The FirstCry Affiliate Program offers an easy way to earn ₹40 commission for each referral. As India’s leading platform for baby and kids’ products, FirstCry provides affiliates with a large customer base and a wide range of high-demand products to promote. Whether you’re a blogger, influencer, or digital marketer, this program makes monetizing your audience with reliable tracking and regular payouts easy.
FirstCry’s numbers highlight its potential for affiliates. With over 15 million monthly users and over 200,000 products from 2,000 brands, the platform has a strong presence in India’s $24 billion baby care market. The program’s high conversion rates and GrabCash’s reliable tracking system make generating consistent income from home easy.
Want to know how the program works and how you can start earning? Continue reading to discover all the details!
What Is the FirstCry Affiliate Program?
The FirstCry Affiliate Program lets you earn by promoting FirstCry products through unique affiliate links. Every time someone makes a purchase using your link, you earn a ₹40 commission per confirmed order.
Here’s why it stands out:
- No registration fee
- No technical expertise required
- Works smoothly on WhatsApp, Telegram, Instagram, and blogs
- Guaranteed commission on every successful order made via your link
Quick Facts About the FirstCry Affiliate Program
| Affiliate Type | Cost Per Sale (CPS) – Earn per confirmed order |
| Commission Rate | Flat ₹40 per sale |
| Cookie Validity | 30 days |
| Order Tracking Time | Within 48 hours of the sale |
| Profit Confirmation | 45 days |
| Payment Method | Direct Bank Transfer (NEFT) |
| Registration Fee | Free |
| Who Can Join | Anyone 18+ living in India |
How to Join the FirstCry Affiliate Program
FirstCry doesn’t have an in-house affiliate program. To join, you’ll need to sign up through trusted affiliate networks. One of the best options is GrabCash, a reliable affiliate platform for all users. GrabCash allows you to create FirstCry affiliate links instantly, monitor your clicks and orders in real time, and receive commissions directly into your bank account.
FirstCry Affiliate Program Registration (Step-by-Step Guide)
Step 1: Head over to the GrabCash website and click the Log in or Sign up button at the top right corner of the screen.
Step 2: Log in with your contact number and click “Continue”. Following this, you’ll get an OTP sent to your number.
Step 3: Then, assign a new PIN or password for your account and click “Confirm.”
Step 4: Head to the FirstCry website and search for the products you want to promote. Copy that product’s link from the browser’s URL bar and paste it into the affiliate link generator.
Step 5: GrabCash will give you a shortened affiliate URL for your product that can be easily shared and tracked.
Step 6: Share your unique link with your audience and watch the earnings roll in with every purchase!
How to Promote Your FirstCry Affiliate Links
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WhatsApp Broadcast Lists
Perfect for sharing deals with friends, family, or parenting groups. Create a broadcast list and send personalized messages like:
“FirstCry is offering 50% off on baby essentials today! Thought you’d love this deal! [your link]”
Personalized recommendations feel more like helpful tips than sales pitches, increasing trust and clicks.
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Telegram Channels
Set up a channel like “Daily Baby Deals” or “Parenting Savings” and share 1 or 2 great FirstCry offers daily. Highlight discounts on diapers, toys, or baby clothing, which parents often buy. GrabOn’s trending FirstCry deals can simplify content selection for you.
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Instagram
You don’t need to be an influencer to promote FirstCry on Instagram. Share cute posts or stories about baby products with captions like:
“Got this adorable onesie for ₹399 on FirstCry. Such a steal! Link in bio.”
Use tools like Linktree to share multiple links or create reels showcasing baby essentials at great prices.
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Facebook Groups
Parenting and shopping-focused Facebook groups are great for promotions. Respond to questions like, “Where can I find quality baby strollers under ₹5,000?” with helpful answers and your affiliate link. Focus on being valuable rather than overly promotional.
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Reddit and Online Forums
Platforms like Reddit are ideal for indirect promotions. Engage in discussions, share personal experiences, and recommend FirstCry products when relevant. Example:
“FirstCry has some great stroller options under ₹4,500. I got this one, and it’s sturdy and comfortable for the baby. (link)”
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Blogs or Websites
If you enjoy writing, create a simple blog using Medium, Wix, or WordPress. Focus on parenting niches, like:
- “Top 10 Baby Products Under ₹1,000 on FirstCry”
- “Best FirstCry Deals for New Parents in 2025”
Pair engaging headlines with short reviews, clear images, and affiliate links.
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YouTube Shorts or Reviews
Video content works wonders and reaches a wider audience due to YouTube’s algorithm. Share FirstCry hauls, product unboxings, or quick tips. Example ideas:
- “FirstCry Baby Essentials Under ₹2,000 – Worth It or Not?”
- “How to Style FirstCry Kidswear for Festive Occasions”
Short videos (under 60 seconds) can also highlight discounts, “Top 3 Baby Essentials,” or “FirstCry Flash Sale Picks.” Add your affiliate links in the video description or pinned comments.
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Pinterest Boards
Pinterest is great for sharing parenting tips or baby product finds. Create boards like:
- “Baby Care Essentials Under ₹500”
- “Adorable Kidswear from FirstCry”
Add engaging descriptions for each pin. Include relevant keywords like “affordable baby products,” “kids’ toys,” or “baby clothes.” Pin product images with clear titles, descriptions, and your affiliate links. These pins can drive traffic for months.
Start experimenting with these strategies, track your results, and refine your approach to see what works best for your audience.
| Bonus Tip: Use social media to host contests or giveaways featuring FirstCry products. For example, run a campaign like “Win a Baby Essentials Gift Set from FirstCry!” Ask participants to follow your account, share the post, and tag friends who might love FirstCry. Use your affiliate links to encourage entries, such as requiring participants to browse products via your link and comment on their favorite item. This strategy drives traffic and boosts your affiliate clicks. |
Approved Marketing Channels for FirstCry’s Affiliate Program
| Promotion Method | Allowed? |
| Text Links | Yes |
| Banners | Yes |
| Deals & Coupons | Yes |
| Cashback Promotions | Yes |
| Email Marketing (Text Format) | Yes |
| Email Marketing (HTML Format) | Yes |
| Native Advertising (e.g., Taboola) | Yes |
| Social Media | Yes |
| Facebook Ads (Non-brand keywords) | Yes |
| Google Ads (Generic Keywords Only) | Yes |
| Google Ads (Brand Keywords) | No |
| SEM (FirstCry Brand-Only Keywords) | No |
| Bonus Tip: Share “Deal of the Day” posts featuring FirstCry’s best discounts on baby products. Use engaging captions like “Don’t Miss Out! Today’s Best Baby Essentials Under ₹300 on FirstCry! [Affiliate Link]” to drive urgency and clicks. |
Best Products to Promote in the FirstCry Affiliate Program
1. Baby Gear
Top Products: Strollers, car seats, high chairs, and baby carriers.
- Why Promote? Baby gear is an essential investment for new parents, and they actively seek reliable, comfortable, and safe products. Strollers and car seats, in particular, are often one-time, high-value purchases, making them ideal for earning significant affiliate commissions. Parents also look for space-saving, multifunctional gear like convertible strollers or travel-friendly car seats, which are often featured on FirstCry.
- Promotion Tip: Create comparison guides like “Best Strollers for New Moms” or “Top Car Seats for Safety and Comfort.”
2. Clothing and Accessories
Top Products: Baby outfits, kids’ party wear, casual clothing, and accessories like caps, gloves, and bibs.
- Why Promote? Clothing is a recurring purchase, as babies outgrow their clothes quickly. Parents love buying cute, trendy outfits for everyday use and special occasions. FirstCry’s extensive range suits different budgets and occasions, making it a go-to destination for stylish and affordable baby and kids’ clothing. Accessories like bibs and mittens are often purchased alongside outfits, increasing the average cart value.
- Promotion Tip: Share style boards or Pinterest pins featuring “Adorable Kids’ Party Wear” or “Budget-Friendly Baby Wardrobe Essentials.”
3. Toys and Games
Top Products: Educational toys, soft toys, activity kits, and outdoor games.
- Why Promote? Toys are evergreen products loved by both parents and gift buyers. With an increasing focus on early childhood development, educational toys have become highly popular. FirstCry offers toys for different age groups, including sensory toys, STEM kits, and pretend-play sets. Additionally, toys are frequently purchased for birthdays, holidays, and other celebrations, ensuring consistent demand.
- Promotion Tip: Create engaging content like “Top Educational Toys for Toddlers” or “Holiday Gift Ideas for Kids.”
4. Feeding and Nursing Essentials
Top Products: Feeding bottles, breast pumps, sippy cups, bibs, and high chairs.
- Why Promote? Feeding and nursing essentials are top priorities for parents of newborns and toddlers. Items like bottles, sterilizers, and breast pumps are considered essential, while accessories like high chairs make feeding time easier and safer. Parents often look for BPA-free and ergonomic designs, which FirstCry offers. These products are also frequently replaced, ensuring repeat purchases.
- Promotion Tip: Write blogs or posts on “Must-Have Feeding Essentials for New Moms” with direct product links.
5. Diapering and Hygiene
Top Products: Diapers, wipes, diaper rash creams, and changing mats.
- Why Promote? Diapering is a daily necessity for parents, making this category a high-demand and high-volume product line. FirstCry offers top diaper brands like Huggies, Pampers, Mamy Poko Pants, and more, including eco-friendly and reusable options. Products like diaper rash creams and wipes are often purchased in bulk, increasing the order value.
- Promotion Tip: Share coupon deals or bundles with content like “Save Big on Diapering Must-Haves from FirstCry.”
6. Maternity and Nursing Wear
Top Products: Maternity dresses, nursing tops, and postpartum essentials.
- Why Promote? Expectant and new mothers prioritize comfort and convenience, and maternity wear is a growing segment in the parenting market. FirstCry’s range includes stylish, functional options like nursing tops and stretchable maternity leggings for fashion and functionality. This category also has a premium appeal, as many women invest in high-quality wear for their pregnancy and postpartum journey.
- Promotion Tip: Promote items with guides like “Top 5 Maternity Essentials Every Mom Needs.”
7. Bath and Skincare Products
Top Products: Baby shampoos, body washes, lotions, and bath toys.
- Why Promote? Skincare and bath products are among the most frequently purchased items for babies. Parents are highly selective about these products, often preferring hypoallergenic and dermatologist-approved options. FirstCry features trusted brands like Sebamed, Himalaya, and Chicco, making it easier to assure quality. This category is also perfect for recurring purchases.
- Promotion Tip: Highlight products with captions like “Gentle Baby Skincare Products for Healthy Skin.”
8. School Supplies
Top Products: Backpacks, stationery, water bottles, and lunchboxes.
- Why Promote? School supplies are in high demand during the back-to-school season and for gifting. FirstCry offers character-themed products featuring popular cartoons. Additionally, multi-purchase bundles for stationery and other essentials make this category great for increasing affiliate earnings.
- Promotion Tip: Promote bundles or deals with posts like “Back-to-School Essentials for Kids.”
How FirstCry’s Affiliate Tracking and Commission Process Works
Once you’ve signed up for the FirstCry Affiliate Program and started sharing your unique affiliate links, you can effortlessly track your performance through GrabCash. Click on the “My Links” tab under the “Dashboard” to access essential metrics such as the number of clicks your links have received, purchases made, and total earnings.
The process is easy. When a customer purchases using your shared link, the commission is initially marked as “pending.” FirstCry’s approval process considers factors like potential returns, order cancellations, and internal verification, which may take up to 45 days.
After the purchase is confirmed and verified, your commission will be updated to “approved” and added to your available balance. The minimum payout threshold to transfer your earnings to your bank account is ₹10.
Here’s a summary of the tracking and payment guidelines:
| Tracking Time/Frequency | Every 48 hours |
| Cookie Duration | 30 Days |
| Desktop Site | Yes |
| Mobile Site | Yes |
| Mobile App | No |
| Deeplink Support | Yes |
| Multiple Conversions | Yes (earn commission for each new sale) |
| Payment Duration | 6-8 days after approval |
| Payment Requirement | Bank details (NEFT transfer) |
| Mode of Payment | NEFT |
| Minimum Withdrawal | ₹10 |
Why Choose GrabCash for Your Affiliate Program?
- GrabCash offers a user-friendly dashboard to track your FirstCry affiliate performance. Monitor clicks and sales effortlessly to check your commission status.
- With GrabCash, you can access real-time updates on the performance of your FirstCry affiliate links. Whether tracking clicks, purchases, or earnings, you’ll always be informed, allowing you to adjust your strategies for better reach.
- The platform supports a 30-day cookie duration for FirstCry affiliate links, ensuring you earn commissions even if users purchase weeks after clicking your link.
- Whether your audience shops via desktop or mobile site, GrabCash ensures smooth tracking and compatibility.
- GrabCash lets you withdraw your earnings with a minimum balance of just ₹10, so even a few sales can get you paid quickly. This makes it ideal for affiliates who want faster access to their profits without waiting to hit high thresholds.
- GrabCash is free with no registration costs or hidden charges. This transparency ensures that all your earnings are yours.
Frequently Asked Questions
What is GrabCash Affiliate Marketing?
GrabCash Affiliate Marketing allows individuals to earn commissions by promoting partner brands. You share unique affiliate links, and when someone purchases using your link, you earn a percentage of the sale.
How do I sign up for GrabCash Affiliate Marketing?
Signing up is simple. Visit the GrabCash website, create an account, and generate unique affiliate links for the products you want to promote.
What is the affiliate commission of FirstCry?
As a FirstCry affiliate, you can earn a flat commission of ₹40 per sale through your unique affiliate link. This simple commission structure ensures that every successful referral adds up quickly..
Are there any restrictions on the products I can promote?
You can promote any product or category offered by the partner brand, like FirstCry, as long as it aligns with the platform’s terms and conditions.
