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20 Best Underwear Brands for Women in India (2026)

Aug 3, 2026

Shaoni Saha

Underwear is one of the few things you’ll wear all day, which makes choosing the right brand more important than most people realize. Comfort, fabric, fit, and durability can vary significantly from one label to another, even at similar price points. To make the choice easier, we’ve rounded up the best underwear brands for women in India, comparing what each one does best, who it’s ideal for, and where it falls short.

Our Top Picks

20 Top Underwear Brands for Women in India 

Here’s our curated list of the top underwear brands for women in India, covering everything from affordable everyday essentials to premium and sustainable innerwear.

01 Jockey

Jockey’s cotton briefs are the default answer to “what should I buy” for a reason. The elastic doesn’t slacken after 15 washes, the sizing chart is accurate (order your regular size), and the gusset is deep enough to actually stay put.

The everyday cotton range (the 1406 hipster is the bestseller) is what most people mean when they say “Jockey underwear”. Softer than the price suggests, breathable in Indian summers, and available in nude, black, and a rotating set of pastels. If you sweat a lot or work in an AC office all day, look at the Modal & Elastane line instead. It costs roughly Rs 100 more per piece and feels closer to premium D2C fabric.

Fit note: hipsters and bikinis run slightly small on the hips if you carry weight there. Sizing up one is safer than sizing down.

• Materials Used: Cotton, Cotton & Elastane, Micro Nylon & Elastane, Modal & Elastane
• Available Sizes: XS, S, M, L, XL, 2XL, 3XL
• User Rating: 4.2*
• Price Range: Rs. 298 – Rs. 499

• 

  What we like:

• One of the most popular brands in the country that provides excellent quality products
• A wide range of panties – from low to high coverage
• Uses comfortable fabrics like cotton and elastane

Also Read: Best Bra Brands in India

02 Calvin Klein

Calvin Klein is an American designer brand founded in 1968 to curate minimal, sensual, and appealing aesthetics in everything it produces. The brand’s innerwear collection is the most popular. And we’ve all seen Disha Patani flaunting her well-defined body in Calvin Klein lingerie, and deep down on the inside, we’ve always wanted to own a pair and flex!
Calvin Klein’s gender-inclusive approach, usage of comfortable and stretchy fabric, and signature strap with the branding have got everybody’s eye on it. More importantly, the brand’s innerwear line is of the highest quality and functionality.

• Materials Used: Cotton, Nylon, Polyester, etc.
• Available Sizes: XS, S, M, L, XL
• User Rating: 4.3*
• Price Range: Rs. 599 – Rs. 1599

• 

  What we like:

• One of the most preferred brands for underwear in the world
• Elasticised waistband with branding that looks chic
• Superior fit and quality, which feels great on the skin

Also Read: Best Cosmetics (Makeup) Brands in India

03 Zivame

Founded in 2011, this brand has created waves (huge ones!) in the lingerie industry. Zivame’s journey began with a simple bra a couple of years ago and cut to today, it is one of the largest portals for every underwear and loungewear need of modern women. The brand believes that confidence builds sexiness (it doesn’t matter your body shape or size), and women must find it, wear it, and flaunt it. This ideology echoes in their products, mainly in their panty collection.
The brand has everything from tummy tuckers to boy shorts, bikinis/cheekinis to thongs and G-strings, and antimicrobial and maternity panties to period panties!

• Materials Used: Bamboo, Bamboo Cotton, Cotton, Nylon, Polyester, Polyamide, Viscose, etc.
• Available Sizes: XS, 2XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL
• User Rating: 4.0*
• Price Range: Rs. 119 – Rs. 1036

• 

  What we like:

• Inclusive of all body types and age groups
• A wide variety of panty types
• Finest quality and service

04 Marks & Spencer

A brand from the country that brought the concept of modern lingerie to India, Marks & Spencer (M&S) came to life almost a century and a half ago in 1884. From a Penny Bazaar to a global company, this brand has a rich legacy of trust and heritage. Their products are sustainable and inclusive, and their materials are sourced ethically.
The brand’s quality is widely known, and its innerwear collection is a class apart. From full briefs and midis to bikinis and Brazilians, M&S offers knickers (such a British term!) that give a vintage and luxurious feel!

• Materials Used: Modal, Cotton, Microfibre, Viscose, Synthetic, etc.
• Available Sizes: XS, S, M, L, XL
• User Rating: 4.3*
• Price Range: Rs. 190 – Rs. 734

• 

  What we like:

• Latest and hand-picked styles for comfort and a little glitz
• A collection that boasts cotton and an elaborate spectrum of lace panties
• Comfortable, breathable, and sustainable underpants

05 Clovia

Just like Zivame, Clovia is another fastest-rising home-grown lingerie brand that brings beautiful yet comfortable styles to complement your natural curves. The fabric and the cuts used to curate its innerwear line are so soothing that it starts to feel like your second skin.
This brand designs each product by keeping every woman’s mood and perspective as its muse. From quirky and playful themes to sultry lace pieces that ooze femininity, this innerwear line is made to be experienced. A wide range of products like these can lead to dilemmas. We highly suggest you understand all the types of underwear to make the right purchase!

• Materials Used: Modal, Cotton, Lace, Polyamide, etc.
• Available Sizes: XS, S, M, L, XL, 2XL
• User Rating: 4.5*
• Price Range: Rs. 139 – Rs. 1199

• 

  What we like:

• Pretty designs for the fashion-forward you
• Crafted cotton, spandex, lace, and other soft fabrics
• Functional, stylish, and soothing designs

Also Read: Best Nail Polish Brands in India

06 Enamor

Yet another Indian brand on our list, Enamor launched in 2001 as a joint venture between an Indian company Gokaldas Images Pvt. Ltd., and a French designer Barbara. During its initial stages, the brand surveyed 4,000 Indian women to build a 5-point fitting system that provides every woman the right size and amount of comfort.
With styles like low-waist, mid-waist, bikinis, hipsters, and period panties made of cotton, stretch cotton, nylon, lace, and spandex, Enamor offers impeccable style and uncompromised comfort.

• Materials Used: Cotton, Stretch Cotton, Nylon, Nylon Spandex, Polyamide, etc.
• Available Sizes: S, M, L, XL, 2XL
• User Rating: 3.9*
• Price Range: Rs. 239 – Rs. 1049

• 

  What we like:

• The only brand that offers multi-size fits and wearer trials
• Exclusive collections and inclusive sizes
• Has won several awards and accolades in the industry
• All the prints used to step away from binary stereotypes

07 Tailor & Circus

A brand consciously built on the foundation of offering comfortable underwear, Tailor & Circus has been continually committed to the principle of utmost softness. Whoever said cotton is the best fabric for your inners? This brand has been experimenting with Modal Micro to create Grade A Lenzing Modal Micro ingrained with pure elastane, which is exceptionally soft and light. This cellulose-based fabric is 3x softer than cotton, more breathable, and holds shape better.
Tailor & Circus incorporates Azo compounds-free dyes (free of carcinogenic agents) and a 100% metal-free anti-microbial wash finish into its products.

• Materials Used: Tencel™ Modal Micro, Elastane, etc.
  
• Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL
  
• User Rating: 4.1*
  
• Price Range: Rs. 399 – Rs. 1099

• What we like:
• All its products actively fight bacteria and fungi with the help of anti-microbial technology.
• Sustainable materials and funky designs
• Matching undies for the imperfectly perfect couples
• All the prints used to step away from binary stereotypes

08 Lovable

Lovable was founded in 1987 when the lingerie industry was still nascent. Today, it is one of India’s leading underwear brands by identifying the need for premium lingerie and delivering products of the utmost quality. Over the years, the company has acquired and added several other brands to its portfolio, one of which is Daisy Dee, which caters to the mid-segment audience in the country.
Lovable uses soft and durable fabrics in its underwear line, is well-fitted for all body sizes and is reasonably priced, thus making it the most popular choice amongst Indian women.

• Materials Used: Cotton, Nylon Spandex, Polycotton, Polyester Spandex, etc.
  
• Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL,
• User Rating: 3.8*
• Price Range: Rs. 139 – Rs. 449

• 

  What we like:

• Forays unique products by assessing buying preferences
• Uses soft yet durable fabrics like cotton and slub
• Has an in-house design team that brings international trends at affordable prices

09 Bodycare

Bodycare was established in 1992 and has become one of the most renowned intimate wear brands in India and the world. The brand’s portfolio includes innerwear, shapewear, maternity wear, hosiery, and more!
Caring for our bodies is essential. Since our intimate wear comes directly in contact with our skin, choosing suitable fabrics and sizes becomes more vital. Bodycare understands this and provides the best materials with trending designs while making it affordable for the mid-income group in the country.

• Materials Used: Cotton, Combed Cotton, Spandex, Polycotton, Polyester, etc.
• Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL
• User Rating: 4.1*
• Price Range: Rs. 390 – Rs. 1224

• 

  What we like:

• Innovation is at the core of their business – it was the first brand to introduce Teflon-coated stain-free menstrual panties and lycra stretch panties
• Offers quality and comfort at economical prices
• Won ‘Brand of the Year’ awards for multiple years

Also Read: Popular Lipstick Brands

10 Daisy Dee

Launched by the same company that established the brand Lovable, Daisy Dee is an innerwear brand for mid-segment women in the country. One of the household names, Daisy Dee, has been a part of every Indian woman’s lingerie journey at some point in their life. Their collections fulfill all the changing demands of women in these changing times.

It is one of the few brands in India that put uniqueness and thought into providing comfort in affordability without compromising on quality. Also, the availability of their products is their most influential element.

• Materials Used: Cotton
  
• Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL
  
• User Rating: 4.2*
  
• Price Range: Rs. 263 – Rs. 930

• 

  What we like:

• The brand has a very high recall and awareness in India.
• Available in almost every outlet, big or small.
• Highly affordable, yet stylish

11 Amante

A proud “by the women, for the women” brand, Amante has several years of experience curating some of the most alluring underwear, swimwear, and activewear collections. Poised as the ultimate intimate wear destination, the brand understands modern women and thoughtfully designs each piece.
The underwear line by Amante includes hipsters for everyday wear, Brazilian lace panties and thongs to enhance sensuality, and many other top underwear types! Each product in their portfolio is tailored to perfection by leveraging globally trending designs, the softest fabrics, and a dedicated team that aims to provide women with the utmost comfort!

• Materials Used: Cotton, Lace, Microfiber, Modal, Satin
• Available Sizes: S, M, L, XL, 2XL
• User Rating: 4.1*

• 

  What we like:

• Most breathable and comfortable undies
• Offers an assortment of low-rise, mid-rise, and high-rise pairs
• Different panty styles for different body types

12 Triumph

Another leading lingerie brand from the UK, Triumph, a family-owned business, has been designing innerwear for the past 135 years! From a small design studio in Southern Germany to today a global brand, their purpose has been the same – to let women embrace their individuality with nothing holding them back.
Be it exceptionally comfortable all-day innerwear or when you want to showcase your beautiful curves, Triumph has something in store for all occasions and moods. Discover a stunning collection of classic and lace thongs, knickers, and briefs.
Materials Used: Polyamide, Elastane, Polyester, Cotton

• Available Sizes: S, M, L, XL
• User Rating: 4.0*
• Price Range: Rs. 239 – Rs. 1399

• 

  What we like:

• Briefs that subtly shape your waist
• Thongs made from expensive and delicate lace combined with soft fabrics
• Both products and packaging are environmentally responsible

13 Van Heusen

Van Heusen Intimates, an initiative of Aditya Birla Fashion and Lifestyle from the house of Van Heusen, is a luxurious and high-end lingerie brand. The brand has a collection of innerwear, including bras, panties, camisoles, athletic wear, loungewear, and outerwear. Its undies line has types such as hipsters, boy shorts, bikinis, and briefs in solid and printed patterns.

These panties are made with gusset and cotton that remove stains effortlessly. The brand also uses N9 antibacterial fabric that helps you stay fresh and odour-free throughout the day for 100 washes.

• Materials Used: Nylon, Cotton, Spandex
• Available Sizes: S, SM, M, L, XL, LXL
• User Rating: 4.2*
• Price Range: Rs. 163 – Rs. 860

• 

  What we like:

• Uses ultra-fresh technology to reduce odor-causing bacteria
• Soft fabrics for extra snug fitting
• Flexi-stretch fabrics for more flexibility to work all around the clock

14 Inner Sense

This brand is all about making your skin feel healthy and consciously guiding you towards fabric sensibilities. Inner Sense curates each product with superior fabrics that are light as a feather, absorb moisture quickly, and keep your intimate areas fresh and clean. This OG material is a blend of bamboo fiber, organic cotton, and elastane.

Organic cotton makes the panties sustainable; bamboo fiber keeps them fresh and odor-free, and the elastane provides a four-way stretch for maximum comfort. The antimicrobial property stays intact even after innumerable uses and washes.

• Materials Used: Bamboo Fiber, Organic Cotton, Elastane
• Available Sizes: S, M, L, XL, 2XL, 3XL
• User Rating: 4.0*
• Price Range: Rs. 394 – Rs. 912

• 

  What we like:

• Anti-microbial, anti-bacterial, anti-odor, anti-fungal, and anti-static properties
• Absorbs and evaporates sweat and moisture quickly
• Prevents visibility of panty lines

15 Wear Equal

Started by Preeta Chaudhuri Ghosal, a gender quality professional, Wear Equal is a brand that creates underwear from tonnes of wasted premium fabric from the clothing industry. The brand’s mission is to give women from all walks of life access to sanitary hygiene because underwear is an essential garment for the dignity of humans in general.

This all-women team uses GOTS-certified cotton, upcycled pieces of fabric, and machine shreds to create distinctive undergarments. Wear Equal caters to different body types with various fits and cuts.

• Materials Used: Organic Cotton, etc.
• Available Sizes: XS, S, M, L, XL, 2XL
• User Rating: 3.8*
• Price Range: Rs. 299 – Rs. 699

• 

  What we like:

• Responsible entrepreneurship and sophisticated designs
• Upcycled and organic materials
• Their portfolio includes underwear types like tanga and adaptive, which are not commonly available.

16 The Underworld Co

Are bold and chic patterns like polka dots, flowers, and Aztec designs your thing? Then, you can bet on The Underworld Co. underwear collection to be your partner in every crime! From sourcing sustainable and eco-friendly fabrics like modal and organic cotton to designing and printing, this brand ensures each product is wearable and functional.

The women’s day and night undies come in vibrant colors and designs to satisfy your playful side. Each design comes in 3 different cuts to ensure all women find their perfect fit.

• Materials Used: Organic Cotton, Lycra, etc.
• Available Sizes: XS, S, M, L, XL
• User Rating: 4.0*
• Price Range: Rs. 399 – Rs. 450

• 

  What we like:

• Oomphs up your wardrobe with cool undies
• Fabric, printing techniques, and packaging decisions are all environmentally conscious
• Fun bun designs for women and infants

17 Shyaway

An Indian lingerie brand, Shyaway, started as an online portal for buying economical intimate wear and established a label of its own in 2015. The brand has a strict “No Discomfort” policy and, therefore, is committed to using premium quality and luxurious fabrics and innovative designs in every budget range.
From full coverage to no coverage, from cotton panties to bridal panties, Shyaway’s intimate apparel lines are trendy and classy. Additionally, the brand regales to plus sizes effortlessly!

• Materials Used: Nylon, Cotton, Cotton Spandex, Disposable, Lace, Modal, Nylon Spandex, Polyester Spandex, etc.
  
• Available Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL
• User Rating: 4.1*
• Price Range: Rs. 149 – Rs. 695

• 

  What we like:

• Specialises in plus size lingerie
• Expert recommendations based on occasions, fabrics, and features
• Winners of Power Brand Awards 2021 for advancement in a gender-neutral world and empowering women

18 NeceSera

NeceSera is a fast-growing Indian D2C innerwear brand known for offering premium-quality underwear at accessible prices. The brand primarily uses Supima cotton, cotton-lycra blends, modal, and microfibre fabrics to create soft, breathable, and long-lasting innerwear. With a strong focus on comfort and sustainability, NeceSera also uses recycled packaging and follows a traceable supply chain from farm to finished product.

From seamless panties and hipsters to bikinis and boyshorts, NeceSera offers stylish everyday essentials in inclusive sizes. Their seamless collection is especially popular for wearing under fitted outfits, while the premium fabrics ensure comfort throughout the day.

• Materials Used: Supima Cotton, Cotton Lycra, Modal, Microfibre
• Available Sizes: XS, S, M, L, XL, 2XL, 3XL
• User Rating: 4.3*
• Price Range: Rs. 300 – Rs. 500

• 

  What we like:

• Premium Supima cotton that becomes softer with every wash
• Wide range of inclusive sizes for everyday comfort
• Eco-friendly packaging with sustainably sourced materials

19 H&M

H&M is a globally recognised fashion retailer that offers comfortable and affordable innerwear for everyday use. Its underwear collection includes cotton briefs, trunks, boxers, and performance styles made with quality fabrics such as organic cotton and recycled materials, making them suitable for both daily wear and active lifestyles.

Whether you’re looking for multi-pack cotton briefs or moisture-wicking gym underwear from the DryMove collection, H&M provides stylish options at reasonable prices. The brand also offers organic cotton choices under its Conscious range and caters to different body types with European sizing.

• Materials Used: Organic Cotton, Cotton, Microfibre, Recycled Polyester, Elastane
• Available Sizes: XS, S, M, L, XL, 2XL
• User Rating: 4.0*
• Price Range: Rs. 199 – Rs. 1,299

• 

  What we like:

• Excellent value with affordable multi-pack options
• Soft, breathable cotton fabrics suitable for everyday wear
• Wide selection of everyday and performance innerwear styles

20 Wunderlove by Westside

Wunderlove is Westside’s exclusive lingerie and innerwear label that focuses on comfortable, stylish, and affordable essentials for everyday wear. The collection features cotton briefs, seamless panties, shapewear, bras, and sleepwear designed to provide lasting comfort without compromising on quality.

Known for its budget-friendly pricing, Wunderlove offers soft fabrics, durable stitching, and practical everyday designs. Whether you’re shopping for seamless underwear, cotton basics, or shapewear, the brand delivers reliable quality with a wide range of comfortable options.

• Materials Used: Cotton Blend, Satin, Microfibre, Elastane
• Available Sizes: XS, S, M, L, XL, 2XL
• User Rating: 4.0*
• Price Range: Rs. 199 – Rs. 499

• 

  What we like:

• Affordable and comfortable everyday innerwear
• Excellent range of seamless styles and shapewear
• Available online and across Westside stores in India

How to Choose the Right Underwear

The best underwear isn’t the most expensive pair. It’s the one that fits well, feels comfortable, and matches what you’ll be doing that day. Here’s what to look for:

Which Type of Underwear Should You Pick?

How to Take Care of Your Innerwear

Follow the steps below to take good care of your innerwear:

Say No to Bleaching
We suppose this goes without saying that bleaching uses harmful chemicals that can affect the fabric and, most importantly, your health. These toxic substances can lead to vulva infections and intimate area irritations.

Hand wash your intimate wear
It is the best practice to wash underwear manually. But if time does not permit you to do so, always remember to use lingerie bags. Additionally, use cold water or lukewarm water during the wash. Hot water can distort the elastic and disfigure your innerwear.

Pay attention to the detergent
We are sure most of us don’t even pay attention to the kind of detergent we use daily. Intimate wear is made from delicate fabrics that regular detergents will be too hard on. Ensure that you use mild and soft detergents to wash your undies.

Separate them by color
It is essential to separate your undies into lighter and darker shades before you put them to wash. You don’t want your white lace thong or nude panties to change colors.

Soak them before washing
Soak your underwear for about 5 minutes in water below 30 degrees Celsius before washing them. Also, make sure that you don’t wring or iron them.

Conclusion

Now that you know the best underwear brands and how to take good care of your undies, we are sure the next time you go shopping, you will be ready to go big, go right, and go home. What else are you waiting for? A few budget tips, maybe? There are several lingerie offers and discount codes that you can use to save big. So, that’s it for now, ladies. Let us know in the comments below about your favorite go-to brand. We’d love to hear from you!

FAQs

Which is the No. 1 underwear brand in India?
Jockey is the No. 1 underwear brand in India. It is the most widely recognized and trusted brand, known for its comfort, durability, and availability across all price ranges. It has a strong presence in both offline and online markets, making it the go-to choice for many Indian women.

Which innerwear is best for females?
The best innerwear for females depends on what you’re looking for –

• For daily wear: Cotton underwear from Jockey, Zivame, or Clovia for breathability and comfort.
• For sensitive skin: Inner Sense or Tailor & Circus, as they use organic, anti-bacterial fabrics.
• For luxury and style: Calvin Klein, Marks & Spencer, or Triumph.
• For activewear: Van Heusen or Enamor, which offer moisture-wicking and stretchable fabric.

What is the most popular style of women’s underwear?
The hipster style is the most popular in India. It provides full coverage, sits comfortably on the hips, and works well under most outfits. Other commonly worn styles include bikinis, boyshorts, seamless briefs, and thongs.

How do I find my perfect fit?
Finding your perfect size is essential to have a relaxing time with your underwear. Make sure you measure your waistline and hip size before going underwear shopping. Most brands publish size charts on their websites — measure yourself with a tape at the widest point of your hips and the narrowest point of your waist, then cross-reference. If you fall between two sizes, size up for daily comfort and size down only for fitted occasion-wear.

Is it better to wear cotton or modal underwear in India?

Cotton is the traditional choice and works well for most women — it is breathable, absorbs moisture, and is widely available at every price point. Modal (especially Lenzing Modal or Tencel) is softer, wicks moisture faster, and holds its shape longer across washes, making it a better pick for India’s humid climate if you are willing to spend slightly more. For daily wear in hot weather, either works; for workout or all-day office wear, modal has a noticeable edge.

Where can I buy underwear online at the cheapest price in India?

The cheapest per-piece prices on branded underwear in India are typically found on Myntra, Amazon, and Flipkart during their major sales (EORS, Great Indian Festival, Big Billion Days). Stacking a bank card offer (HDFC, SBI, ICICI typically offer a 10% instant discount) on top of the sale price gets you the lowest effective cost. For coupon codes and cashback across all these platforms, check GrabOn’s fashion offers before checkout. 

Which fabric underwear is best for sensitive skin or rashes?

Organic cotton (GOTS certified) or bamboo fiber underwear is the safest choice for sensitive skin. Avoid synthetic fabrics like nylon or polyester for daily wear if you are prone to rashes or yeast infections. Brands like Inner Sense, Tailor & Circus, and Wear Equal specialize in chemical-free, anti-bacterial underwear designed for sensitive skin. Look for Azo-free dyes and metal-free finishes specifically.