Home » Health » 15 Best Toothpaste Brands in India 2024

Health

15 Best Toothpaste Brands in India 2024

Edited On: Feb 13, 2025

Tushar R Behera

February 28, 2023

Toothpaste is a fundamental component of daily oral hygiene routines, playing a crucial role in maintaining oral health and preventing dental issues. Its significance extends beyond just cleaning teeth, it also contributes significantly to maintaining the health of our teeth and gums and combating oral odour.
But, choosing the right toothpaste brand have been is crucial. With a myriad of toothpaste brands saturating the market, each vying for our attention, it becomes imperative to discern which ones truly stand out. So, in this article, we will look into the dynamic world of toothpaste and explore the best brands available in the Indian market. This blog aims to guide you in making informed choices about the best toothpaste for your oral health needs.

Our Top Picks

Selecting the finest toothpaste brands involved a meticulous process aimed at ensuring we recommend products that genuinely stand out in the oral care market. Our approach centred around the insights and experiences of an expert with a notably healthy oral hygiene routine.

Top 15 Toothpaste Brands in India

Now, discover our meticulously selected premier toothpaste brands, chosen for exceptional quality, diverse offerings, and authenticity. Whether you prioritize superior oral care or seek specific formulations for your oral concerns, these brands stand out. So, let’s take you through the top toothpaste brands in India.

01 Colgate

Throughout the years, Colgate has grown to be synonymous with toothpaste in most minds. It has a stronghold on the Indian market and experienced a huge milestone in 1999: when it became the highest–selling brand in the world! The reasons for their growth can be attributed to the expansive range of toothpaste available, all tailored to suit distinctive needs that differ from the consumers aged from young adults down to children.

• Price Range: Rs. 173 onwards
• Flavors / Variants: 20 variants 
• User Rating: 4.4
• Available for kids: Yes

• 

  Best features of the brand:

• Colgate’s toothpaste range is 100% vegan, gluten-free, and responsibly crafted.
• It stands out with an extensive range, from toothpaste to mouthwashes, ensuring holistic oral health solutions.
• Colgate actively participates in community outreach and dental education initiatives, reflecting a commitment beyond product excellence.
• With over a century of expertise, Colgate is a globally recognized oral care brand, trusted by millions.

02 Dabur Red

Dabur Red has been the preferred brand for oral care for millions of Indians. A powerful Ayurvedic composition of cloves, mint, tomar and ten other herbal ingredients, Dabur Red, is a completely natural toothpaste. It helps keep all your dental woes away, giving you shinier, stronger teeth and healthy gums.

• Price Range: Rs. 63 onwards
• Flavors / Varieties: 1 flavour and varient
• User Rating: 4.4
• Available for kids: Yes

• 

  Best features of the brand:

• Dabur has a wide range of over 250 products, from skincare to home care to hair care and more.
• Dabur products boast natural, plant-based ingredients, aligning with a commitment to purity and efficacy.
• Its global footprint ensures accessibility to quality products, fostering health and wellness worldwide.
• The presence of garika in its toothpaste soothes gums and helps to treat mouth ulcers and boils effectively.

03 Sensodyne

Sensodyne is a popular toothpaste brand that’s specifically designed for people with sensitive teeth. It’s formulated to provide relief from tooth sensitivity, which can be caused by factors such as hot or cold temperatures, acidic foods, and brushing too hard.

• Price Range: Rs. 185 onwards
• Flavours / Varieties: 6 varieties
• User Rating: 4.4
• Available for kids: Yes

• 

  Best features of the brand:

• All the toothpaste from Sensodyne contains potassium nitrate, which helps to reduce tooth sensitivity by soothing nerve endings effectively.
• Sensodyne products are free from harsh abrasives, ensuring a gentle and enamel-friendly toothpaste experience.
• The toothpaste has variants, including whitening, enamel protection, gum care formulations, etc.
• Backed by extensive clinical studies, the Sensodyne toothpaste range provides effective and lasting relief from tooth sensitivity.

 04 Close-up

Close-up is a product of Hindustan Unilever and was the first-ever gel-based toothpaste in India. The brand markets itself as a youth-oriented company though it does have kids’ toothpaste too. Founded in the 1960s, their toothpaste is known for the inclusion of mint-based mouthwashes. Now, while Close-Up focuses on oral care, explore Best Baby Shampoo Brands for Adults to discover top-quality hair care solutions for a comprehensive self-care routine.

• Price Range: Rs. 98 onwards
• Flavors / Varieties: 3 flavours
• User Rating: 4.4
• Available for kids: No (Suitable for kids aged above 6 years)

• 

  Best features of the brand:

• Close Up offers intriguing variants like Deep Action, Whitening Gel, and more.
• It holds the second market share, ensuring fresh breath, strong gums, and whiter teeth.
• CloseUp fights 5 issues, including freshening breath, reducing stains, whitening teeth, removing plaque, and fighting cavities.
• CloseUp’s impactful campaign thrives in India, captivating audiences by emphasizing closeness, joy, and thrill effectively.

05  Glister

Glister is a popular toothpaste brand known for its advanced dental care formulas. Its ingredients include fluoride, which helps prevent tooth decay and strengthens enamel. Glister also contains gentle abrasives that remove surface stains and leave teeth looking brighter.

• Price Range: Rs. 261 onwards
• Flavors / Varieties: 3 variants
• User Rating: 4.3
• Available for kids: Yes

• 

  Best features of the brand:

• Amway stands as a global leader, offering quality health, beauty, and home products.
• The toothpaste from Glister is available in different variants, including one for sensitive teeth and one for children.
• The brand is committed to providing quality oral care products that promote healthy teeth and gums.
• This brand is known for its cutting-edge supplements for various health concerns.

06 Himalaya Herbals

Specially formulated for adult dental and oral care, Himalaya toothpaste contain neem, meswak, pomegranate, false black pepper, Triphala, and other ingredients in a unique natural blend that works together to give you strong teeth and gums. Founded in 1934, it is the first brand to be credited with the creation of Serpina, the first natural anti-hypersensitivity drug.

• Price Range: Rs. 86 onwards
• Flavors / Varieties: 7 variants
• User Rating: 4.2
• Available for kids: Yes

• 

  Best features of the brand:

• Some Himalaya toothpastes have antioxidant properties giving you fresh and clean breath and teeth.
• Beyond business, Himalaya engages in social responsibility by supporting local communities and promoting education, and empowerment initiatives.
• From skincare to wellness, Himalaya offers a diverse product line catering to varied needs with consistency.
• This brand is known for its sustainable, cruelty-free, and ethical approach.

07 Pepsodent

Since its launch in 1992, Pepsodent has set the standard of being the benchmark for oral care in India. It is another brand under the conglomerate, Unilever. Their toothpastes use herbal ingredients, including triclosan, zinc, and micro granule formula giving you fresher breath, germ-free teeth, and strong gums.

• Price Range: Rs. 93 onwards
• Flavors / Varieties: 6 variants
• User Rating: 4.4
• Available for kids: Yes

• 

  Best features of the brand:

• Its toothpaste has antibacterial properties to shield teeth from germs, cavities, and plaque buildup.
• Pepsodent is formulated to be gentle on enamel, combining effectiveness with care for your tooth’s long-term well-being.
• Offers diverse variants, including Expert Protection, Cavity Protection, and enamel-safe whitening.
• Pepsodent’s sensitive mineral active formula controls tooth enamel sensitivity effectively.

08  Patanjali

Baba Ramdev–backed Patanjali has taken Indian Ayurveda to greater heights, and Patanjali’s Dant Kanti range of toothpaste proves the same. The only toothpaste brand to challenge Colgate’s monopoly in the toothpaste industry, Dant Kanti comes in many variants like Advanced Dental Care, Aloe Vera Toothpaste, Medicated Oral Gel, and Dant Kanti Junior.

• Price Range: Rs. 45 onwards
• Flavors / Varieties: 10 variants
• User Rating: 4.4
• Available for kids: Yes

• 

  Best features of the brand:

• Boasts a diverse portfolio, from health supplements to personal care, ensuring comprehensive consumer needs.
• Committed to high-quality standards, Patanjali emphasizes purity, authenticity, and adherence to traditional formulations.
• Patanjali’s toothpaste, with natural ingredients, reduces toothaches and protects enamel from corrosion.
• All the products by Patanjali are suitable for all ages.

09 Perfora

Perfora is a popular toothpaste brand that has been trusted by consumers for years. With its unique formula, Perfora promises to provide effective cleaning and protection for teeth and gums. The toothpaste contains fluoride, which helps prevent cavities and strengthens tooth enamel.

• Price Range: Rs. 179 onwards
• Flavors / Varieties: 11 variants
• User Rating: 4.2
• Available for kids: Yes

• 

  Best features of the brand:

• Be it for gun protection, anti-sensitivity, fresh breath, teeth whitening, or plaque removal Perfora has something to offer for all your concerns.
• Perfora toothpaste is free from harsh chemicals and is suitable for people of all ages.
• From daily oral hygiene to specialized treatments, Perfora products cater to diverse dental care requirements.
• This brand is known for its high-quality electric toothbrushes and dental flossers.

10 Vicco

Vicco commercials have been around for ages, and it is unlikely that you haven’t hummed the jingle. Vicco markets its toothpaste as an “Ayurvedic medicine for gums and teeth” and has turmeric as its main ingredient. We all know turmeric has excellent anti-inflammatory properties. The other ingredients of Vicco Vajradanti toothpaste make it an excellent choice for people looking for the best natural toothpaste.

• Price Range: Rs. 90 onwards
• Flavours / Varieties: 5 variants
• User Rating: 4.4
• Available for kids: No

• 

  Best features of the brand:

• Apart from oral care, Vicco also has comprehensive skincare solutions, addressing diverse needs with a holistic approach.
• The brand shines by being cruelty-free, ensuring ethical practices in every step of product development.
• All the products offered by Vicco assure quality with dermatologist-tested formulations, providing safe solutions.
• Vicco’s products cater to all ages, ensuring a family-friendly approach with gentle, effective formulations for diverse needs.

11 Oral-B

The international brand Oral-B is one of India’s premium dental healthcare brands. It has many dental care products, but their primary expertise is in designing toothbrushes. Their products are designed in collaboration with dentists to address your unique oral hygiene needs.

• Price Range: Rs. 325 onwards
• Flavors / Varieties: 9 variants
• User Rating: 4.2
• Available for kids: Yes

• 

  Best features of the brand:

• Not only toothpaste, Oral-B also offers powerful electric toothbrushes with rotating, pulsating bristles for superior plaque removal and gum care.
• It also has a Gum Stimulator designed to gently massage and stimulate the gums, promoting blood circulation 
• Oral-B offers variants like Extra White, Pro Expert Deep Clean, Gum, and Enamel Repair.
• Oral B is trusted by dental professionals worldwide, it is a brand recommended by experts.

 12 Paradontax

Paradontax is a brand of oral care products that is focused on helping people with bleeding gums and gingivitis. The brand’s mission is to provide effective and gentle products that improve oral health and prevent gum problems. Paradontax has been recommended by dentists for over 70 years.

• Price Range: Rs. 102 onwards
• Flavors / Varieties: 2 variants
• User Rating: 4.2
• Available for kids: Yes (For Kids above 2 years)

• 

  Best features of the brand:

• Formulated with fluoride, Parodontax safeguards against cavities, enhancing its role in comprehensive dental care.
• The brand is renowned for addressing bleeding gums, providing relief, and promoting overall gum wellness.
• Parodontax is gentle on gums while remaining highly effective, making it suitable for daily use without irritating.
• Parodontax leaves a lasting feeling of freshness, ensuring a clean mouth sensation throughout the day.

 13 Biotique

Biotique is an Ayurvedic brand that was founded on the principles of using natural ingredients and traditional methods to create effective and safe beauty and skincare products. They primarily source their ingredients from sustainable sources and use the original recipes of the founder Vinita Jain.

• Price Range: Rs. 150 onwards
• Flavors / Varieties: 1 variant
• User Rating: 4.2
• Available for kids: Yes kids can also use

• 

  Best features of the brand:

• Biotique employs natural ingredients, sourced sustainably, and crafted using traditional Ayurvedic methods.
• Emphasizing cruelty-free values, Biotique refrains from animal testing in product development.
• Offering diverse skincare, haircare, and body care products, each designed with natural ingredients.
• Their products are affordable, making them accessible to a wider range of customers.

 14 Jiva Ayurveda

Jiva Ayurveda Ayurfresh Toothpaste is a herbal dental care solution infused with natural ingredients like neem, clove, and babool. Formulated according to Ayurvedic principles, it promotes gum health, fights cavities, and provides long-lasting freshness. This fluoride-free toothpaste offers a holistic approach to oral hygiene, combining traditional wisdom with modern dental care for a naturally effective and refreshing experience.

• Price Range: Rs. 187 onwards
• Flavors / Varieties: 1 variant
• User Rating: 4.1
• Available for kids: No

• 

  Best features of the brand:

• All the products from this brand are from harsh chemicals, animal ingredients, and fluoride for gentle cleaning.
• Apart from the oral care range it also offers a range of products for eye care, hair care, and skin care.
• Clinically formulated and GMP-certified, Jiva Ayurveda products uphold rigorous quality standards.
• Jiva ensures rigorous quality checks, with Ayurveda expert testing before delivering products to consumers.

 15 Arata

Arata Toothpaste offers a premium oral care experience with its fluoride-free formula enriched with plant-based ingredients. This vegan and cruelty-free toothpaste prioritizes health by avoiding harmful chemicals, sulfates, and preservatives. Infused with peppermint and spearmint essential oils, it ensures a refreshing taste while promoting dental hygiene naturally.

• Price Range: Rs. 249 onwards
• Flavors / Varieties: 1 variant
• User Rating: 4.0
• Available for kids: No

• 

  Best features of the brand:

• Arata products are meticulously crafted with pure, chemical-free natural extracts, excluding additives or preservatives.
• The brand has a diverse line of hair, skin, and body care products, including combos and gift sets.
• Arata ensures vegan, cruelty-free, plant-based formulations across its product range.
• Arata harnesses the potency of natural ingredients such as onion, aloe vera, turmeric, cocoa, ginger, etc.

Top Toothpaste Brands in Terms of Market Share

According to a survey by the Indian Dental Association, only 50% of the Indian population brushes their teeth twice a day. This presents a significant opportunity for companies in the oral care market to increase their customer base. Moreover, India’s oral care market was valued at $641 Mn in 2022 and is estimated to expand at a CAGR of 9.2% from 2022 to 2030 and will reach $1295 Mn in 2030.

Currently, the Indian oral care industry is worth a whopping INR 15,000 CR in total, and it is no surprise to anyone that most of the industry’s profits are derived from its toothpaste market. The estimated size of the toothpaste market in the country is about INR 10,000 – INR 12,000 CR. According to industry sources as of 2023, Colgate is the leading toothpaste company with a 48% market share, while Patanjali has an 11% share, Dabur (13.4%), and HUL (23%).

How did we shortlist the best toothpaste brands for you?

Choosing the right toothpaste is crucial for maintaining optimal oral health. With an abundance of options in the market, we understand the challenge of finding the best toothpaste brands. Our shortlisting process involves a careful examination of various factors to ensure that you receive recommendations tailored to your dental needs. So, let’s look into how we meticulously selected the best toothpaste brands to guide you in making informed choices.

• Ingredients: We prioritize toothpaste brands with carefully chosen ingredients, avoiding harmful substances. Our selection considers formulations that promote oral health, addressing concerns like sensitivity, cavities, and gum issues.

• Pricing: Understanding the importance of budget-friendly options, we assess toothpaste brands that offer value for money. Our shortlist includes a range of price points, catering to various budgets without compromising on quality.

• Flavours and Variants: Recognizing that personal preference plays a role in consistent oral care, we consider a diverse range of flavours and variants. Our selection encompasses options to suit different tastes, ensuring a pleasant brushing experience.

• Customer Reviews: User experiences matter. We incorporate real-world feedback from consumers who have tried and tested various toothpaste brands. Customer reviews provide insights into effectiveness, taste, and overall satisfaction.

• Quality: Undoubtedly quality is non-negotiable. We prioritize toothpaste brands that meet high standards in oral care. This includes formulations backed by dental professionals, adherence to safety standards, and a commitment to promoting overall dental well-being.

Evaluation Criteria:

• Tooth Sensitivity
• Colgate: Demonstrates excellent performance in addressing tooth sensitivity.
• Sensodyne: Stands out with outstanding effectiveness in alleviating tooth sensitivity.
• Dabur: Offers good sensitivity relief for users.
• Close-Up: Fair performance in addressing tooth sensitivity.

• Value for Money
• Colgate: Provides very good value for money, balancing quality and cost-effectiveness.
• Sensodyne: Considered fair in terms of value for money.
• Dabur: Offers a good balance between cost and the benefits provided.
• Close-Up: Scores very good for delivering value about its price.

• Taste
• Colgate: Boasts a good taste profile, appealing to a wide range of users.
• Sensodyne: Taste is considered satisfactory.
• Dabur: Refreshing taste for an enjoyable brushing experience.
• Close-Up: Known for its minty flavour, providing a distinct taste.

• Overall
• Colgate: Demonstrates moderate commitment to sustainability practices.
• Sensodyne: Limited sustainability efforts are noted.
• Dabur: Maintains a moderate level of sustainability in its toothpaste formulations.
• Close-Up: Limited focus on sustainability practices.

This comprehensive evaluation aims to guide consumers in choosing a toothpaste brand aligned with their specific preferences, whether prioritizing sensitivity relief, budget considerations, taste preferences, or sustainability.

Toothpaste Buying Guide

How to choose the best toothpaste?

Choosing the right toothpaste can be overwhelming with so many options on the market today. With so many different brands, formulations, and flavors available, it can be difficult to know where to start.

• Look for toothpaste that contains fluoride, as it helps prevent tooth decay and cavities.
• Choose a toothpaste with the American Dental Association (ADA) Seal of Approval, which guarantees its effectiveness.
• Consider your specific needs, such as sensitivity, whitening, or tartar control, when selecting a toothpaste.
• Check the ingredients list for any potential allergens or irritants.
• Decide on a flavor that you enjoy, as this can make brushing more pleasant and encourage you to stick to a regular oral hygiene routine.
• Consult with your dentist or hygienist for personalized recommendations based on your dental history and specific concerns.

In summary, here we have compiled a list of the finest toothpaste brands tailored to your needs. We trust this guide proves valuable in your quest for the ideal toothpaste. Your feedback is crucial to us—feel free to share your thoughts, comments, or suggestions. We appreciate your engagement and look forward to hearing from you.

FAQs

1. What are the top toothpaste brands in India?

The top toothpaste brands in India include Colgate, Closeup, Sensodyne, Dabur Red, and Pepsodent, among others. These brands are known for their effective formulations, superior quality, and trusted reputation in the market.

2. Which toothpaste brand is best for sensitive teeth in India?

Sensodyne is considered the best toothpaste brand for sensitive teeth in India. It provides relief from tooth sensitivity, and its gentle formulation is suitable for daily use. Sensodyne toothpaste is recommended by dentists worldwide and is available in different variants to cater to specific oral care needs.

3. What is the best toothpaste brand for kids in India?

Pepsodent is one of the best toothpaste brands for kids in India. Its formulation is specially designed to cater to the oral care needs of children, and it is available in fun and exciting flavors to make brushing fun for kids. Pepsodent also offers toothpaste for specific age groups, making it a popular choice among parents.

4. Are herbal toothpaste brands better than regular toothpaste brands?

Herbal toothpaste brands offer several benefits over regular toothpaste brands. They are made from natural ingredients and are free from harmful chemicals, making them safe for use. They also provide a refreshing and long-lasting flavor, leaving the mouth feeling fresh and clean.

5. What is the best toothpaste brand for fighting cavities?

Colgate is considered one of the best toothpaste brands for fighting cavities. It is fortified with fluoride, which helps strengthen tooth enamel and prevent cavities. Colgate toothpaste is also available in different variants to cater to specific oral care needs and is a trusted brand recommended by dentists.