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Nykaa Affiliate Program: Earn 7.2% Commission

Edited On: Jul 2, 2025

Ankita Sagar

May 21, 2025

Nykaa burst into the e-commerce sector in 2012 as a makeup and beauty app, and it hasn’t looked back since then. According to Statista, Nykaa receives 1.5 million orders a month! Want anything makeup or beauty? You can find it here. Nykaa has an extensive range of cosmetics, skincare, haircare, fragrances, and fashion products to choose from.

But Nykaa isn’t just about spending; you can also make money here. Nykaa’s affiliate program lets you earn up to 7.2% commission (varies across categories). Anyone from an Instagram fashion influencer to a YouTube beauty creator can become a part of Nykaa’s affiliate program; all you need is to have 5000 or more followers. Want to know more about the program? Keep reading to know how it works and how you can be a part of it.

What is the Nykaa Affiliate Program?

The Nykaa Affiliate Program, popularly known as NAP, is a network of 5500+ creators across the country who promote various products from Nykaa by sharing unique affiliate links. Every time someone makes a purchase through your link, you earn a commission of 7.2%. Please note that the commission is fixed for all affiliates across all categories. It is applicable for both platforms – Nykaa Beauty and Nykaa Fashion. What more?

• No joining cost. 

• Performance-based. 

• Easy withdrawals. 

• A minimum of 5K followers. 

• Multiple promotional channels. 

Even if you do not have 100K followers, you can still be a part of Nykaa’s affiliate program. You just need to have 5000 followers on social media and post beauty, fashion, or wellness content.

Quick Facts About the Nykaa Affiliate Program

How to Join the Nykaa Affiliate Program

You can join the Nykaa Affiliate program through GrabCash. Let’s break down the steps and see how you can join the program easily.

Become a Nykaa Affiliate through GrabCash

GrabCash makes affiliate marketing easy for you. There is no unnecessarily lengthy registration process; you can sign up in a jiffy and start earning right away.

• Visit the GrabCash site and log in or sign up using your mobile number.

• Search for products you want to promote. Visit Nykaa and select a product or pick one from the top deals section on GrabCash for quick access to high-converting offers. Copy the product link.

• Then go to GrabCash and paste the Nykaa product link in the field labeled “Paste any link here” and click on Generate. 

• You have now generated the unique affiliate link for the Nykaa product. Click on the Copy symbol next to the link. Then promote it on all your platforms like YouTube, Instagram, Pinterest, and more, so that it converts.

• When someone makes a purchase through your link, you earn a commission, which is credited to your GrabCash account.
• Easily transfer your earnings directly to your bank account. Please note, you need a minimum of Rs.10 in your GrabCash account to withdraw your earnings.

While you can join the Nykaa affiliate program directly, it can sometimes be a hassle to register and withdraw earnings. Moreover, you are also limited to sharing links of the brand and its products. With GrabCash, you can easily sign up and share affiliate links of not just Nykaa but also Ajio, Flipkart, and more brands.

How to Promote Your Nykaa Affiliate Links

If you want to make money through your Nykaa affiliate links, you need to do more than just share them on your Instagram stories or drop them on your blogs. Here are a few ways you can promote your affiliate links.

Instagram Influencer Marketing

To begin with, you need a minimum of 5000 followers on any social media platform (primarily Instagram). If you have a loyal following, then it will be quite easy to monetize this affiliate program. You can promote Nykaa affiliate links in various ways, such as

• Create an Instagram reel regarding the Nykaa products you are promoting. While you can’t share the link directly in the caption, you can share it in the comments or share it directly with followers. This will not only get you more profit, but it will also increase your engagement.

Examples: GRWM using Nykaa Products, Best Lipsticks to Buy from Nykaa, Top Highlighters from Nykaa, Nykaa Product Review, etc.

• If a reel is too much effort for you, you can also share the affiliate link on your Instagram story. It can be a product rave, description, review, or comparison. 
• You can also make a regular Instagram post on the item. Click amazing product pictures, and write an honest review of the products as the caption. Share the affiliate link in the comment!

If you want more people to buy the product and make profits, you need to be as authentic as possible. Share the USP of the product or before vs after, to show how the product works.

Want to get Nykaa products at a discount? Try out the latest Nykaa coupons at GrabOn and enjoy the best beauty deals.

YouTube Videos

YouTube was the OG influencer platform before TikTok and Instagram took over. If you are a creator with some followers on YouTube, you can also create videos that promote your affiliate links. Here is how you can do it.

• Create YouTube videos on the products; it can be a listicle, a product x vs. product y video, or an honest review of a certain product or product range.

Examples: Nykaa So Creme Lipstick Range review, To Buy or Not To Buy Nykaa’s Wanderlust perfumes, etc.

• Like Instagram, YouTube also has YouTube Shorts; you can share product reels here as well. However, you can’t add clickable links in the caption or comments. You can ask your audience to check your channel for more videos and direct them towards relevant links.

WhatsApp and Telegram Groups

There are plenty of platforms on which you can promote your affiliate links, and WhatsApp is one of them. Here are a few ways to do so:

• Create WhatsApp broadcast lists and share exclusive Nykaa deals or new launches with friends and family who love beauty products. Personalize your messages (“Just tried this Nykaa serum and my skin feels amazing! Here’s the link if you want to check it out.”).
• Start a Telegram channel like “Nykaa Beauty Deals” and post 1-2 top offers daily. Use polls or Q&As to boost engagement and trust.

Pinterest Boards

While Pinterest is not huge in India, most Millennials and Gen Z love it. You can leverage that and stay ahead of others who don’t know how to utilize Pinterest. You can create Pinterest boards like Nykaa Haul, Nykaa (product name) Review, or Best Beauty Buys at Nykaa. Affiliate marketing on Pinterest is easy because you can pin the product images with your affiliate links, write clear titles and descriptions, and link them back to Nykaa through your GrabCash Link.

Website and Blogs

The best place to start your Nykaa affiliate marketing is to create a beauty blog. You can share all your recommendations as blog posts, like:

• 10 Top Perfumes under Rs.1000. 

• Easiest makeup routine for work (link the products in the blog)

• Makeup must-haves for every newbie. 

Focus on content your audience would like and create blogs around it. Do not forget to add images and graphics to your blogs to make them pretty.

Facebook Groups and Online Forums

There are many shopping-focused Facebook groups and online forums (Reddit and Quora) where people look for tips, product options, and reviews. Instead of spamming links, you can share genuine tips and recommendations along with the affiliate link.

For example, if someone is looking for good matte lipsticks under Rs.1000, you can share your favorites from Nykaa and add the product links in the post too. The key is to provide value to the people. You can draw from your own experience and share tips, solutions, and Nykaa recommendations.

Approved Marketing Channels for Nykaa’s Affiliate Program

Best Products to Promote in the Nykaa Affiliate Program

If you want to earn big cash, then you need to start promoting items that are trending right now. Here are some of the product categories you can promote:

• Skincare

Most of the Indians are investing heavily in skincare, and this trend is only getting stronger. Products like face serums (especially with niacinamide or hyaluronic acid), sunscreens, moisturizers, and sheet masks are in high demand. The “glass skin” look and interest in organic, vegan, and clean beauty products are driving this surge. You can start promoting the best-selling serums, gentle cleansers, sheet masks, sunscreens, and lip balms from Nykaa’s product portfolio. Target the products that are trending in other countries and are going viral on social media, so you can convert the clicks.

• Makeup

Makeup is the primary category on Nykaa, with brands like Nykaa Cosmetics, Lakmé, Maybelline, Sugar, and Colorbar leading the way. You can promote products like

• Foundations, concealers, and compact powders (especially the ones that are Indian-skin friendly)
• Lipsticks (matte and liquid), lip glosses, eyeliners, and kajals (look for viral brands on Instagram like Fenty Beauty, Fae Beauty, and Lovechild by Masaba)
• Trending products like liquid blushes and viral eyeshadow palettes will also get a lot of buzz.

• Haircare

Haircare is another major segment on Nykaa. You can promote shampoos, conditioners, hair oils, serums, and styling tools that are frequently purchased. Look for products that target common concerns like hair fall, frizz, and scalp health, and promote them. Sometimes products with natural ingredients or innovative formulations also attract buyers. For example, you can promote Priyanka Chopra’s brand Anomaly (because it has a lot of buzz around it and it has good formulations).

• Bath and Body

The hype around bath and body products is never going to end. Be it Bath & Body Works or Victoria’s Secret, people love indulging themselves. Body lotions, body butters, shower gels, and deodorants are some product types you can promote. Fragrances, both international and Indian brands, are also gaining traction, especially as gifting options. So, you can promote them as well.

How Nykaa’s Affiliate Tracking and Commission Process Works

After you have signed up for the Nykaa Affiliate Program, you can create your own unique affiliate links and start sharing them. One of the best parts about GrabCash is that you can track the performance of all your links in one place. To do so, you can follow these steps.

• Log in to your GrabCash account using your phone number and PIN.
• On the menu, click on “My Links.”
• On this page, you will be able to access how many clicks your links have received, the number of purchases made, transactions, and your total earnings so far.
• Moreover, you can filter your data according to the time period or the retailer as well, making things easy for you.

When someone makes a purchase through your Nykaa affiliate link, your commission is first marked as “pending.” Nykaa then reviews the transaction to account for possible returns, cancellations, and internal processing that can take up to 60 days.

Once the purchase is verified and approved, your commission status changes to “approved,” and the amount is added to your available earnings. As soon as your confirmed earnings reach the ₹10 minimum payout, you can withdraw your profits directly to your bank account.

Tracking and Payment Guidelines

Why Choose GrabCash for Your Affiliate Journey?

• Easy Signup Process: No confusing paperwork or approval process, unlike other affiliate programs. With GrabCash, you can start instantly without waiting for manual approval or submitting extra documentation.
• Smooth Bank Transfer: Once your sales are confirmed, your earnings are transferred directly to your bank account via NEFT, ensuring a smooth payout process.
• Low Minimum payout: You can cash out your earnings as soon as you reach just ₹10. That means you do not need to generate huge earnings to withdraw money. You can access the earnings even if you’ve made only a few sales.
• Multiple Affiliate Programs (200+ brands): With GrabCash, you’re not limited to Nykaa; you can also promote other leading brands like Flipkart, Myntra, and Ajio. Since these brands are already popular, your affiliate links are likely to convert to sales.
• For Anyone and Everyone: Whether you’re a student, a homemaker, or a professional, GrabCash’s user-friendly platform makes it easy for anyone to start earning with Nykaa and other top brands.
• Free Registration: Signing up with GrabCash to promote Nykaa products is completely free, so you can start earning without paying unnecessary fees.

FAQs

Why should I use GrabCash for Nykaa’s affiliate program?
GrabCash is the best tool for joining the Nykaa affiliate program because it is free to use and has an easy signup process. Moreover, you can also directly convert product links to unique affiliate links; no need to get approved. You can track all your affiliate links in one place, making managing your links easy. Plus, the profits will also be credited directly to your bank account.

How can I join GrabCash?
You can easily join GrabCash by registering with your mobile number. After that, you will have to set a PIN for your profile. Once you have logged in to your GrabCash account, you can convert Nykaa product links into unique affiliate links and promote them on your channels.

Does GrabCash take any registration fees?
No, GrabCash has no registration fees; you can join the platform for free with an easy signup process and start your affiliate marketing journey.