The above-mentioned approach is completely in-line with the company’s philosophy to create skin care products that enhance the skin’s natural function, enabling healthy & beautiful skin for everyone. This holistic guideline has helped the brand reach among top cosmetic brands globally, and in the lip care segment, it enjoys the number one position.

Coming to its product, NIVEA Lip Balm is made using natural oils, aiming to give your lips the shine and softness it requires to sustain all day long. It enchants your lips with its delicious cherry aroma, chosen pigments, fabulous shimmer, and soft glossy color to provide the long-lasting moisturization needed for soft and smooth lips.

Other Product Features:

  • It gives 24-hour moisturization to lips along with subtle and beautiful shine, ensured by using natural oils & shimmery pigments during its formulation.
  • Built with Melt in moisture formula to ensure smooth and even application across the lips.
  • Dermatologically approved for all types of skins.

Garnier Skin Naturals, B.B. CreamGarnier Skin Naturals, B.B. Cream

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Garnier is one of the leading global cosmetics brands that is now run and managed by the renowned French cosmetics company L’Oréal. The brand is known for manufacturing world-class hair and skin care products that are made using natural plant ingredients. Garnier is one of those few brands that can be trusted for maintaining gold standards when it comes to the quality of products.

Let us talk about its Garnier Skin Naturals, B.B. Cream. It is an all-in-one moisturizer and beauty cream that is suitable for all skin types that instantly blends into the skin, keeping it hydrated for up to 8 hours.

Other Product Features:

  • It is enriched with Vitamin C, which has antioxidant properties and carries skin-brightening effects, allowing you to have a radiant and healthy-looking complexion after its use.
  • It has PA+++ & SPF 24 to protect skin from sun damage caused by UVA/UVB.
  • Comes packed with the benefits of multiple skincare products in one cream that is suitable for all skin types.

Insight PrimerInsight Primer

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Insight is an Indian cosmetics brand that is known to impart innovative based high-quality through all its beauty and skin care products. Today, it has an association with more than 12000 retailers all across India.

Further, to cater to online customers of the country, it is also available on all the leading e-commerce channels with its amazing products like – Insight Foundation, Insight Make-Up Essentials, and many more. All products from this brand come complying with FDA norms and are certified ISO 9001:2015 for quality.

To discuss, its Insight Primer is a 3-in-1 oil-free primer face gel, which when applied prepares your skin for smooth and long-lasting makeup. It does so by creating a smooth facial sphere by filling in all the scars and pores of your face.

Other product Features:

  • It is alcohol-free, paraben-free, dye-free, sulfate-free, & odor-free.
  • It helps in creating a flawless facial base by making it smooth, thus ultimately ensuring makeup stays for a longer duration on your face.
  • 100 percent vegan product and is also waterproof.
  • It fills the facial lines and ensures a wrinkle-less face.

Also Read: Best Primers For Oily Skin

SUGAR Cosmetics – Ace Of Face – Matte Foundation StickSUGAR Cosmetics - Ace Of Face - Matte Foundation Stick

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Sugar Cosmetics is an Indian brand that was founded in the year 2015 and has garnered popularity in a very short span of time. It is a unit of Vellvette Lifestyle Private Limited and operates as an online cosmetic store, providing lip color, nail paints, makeup, perfumes, and many more beauty products & accessories.

Currently, it not only serves in India but has also made its presence felt all across the globe. It has happened as this Indian cosmetic brand has developed its indigenous groundbreaking formulas for developing long-lasting beauty products compatible with skins of all types.

Coming to its product, SUGAR Cosmetics – Ace Of Face – Matte Foundation Stick is a light shade with a warm undertone product that comes dermatologically tested & approved for being 100% safe for your skin. It offers a natural matte finish that lasts for up to 12 hours.

As mentioned above, it is a relatively new cosmetics brand in the Indian space, so to allure, new and old buyers alike, time and again it comes with many numerous attractive offers and discounts for online buyers. Some of the offers available on Sugar Cosmetics include up to 60% off on beauty essentials. So, hurry up and grab this opportunity before it ends!

Other Product Features:

  • As per your need, it can be used as a medium-to-full coverage foundation or concealer.
  • Comes with a handy built-in brush that makes it uber-easy to blend and apply the product at the vital spots.
  • It is waterproof and long-lasting.
  • It is a cruelty-free product that’s made using only vegetarian extracts.

MyGlamm POSE HD Highlighter Duo – ChampagneMyGlamm POSE HD Highlighter Duo Champagne

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MyGlamm is a Mumbai-based Indian cosmetics and personal care brand that was founded in 2015. It might interest you that this is the first Indian unicorn startup in the beauty and personal care business. Along with delivering high-end luxurious yet affordable cosmetic products that it launches collaborating with famous Indian designer Manish Malhotra, it also has 20,000 offline stores and salons across 70 cities in India.

This Indian brand has one focused goal – ‘make looking glamorous effortless! To fulfill this, it has collaborated with many renowned European natural beauty companies, global beauty experts, and makeup artists to bring about exciting innovations in the makeup diaspora.

Knowing this must have been enlightening for you! Henceforth, getting your hands on the products from this brand is going to make you feel overwhelmed, isn’t it? I don’t know whether you are aware or not that many times, various lucrative MyGlamm offers are available for its online buyers, allowing them to save some bucks! You also can grab this opportunity.

Coming to the product, MyGlamm POSE HD Highlighter comes with a rich pigment formula to add natural radiance and a translucent veil of light on your facial skin. This high-definition, ultra-shimmer product is available in two shades – along with Champagne shade, it is also available in rose gold. Every time you apply this highlighter, a subtle glow matching your skin tone is guaranteed to enhance your overall look.

Other Products Features:

  • It is a PETA-approved, cruelty-free, and vegan beauty product.
  • This is lightweight on your skin, long-lasting, and blends easily for smooth and even coverage.
  • Made using paraben & silicone-free ingredients.

Sery FlashLite Blusher Stick – Peony PearlSery FlashLite Blusher Stick – Peony Pearl

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Sery is an Indian brand, formed in the year 2020, aiming to offer unadulterated & immaculate beauty products, developed keeping innovation and new appeal at their core to attract young Indians. Though the company is relatively new, the diverse product line offered by it is of international standards and is successfully alluring the youth from every nook and corner of this country. This widespread brand acknowledgment and high-quality products have helped it feature in this list.

Talking about the product, Sery FlashLite Blusher Stick comes with natural multi-tasking creamy formula blends that effortlessly create a genuine pop of color on your cheeks to add more charm that can last for the day. It is not only paraben free (devoid of any harmful chemicals) but also cruelty-free as it is made using Red Raspberry, an essential ingredient to keep the skin moisturized and to give a natural shine.

Other Product Features:

  • A non-comedogenic moisturizer that keeps the skin cells young and hydrated.
  • It contains powerful antioxidants that enhance the skin texture and also possesses UV-protection properties.
  • It is a completely organic product and is devoid of any parabens, mineral oil, & D5 chemical (Decamethylcyclopentasiloxane), which has an adverse impact on the environment.

Mystiq Pure Aloe Vera GelMystiq Pure Aloe Vera Gel

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Mystiq Living is yet another Indian brand that has made it to this list. It was formed in the year 2019, and this brand emphasizes on the philosophy rooted in nourishment rather than going all cosmetic.

All its products, be it skincare or hair care, everything is made using the science of Indian Ayurveda to impart therapeutic properties, enabling internal nourishment of your skin and hair. It has 100 percent plant-based products, making it affordable and at the same time very effective as well. The uniqueness of its products and the substantial value that these products carry have helped this brand become a national favorite in just three years.

Coming to the product, as the name suggests, Mystiq Living Pure Aloe Vera Gel is made up of the goodness of aloe vera extracted from the famous Indian Thar desert. It repairs and soothes, both your skin and hair, as it comes loaded with Vitamin A, C, & E, organic minerals, and antioxidants. These ingredients also help in neutralizing infections from germs.

Other Products Features:

  • It helps in reducing acne and scars due to its medicinal properties.
  • Ideal for all skin types, from standard to oily, and so on.
  • Immaculate daily treatment for face, skin, and hair.
  • Devoid of any chemicals and artificial color and fragrance.
  • Also effective in minor burns.

NMantra Bellevue Face & Body CreamNMantra Bellevue Face & Body Cream

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NMantra Bellevue is an Indian health and beauty brand, founded by Dr. Neelima to pursue her journey as an entrepreneur in the year 2011. Emphasizing all-natural and organic products at the epicenter, this brand formulates and develops products for people of all age groups.

The lack of all organic products in the Indian market, which are very effective in delivering long-term skin solutions, lead to the formation of NMantra. This brand aims to fill the void and develop & deliver all-natural organic beauty products devoid of any side effects. Since its humble beginning, today it has grown in leaps and bounds and is now a well-recognized beauty and health brand that needs no introduction in the country.

Coming to the product, NMantra Bellevue Face and Body Cream is made using all organic products like – Shea butter, Cocoa butter, organic almond oil, organic olive oil, plant-based extracts, and pure essential oil blends. It not only nourishes and soothes the skin but is also helpful in reducing skin dryness, acting as a moisturizer.

Other Product Features:

  • It repairs dry and damaged skin.
  • It doesn’t contain any harmful petroleum, parabens, or toxic chemicals.
  • Suitable for sensitive skin as well.
  • Maximum product shelf life is 12 months from the date of manufacturing.

Here, the list of the best cosmetics brands in India comes to the end, but not our article. Going forward, I am going to discuss the cosmetics buying guide, which is yet another component that needs thorough discussion from the buyer’s perspective. The right knowledge in this regard is a must, so we can’t leave this untouched.

However, for the right insights and to select the right beauty products, you can also get inputs by following some of these top beauty vloggers. All come with a lot of highly intuitive information for you, aiming to help you find and use cosmetics in the best possible way, keeping your skin texture in mind.

All said, let’s continue with the buying guide now.

Cosmetics Buying Guide: How to Choose the Skincare Products Best Suited for Your Skin?

You are advised to follow the below steps to get hands on the best suited cosmetics products for yourself.

  • Know Your Skin Type

According to dermatologists, skin type is the most important factor in determining what skincare products will work best for you. In reality, there are no bad products necessarily, but sometimes people with different skin types use the wrong product for their type of skin. So, it’s recommended to do the skin test and find the compatibility for the skin care products.

  • Check The Ingredients

The constituents or ingredients are the deciding factors in evaluating a beauty product’s value. The information about the same is always made available on the product packaging or in the website’s ingredients section. You can also check your skin type and based on that you can evaluate the cosmetics ingredients that are best suited to your skin. Make sure the product you are buying does not contain any substances that have previously given you skin allergies or irritation. This will enable you to search for the ideal cosmetic item based on the requirements and skin issues you have.

  • Do A Patch Test

A patch test is a smart practice in your process of finding the best suitable cosmetics and their ingredients. It also helps in the elimination of products and brands that are not suitable for your skin type. Basically, a patch test can help determine if certain products or ingredients will cause allergic reactions, irritate your skin, or clog your pores. Testing all your ingredients before committing to them takes a little time at first, but it can save you a lot of money and anguish in the end.

  • Check Online Reviews/Testimonials

This is one of the best practices if you are willing to buy cosmetics products online. It is a well-established fact that nothing can reveal the suitability of a product more than the opinions of the buyers who have used it themselves. When you want to purchase a beauty product, make sure you check the review section and determine what the majority has to say about it. If there are more negative reviews, you should refrain from buying that product, whereas if the reviews are positive, then probably it is worth giving it a try. Further, many online consumers often share if that particular cosmetic product is suited for their skin type or not. So, you could also check what the customer with the same skin type as yours is saying about the product.


A good cosmetic product will enhance your overall personality and appearance and will also boost your self-esteem. Hence, it’s you, who needs to analyze its ingredients and then purchase the right product accordingly. By keeping all the aspects like – brands value, efficacy, ingredients, and price ranges, the above list has been made. You can look at it as a guide and do a thorough assessment and buy the cosmetics based on your need. Though the list is comprehensive, and we have tried to cover all major cosmetics brands in India, still if anything is at miss, please let us know through the comments section.


1. Which is the No 1 cosmetics brand in India?
In terms of popularity and quality, Lakme is the most popular cosmetics brand in India, followed by Maybelline and Neutrogena.

2. How do you know if a product is good for your face?
You must do the patch test to analyze this. This process will help you find whether you are allergic to the ingredients of that face wash or not.

3. Which country is the leading manufacturer of cosmetics products?
France tops the list in this regard, as it is home to many renowned global brands.

4. Which cosmetic is best for skin care?
You can find many good cosmetics for your skin, however, as per my evaluation, for Indian skin, Lakme, L’oreal, and Myglamm are some of the best in this reference.

5. What are some basic methods of skin care?
1. Double cleansing of the skin. For a healthy and glowing face, you must wash your face not once but twice.
2. Use skin or beauty products that are suitable for your skin type.
3. Use face exfoliation to wash it gently.
4. Use good sunscreen lotion, whenever going outside.

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