15 Best Bra Brands in India 2024

Did you know that 8 out of every 10 women wear the wrong size bra? And almost 80% of the women never find the kind of bra they have been looking for. Finding the right bra is not at all a piece of cake! But, once you find the perfect bra, you are sure to get that ‘oh-so-gorgeous’ look and feel no less than a starlet.

Wearing the correct bra not only gives the comfort you deserve but also elevates your overall look. So, next time you decide to shop for yourself, shift your focus from the beautiful earrings, fabulous jeans, or stunning gown to that ideal bra you always wanted to own.

We have compiled a list of the best brands in India from where you can easily find the ultimate piece of brassiere.

Did You Know?
The modern bra was patented in 1914 by Mary Phelps Jacob. Originally made from handkerchiefs and ribbons, it revolutionized women’s undergarments, offering both support and comfort, evolving into various styles over time.

Our Top Picks:

Bras are a bane to human existence, you can ask your lady friends. But here is the thing, they are also necessary. The women at GrabOn decided to pick the lesser of evils and negotiated a deal with the devil. These bras are rated on four main categories: comfort and fitting, whether it is padded or not, and budget-friendliness.

Best for ComfortZivame
Best Padded BraJockey
Best Non-padded BraEnamor
Cost-Effective BraDaisy Dee

List of 15 Top Bra Brands In India

Don’t you agree that every woman must have at least one ‘amazing’ bra in her closet? Yes!! After all, bras are the most crucial apparel ever! So, put a full stop to your bra hunt right now. Browse through the list of awesome bra brands below and pick the one that best suits you!

01 Jockey

The list just cannot be complete without the renowned brand Jockey. The bras from this brand provide great support to your breasts. They are flexible, durable, and fashionable. Be it a beginner, a young woman, a lactating woman, or a 60-year-old lady, Jockey bras provide great support and are known to bring about a revolution in the industry.

  • Sizes Available: S, M, L, 30B, 32A, etc.
  • Bra Cup Styles: Full Coverage, Minimizer, Balcony, etc.
  • User Ratings: 4.4*
  • Starting Price: ₹319
  • jockey

    Why do We like Jockey Bras?

  • Numerous bras: Active, Everyday, T-shirt, Beginner, Sleep, Cross over, Plus size.
  • Available at: Myntra, Amazon, Paytm, Flipkart, Shoppers Stop.
  • USP: Medium impact sports bra, classy style, top yoga brand.
  • Fabrics: Cotton, Microfiber, Nylon, Polyamide, Polyester, Synthetic materials.
How To Save On Your Jockey Bra?
Sign up for Jockey’s newsletters to receive special discounts and promotional offers exclusively for subscribers. Additionally, explore Jockey coupons for extra savings opportunities.

Also Read: Best Cosmetics (Makeup) Brands

02 Enamor

Next on our list is Enamor which is India’s premium innerwear brand for women. Founded in 2001, it partnered with Barabara of Paris during its launch. Ever since its inception, it has created a special place in the hearts of Indian women with its exquisite designs. Rest assured, once you start wearing an Enamor bra, you are sure to feel free and lively.

  • Sizes Available: XXS, XS, S, 30D, 32B, 32C, 32D, etc.
  • Bra Cup Styles: Full Coverage, Minimizer, Balcony, etc.
  • User Ratings: 4.3*
  • Starting Price: ₹183
  • enamor

    Why do We like Enamor Bras?

  • Different bra types: Balconette, Nursing, Strapless, Pushup, Padded, Non-padded, Lace, Multiway, Wired, Wireless.
  • Wide retail presence: Nykaa, Myntra, Ajio, Zivame, Amazon, Tata CLiQ.
  • Enamor’s unique selling point: Exclusive multi-size fits for bras.
  • Fabric options: Cotton, Elastane, Nylon, Polyamide, and Polyester for comfort and style.
How To Save On Your Enamor Bra?
If you’re interested in buying Enamor bras from their website, consider exploring the “Deals” section for access to discounts. Additionally, you can find Enamor coupons online to maximize your savings.

03 Zivame

Started by Richa Kar, a BITS Pilani alumni, Zivame is an exotic lingerie brand in the country that caters to all the intimate needs of women. With the help of its exquisite and extraordinary bras, it has made a strong online and offline presence in the market. The company is also known in the market for providing crazy discounts and cashback on its products.

  • Sizes Available: 30 A, 30 B, 30 C, 32 A, 32 B, 32 C, etc.
  • Bra Cup Styles: Full Cup, 3/4th Coverage, Demi Cup, etc.
  • User Ratings: 4.5*
  • Starting Price: ₹244
  • zevame

    Why do We like Zivame Bras?

  • Bra categories: T-shirt, Sports, Minimiser, Backless, Strapless, Bralette, Maternity, Transparent.
  • Available at: Nykaa, Myntra, Ajio, Flipkart, Amazon, Paytm Mall, Limeroad.
  • USP: Unique designs distinguish Zivame’s bras.
  • Fabrics include Cotton Elastane, Nylon Elastane, Cotton, Polyamide, and Polyester Cotton.
How To Save On Your Zivame Bra?
Utilize price tracking tools or set alerts for specific Zivame bras you’re interested in, so you’ll be notified when they go on sale. The brand also allows you to get extra discounts by using Zivame coupons at its checkout page.

Also Read: Best Nail Polish Brands

04 Amante

From floral prints to solid shades, from laced ones to shimmery ones, Amante is the one, if you are looking for some sensual bras for yourself! Designed using remarkable fabric and top styles, the bras and other innerwear products of the brand are simply incredible.

  • Sizes Available: 32B, 32C, 32D, 32DD, 34A, etc.
  • Bra Cup Styles: Full Cup, Balconette, Demi Cup, etc.
  • User Ratings: 3.9*
  • Amante

    Starting Price: ₹298

  • Why do We like Amante Bras?
  • Various bra types: Push-up, Strapless, Sports, Padded, Plunge, Bralettes.
  • Find Amante bras at: Myntra, Nykaa, Zivame, Amazon, Ajio.
  • USP: Best for plus size, Amante stands out remarkably.
  • Fabric range includes: Cotton, Modal, Nylon, Synthetic, and Elastane.
How To Save On Your Amante Bra?
Explore the clearance or sale sections on online stores to find discounted Amante bras without compromising quality. Utilize Amante coupons for extra discounts during your purchase.

05 DressBerry

Dressing up or dressing down, DressBerry has got you covered! From underwire bras for everyday comfort to sexy bralettes and plunging necklines, this leading brand has a bra for every woman. With a wide variety of colors, styles, and super-smooth materials, you are sure to go for it without a second thought. Some of the top picks from our side include the lightly padded everyday bras and the t-shirt bras.

  • Sizes Available: 36C, 34C, 34D, 34DD, 34F, etc.
  • Bra Cup Styles: Plunge, Minimizer, Balcony, etc.
  • User Ratings: 4.1*
  • Starting Price: ₹237
  • DressBerry

    Why do We like DressBerry Bras?

  • Versatile bras: T-shirt, padded, workout, lace, underwired, and more options.
  • Extensive availability: Myntra, Amazon, Xerve, Flipkart, and other major platforms.
  • Unique selling proposition: Provides robust protection, ensuring maximum comfort for breasts.
  • Premium fabrics: Elastane, cotton, and polyester, offering diverse and luxurious choices.
How To Save On Your DressBerry Bra?
Before finalizing your purchase, consider searching for DressBerry coupon codes on the internet to avail extra discounts.

06 Triumph

If you are someone who is looking for high-end bras consisting of elegant designs and cuts, the Triumph brand is the one you should rely on. Their adaptable and comfortable bras are what makes this bra brand so popular among Indian ladies. Moreover, it offers a wide range of bras for all shapes and sizes with amazing designs that are simply irresistible.

  • Sizes Available: S, M, L, XL, 30/65A, 30/65AA, 32/70B, etc.
  • Bra Cup Styles: Padded, Doreen, etc.
  • User Ratings: 4.2*
  • Starting Price: ₹349
  • Triumph

    Why do We like Triumph Bras?

  • Triumph bras: T-shirts, Minimizers, PushUp, Maternity, Demi cups, Big cups.
  • Shop Triumph at: Amazon, Myntra, Tatacliq, Flipkart, Nykaa, and ShopperStop.
  • USP: Amazing fit and stylish designs define Triumph’s distinctiveness.
  • Fabrics: Cotton, Elastane, Nylon, Polyamide, Polyester, Synthetic materials featured.

How To Save On Your Triumph Bra?

Several online stores, such as Myntra and Flipkart, provide discounts if you purchase bras along with matching underwear as a set.

Also Read: Top Kurti Brands For Women

07 Daisy Dee

Daisy Dee brand is one popular brand among Indian ladies because of its mid-price range and comfortable fabric. The styles offered by this brand are remarkable in terms of coverage and fitting. So whether you want a bra for a saree or for a top, you’ll always find these bras as your comfort partner.

  • Sizes Available: 34B, 34C, 34D, 36B, 36C, etc.
  • Bra Cup Styles: Full Cup, Demi Cup, etc.
  • User Ratings: 3.9*
  • Starting Price: ₹154
  • Daisy Dee

    Why do We like Daisy Dee Bras?

  • Types of Bras offered: T-shirts, non-padded, full coverage, maternity, and sports bras.
  • Available at: Amazon, Flipkart, Snapdeal, JioMart, IndiaMart, and Cilory.
  • Daisy Dee’s USP: Cozy and affordable lingerie options.
  • Bra fabrics include: Comfortable cotton and durable synthetic materials.
How To Save On Your Daisy Dee Bra?
Lovable provides spin-the-wheel promotions on its website, giving you the chance to win discounts or exclusive offers. Make sure to check out these engaging features, as they offer a fun way to get extra savings on your Daisy Dee bra purchases.
Bra-vo! Five Creative Ways to Style Your Bras
Layer a bralette over a sheer or semi-sheer top for a trendy, edgy look. Choose a bralette with interesting straps or detailing to add some extra visual interest.
Let a pretty bra peek out from under a low-cut top or dress for a subtly sexy touch. Look for bras with lace or other decorative elements that are meant to be seen.
Wear a strappy or cage-style bra under a low-back top or dress to add some unexpected detailing to your outfit. This works particularly well with tops or dresses that have thin or delicate straps.
Use a long-line bra or bustier as a top on its own, paired with high-waisted pants or a skirt. This can create a vintage-inspired look that’s both stylish and playful.
Experiment with different color combinations and prints when choosing your bras. Don’t be afraid to mix and match colors and patterns to create a unique and eye-catching outfit. For example, try pairing a bright red bra with a navy blue top for a bold and unexpected color combination.

08 Clovia

Let us talk about the fastest-growing lingerie brand in India – Clovia. With plenty of designs, shapes, colours, and patterns, the brand has some of the most stunning bra collections you can ever find! The bras of Clovia are not just made using a comfortable and high-quality material but also have a unique style.

  • Sizes Available: 30, 32, 34, 36, etc.
  • Bra Cup Styles: Full Coverage, Balconette, Double Layered, etc.
  • User Ratings: 4.3*
  • Starting Price: ₹239
  • Clovia

    Why do We like Clovia Bras?

  • Extensive bra range: Cage, Front open, Strapless, Push-up, Sports, T-shirt.
  • Widely available: Myntra, Ajio, Amazon, Nykaa Fashion, Flipkart, Shoppers Stop.
  • Unique selling points: Combos, Nightwear, Intimate Care, Celebs’ Favorites.
  • Quality fabrics: Cotton, Elastane, Nylon, Polyamide, Polyester, Synthetic materials.
How To Save On Your Clovia Bra?
Clovia provides complimentary shipping for orders exceeding ₹399. Additionally, you can avail of additional discounts by applying Clovia coupons, enhancing your overall shopping experience.

Also Read: Best Menstrual Cup Brands

09 H&M

H&M is a popular clothing brand that also has some luxurious intimate wear for all the beautiful women out there. If H&M is your favourite brand, then do check out its pretty bras that will make you feel bold and young from the inside. They will no doubt enhance the glory of your dress and scale up your overall look.

  • Sizes Available: XXS, S, M, L, 70A, 70B, etc.
  • Bra Cup Styles: Balconette, Bandeau, Bralette, Cutout, Deep-Plunge, etc.
  • User Ratings: 4.4*
  • Starting Price: ₹799
  • HM-underwear-brand-for-women

    Why do We like H&M Bras?

  • Different bra styles: Balconette, Bralette, Sports, T-shirt, Super Push-up, and more.
  • Shop H&M bras at: H&M.com and Myntra.
  • USP: Elegant design coupled with superior quality sets H&M apart.
  • Fabric variety: Cotton, Elastane, Nylon, Microfiber, Polyamide, and Polyester options.
How To Save On Your H&M Bra?
When buying an H&M bra from different online stores, consider using cashback websites or credit cards that provide cashback rewards. These platforms often accept H&M coupons, allowing you to stack discounts for more savings on your purchase.

10 Calvin Klein

Now comes the American fashion retailer which also specializes in women’s innerwear. Be it any occasion, any dress, or any mood, you are sure to get the type of bra you want at Calvin Klein. Not just this, a woman in CK bras will also feel confident and flawless from within.

  • Sizes Available: 32C, 34B, 34C, 34D, 36B, 36C, etc.
  • Bra Cup Styles: Full Cup, Demi Cup, Three-Quarter Cup, etc.
  • User Ratings: 4.6*
  • Starting Price: ₹1619
  • Clovia

    Why do We like Calvin Klein Bras?

  • Different Bra Types: Bralette, push-up, sports, unlined, and lightly lined bra.
  • Available at: com, NNNOW, Myntra, Ajio, Darveys, Elitify, Amazon, Flipkart.
  • CK’s unique selling point: Sports bras with unparalleled comfort and grip.
  • Fabric choices include: Cotton, modal, and nylon.
How To Save On Your Calvin Klein Bra?
Purchase Calvin Klein bras during off-season sales for potential cost savings ahead of the upcoming season.

11 Floret

Bust your comfort zone and try something new with Floret. These bras are unlike any you have ever tried before, as they offer an amazing level of comfort that is sure to leave you buzzing. Made from premium materials and designed with your comfort in mind, these bras are the perfect way to add a touch of sophistication and class to your everyday style.

  • Sizes Available: B, C, D, E, F, etc.
  • Bra Cup Styles: Medium Coverage, Full Coverage, Low Coverage, Demi Cup, Low Neckline, etc.
  • User Ratings: 4.3*
  • Starting Price: ₹389
  • Floret

    Why do We like Floret Bras?

  • Varied Bras: Wirefree, lace, low, t-shirt, super support.
  • Available at: Amazon, Myntra, Zivame, Nykaa, Flipkart, AJIO, etc.
  • USP: Extensive styles, budget-friendly prices.
  • Material options: Cotton, synthetic, ensuring comfort and diverse preferences.

How To Save On Your Floret Bra?

Stay connected with Floret on social media to snag special deals, cool giveaways, and surprise flash sales.

12 FitKin

When it comes to women, it’s tricky to find the right-sized bras for events and parties. If you’re one of those women who desire to look beautiful yet comfortable, Fitkin is the right choice for you. Fitkin is a popular fitness clothing brand in India that offers an extensive collection of women’s bras like cross back, zip-up, padded, etc., that support different body shapes and sizes. You can explore a wide range of colors and design patterns to look stunning in modern outfits and match your yoga, exercise, and workout needs.

  • Sizes Available: S, M, L, XL, XS, XXL
  • Bra Cup Styles: Molded cups, Seamless cups, Encapsulation cups, etc.
  • User Ratings: 4.0*
  • Starting Price: ₹799
  • FitKin

    Why do We like FitKin Bras?

  • Bra Types: Zip-up, cross-back, non-wired, multi-strap, and workout bras.
  • Find Fitkin bras at: Myntra and Flipkart.
  • Unique Selling Point: Enhance your natural look, ensuring maximum comfort.
  • Quality fabrics: Made with premium nylon and polyester materials.
How To Save On Your FitKin Bra?
FitKin comes with various offers where you can find dedicated coupons to get 10% off on your purchases.

13 Shyaway

Shyaway is a leading Indian bra brand offering customized and superior quality bras for women. With a customer base of over 1 million, this brand offers cozy, innovative lingerie at quite affordable prices. Shyaway also has a great range of products including bras, panties, loungewear, sportswear, shapewear, legwear, and whatnot. Hence, if you are looking for premium bras at affordable prices, don’t forget to check out Shyaway.

  • Sizes Available: 34B, 34C, 34D, 36B, 36C, 36D, 38B, etc.
  • Bra Cup Styles: Darted, Seamed, Seamless, etc.
  • User Ratings: 4.2*
  • Starting Price: ₹299
  • Shyaway

    Why do We like Shyaway Bras?

  • Extensive bra range: T-shirt, Push Up, Sports, Minimizer, Strapless, Bralette.
  • Wide marketplace presence: Shyaway, Amazon, Myntra, Flipkart, Nykaa, Ajio.
  • Unique Plus-Size focus: Specialization in crafting Plus-Size lingerie.
  • Quality fabrics: Nylon, Polyamide, and Elastane ensure comfort.
How To Save On Your Shyaway Bra?
If you buy Shyaway bras for more than ₹1500, you’ll score two free panties. To make it even better, you can use Shyaway coupons when you’re checking out to save more money.

14 Lovable

Lovable is among the top three innerwear brands in India that have been catering to the premium segment market since 1987. The company offers a wide range of women’s innerwear products, including brassieres, panties, slips/camisoles, homewear, shapewear, foundation garments, and sleepwear products. The brand has become a household name in India and is known for its trendy innerwear garments that provide quality and fit consistency. They have another flagship brand under their umbrella called Daisy Dee.

  • Sizes Available: S, M, L, XL, XXL, 30B, 30C, 32B, etc.
  • Bra Cup Styles: Full Coverage, Balconette, Plunge, etc.
  • User Ratings: 4.3*
  • Starting Price: ₹245
  • lovable

    Why do We like Lovable Bras?

  • Bra Types: Wire-free, Big, Nursing, Padded, Strapless, Demi, Average.
  • Retailers: Lovable, Amazon, Myntra, Flipkart, Nykaa, Ajio.
  • Unique Selling Point: Full coverage nude bras for ultimate comfort.
  • Material Variety: Cotton, Nylon Spandex, Polyamide, Polyamide Spandex, Polyester Cotton.
How To Save On Your Lovable Bra?
With Lovable, you can enjoy extra savings when you shop. Spend ₹699 or more to get up to ₹100 off, and if you spend ₹899 or above, you can save up to ₹150. Plus, there are additional discounts available when you use Lovable coupons during your purchase.

15 Rosaline

Rosaline is an Indian lingerie brand that was launched by Zivame, a popular lingerie retailer in the country. The brand was created in response to the growing demand among women for lingerie that was not only stylish but also sustainable. Rosaline by Zivame quickly made a name for itself in the lingerie industry for its elegant designs and high-quality materials. The collections are designed to flatter every body type, with a range of styles and sizes that cater to women of all shapes and sizes.

  • Sizes Available: 30A, 30B, 32A, 32B, 32C, etc.
  • Bra Cup Styles: 3/4 cup, Full cup, Balcony cup, etc.
  • User Ratings: 4.1*
  • Starting Price: ₹179
  • Rosaline

    Why do We like Rosaline Bras?

  • Bra variety: Non-Padded, Everyday, Underwired, Seamless, Support, Multiway.
  • Retail partners: Zivame, Myntra, Flipkart, Nykaa, Ajio.
  • Unique Selling Point: Specialization in Minimizer bras.
  • Fabric options: Cotton, Synthetic, Polyamide, Nylon, Microfibre, Silk.
How To Save On Your Rosaline Bra?
Certain online stores, like Zivame, might provide you with discount offers if you don’t finalize your purchase after adding items to your cart.

The Best Bra Brands – Rankings and Factors

We evaluated and ranked the best bra brands in India according to many factors, including user intent, experience ratings, integrity of reviews, and quality of material/fabrics. As per our findings, we found that Jockey was the best brand overall. It received high marks for its stylish bras that fit well and are made with quality materials. Other contenders included Enamor (ranked second) and Zivame (ranked third). While all three brands offer good value for money, Jockey’s superior design and fit make it a worthy choice if you’re looking for a versatile bra that will look great on both curvy women and plus-size ladies.

Below is the table and their overall score in percentage (%).

Top Bra Brands in India Rated

BrandScore in Percentage
Daisy Dee36.42%
Calvin Klein44.82%

What type of bra to wear under what type of dress?

The most common mistake women make is wearing the wrong type of bra. It is vital to opt for the right bra under the dress you plan to wear. And, if you always get confused as to which bra would go under which dress, then, we have got you covered! We have eased your problem and listed a few bra types and what will be the best outfit for each of them.

Bra typeDress Type
T-shirt braUnder t-shirts and slim fit tops
Nude braUnder white and light color dresses
Strapless braUnder off-shoulder or shoulder-less tops and dresses
Plunge braUnder deep neck tops and dresses
Sports braUnder sportswear clothes
Silicon braUnder deep back and low-neck outfits

For more detailed information, you can also refer to the different types of fashionable bras for women to support their body shape and skin tone.

How to buy the right bra size?

Perhaps the most crucial clothing in your wardrobe has to be the most perfect one! From randomly choosing between 32 A and 32 B between 32D and 34 A, you always mess it up. Although there is not much difference between 32 A and B, wearing the right fit will ultimately make you feel more pleasant and relaxed. So, how to choose the correct size? Follow the below steps.

  1. Take a measuring tape and check the size of your rib cage. Round up the number to a nearby whole number. If the whole number is even, add four to it, and if it is odd, add 5 to it. This is the band size of your bra.
  2. Find out your bust size by placing the tape around your bust and round it up to a whole number.
  3. Now know your cup size by using the formula (band size – bust size)
  4. Your bra size will be your band size plus your cup size. For example: If your band size is 41 and your bust size is 38, then your cup size will be 3 (band size-bust size) and your bra size will be 38C (1=A, 2=B, 3=C, 4=D).


Now that you have complete knowledge about the best high-end bra brands and how to pick the right bra, you really need to thank us! Start using the Ivrose coupons to get your favorite bra piece at an affordable cost.

We hope the above article helped you find the accurate bra for yourself. You can also comment if you have any more queries around this top and we will make sure to help you out at the earliest.

1. Which brand of bra is best for daily use?

Daisy Dee is the best bra brand for daily use.

2. What type of bra is most popular?

T-shirt bras and push-up bras are some of the most popular types of bras.

3. Which bra is best to avoid sagging?

Support, Push-up, and Padded bras are the best to avoid sagging.

4. Is a padded bra harmful?

No. Padded bras are not at all harmful. In fact, they offer great support to your breasts.

5. Is a sports bra good for daily use?

Sports bras are not harmful unless you are breastfeeding, or have sensitive or acne-prone skin.

6. Can we wear a bra at night?

If you are comfortable wearing it at night, then there is no harm in wearing a bra at night.

Ramya B

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