When you think of Shopify as a platform, you’ll most likely recognize it as an e-commerce platform, one that has gained quite the name and fame in the industry. Not many know that it started its journey in 2006 as Snowdevil, an online platform for snowboarding equipment.
When you think of Shopify as a platform, you’ll most likely recognize it as an e-commerce platform, one that has gained quite the name and fame in the industry. Not many know that it started its journey in 2006 as Snowdevil, an online platform for snowboarding equipment.
Today, Shopify hosts over 6.93 million sites across the globe. The company also registered a revenue of $11.56 billion in 2025, a 30.18% increase compared to 2024. How did Shopify achieve such overwhelming success and become Canada’s third-largest publicly traded company? Read on to get the latest Shopify statistics and how the platform did wonders in a short time span.
Highlights From Shopify Statistics
- There are 6.93 million active Shopify stores worldwide.
- Shopify has 875 million customers.
- Shopify has a 27.91% market share in the global eCommerce platform market. This increases to 28.34% for the US market.
- The global count of active Shopify Plus stores stands at 85,421.
- Mobile devices account for 79% of Shopify’s overall traffic.
How Many Users Does Shopify Have?
As of 2026, Shopify has 5.88 million daily active users.
From March 2026 to March 2026, the platform averaged 6.1 million daily visits.
| Month | Monthly Active Users |
| April 2026 | 215.2 million |
| March 2026 | 221.5 million |
| September 2025 | 176.5 million |
| August 2025 | 176.7 million |
| July 2025 | 176.2 million |
| March 2025 | 152.1 million |
| February 2025 | 136.2 million |
| January 2025 | 152.4 million |
| December 2024 | 160.9 million |
| November 2024 | 148 million |
| October 2024 | 140.5 million |
| September 2024 | 135 million |
| August 2024 | 138.6 million |
Source: Similarweb, Shopify
How Many Shopify Stores Are There In India
There are 423,152 Shopify stores in India, which make up 6.1% of the total Shopify stores.
Source: Builtwith.
How Many Shopify Stores Are There In The United States
As of 2026, Shopify has 3,832,695 stores in the United states
This marks a noticeable increase compared to 2024, when the year ended with 2,420,142 active stores, reflecting a rise of approximately 1,1130,890 stores.
| Year | Number of Active Shopify Stores |
| 2023 Q1 | 2,092,927 |
| 2023 Q2 | 2,129,998 |
| 2023 Q3 | 2,212,186 |
| 2023 Q4 | 2,294,041 |
| 2024 Q1 | 2,376,721 |
| 2024 Q2 | 2,380,897 |
| 2024 Q3 | 2,404,674 |
| 2024 Q4 | 2,420,142 |
| 2025 Q1 | 2,527,881 |
| 2025 Q2 | 2,587,750 |
| 2025 Q3 | 2,692,227 |
| 2025 Q4 | 2,701,805 |
| 2026 Q1 | 3,832,695 |
Source: Builtwith
Shopify Stores By Country
3.83 million Shopify stores are based in the United States, making it by far the largest market for the platform. Following the U.S., the United Kingdom, Australia, and Germany hold notable positions.
| Country | Number of Stores |
| United States | 3,832,695 |
| United Kingdom | 1,046,060 |
| Germany | 669,249 |
| Australia | 595,022 |
| Brazil | 587,541 |
| France | 488,440 |
| Canada | 464,931 |
| India | 423,152 |
| Russia | 353,912 |
| Italy | 319,159 |
Source: Craftberry
Top Companies Using Shopify
Big brands are turning to Shopify because it’s super popular for setting up online stores – more than 4 million websites use it! Shopify lets brands sell products on lots of platforms like Facebook and Amazon. It’s easy to start with, and you can quickly make your store look good. Plus, it’s got special features like lots of ways to get paid, and it works well on phones, too. What’s great is that it’s suitable for both small startups and big companies because it’s affordable but still has all the fancy supplies that big businesses may need. That’s why tons of big names are using Shopify these days. Some of them include
| Top Companies Using Shopify |
| Clothing and Fashion |
| Hiut Denim Co.
Tentree Macguire Shoes |
| Art and Home Décor |
| Uppercase magazine
Artisaire Terre Bleu |
| Electronics and Gadget |
| Bruvi
Kulala Pela |
| Subscription-based |
| Cocofloss
Loot Crate Pot Gang |
| Jewelry and Accessories |
| United By Blue
Manitobah Mukluks Allbirds |
| Food and Drink |
| BLK & Bold
Fly by Jing Verve Coffee Roasters |
| Beauty and Wellness |
| The Honey Pot
Package Free Beauty Bakerie |
| Other |
| Healthy Roots Dolls
GiveMeTap Lunchskins |
Source: Shopify
How Many Customers Does Shopify Have?
Shopify has over 875 million customers, an increase of 175 million from the 700 million customers in 2023. This represents a 25% growth. Shopify experienced significant growth between 2019 and 2024, adding 457 million customers.
This means that 30% of global online shoppers shop with a Shopify store.
Here’s the table showing the number of Shopify customers by year:
| Year | Number of Shopify Customers |
| 2024 | 875 million |
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
Source: Company data.
Shopify Demographics: Insights into Website Traffic
Shopify website traffic is primarily driven by users aged 25-34, who make up 28.55% of the total audience, making them the largest demographic group. The 35-44 age group follows with 20.19%.
Users aged 45-54 contribute 16.78%, while the 18-24 age group makes up 13.66%, highlighting that Shopify also attracts younger audiences. The 55-64 and 65+ age groups account for 12.75% and 8.07% respectively, indicating lower engagement from older users.
The table below gives a detailed breakdown of the age distribution of Shopify’s shoppers:
| Age Range | Percentage |
| 18-24 | 13.66% |
| 25-34 | 28.55% |
| 35-44 | 20.19% |
| 45-54 | 16.78% |
| 55-64 | 12.75% |
| 65+ | 8.07% |
What is the Audience Primarily Interested In?
- Computers, Electronics and Technology
- Programming and Development of Software
- Fashion and Apparel
- Graphics and Multimedia
- New and Television
Top Shopify Categories Searched by Users
- News, television, and media
- Shopping – Fashion and Apparel
- Software support and development
- Business Development
Source: Similarweb
Shopify Stats: Leading the eCommerce Market
The eCommerce platform market across the entire internet is highly competitive, with Shopify leading the space at 27.9% market share. Wix Stores follows with 18.1%, while WooCommerce Checkout accounts for 14.3% of websites using eCommerce technologies.
Squarespace Add to Cart holds 11.4%, and Cart Functionality platforms make up 9.1% of the market. Ecwid captures 3.5%, while OpenCart, PrestaShop, and Nuvem Shop together contribute a smaller share. The remaining 13.5% belongs to various other platforms, highlighting the wide range of technologies used by online stores globally.
Source: BuiltWith
Shopify’s Key Financial Highlights (Latest 2026 Data)
- Revenue Growth: Shopify generated $3.17 billion in revenue in Q1 2026, up from $2.36 billion in Q1 2025, representing a 34% year-over-year growth.
- Sales Volume (GMV): Shopify’s Gross Merchandise Volume (GMV) reached $100.74 billion in Q1 2026, compared to $74.75 billion a year earlier, marking a 35% year-over-year increase.
- Profit Margins: Shopify’s gross profit rose to $1.55 billion in Q1 2026, up from $1.17 billion in Q1 2025, reflecting a 32% year-over-year increase.
- Free Cash Flow: Shopify generated $476 million in free cash flow in Q1 2026, compared to $363 million a year earlier, representing a 31% year-over-year increase.
- Annual Performance: Shopify reported $11.55 billion in full-year 2025 revenue, up 30% year over year. Full-year GMV reached $378.44 billion.
- Growth Momentum: In Q1 2026, Shopify achieved 34% revenue growth while maintaining a 15% free cash flow margin.
- Future Outlook: For Q2 2026, Shopify expects revenue to grow at a high-twenties percentage rate year over year.
Source: Shopify Investor Relations Data.
How Much Revenue Does Shopify Make?
Shopify registered a revenue of $3.17 billion in the first quarter fo 2026.
Over the last three years, Shopify’s revenue has continued to grow strongly, rising from $7.06 billion in 2023 to $8.88 billion in 2024 and reaching $11.56 billion in 2025. The company added around $1.82 billion in revenue between 2023 and 2024, followed by an even larger increase of nearly $2.68 billion between 2024 and 2025, highlighting Shopify’s accelerating growth momentum.
| Year | Shopify Revenue |
| 2013 | $50 million |
| 2014 | $105 million |
| 2015 | $205 million |
| 2016 | $389 million |
| 2017 | $673 million |
| 2018 | $1073 million |
| 2019 | $1578 million |
| 2020 | $2929 million |
| 2021 | $4612 million |
| 2022 | $5600 million |
| 2023 | $7060 million |
| 2024 | $8880 million |
| 2025 | $11556 million. |
| 2026 (Q1) | $3170 million. |
What Drives Shopify’s Revenue Streams?
Shopify generates its revenue primarily through two avenues:
Subscription Solutions: This involves merchants paying fees to utilize the Shopify platform. Merchants can select from a range of plans, such as Basic Shopify, Shopify, and Advanced Shopify, each providing different features and tools for managing an online store.
Merchant Solutions: This encompasses various services offered to merchants to aid them in selling their products. It includes Shopify Payments, which processes payments for merchants; Shopify Capital, which provides financing options; and Shopify Shipping, which offers shipping solutions and discounts.
What Is Shopify Plus?
Shopify Plus is Shopify’s enterprise-level solution tailored for high-volume merchants and large brands. It’s a fully hosted eCommerce platform offering scalability and customization. With advanced features like customizable checkouts and increased API calls, Shopify Plus addresses the complex needs of growing businesses, providing dedicated support and infrastructure for rapid expansion. It seamlessly integrates with existing systems through APIs, making it a flexible choice for enterprises seeking to enhance their eCommerce capabilities.
Shopify Plus Usage Statistics
There are a total of 85,421 Shopify Plus stores globally.
45,264 Shopify Plus stores are based in the United States, making it the largest market by a significant margin. Following the U.S., the United Kingdom, Australia, and Canada each have between 2,800 and 3,200 stores, highlighting strong adoption of Shopify’s enterprise-level solution in these regions.
Overall, the data shows that Shopify Plus is predominantly concentrated in North America and select European countries, where enterprise e-commerce adoption is high.
| Country | Number of Shopify Plus Stores |
| United States | 45,264 |
| Canada | 6,069 |
| United Kingdom | 6,048 |
| Australia | 4,591 |
| Germany | 3,256 |
| France | 1,927 |
| Netherlands | 1,712 |
| Denmark | 1,267 |
| Italy | 1,030 |
Source: Shopify
GrabOn’s Wrap Up
Summarizing Shopify’s journey up to 2026 reveals its profound impact on the e-commerce sector. Through ongoing innovation and strategic expansion, Shopify has cemented its position as a pivotal player, offering holistic solutions to businesses worldwide. Its adaptable framework and strong foundation have empowered merchants globally to optimize their online operations and sales tactics with ease. From its inception to its current standing, Shopify’s trajectory reflects a steadfast dedication to excellence and forward-looking strategies that have consistently fueled its growth and triumph in the digital realm.
