20 Best Underwear Brands for Women

Ladies, tackling multiple tasks in a day is tough, right? But dealing with uncomfortable underwear makes it worse! Imagine having to adjust it in public—awkward, right? We end up using only a few comfy pairs, while the rest sit in the drawer. And those few pairs of panties go around a loop from butts to washers and back again. Here is where the durability and quality of underwear come into the limelight. It truly matters how many wash cycles the underwear can withstand.

If you are planning to throw away all those rejects from the drawer, and replace them with new comfortable ones, then look no further! We’ve prepared a list of the top underwear brands that offer everything you usually look for in a panty and more!

Did You Know?

The modern concept of women’s underwear began in the 19th century, evolving from heavy, layered garments to the more lightweight and flexible designs we know today.

How did we pick our top favourites?
Choosing the best underwear brands in India wasn’t an easy task. We conducted extensive research and analysis to come up with our top favourites. Here are some factors that we considered:

  1. Quality: We looked for brands that use high-quality fabrics that are soft, durable, and comfortable to wear. We also considered the stitching and finishing of the products.
  2. Design: Underwear is no longer just about function; it’s also about fashion. We considered brands that offer trendy and stylish designs that cater to a wide range of preferences. We also looked at the availability of various sizes and styles to suit different body types.
  3. Price: While we wanted to include premium brands, we also made sure to include affordable options for our readers. We looked for brands that offer value for money and provide high-quality products at reasonable prices.
  4. Brand Reputation: We took into account the reputation of the brand in the market. We looked at customer reviews and feedback to gauge overall satisfaction with the products and the brand’s service.

Our Top Picks:

Best OverallZivame
Best BudgetDaisy Dee
Best DesignsThe Underworld Co.
Most Non-ToxicTailor & Circus

Underwear statistics

20 Top Underwear Brands for Women

Below, we have the list of top brands that prioritise comfort, sustainability, style, and budget making them the best underwear labels to invest in.

01 Jockey

The first and the most well-known brand on our list is Jockey. It is also one of the earliest brands to manufacture innerwear. Indian women always felt it was a stigma to discuss innerwear, and hush-hush followed while buying them. The brand’s entry into the Indian market changed this perception.
Since its inception, Jockey has been committed to delivering quality and comfort in each of its products, and that is reflected in the brand’s women’s panties collection. From full briefs and hipsters to bikinis and boy’s legs, the brand offers the most suitable undergarments for all your days.

  • Materials Used: Cotton, Cotton & Elastane, Micro Nylon & Elastane, Modal & Elastane
  • Available Sizes: XS, S, M, L, XL, 2XL, 3XL
  • User Rating: 4.2*
  • Price Range: Rs. 298 – Rs. 499
  • Jockey underwear brand for women

    What we like:

  • One of the most popular brands in the country that provides excellent quality products
  • A wide range of panties – from low to high coverage
  • Uses comfortable fabrics like cotton and elastane
How To Save On Your Jockey Underwear?
If you’re considering Jockey’s corporate gifting program, it offers discounted prices per item, which can help you save money. Additionally, exploring available Jockey coupons may provide further offers and savings.

Also Read: Best Bra Brands in India

02 Calvin Klein

Calvin Klein is an American designer brand founded in 1968 to curate minimal, sensual, and appealing aesthetics in everything it produces. The brand’s innerwear collection is the most popular. And we’ve all seen Disha Patani flaunting her well-defined body in Calvin Klein lingerie, and deep down on the inside, we’ve always wanted to own a pair and flex!
Calvin Klein’s gender-inclusive approach, usage of comfortable and stretchy fabric, and signature strap with the branding have got everybody’s eye on it. More importantly, the brand’s innerwear line is of the highest quality and functionality.

  • Materials Used: Cotton, Nylon, Polyester, etc.
  • Available Sizes: XS, S, M, L, XL
  • User Rating: 4.3*
  • Price Range: Rs. 599 – Rs. 1599
  • Calvin Klein underwear brand for women

    What we like:

  • One of the most preferred brands for underwear in the world
  • Elasticised waistband with branding that looks chic
  • Superior fit and quality which feels great on the skin
How To Save On Your Calvin Klein Underwear?
When shopping for your favorite Calvin Klein products, it’s important not to hastily accept the initial deal you come across. Take the time to compare prices on various websites to guarantee that you’re getting the most value for your money. Plus, check out NNNOW coupons for access to exclusive discounts on a variety of premium brands, including Calvin Klein, making luxury more affordable.

Also Read: Best Cosmetics (Makeup) Brands in India

03 Zivame

Founded in 2011, this brand has created waves (huge ones!) in the lingerie industry. Zivame’s journey began with a simple bra a couple of years ago and cut to today, it is one of the largest portals for every underwear and loungewear need of modern women. The brand believes that confidence builds sexiness (it doesn’t matter your body shape or size), and women must find it, wear it, and flaunt it. This ideology echoes in their products, mainly in their panty collection.
The brand has everything from tummy tuckers to boy shorts, bikinis/cheekinis to thongs and G-strings, and antimicrobial and maternity panties to period panties! So, it’s time to flaunt your behind with pizzazz!

  • Materials Used: Bamboo, Bamboo Cotton, Cotton, Nylon, Polyester, Polyamide, Viscose, etc.
  • Available Sizes: XS, 2XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL
  • User Rating: 4.0*
  • Price Range: Rs. 119 – Rs. 1036
  • Zivame underwear brand for women

    What we like:

  • Inclusive to all bodies and age groups
  • A wide variety across various panty types
  • Finest quality and service
How To Save On Your Zivame Underwear?
Follow Zivame on social media to stay updated on their exclusive promotions and discounts. They frequently share special offers with their followers. By following them, you can access exclusive Zivame coupons that can help you save more on your purchases.

04 Marks & Spencer

A brand from the country that brought the concept of modern lingerie to India, Marks & Spencer (M&S) came to life almost a century and a half ago in 1884. From a Penny Bazaar to a global company, this brand has a rich legacy of trust and heritage. Their products are sustainable and inclusive, and their materials are sourced ethically.
The brand’s quality is widely known, and its innerwear collection is a class apart. From full briefs and midis to bikinis and Brazilians, M&S offers knickers (such a British term!) that give a vintage and luxurious feel!

  • Materials Used: Modal, Cotton, Microfibre, Viscose, Synthetic, etc.
  • Available Sizes: XS, S, M, L, XL
  • User Rating: 4.3*
  • Price Range: Rs. 190 – Rs. 734
  • Marks & Spencer underwear brand for women

    What we like:

  • Latest and hand-picked styles for comfort and a little glitz
  • A collection that boasts cotton and an elaborate spectrum of lace panties
  • Comfortable, breathable, and sustainable underpants
How To Save On Your Marks & Spencer Underwear?
Check out the “Offers” section on the brand’s website for a wide range of fantastic deals. You can also maximize your savings by applying Marks & Spencer coupons during checkout.

05 Clovia

Just like Zivame, Clovia is another fastest-rising home-grown lingerie brand that brings beautiful yet comfortable styles to complement your natural curves. The fabric and the cuts used to curate its innerwear line are so soothing that it starts to feel like your second skin.
This brand designs each product by keeping every woman’s mood and perspective as its muse. From quirky and playful themes to sultry lace pieces that ooze femininity, this innerwear line is made to be experienced. A wide range of products like these can lead to dilemmas. We highly suggest you understand all the types of underwear to make the right purchase!

  • Materials Used: Modal, Cotton, Lace, Polyamide, etc.
  • Available Sizes: XS, S, M, L, XL, 2XL
  • User Rating: 4.5*
  • Price Range: Rs. 139 – Rs. 1199
  • Clovia underwear brand for women

    What we like:

  • Pretty designs for the fashion-forward you
  • Crafted cotton, spandex, lace, and other soft fabrics
  • Functional, stylish, and soothing designs
How To Save On Your Clovia Underwear?
By signing up for Clovia’s newsletters, you’ll get special discounts and early access to sales, allowing you to save money on trendy undergarments. These emails also provide verified Clovia coupons that can help lower your expenses.

Also Read: Best Nail Polish Brands in India

06 Enamor

Yet another Indian brand on our list, Enamor launched in 2001 as a joint venture between an Indian company Gokaldas Images Pvt. Ltd., and a French designer Barbara. During its initial stages, the brand surveyed 4,000 Indian women to build a 5-point fitting system that provides every woman the right size and amount of comfort.
With styles like low-waist, mid-waist, bikinis, hipsters, and period panties made of cotton, stretch cotton, nylon, lace, and spandex, Enamor offers impeccable style and uncompromised comfort.

  • Materials Used: Cotton, Stretch Cotton, Nylon, Nylon Spandex, Polyamide, etc.
  • Available Sizes: S, M, L, XL, 2XL
  • User Rating: 3.9*
  • Price Range: Rs. 239 – Rs. 1049
  • Enamor underwear brand for women

    What we like:

  • The only brand that offers multi-size fits and wearer trials
  • Exclusive collections and inclusive sizes
  • Has won several awards and accolades in the industry
  • All the prints used to step away from binary stereotypes
How To Save On Your Enamor Underwear?
If you’re visiting the brand’s website for the first time, try using the “Spin the Wheel” feature. It gives you a chance to win great deals when you shop. Plus, you can check Enamor coupons on the internet to grab even more discounts for your purchases.

07 Tailor & Circus

A brand consciously built on the foundation of offering comfortable underwear, Tailor & Circus has been continually committed to the principle of utmost softness. Whoever said cotton is the best fabric for your inners? This brand has been experimenting with Modal Micro to create Grade A Lenzing Modal Micro ingrained with pure elastane, which is exceptionally soft and light. This cellulose-based fabric is 3x softer than cotton, more breathable, and holds shape better.
Tailor & Circus incorporates Azo compounds-free dyes (free of carcinogenic agents) and a 100% metal-free anti-microbial wash finish into its products.

  • Materials Used: Tencel™ Modal Micro, Elastane, etc.
  • Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL
  • User Rating: 4.1*
  • Price Range: Rs. 399 – Rs. 1099
  • What we like:
  • All its products actively fight bacteria and fungi with the help of anti-microbial technology.
  • Sustainable materials and funky designs
  • Matching undies for the imperfectly perfect couples
  • All the prints used to step away from binary stereotypes
How To Save On Your Tailor & Circus Underwear?
Discover great deals on lingerie during clearance sales where you can snag hidden treasures at significantly reduced prices. Enhance your savings by exploring Tailor & Circus coupons available at the checkout for additional discounts. Apart from brand-specific sales

08 Lovable

Lovable was founded in 1987 when the lingerie industry was still nascent. Today, it is one of India’s leading underwear brands by identifying the need for premium lingerie and delivering products of the utmost quality. Over the years, the company has acquired and added several other brands to its portfolio, one of which is Daisy Dee, which caters to the mid-segment audience in the country.
Lovable uses soft and durable fabrics in its underwear line, is well-fitted for all body sizes and is reasonably priced, thus making it the most popular choice amongst Indian women.

  • Materials Used: Cotton, Nylon Spandex, Polycotton, Polyester Spandex, etc.
  • Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL,
  • User Rating: 3.8*
  • Price Range: Rs. 139 – Rs. 449
  • Lovable underwear brand for women

    What we like:

  • Forays unique products by assessing buying preferences
  • Uses soft yet durable fabrics like cotton and slub
  • Has an in-house design team that brings international trends at affordable prices
How To Save On Your Lovable Underwear?
Stay patient and watch for seasonal or holiday sales when shopping for lingerie. Waiting for these sales can help you save big on your favorite pieces. Additionally, keep an eye out for Lovable coupons during these sales to make your purchases more affordable.

09 Bodycare

Bodycare was established in 1992 and has become one of the most renowned intimate wear brands in India and the world. The brand’s portfolio includes innerwear, shapewear, maternity wear, hosiery, and more!
Caring for our bodies is the most essential thing to do. Since our intimate wear comes directly in contact with our skin, choosing suitable fabrics and sizes becomes more vital. Bodycare understands this and provides the best materials with trending designs while making it affordable for the mid-income group in the country.

  • Materials Used: Cotton, Combed Cotton, Spandex, Polycotton, Polyester, etc.
  • Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL
  • User Rating: 4.1*
  • Price Range: Rs. 390 – Rs. 1224
  • Bodycare underwear brand for women

    What we like:

  • Innovation is at the core of their business – it was the first brand to introduce Teflon-coated stain-free menstrual panties and lycra stretch panties
  • Offers quality and comfort at economical prices
  • Won ‘Brand of the Year’ awards for multiple years
How To Save On Your Bodycare Underwear?
Look for the bundle deals or sets offered on the Bodycare website. Purchasing underwear in packs can often save you money, as these packages typically come with discounted prices compared to buying individual pieces separately.

Designer Underwear: What Should You Look Out For?

Comfort is Key: No matter how good the design looks, if the underwear is uncomfortable, it’s not worth it. So, make sure to choose a brand that uses high-quality fabrics that feel good against your skin and provide the support you need.

Size and Fit: It’s important to get the right size and fit when buying designer underwear. Don’t be afraid to try different sizes to find the perfect fit that’s both comfortable and flattering.

Durability: Designer underwear can be expensive, so it’s important to choose a brand that offers durability and longevity.

Price: Designer underwear can come with a hefty price tag, so it’s important to consider your budget. Set a price range and look for brands that offer quality products within that range.

Also Read: Popular Lipstick Brands

10 Daisy Dee

Launched by the same company that established the brand Lovable, Daisy Dee is an innerwear brand for mid-segment women in the country. One of the household names, Daisy Dee, has been a part of every Indian woman’s lingerie journey at some point in their life. Their collections fulfill all the changing demands of women in these changing times.

It is one of the few brands in India that put uniqueness and thought into providing comfort in affordability without compromising on quality. Also, the availability of their products is their most influential element.

  • Materials Used: Cotton
  • Available Sizes: S, M, L, XL, 2XL, 3XL, 4XL
  • User Rating: 4.2*
  • Price Range: Rs. 263 – Rs. 930
  • Daisy Dee underwear brand for women

    What we like:

  • The brand has a very high recall and awareness in India.
  • Available in almost every outlet, big or small.
  • Highly affordable, yet stylish
How To Save On Your Daisy Dee Underwear?
Before finalizing your purchase, it’s a good idea to look for valid coupon codes online. Many lingerie retailers, such as Daisy Dee, often provide discounts that you can use during checkout to save money.

11 Amante

A proud “by the women, for the women” brand, Amante has several years of experience curating some of the most alluring underwear, swimwear, and activewear collections. Poised as the ultimate intimate wear destination, the brand understands modern women and thoughtfully designs each piece.
The underwear line by Amante includes hipsters for everyday wear, Brazilian lace panties and thongs to enhance sensuality, and many other top underwear types! Each product in their portfolio is tailored to perfection by leveraging globally trending designs, the softest fabrics, and a dedicated team that aims to provide women utmost comfort!

  • Materials Used: Cotton, Lace, Microfiber, Modal, Satin
  • Available Sizes: S, M, L, XL, 2XL
  • User Rating: 4.1*
  • Amante underwear brand for women

    What we like:

  • Most breathable and comfortable undies
  • Offers an assortment of low-rise, mid-rise, and high-rise pairs
  • Different panty styles for different body types
How To Save On Your Amante Underwear?
Check if Amante offers any loyalty programs because joining these programs will help you accumulate points with each purchase, eventually earning discounts or free items. Apart from these discounts, you can also increase your savings by using different Amante coupons.

12 Triumph

Another leading lingerie brand from the UK, Triumph, a family-owned business, has been designing innerwear for the past 135 years! From a small design studio in Southern Germany to today a global brand, their purpose has been the same – to let women embrace their individuality with nothing holding them back.
Be it exceptionally comfortable all-day innerwear or when you want to showcase your beautiful curves, Triumph has something in store for all occasions and moods. Discover a stunning collection of classic and lace thongs, knickers, and briefs.
Materials Used: Polyamide, Elastane, Polyester, Cotton

  • Available Sizes: S, M, L, XL
  • User Rating: 4.0*
  • Price Range: Rs. 239 – Rs. 1399
  • Triumph underwear brand for women

    What we like:

  • Briefs that subtly shape your waist
  • Thongs made from expensive and delicate lace combined with soft fabrics
  • Both products and packaging are environmentally responsible
How To Save On Your Triumph Underwear?
Make sure Triumph offers a flexible return policy. This will let you shop online with confidence, as you’ll be able to exchange or return items that don’t fit or meet your expectations.

13 Van Heusen

Van Heusen Intimates, an initiative of Aditya Birla Fashion and Lifestyle from the house of Van Heusen, is a luxurious and high-end lingerie brand. The brand has a collection of innerwear, including bras, panties, camisoles, athletic wear, loungewear, and outerwear. Its undies line has types such as hipsters, boy shorts, bikinis, and briefs in solid and printed patterns.

These panties are made with gusset and cotton that remove stains effortlessly. The brand also uses N9 antibacterial fabric that helps you stay fresh and odour-free throughout the day for 100 washes.

  • Materials Used: Nylon, Cotton, Spandex
  • Available Sizes: S, SM, M, L, XL, LXL
  • User Rating: 4.2*
  • Price Range: Rs. 163 – Rs. 860
  • Van Heusen underwear brand for women

    What we like:

  • Uses ultra-fresh technology to reduce odor-causing bacteria
  • Soft fabrics for extra snug fitting
  • Flexi-stretch fabrics for more flexibility to work all around the clock
How To Save On Your Van Heusen Underwear?
If you’re new to Van Heusen, you can sign up using your email and receive fantastic discounts on your initial purchase. Additionally, you can maximize your savings by utilizing Van Heusen coupons.

14 Inner Sense

This brand is all about making your skin feel healthy and consciously guiding you towards fabric sensibilities. Now, what is that? You might ask! Inner Sense curates each product with superior fabrics that are light as a feather, absorb moisture quickly, and keep your intimate areas fresh and clean. This OG material is a blend of bamboo fiber, organic cotton, and elastane.

Organic cotton makes the panties sustainable; bamboo fiber keeps them fresh and odor-free, and the elastane provides a four-way stretch for maximum comfort. The antimicrobial property stays intact even after innumerable uses and washes.

  • Materials Used: Bamboo Fiber, Organic Cotton, Elastane
  • Available Sizes: S, M, L, XL, 2XL, 3XL
  • User Rating: 4.0*
  • Price Range: Rs. 394 – Rs. 912
  • Inner Sense underwear brand for women

    What we like:

  • Anti-microbial, anti-bacterial, anti-odor, anti-fungal, and anti-static properties
  • Absorbs and evaporates sweat and moisture quickly
  • Prevents visibility of panty lines
How To Save On Your Inner Sense Underwear?
Buy Inner Sense lingerie during off-season periods to benefit from discounted prices. Accumulating items when demand is low can lead to significant cost savings over time.

15 Wear Equal

Started by Preeta Chaudhuri Ghosal, a gender quality professional, Wear Equal is a brand that creates underwear from tonnes of wasted premium fabric from the clothing industry. The brand’s mission is to give women from all walks of life access to sanitary hygiene because underwear is an essential garment for the dignity of humans in general.

This all-women team uses GOTS-certified cotton, upcycled pieces of fabric, and machine shreds to create distinctive undergarments. Wear Equal caters to different body types with various fits and cuts.

  • Materials Used: Organic Cotton, etc.
  • Available Sizes: XS, S, M, L, XL, 2XL
  • User Rating: 3.8*
  • Price Range: Rs. 299 – Rs. 699
  • Wear Equal

    What we like:

  • Responsible entrepreneurship and sophisticated designs
  • Upcycled and organic materials
  • Their portfolio includes underwear types like tanga and adaptive, which are not commonly available.
How To Save On Your Wear Equal Underwear?
To maximize your savings on Wear Equal purchases, take advantage of the free shipping option, especially for orders exceeding Rs. 2000. This helps cut down on extra expenses, enhancing your overall cost savings.

16 The Underworld Co

Are bold and chic patterns like polka dots, flowers, and Aztec designs your thing? Then you can bet on The Underworld Co. underwear collection to be your partner in every crime! From sourcing sustainable and eco-friendly fabrics like modal and organic cotton to designing and printing, this brand ensures each product is wearable and functional.
The women’s day and night undies come in vibrant colours and designs to satisfy your playful side. Each design comes in 3 different cuts to ensure all women find their perfect fit.

  • Materials Used: Organic Cotton, Lycra, etc.
  • Available Sizes: XS, S, M, L, XL
  • User Rating: 4.0*
  • Price Range: Rs. 399 – Rs. 450
  • The Underworld Co

    What we like:

  • Oomphs up your wardrobe with cool undies
  • Fabric, printing techniques, and packaging decisions are all environmentally conscious
  • Fun bun designs for women and infants
How To Save On Your The Underworld Co Underwear?
Certain websites, such as The Underworld Co, may alter prices according to your browsing history. Prior to making any purchases, it is recommended to clear your browser cookies to guarantee fair and impartial pricing.

17 Shyaway

An Indian lingerie brand, Shyaway, started as an online portal for buying economical intimate wear and established a label of its own in the year 2015. The brand has a strict “No Discomfort” policy and, therefore, is committed to using premium quality and luxurious fabrics and innovative designs in every budget range.
From full coverage to no coverage, from cotton panties to bridal panties, Shyaway’s intimate apparel lines are trendy and classy. Additionally, the brand regales to plus sizes effortlessly!

  • Materials Used: Nylon, Cotton, Cotton Spandex, Disposable, Lace, Modal, Nylon Spandex, Polyester Spandex, etc.
  • Available Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL
  • User Rating: 4.1*
  • Price Range: Rs. 149 – Rs. 695
  • Shyaway

    What we like:

  • Specialises in plus size lingerie
  • Expert recommendations based on occasions, fabrics, and features
  • Winners of Power Brand Awards 2021 for advancement in a gender-neutral world and empowering women
How To Save On Your Shyaway Underwear?
Get 2 free panties after making a purchase of over Rs. 1500 from the brand’s website. Along with these freebies, you can get more offers on your lingerie by using Shyaway coupons.

18 Le Senza

Starting from humble beginnings in Canada back in 1990, La Senza has quickly become a go-to destination for trendy and affordable lingerie. Their range of products includes bras, panties, lingerie sets, loungewear, and sleepwear that cater to every woman’s needs and preferences. The best thing about La Senza is that they have something for everyone.
They’re all about the fun and flirty details like lace, bows, and colourful prints, making you feel confident and beautiful whenever you slip into their lingerie. La Senza has expanded globally and currently operates stores in over 30 countries. The brand is owned by L Brands, which also owns Victoria’s Secret.

  • Materials Used: Cotton, Spandex, etc.
  • Available Sizes: XS, S, M, L, XL, 2XL
  • User Rating: 4.1*
  • Price Range: Rs. 4300 – Rs. 7000
  • Le Senza

    What we like:

  • Products feature playful details like lace, bows, and colorful prints that add a touch of sass to any outfit.
  • Affordable pricing and durable designs
  • Has over 30 stores in different countries
How To Save On Your Le Senza Underwear?
Certain online retailers, such as Le Senza, may send you follow-up emails offering extra discounts when you leave items in your cart without finalizing the purchase. Take advantage of this opportunity.

19 Skims

Founded by the one and only Kim Kardashian West, Skims is an American shapewear brand that has taken the lingerie world by storm. The brand is all about empowering women to feel confident in their bodies and providing shapewear solutions for all shapes and sizes. Skims offers a wide range of products, including bras, panties, bodysuits, and loungewear.
But what really sets Skims apart is its commitment to inclusivity. The brand caters to a wide range of sizes, ensuring that everyone can find the perfect fit. Skims also celebrate diversity, featuring models of all shapes, sizes, and ethnicities in their campaigns.

  • Materials Used: Cotton, Lace, Mesh, Ribbed, Satin, Silk, Stretch, etc.
  • Available Sizes: XXS, XS, S, M, L, XL, 2XL, 3XL, 4XL
  • User Rating: 3.8*
  • Price Range: Rs. 1300 – Rs. 2000
  • Skims

    What we like:

  • Comfortable, lightweight and stretchy fabric
  • Seamless designs that disappear under clothes
  • Has a wide selection of clothes, including underwear, swimwear, lounge essentials, shapewear, dresses and more.
How To Save On Your Skims Underwear?
Monitor the daily deals section on the brand’s website regularly. Short-term discounts on certain items can help you save a lot if you make a swift decision.

20 Soie

A “me” conscious brand, SOIE, which means “Silk” in French, is an Indian brand that prioritizes quality and style above all else. Each of its products is curated and tailored with the finest materials to instill a sense of comfort, beauty, and raw feminine strength. The brand encompasses an extensive line of basic to premium lingerie, loungewear, activewear, and shapewear.
From lacy details to fun and sophisticated prints, this brand strives to make women feel confident in their skin. Established just over a decade ago, SOIE today has expanded to over 1,000 multi-brand outlets and manufactures lingerie for two of America and Europe’s largest lingerie retailers.

  • Materials Used: Cotton, Cotton Blend, Modal, Nylon, Polyester, Polyamide, Elastane, etc.
  • Available Sizes: XS, S, M, L, XL
  • User Rating: 4.2*
  • Price Range: Rs. 174 – Rs. 896
  • Soie

    What we like:

  • Extensive collection of stylish designs and patterns
  • Made with non-irritant breathable fabrics for 24/7 comfort
  • Inclusive styles and support for all silhouettes and sizes
  • A socially responsible brand that supports the education of tribal women
How To Save On Your Soie Underwear?
Some social media influencers partner with our brand and share unique Soie coupon codes with their followers. Stay tuned on social platforms to catch these special offers.

What’s the right way to take care of your innerwear?

While there are several brands to buy your undies that provide immense durability, you have to take care of a few things too! Maintaining hygiene and proper washing techniques will increase the fabric’s longevity and elasticity. A little TLC for your undies will also eventually lead to good vaginal health. So, what are these tips? Let’s jump in and find out!
Say NO to Bleaching
We suppose this goes without saying that bleaching uses harmful chemicals that can affect the fabric and, most importantly, your health. These toxic substances can lead to vulva infections and intimate area irritations.
Hand Wash your intimate wear
It is the best practice to wash underwear manually. But if time does not permit you to do so, always remember to use lingerie bags. Additionally, use cold water or lukewarm water during the wash. Hot water can distort the elastic and disfigure your innerwear.
Pay attention to the detergent!
We are sure most of us don’t even pay attention to the kind of detergent we use daily. Intimate wear is made from delicate fabrics that regular detergents will be too hard on. Ensure that you use mild and soft detergents to wash your undies.
Separate them by colour
It is essential to separate your undies into lighter and darker shades before you put them to wash. You don’t want your white lace thong or nude panties to change colours. Right?
Soak them before washing
Soak your underwear for about 5 minutes in water below 30 degrees Celsius before washing them. Also, make sure that you don’t wring or iron them.

Conclusion

Now that you know the best underwear brands and how to take good care of your undies, we are sure the next time you go shopping, you will be ready to go big, go right, and go home. What else are you waiting for? A few budget tips, maybe? There are several lingerie offers and discount codes that you can use to save big. So, that’s it for now, ladies. Let us know in the comments below about your favorite go-to brand. We’d love to hear from you!

FAQs

1. How do I find my perfect fit?

Finding your perfect size is essential to have a relaxing time with your underwear. Make sure you measure your waistline and hip size before going underwear shopping.

2. What are the most comfortable panty styles for daily use?

Briefs, hipsters, and boy shorts are very comfortable for everyday use. Most women have also added thongs and bikini panties to this list as they prevent visible panty lines.

3. How long does a panty last?

It is strongly suggested that women go lingerie shopping every six to eight months to replace old undies with new ones.

4. Should women wear underwear to sleep?

The moisture and sweat caused by wearing panties all the time can lead to skin irritations. So, you must give your intimate areas some panty-free time every day.

5. What are period panties?

Accidental leaks from pads, cups, or tampons are common during periods. Period panties are worn during menstrual cycles since they are leak-proof, hold liquid, extra absorbent, and are waterproof.

Deepali Iyengar

We will be happy to hear your thoughts

      Leave a reply

      GrabOn's Indulge - Online Shopping Tips, Buying Guide, Savings
      Logo