Senco Gold & Diamonds Coupon Codes

Verified Senco Gold and Diamonds Codes & Promo Code For Jun 2026

About Senco Gold and Diamonds

Senco Gold and Diamonds is the Kolkata-origin listed jewellery retailer operated by Senco Gold Limited, listed on the National Stock Exchange and the Bombay Stock Exchange under the symbol SENCO since July 2023. The brand traces its origin to 1938 in Chitpur, North Kolkata, where the founding generation of the Sen family established the jewellery business. The company was incorporated as Senco Gold Private Limited on August 22, 1994, in Kolkata, West Bengal, and converted to a public limited company as Senco Gold Limited in August 2007. The Suvankar Sen-led leadership team built the brand from three stores roughly a decade ago to a chain of more than 175 stores across India today, with deeper density in West Bengal and an expanding presence across Delhi NCR, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and tier-2 cities.

The Senco Gold catalogue covers BIS-hallmarked 22-karat gold jewellery and certified diamond jewellery across chains, bangles, bracelets, nose pins, earrings, studs, necklaces, drops, danglers, maang tikka, pendants, rings, mangal sutras, and complete bridal sets. The design library spans traditional Bengali tradition, modern minimalist, antique-finish temple jewellery, lightweight everyday wear, elegant occasion wear, floral motifs, and asymmetric statement pieces. The Everlite by Senco sub-brand carries the lightweight 22-karat gold and diamond jewellery range with a separate digital destination at everlite.com, positioned at the young office-going professional and the daily-wear buyer rather than the heavyweight wedding-set buyer. Certified diamonds carry the IGI or HRD certification and the brand offers a lifetime free servicing facility on jewellery purchased from any Senco showroom, zero-percent deduction on old gold exchange and buyback, and a written buy-back guarantee on diamond pieces.

Senco Gold posted a turnover of around Rs 4,000 crore in FY2023 with the IPO concluding in July 2023 raising approximately Rs 405 crore. The company competes in the organised India jewellery retail segment against Tanishq (Tata-owned national chain with the deepest store footprint), Kalyan Jewellers (NSE:KALYANKJIL, the Kerala-origin national chain), PC Chandra Jewellers (a fellow Kolkata-origin chain with a regional West Bengal stronghold), Joyalukkas, Malabar Gold and Diamonds, GRT Jewellers in the South, Bhima Jewellery, Tribhovandas Bhimji Zaveri, CaratLane (Tata-owned online-first), BlueStone (Series C funded online-first), and Vaibhav Global. The Swarna Yojana saving scheme runs an 11-month tenure with a minimum monthly enrolment of Rs 1,000 and a benefit equivalent to 75 percent of one monthly installment paid back as a bonus on redemption against jewellery purchase, positioning the scheme as a structured small-ticket gold buying path for the recurring buyer.

Senco Gold and Diamonds Offer Types and Discount Tiers

The Senco Gold and Diamonds coupons listed on the coupon page cluster into seven recurring offer types. Knowing which type applies to your cart helps pick the right code at checkout rather than trying every listed code in trial and error. The active codes on GrabOn refresh as the merchant launches new sale windows.

• First-time online buyer welcome code (Flat Rs 500 to Rs 1,500 off first online order): Welcome discount applied at checkout for first-time sencogoldanddiamonds.com buyers signing up for the email newsletter or making a maiden online purchase. Suits buyers testing the online checkout on a single lightweight Everlite SKU before committing to a higher-value diamond piece. Stacks on the running making-charges-waiver promotion.
• Making charges waiver (Up to 35 percent off making charges on gold jewellery): Making charges waiver on the 22-karat gold jewellery range running across regular and festive trading windows. The waiver is the single largest savings lever on gold jewellery purchase given that the metal price is fixed against the daily gold rate. The most commonly listed code profile on the Senco Gold coupons page.
• Diamond jewellery percentage off (Up to 25 percent off diamond pieces): Percentage discount on the certified diamond jewellery range covering studs, danglers, pendants, rings, and bridal sets. Pairs with the festive Akshaya Tritiya and Diwali sale windows for the deepest savings on the engagement and wedding-set purchase. The diamond range is the brand's profile-defining margin tier.
• Old gold exchange and buyback (Zero-percent deduction on old gold exchange): Zero-percent deduction on old gold exchange at the prevailing gold rate is a structural feature rather than a coupon-only offer. The exchange value is credited against any new jewellery purchase at the showroom or online. Suits the heritage gold owner upgrading to a contemporary design and the buyer reusing inherited family gold.
• Free shipping and free insurance (Free shipping and full transit insurance pan-India): Free shipping with full transit insurance across pan-India pin codes for online orders. The order ships insured, signature-required, with PAN-card-verified delivery handshake. The threshold typically waives the under-Rs-15,000 small-ticket shipping fee.
• Festive sale window depth (30 to 50 percent off making charges + flat diamond cashback): Akshaya Tritiya, Dhanteras, Diwali, Onam, Karva Chauth, and the wedding-season windows carry the deepest combined offer of the year. Pair the making-charges waiver on the gold piece with the percentage cashback on the diamond piece for the deepest combined effective price on a complete bridal-set purchase.
• Swarna Yojana scheme bonus (75 percent of one monthly installment as bonus on redemption): The 11-month Swarna Yojana saving scheme pays back 75 percent of one monthly installment as a bonus credited on redemption against jewellery purchase. Minimum monthly enrolment Rs 1,000. Suits the structured small-ticket recurring gold buyer planning a wedding or festival purchase 11 months ahead.

Stacking rules to remember: the welcome code does not stack with sitewide percentage codes, prepaid order discounts stack on top of the active code on UPI and card payments, free shipping above the threshold runs automatically when applicable, and bank or card offers apply on the final billing amount after the coupon-code discount has been applied.

Categories and Catalogue Breakdown at Senco Gold and Diamonds

The Senco Gold and Diamonds catalogue covers a focused range of categories suited to its target buyer. Each category carries its own typical discount depth and bundle pricing pattern. Here is a category-by-category breakdown with the pricing band and the offer profile.

22-Karat Gold Jewellery (BIS Hallmarked)

The 22-karat gold range covers chains, bangles, bracelets, nose pins, earrings, necklaces, pendants, rings, and mangal sutras across the traditional, modern minimalist, antique temple, and lightweight everyday design libraries. Every piece carries the BIS hallmark with the four-mark stamping (BIS standard mark, jeweller identification, purity grade, year of marking). Pricing reflects the daily gold rate plus making charges plus GST at 3 percent. The making-charges waiver is the principal savings lever on this range.

Diamond Jewellery (Certified)

The diamond jewellery range covers solitaire rings, halo settings, pave-set bands, stud earrings, danglers, pendants, tennis bracelets, and complete bridal sets. Each diamond carries the IGI or HRD certification with the four-Cs (carat weight, colour grade, clarity grade, cut grade) printed on the certificate. The range covers engagement-ring solitaires from 30-pointer through 1-carat-plus, daily-wear lightweight pieces, and the heavyweight bridal-set tier. The brand offers a written buy-back guarantee on diamond pieces.

Everlite Lightweight 22K Gold and Diamond Collection

Everlite by Senco is the lightweight 22-karat gold and diamond jewellery sub-brand operating at everlite.com plus selected Senco showrooms. The range covers chains, earrings, pendants, rings, and bracelets weighing 2 to 6 grams positioned at the young office-going professional and the daily-wear buyer rather than the wedding-set buyer. The lightweight construction lowers the metal-cost component of the total price and brings 22-karat gold into the accessible everyday-wear price band.

Bridal and Wedding Collection

The bridal collection covers complete wedding-jewellery sets across regional traditions including Bengali nakshi-and-chittik motif, North Indian Kundan and Polki settings, South Indian temple-jewellery traditions, and contemporary minimalist bridal. Complete sets include the heavy necklace, the matching earrings, the maang tikka, the bangle stack, the choker, the long-haar, and the mangal sutra. Procurement runs through the dedicated bridal consultant at any Senco showroom or via the bridal-appointment booking flow on sencogoldanddiamonds.com.

Daily Wear and Office Wear

The daily-wear range covers minimalist earrings, lightweight chains, single-stone pendants, and the Everlite collection. Designs work with formal office wear, business-casual outfits, and the everyday Indian salwar-kurta and saree combinations. Suits the office-going professional, the college student, and the young-buyer mother-daughter gifting scenario.

Mangal Sutra and Bengali Iron-Bangle Loha-Bandhano Tradition

Senco Gold's mangal sutra range covers the traditional black-bead-and-gold-pendant design, the modern minimalist variant, and the contemporary diamond-accent variant. The brand's Kolkata heritage is reflected in the dedicated Loha and Shakha-Pola sub-collections covering the Bengali matrimonial iron-bangle and conch-bangle traditions worn through married life. These categories drive recurring footfall in West Bengal showrooms and online sales to the Bengali diaspora.

Platinum and Silver Jewellery

The platinum jewellery range covers couple rings, single-band engagement rings, and selected pendants. The silver range covers daily-wear chains, earrings, and the heavier oxidised tribal-finish pieces from the Senco silver sub-brand. The platinum and silver ranges work as alternative metal options to the principal 22-karat gold and diamond ranges.

How to Apply a Senco Gold and Diamonds Coupon on sencogoldanddiamonds.com

The redemption flow is straightforward and works the same way on both the desktop site and the mobile site. Follow these steps to apply a coupon code at checkout.

1. Open sencogoldanddiamonds.com on a desktop browser or the mobile site. The home page lists the category navigation across gold, diamond, platinum, Everlite, and bridal collections with the running offer banner.
2. Browse to the category or product page for the piece you want. Use the filter sidebar to narrow by weight, price range, metal purity (18K, 22K), diamond carat weight, and design style. The product page shows the gold weight, the diamond carat weight where applicable, the certification number, the making charges, and the total price.
3. Add the piece to the cart. The cart summary shows the metal cost (gold rate times weight), the making charges, the GST line at 3 percent on gold and 5 percent on making charges, and the total payable.
4. Tap the checkout button. The order summary screen lists each piece, the certification number where applicable, the subtotal, the shipping fee (typically zero for the insured shipment), and the total payable amount before discount.
5. Locate the Apply Coupon or Discount Code field on the cart summary screen. Paste the code copied from GrabOn into the field and tap Apply. The discount line (making-charges waiver or flat off) appears below the subtotal and the revised payable amount updates in real time.
6. Sign in to the Senco Gold account or sign up if this is the first order. Email and mobile verification take less than 2 minutes via OTP. KYC verification including PAN card upload is required for jewellery orders above Rs 2 lakh as per the Indian tax regulation framework.
7. Choose the payment method. Visa, MasterCard, RuPay credit and debit cards, UPI via Google Pay, PhonePe, Paytm, BHIM, net banking, and EMI conversion on selected credit cards are accepted. Confirm the order to receive the order ID, the certification number, and the insured-shipment tracking ID via SMS and email.

Copy the code from GrabOn before opening the Senco Gold and Diamonds checkout. The copy-to-clipboard button on each coupon card eliminates manual typing errors that can otherwise cause an invalid-code rejection.

Best Senco Gold and Diamonds Offers Available

The active Senco Gold and Diamonds coupons map to several distinct profiles. Each profile suits a different buyer scenario. Use the table below to quickly match the right code to your cart.

Codes refresh on the coupons listing as the merchant launches new sale windows and welcome campaigns. The verified tag indicates a code that has been tested in the last 7 days.

Sale Events and Seasonal Windows

The Senco Gold and Diamonds sale calendar follows the Indian retail and festive calendar. Some windows reliably carry the deepest depth of the year, others run lighter sitewide percentages. Here is the year-round schedule.

Akshaya Tritiya Auspicious Buying Window (Apr 20 to May 10)

Akshaya Tritiya is the most auspicious gold-buying day in the Indian Hindu calendar and Senco Gold's deepest mid-year offer window. Making charges waiver runs at 30 to 40 percent off across the 22-karat gold range with stacking percentage cashback on diamond pieces. Suits the buyer planning the year's principal gold purchase on the auspicious window.

Wedding Season Window (May 15 to Jul 15)

The summer wedding season window runs deeper offers on bridal sets, mangal sutras, and complete wedding jewellery. Making charges waiver runs 30 to 35 percent off. Stacking diamond cashback runs 15 to 20 percent off on the bridal-set diamond piece. Suits the wedding-buying family planning the ceremony jewellery.

Dhanteras and Diwali Festive Window (Oct 15 to Nov 15)

Dhanteras and Diwali are the second principal gold-buying festival pair after Akshaya Tritiya. Making charges waiver runs at the deepest 35 to 50 percent off the year. Diamond pieces carry running percentage cashback. Stacks with HDFC, ICICI, Axis, and SBI Card festive bank offers for the deepest combined effective price.

Karva Chauth Window (Oct 8 to Oct 20)

The North Indian Karva Chauth festive window pushes the mangal sutra range, the husband-and-wife gifting pieces, and the dedicated Karva Chauth collection. Discount depth runs at 25 to 35 percent off making charges on the gold pieces and percentage cashback on diamond accent pieces.

Christmas, New Year, and Bengali Poush Window (Dec 15 to Jan 10)

The year-end Christmas, New Year, and Bengali Poush festival window carries sitewide making-charges waiver depth at 25 to 35 percent off. Suits the year-end family-gathering gift-buying scenario and the Bengali diaspora buyer reconnecting with regional traditions.

Saraswati Puja and Valentine's Day Window (Jan 25 to Feb 14)

Saraswati Puja in the Bengali calendar and Valentine's Day on the broader Indian calendar overlap in late January and February. The window pushes the lightweight Everlite range, the daily-wear earrings, and the couple-ring categories. Discount depth runs at 20 to 30 percent off making charges on selected SKUs.

Bank, Card, and UPI Payment Offers

Indian banks run instant discount, EMI conversion, and cashback offers on the Senco Gold and Diamonds checkout during major sale windows. Stacking a bank offer on top of the active coupon code is the standard path to the deepest effective discount.

• HDFC Bank credit and debit cards run flat Rs 1,000 to Rs 5,000 instant discount on Senco Gold prepaid online orders during Akshaya Tritiya, Dhanteras, Diwali, and Karva Chauth sale windows. EMI conversion is available on credit cards for cart values above Rs 25,000 with 3, 6, 9, 12, and 18-month tenures.
• ICICI Bank credit cards stack with the running making-charges-waiver code for an additional 5 to 8 percent off on Coral, Sapphiro, Emeralde, and Manchester United variants. PAYBACK rewards accrue at 2 points per Rs 100 redeemable on the ICICI Reward Hub.
• Axis Bank Magnus, Reserve, Atlas, and Burgundy variants run targeted offers worth Rs 2,000 to Rs 10,000 cashback on Senco Gold bridal-set and high-value jewellery purchases. Stacking with the running making-charges waiver is permitted on prepaid orders above Rs 49,999.
• SBI Card runs Akshaya Tritiya, Dhanteras, Diwali, and Karva Chauth window discount codes on Senco Gold checkout with depth ranging from Rs 1,000 to Rs 7,500 off plus 5x reward points on the Cashback SBI Card, Elite, and Aurum variants.
• American Express Platinum Charge, Platinum Travel, and Membership Rewards Credit Card variants run targeted offers worth Rs 2,000 to Rs 15,000 cashback on Senco Gold prepaid orders. Amex Membership Rewards points accrue at 1 per Rs 50 spent, with bonus point multipliers on the festive window.
• UPI payments via Google Pay, PhonePe, Paytm, and BHIM stack with the running making-charges waiver without overlap restrictions. UPI is supported for jewellery orders up to Rs 1 lakh per transaction subject to bank-level per-transaction limits. Selected UPI app windows run flat Rs 100 to Rs 500 cashback posting within 24 hours.

Bank offer eligibility, minimum cart values, and discount caps vary by sale window. Read the bank offer terms on the Senco Gold and Diamonds cart page before confirming the payment. UPI offers via NPCI are typically separate from card offers and can stack with both the sitewide code and the card offer where applicable.

Shipping, Returns, and Service Policies

Understanding the service policies before placing the order avoids surprises later. Here is the policy framework for Senco Gold and Diamonds.

• Shipping and insurance: Free shipping is offered across pan-India serviceable pin codes for online jewellery orders with full transit insurance bundled in the shipment cost. Orders ship signature-required with PAN-card-verified handshake at the doorstep. Standard delivery timelines run 5 to 10 business days for in-stock SKUs and 10 to 21 business days for made-to-order bridal and custom-design pieces. International shipping is supported to selected destinations through the global storefront.
• Returns and exchange policy: Senco Gold offers a 15-day return window for online jewellery purchases for genuine quality concerns. The piece must be in unworn, original-packaging condition with the BIS hallmark intact, the certification card present, and the invoice copy. Made-to-order custom pieces, engraved pieces, and personalised name-stamp pieces are not eligible for return. Refund processing runs 10 to 15 business days back to the source payment method after the piece is received and inspected at the Kolkata fulfilment hub.
• Old gold exchange and buyback: Senco Gold accepts old gold exchange at the prevailing gold rate with zero-percent deduction on the metal value. The exchange value is credited against any new jewellery purchase at any showroom or via the buyback-against-online-order workflow. Diamond pieces purchased with the certification carry a written buy-back guarantee at the prevailing diamond rate. The lifetime free servicing facility covers polish, rhodium plating refresh, and minor repair at any Senco showroom.
• KYC and tax regulation: Jewellery purchases above Rs 2 lakh require PAN card upload and KYC verification as per the Indian tax framework. The PAN card upload happens at the cart screen via the document upload flow. Form 60 declaration is supported for buyers without a PAN card. The 3 percent GST on the gold metal cost plus the 5 percent GST on the making charges is included in the displayed total payable amount.
• Swarna Yojana saving scheme: The Swarna Yojana 11-month saving scheme accepts monthly installments starting Rs 1,000 with a maximum installment cap based on the chosen plan variant. On 11-month completion the buyer redeems the accumulated balance plus the 75 percent of one installment bonus against any jewellery purchase at any Senco showroom or online. The scheme is not redeemable for cash. Terms and conditions are listed on the Swarna Yojana page.
• Payment options and EMI: Online payment is accepted via Visa, MasterCard, RuPay, American Express credit and debit cards, UPI on all principal Indian banks, net banking on 50-plus banks, and EMI conversion on credit cards from HDFC, ICICI, Axis, SBI, and Kotak with 3, 6, 9, 12, and 18-month tenures. Cash on delivery is not supported for jewellery orders given the insurance and authentication requirements.
• Privacy and data handling: Buyer information including the PAN card, KYC documents, jewellery preference profile, and Swarna Yojana enrolment data is collected only for order fulfilment, regulatory compliance, the saving-scheme administration, and the optional newsletter sign-up. Data is stored on Indian data centres in line with the Digital Personal Data Protection Act 2023. Marketing emails carry a one-click unsubscribe link. Customer data deletion requests are honoured within 30 days of receipt subject to the regulatory record-keeping requirements.

How It Compares With Competitors

Senco Gold and Diamonds operates in the organised India jewellery retail segment against multiple distinct player tiers. On the closest like-for-like national-chain side, the principal competitors include Tanishq (the Tata-owned national chain with the deepest store footprint at 400-plus stores and the broadest brand recognition), Kalyan Jewellers (NSE:KALYANKJIL, the Kerala-origin national chain with 200-plus stores and a strong Middle East presence through Joyalukkas-style expansion), Joyalukkas (Kerala-origin private chain with a similar national-and-international footprint), Malabar Gold and Diamonds (the Kerala-origin chain with the deepest store density in the South and the Middle East), and GRT Jewellers (Tamil Nadu chain with deep South India presence). On the regional Kolkata and West Bengal side, the principal regional competitor is PC Chandra Jewellers (a fellow Kolkata-origin chain with a regional West Bengal stronghold and similar 100-plus regional showrooms), along with the smaller regional brands B. C. Sen, Anjali Jewellers, and Khazana. On the online-first listed-or-funded side, the competitors include CaratLane (the Tata-owned online-first that has expanded into omnichannel via Tanishq showroom integration), BlueStone (Series C funded online-first), Melorra (Series B funded online-first focused on the daily-wear lightweight tier comparable to Everlite), and Vaibhav Global (NSE:VAIBHAVGBL). On the diamond-specialist side, the competitors include Notandas, ORRA, the diamond-focused arms of Tanishq Mia, and the imported brands such as De Beers and Forevermark distributed via local partner showrooms. Senco's differentiation lies in the 80-plus year Kolkata heritage and the regional Bengali bridal tradition expertise (including the Loha, Shakha-Pola, and nakshi-design specialties), the structured Swarna Yojana 11-month saving scheme with the 75 percent bonus payout, the listed NSE:SENCO ticker delivering financial-disclosure-grade transparency, the lifetime free servicing on every Senco-purchased piece, the zero-percent deduction old gold exchange policy, the dedicated Everlite lightweight sub-brand for the daily-wear young buyer, and the IGI or HRD certified diamond range with a written buy-back guarantee.

Coupon Not Working: Troubleshooting

Codes occasionally fail to apply at the Senco Gold and Diamonds checkout. Walk through this checklist before assuming the code is dead.

• Check the cart minimum. Most Senco Gold and Diamonds codes require a cart value of Rs 499 to Rs 5,000 depending on the code. Add one more line item if you are just under the threshold.
• Confirm the category eligibility. Welcome codes target the full catalogue but some category-specific codes apply only to selected ranges. The coupon card details the scope.
• Verify the user eligibility. Welcome codes work only for first-time buyers on the registered account. A repeat buyer trying a welcome code will hit a usage block.
• Confirm the expiry window. Codes carry expiry dates. The coupon card flags expiring-soon codes with an orange tag.
• Check payment method restrictions. Prepaid order discounts require UPI, net banking, or card payment. COD orders will not trigger the prepaid stack.
• Refresh the page or restart the cart. Sometimes the cart session times out. Refreshing or clearing the cart and rebuilding it can reset the eligibility check.
• Look for a bank offer overlap. Bank instant discount offers occasionally conflict with sitewide percentage codes. Try the bank offer or the coupon code separately to see which path gives the deeper effective discount.
• Reach Senco Gold and Diamonds support. If the code is listed as verified but consistently fails, contact Senco Gold and Diamonds customer support through the site chat or email with the screenshot. Support typically responds within 24 hours on weekdays.

Verdict

Best for

Senco Gold and Diamonds is the right pick for buyers looking for a listed national jewellery retailer with 80-plus years of Kolkata heritage and a 175-plus pan-India showroom footprint, for the bridal-set buyer planning a wedding purchase with the dedicated bridal consultant flow, for the Bengali diaspora buyer reconnecting with the Loha, Shakha-Pola, and nakshi-design regional traditions, for the daily-wear young buyer using the lightweight Everlite sub-brand, for the recurring small-ticket buyer using the 11-month Swarna Yojana saving scheme with the 75 percent bonus, and for the heritage-gold owner upgrading via the zero-percent deduction old gold exchange.

Be careful if

Jewellery purchases above Rs 2 lakh require PAN card upload and KYC verification per Indian tax regulation. Made-to-order custom pieces, engraved pieces, and personalised name-stamp pieces are not eligible for return under the 15-day return window. Cash on delivery is not supported for jewellery orders given the insurance and authentication requirements. Made-to-order bridal and custom-design pieces carry 10 to 21 business day production timelines versus the 5 to 10 business day standard delivery for in-stock SKUs. The 3 percent GST on metal and 5 percent GST on making charges is included in the displayed total but raises the headline price relative to the metal cost alone.

Best saving move

The best saving move on a high-value bridal-set or wedding-jewellery purchase is to time the order to the Akshaya Tritiya, Dhanteras, or Diwali festive window when making charges waivers run at the deepest 35 to 50 percent off, then stack the HDFC, ICICI, Axis, or SBI Card festive bank offer worth Rs 2,000 to Rs 10,000 on prepaid orders above Rs 49,999. For the structured small-ticket recurring buyer, enrol in the Swarna Yojana 11-month scheme at Rs 5,000 to Rs 10,000 monthly to lock in the 75 percent bonus of one installment as redemption credit on the final festive purchase.

Frequently Asked Questions

Are Senco Gold and Diamonds coupons on GrabOn safe to apply at the checkout?

Yes. The codes listed on the Senco Gold and Diamonds coupons page are sourced from official welcome, making-charges-waiver, diamond percentage, festive Akshaya Tritiya, Dhanteras, Diwali, Karva Chauth, and bank-tie-up campaigns. Each code shows a verified or expiring tag. Codes are tested before listing and refreshed when a new sale window launches. Apply the code in the discount-code field on the cart summary screen on sencogoldanddiamonds.com before tapping the checkout button.

When was Senco Gold founded and when did it list on the stock exchanges?

Senco Gold traces its founding to 1938 in Chitpur, North Kolkata, where the founding generation of the Sen family established the original jewellery business. The company was incorporated as Senco Gold Private Limited on August 22, 1994, and converted to a public limited company as Senco Gold Limited in August 2007. The company concluded the initial public offering and listed on the National Stock Exchange and the Bombay Stock Exchange under the symbol SENCO in July 2023, raising approximately Rs 405 crore.

How many Senco Gold showrooms are there across India?

Senco Gold and Diamonds operates more than 175 stores across India today, with deeper density in West Bengal and an expanding presence across Delhi NCR, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and tier-2 cities. The company grew from three showrooms roughly a decade ago to the current 175-plus footprint through a combination of owned showrooms and franchise-led expansion. Selected sources cite 185-plus showrooms reflecting the continuing pace of opening.

What is the Senco Everlite collection and who is it for?

Everlite by Senco is the lightweight 22-karat gold and diamond jewellery sub-brand operating at everlite.com plus selected Senco showrooms. The range covers chains, earrings, pendants, rings, and bracelets weighing 2 to 6 grams positioned at the young office-going professional and the daily-wear buyer rather than the heavyweight wedding-set buyer. The lightweight construction lowers the metal-cost component of the total price and brings 22-karat gold into the accessible everyday-wear price band.

How does the Swarna Yojana monthly purchase scheme work?

The Swarna Yojana 11-month saving scheme accepts monthly installments starting from Rs 1,000 with a maximum installment cap based on the chosen plan variant. On 11-month completion the buyer redeems the accumulated balance plus a bonus equivalent to 75 percent of one installment, payable against any jewellery purchase at any Senco showroom or online. The scheme is structured small-ticket gold buying for the recurring buyer planning a wedding or festival purchase 11 months ahead. The scheme balance is not redeemable for cash and is subject to the published terms.

Are Senco diamonds certified and what is the buy-back policy?

Yes. Every diamond piece sold by Senco Gold carries the IGI (International Gemological Institute) or HRD (Hoge Raad voor Diamant) certification with the four-Cs (carat weight, colour grade, clarity grade, cut grade) printed on the accompanying certificate. The brand offers a written buy-back guarantee on diamond pieces at the prevailing diamond rate, the lifetime free servicing facility on every piece purchased from Senco, and the zero-percent deduction on old gold exchange and buyback at the prevailing gold rate.

What is Senco Gold's return and exchange policy on online orders?

Senco Gold offers a 15-day return window for online jewellery purchases for genuine quality concerns. The piece must be in unworn, original-packaging condition with the BIS hallmark intact, the certification card present, and the invoice copy. Made-to-order custom pieces, engraved pieces, and personalised name-stamp pieces are not eligible for return. Refund processing runs 10 to 15 business days back to the source payment method after the piece is received and inspected at the Kolkata fulfilment hub.

Is PAN card upload required for purchases on Senco Gold?

Jewellery purchases above Rs 2 lakh require PAN card upload and KYC verification as per the Indian tax regulation framework on high-value transactions. The PAN card upload happens at the cart screen via the document upload flow. Form 60 declaration is supported for buyers without a PAN card. The 3 percent GST on the gold metal cost plus the 5 percent GST on the making charges is included in the displayed total payable amount.

How To Use Senco Gold and Diamonds Coupons On GrabOn?

• Jewelry