Superdry was established in the year 2003. Julian Dunkerton, the owner of Supergroup, also owned Cult Clothing, which sold vintage-looking clothing to Students. This brand was famous in Cheltenham, Oxford, Birmingham, and Edinburgh. When a designer of this label left, Dunkerton approached him, and Superdry was born. Superdry was set up in 2003. Julian Dunkerton, who owns SuperGroup, already owned a brand named Cult Clothing that sold vintage-looking, skater-ish clothing and logo T-shirts to students in cities such as Cheltenham, Oxford, Birmingham, and Edinburgh.
One of the labels that Cult stocked was Bench, a skater brand known for its hoodies and T-shirts. When Bench's founder and designer James Holder left, Dunkerton approached him, and Superdry was born. They opened their first flagship store in 2011 in London. They soon became a famous British retail brand. There are now over 500 Superdry stores across the globe. They sell menswear, Women's wear, and outerwear collections.
Superdry’s clothing is sporty in a way that appeals to the youth. It has a vintage appeal that attracts people who do not prefer shopping in thrift stores. It combines American and Japanese clothing with British styling. Unisex basics are their forte. The brand's clothing has intricate designs, premium fabrics, and a tailored finish. Even if it's a small accessory or a leather jacket, they do it differently. From the first-ever collection of five t-shirts, the Osaka 6 was worn by David Beckham. Ever since, the brand has launched seasonal selections, including thousands of products. Their famous collections include Superdry Snow (2014), Superdry Sport (2015), and the collaboration with Idris Elba in 2015. Superdry has a growing presence internationally. They operate through 515 stores in 46 countries. This also includes franchised and licensed stores.
Creative and True to its roots
Despite such huge success and a vast celebrity following, Superdry has maintained its legacy. They continue to make innovative clothing while maintaining their raw and rustic feel. You can flaunt this brand's pride and creativity on yourself with the help of GrabOn too. All you have to do is keep a check on this page to find ongoing discounts. On top of that, you can use Superdry coupons and get extra discounts. Happy Shopping!