Two online shopping platforms that frequently grab the spotlight are Myntra and Meesho. While Myntra is a well-established fashion and lifestyle giant known for its curated collections and brand partnerships, Meesho empowers small sellers and resellers with its budget-friendly social commerce model. Both cater to a wide audience and have distinct features, but which is better for your shopping needs?
Read on for a head-to-head comparison of Myntra and Meesho across key aspects.
Comparison Table: Myntra Vs. Meesho
Factor | Myntra | Meesho |
Business Model | E-commerce platform (B2C) | Social commerce platform (C2C & B2B) |
Target Audience | Urban fashion enthusiasts, premium buyers | Budget-conscious shoppers, resellers |
Logistics | Centralized warehousing, reliable delivery
Logistics Partner: Ekart Logistics |
Seller-dependent shipping logistics
Third-party Logistics Partners: – Delhivery – Ecom Express – Shadowfax – XpressBees – India Post (for remote areas) |
Product Range | 5,000+ brands, premium and lifestyle items | 1,000+ categories, unbranded products |
Pricing | Mid-to-high range, frequent brand discounts | Ultra-affordable, minimal markups |
App Ratings | 4.5/5 on Play Store, 100 M+ downloads | 4.5/5 on Play Store, 500 M+ downloads |
Delivery Speed | Pan-India, fast (3-5 days) | Slower (5-10 days), varies by seller |
Return Policy | 14-day hassle-free returns | Seller-dependent, usually within 7 days |
Popular Sales | End of Reason Sale, Big Fashion Festival | Meesho Mega Blockbuster Sale |
Brand Overview
Myntra
- Founded: 2007
- Founders: Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. It’s currently a subsidiary of Flipkart.
- Specialty: Fashion and lifestyle products.
- USP: Exclusive collections, premium brands, and seasonal sales like the End of Reason Sale.
Meesho
- Founded: 2015
- Founders: Vidit Aatrey and Sanjeev Barnwal
- Specialty: Affordable and diverse products from local sellers.
- USP: Reselling model enabling users to earn through social commerce.
Myntra Vs. Meesho: Price, Quality, UI, Sales Comparisons
1. Product Variety and Quality
- Myntra: Boasting a curated collection of over 6,000 brands, including at least 400 international brands, Myntra offers premium lifestyle products. Categories range from high-end apparel to beauty products and accessories. Myntra alsi has in-house brands like Roadster, HRX, Dressberry, Anouk, Mast & Harbour and Invictus.
- Meesho: Meesho reaches a broader audience with its extensive catalog across 1,000+ categories, from clothing and home essentials to kitchenware and electronics. However, the absence of branding means quality can vary significantly between sellers
2. Pricing and Discounts
- Myntra: Positioned in the mid-to-high price range, Myntra appeals to customers seeking quality and reliability. Events like the “End of Reason Sale” and “Big Fashion Festival” provide massive savings, with discounts up to 70% on premium brands. Myntra coupons and bank offers offer additional savings.
- Meesho: Renowned for its budget-friendly pricing model, Meesho attracts users with ultra-affordable products and minimal markups. Frequent Meesho promotions and volume discounts make it particularly appealing for resellers and small-scale entrepreneurs.
3. Delivery Speed and Reach
- Myntra: Myntra’s centralized warehousing and reliable logistics ensure fast and seamless delivery across India, typically within 3-5 days. Premium members can enjoy free shipping and priority delivery options. Myntra has recently launched “M-Now” with delivery starting from 30 minutes. M-Now has limited products and location reach, but it shows that Myntra is joining the quick commerce trend.
- Meesho: Delivery times on Meesho depend heavily on individual sellers, with most orders arriving within 5-10 days. While the platform is expanding its reach, logistics remain a key area for improvement compared to Myntra.
4. Return Policy and Customer Service
- Myntra: A 14-day return policy highlights Myntra’s customer-centric approach. The platform’s efficient customer support ensures swift resolutions.
- Meesho: Return policies are seller-dependent and often restrictive, creating potential challenges for customers. While customer support is gradually improving, it still lags behind Myntra in terms of responsiveness and ease of use.
5. Popular Sales Events
- Myntra: Known for trending sales like the “End of Reason Sale” and “Big Fashion Festival,” Myntra provides significant discounts on high-end brands. Exclusive partnerships and early access for premium members ensure high sales. Stay updated by regularly checking our blog on Myntra Upcoming Sales for the latest offers.
- Meesho: The “Mega Blockbuster Sale” focuses on affordability, offering discounts across various categories. This event is particularly favored by resellers looking to stock up at reduced prices.
6. App Experience
- Myntra: With a user-friendly interface and advanced personalization features, Myntra’s app is highly rated (4.5/5 on the Google Play Store). Features like wishlist sharing and personalized recommendations enhance the shopping experience.
- Meesho: The Meesho app, rated 4.5/5, is simple and functional, prioritizing accessibility for small-scale sellers and resellers. While it lacks advanced features, its ease of use appeals to its target audience.
7. AI Integration
- Myntra: Integrated AI called “My Stylist,” which acts as a virtual fashion advisor. This tool provides personalized recommendations based on user preferences, browsing history, and trending styles. It also includes virtual try-on options for apparel and accessories, helping shoppers visualize their choices before purchasing.
- Meesho: Its AI Voice Bot assists customers and sellers. The bot handles common inquiries on orders, delivery, and returns while offering sellers personalized inventory management and onboarding tips. Supporting multiple regional languages, it ensures inclusivity for users across India.
Although Meesho’s AI features are simpler than Myntra’s, they effectively enhance operational workflows and address practical challenges.
Pros and Cons
Feature | Myntra | Meesho |
Pros | – Wide range of branded and premium products. | – Ultra-affordable products with minimal markups. |
– Offers exclusive in-house brands like Roadster, HRX, and Anouk. | – Ideal for resellers and small businesses due to low-cost inventory. | |
– Smooth shopping experience with advanced app features. | – Diverse product categories beyond fashion, including electronics and home essentials. | |
– Fast and reliable delivery services with a 14-day return policy. | – Frequent discounts and bulk purchase options. | |
– Enhanced personalization through AI features like “My Stylist.” | – Supports micro-entrepreneurs through its social commerce model. | |
Cons | – Products are priced in the mid-to-high range. | – Quality can vary, as most products are unbranded. |
– Primarily focuses on fashion and lifestyle categories. | – Delivery and return policies depend on individual sellers. | |
– Limited appeal for budget-conscious buyers. | – Basic app design with fewer advanced features. | |
– Comparatively fewer offers on lower-tier products. | – Slower shipping times and inconsistent customer service. |
Which Platform Should You Choose?
If you prioritize quality, branded options, and a premium shopping experience, Myntra is better. It’s perfect for fashion enthusiasts who don’t mind spending a little extra for the latest trends and reliable customer support. However, for budget-conscious buyers or those looking to start a small business, Meesho is ideal. Its low prices and diverse offerings make it a go-to platform for affordable shopping and entrepreneurial ventures.
To Conclude
Whether you’re a fashionista, a content creator, or a budding entrepreneur, both Myntra and Meesho have unique features. No matter your choice, GrabOn ensures you save more with over 1,000 fashion coupons for top platforms. Explore these deals now and enjoy a smarter shopping experience!