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Amazon Prime Users Statistics (2026)

Edited On: Feb 13, 2026

Esha Saxena

June 11, 2024

Amazon Prime was launched over 20 years ago, offering free two-day shipping on over 1 million products. Now the service has over 230 million members globally, and they collectively spend billions of dollars every year on the platform.

With consistently strong Prime Day events and growing demand for Prime Video, the subscription service is stronger than ever.

Let’s look at the state of Amazon Prime users in this post.

Amazon Prime User Insights At a Glance 

• There are 230 million Amazon Prime subscribers worldwide.
• 200 million Amazon Prime members are based in the United States.
• Amazon Prime Day 2025 generated about $24.1 billion in US online sales across retailers, making it the biggest Prime Day event on record.
• Amazon Prime members tend to spend $600 more than non-Prime members.
• Amazon Prime membership is available in 27 countries, while Amazon Prime Video is available in more than 240 countries and territories worldwide.

How Many Amazon Prime Users Are There?

There are over 230 million active Amazon Prime users globally. The number of Amazon Prime subscribers has grown by 53% since 2020, with the largest share coming from the United States. However, Amazon is targeting to acquire 250 million subscribers from the Indian market.

Here is a table showing the number of Amazon Prime users over the years:

Source: Business of Apps

Number of Amazon Prime Subscribers in the United States

There are 200 million Amazon Prime members in the United States, accounting for 75% of global Amazon Prime membership. This also means that 50% of the United States population has an Amazon Prime membership.

Here is a table showing the growth of Amazon Prime members in the United States:

Source: BOA

Amazon Prime User Behavior Statistics

• 57% of US Prime members say free shipping is the main reason they join Prime, while 14% sign up for Prime Video.
• Prime members spend $1,170 yearly on Amazon, as compared to $570 per year for non-Prime members.
• The average Prime Day spend per order was $53.34 in the US in 2025, down slightly from $57.97 in 2024.
• People purchased over 375 million items during Amazon Prime Day 2024, and a record number exceeding that total in 2025 across its four-day format.
• 67% of Prime Day shoppers said they were extremely or very satisfied with the deals offered during Prime Day 2025.

Source

Amazon Prime Day Sales Over The Years

Amazon Prime Day 2025 generated about $24.1 billion in online sales during the four-day sale, making it the biggest Prime Day event ever.

Here is a table showing the Amazon Prime Day sales over the years:

While U.S shoppers contribute to Amazon Prime Day sales immensely, Indian users aren’t far behind. Prime Day 2025 was India’s biggest ever, with 50% more orders than 2024 and record Prime member participation.

How Fast is Amazon Prime Delivery in 2025?

Amazon reported record delivery speeds in 2025, with more than 13 billion items delivered the same or next day worldwide. In the US alone, over 8 billion items arrived within that time frame, a 30% year-over-year increase.

Fast delivery is one of the main reasons people use the service. Prime members saved an average of $550 a year in the US on shipping, and globally, members saved over $105 billion through fast, free delivery benefits.

Another shift is what people are ordering. Around half of the items delivered the same or next day in the US were groceries and everyday essentials, showing how Prime is being used not just for occasional purchases but for regular household needs.

Source: Amazon News

Amazon Added Alexa+ as a New Prime Benefit in 2025

Amazon introduced Alexa+, a generative AI assistant included at no extra cost for Prime members in the US. The feature works across voice devices, the Alexa app, and the web. Tens of millions of users joined the early access program, highlighting growing interest in AI-powered features within the Prime ecosystem.

Amazon Prime Video Users

More than 338 million people around the world have subscribed to Amazon Prime Video. The largest number of subscribers comes from the United States, with over 163.6 million people signed up. India follows closely behind with 65.9 million subscribers.

Here is a table showing Amazon Prime video members in different countries:

Source: EMARKETER

Amazon Prime Video Pricing in Selected Countries

Amazon Prime Video costs less in different countries. In India, it’s 86% cheaper than in the United States.

Source: Statista

Amazon Music Users

Amazon Prime Music holds 13.3% of the global music streaming market share with 80 million users. The service has grown by 45% since 2020.

Here is a table showing the growth of Amazon Prime Music over the years:

Source: Business of Apps and Exploding Topics.

Amazon Revenue

According to Amazon’s annual report, the total revenue grew 12% year-over-year (YoY) from $638 billion to $716.9 billion.

For Q4 2025, Amazon posted total net sales on $213.4 billion, an increase of 13.6% from the same period in 2024.

Amazon Prime generated approximately $48-50 billion in subscription services revenue in 2025, up from $44.38 billion in 2024.

Here is a table showing the growth in Amazon’s revenue over the years:

Source: Amazon Investor Relations