Instagram Threads has quickly become a notable platform since its launch in July 2023. This blog highlights key statistics, including Threads’ rapid user acquisition- reaching 100 million users within 5 days of launch, and its user base is approximately 275 million in 2024.
Whether you’re a marketer or a social media enthusiast, these insights will help you navigate the growth of Instagram Threads. Let’s dive in!
Top Meta Threads Statistics (Editor’s Pick) |
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What is Threads App by Meta? |
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Threads Overview
| Launch Date | July 2023 |
| HQ | Menlo Park, California |
| Parent Company | Meta Platforms |
| Key Team | Adam Mosseri (CEO), Mark Zuckerberg (Meta CEO) |
| Owner | Meta Platforms |
| Industry | Social Media |
| Area Served | Worldwide |
2024 Top Threads Statistics
Threads User Statistics By Demographics
1. Among Threads’ users, 11% of males and 5% of females belong to the 18-25 age range. (Source: Skillademia)
2. Among Threads App users, males constitute 58.99%, while females account for 41.01%. (Source: similarweb)
3. Users aged 45 and over represent 25.68% of all Threads users. (Source: similarweb)
4. About 59% of the Threads app downloads were from the App Store, and 41% came from the Google Play store. (Source: vistasocial)
5. Taiwan has the highest shares of users on Threads based on web traffic, followed by the USA
| Countries | Threads’ Web Traffic |
| Taiwan | 18.07% |
| United States | 17.33% |
| Vietnam | 9.01% |
| Germany | 8.02% |
| Brazil | 5.67% |
(Source: similarweb)
6. The 25-34 age group uses Threads the most, making up for 31% of the user base, followed by the 18-24 age group. (Source: similarweb)
Threads App User Engagement Statistics
7. Threads has 275 million active users in 2024, after experiencing a significant drop in activity following its initial launch. (Source: Threads)
8. The average time spent on Threads is 3 minutes and 23 seconds. (Source: similarweb)
9. The most popular features among users include the built-in chat app, disappearing messages, and the ability to share updates with select groups of friends.
10. The top searched category on Threads is related to Adult content, followed by Technology. (Source: similarweb)
11. Threads had a total page visit of 154.1 million by October 2024. (Source: similarweb)
12. The top searched topic on Threads is related to News, followed by Shopping. (Source: similarweb)
13. The traffic share for Threads from the mobile app is 48.88% and 51.12% from the desktop. (Source: similarweb)
14. Threads has had 325.7 million page views from January 2024 to April 2024. (Source: similarweb)
15. Threads ranks 29th among all social media platforms in terms of users. (Source: similarweb)
16. In India, the average visit duration on Threads is 1 minute and 40 seconds. (Source: similarweb)
17. Threads app has 54.2 million downloads in India. (Source: Famewall)
hreads App Statistics for Most-Followed User
18. MrBeast (Jimmy Donaldson) accomplished an extraordinary feat on Threads, becoming the fastest to get 1 million followers. He made his account on July 6, 2023, and achieved this milestone, earning a place in the Guinness Book of World Records.
19. As of 2024, the most-followed user on the Threads app is the Brazilian football star Neymar, with an impressive 17.6 million followers.
20. The most followed singer on Threads is Selena Gomez, with 17.4 million followers.
21. The most followed actor on Threads is Will Smith, with 9.6 million followers.
Threads Market Share And User Growth
22. Threads is projected to contribute a staggering $8 billion to Meta’s annual revenue by 2025. (Source: Business of Apps)
23. Threads quickly gained traction in the social media space, with over 100 million sign-ups in its first week. (Source: Business of Apps)
24. Threads experienced a steep decline in activity but stabilized and grew its user base to 130 million monthly active users by February 2024. The platform’s user growth continued, reaching over 160 million users by April 2024. (Source: Exploding Topics)
25. As of 2024, Threads has 160 million monthly active users, showing a significant increase from 2023. (Source: Exploding Topics)
26. Threads’ expansion into the European Union in December 2023 contributed to a spike in users, adding potentially over 40 million additional monthly users to its network. (Source: Exploding Topics)
Threads Key Events
- January 2023: Development of Threads begins.
- March 2023: Information on Threads is released.
- June 2023: The Verge publishes details of an internal company-wide meeting about Threads.
- July 3, 2023: Threads appears on the Apple App Store, with a planned release date of July 6.
- July 5, 2023: Threads app released 24 hours ahead of schedule
- Threads app launched in more than 100 countries
- Threads app gains a live user base of over 10 million people worldwide
- Early celebrity adopters include Shakira, Coldplay, and Gordon Ramsay
- Meta’s share price increases, closing at $294.37.
- Meta’s trading volume is more than three times higher than on July 3rd.
- July 6, 2023: Threads becomes the fastest-downloaded app in history.
Threads is the fastest consumer application to reach 1 million users.
| Time Taken For Platforms To Reach 1 Million Users (Source: Statista) |
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| Platform | Launched | Time to reach 1 million users |
| Threads | 2023 | 1 Hour |
| ChatGPT | 2022 | 5 Days |
| 2010 | 2.5 Months | |
| Spotify | 2008 | 5 Months |
| Dropbox | 2008 | 7 Months |
| 2004 | 10 Months | |
| FOURSQUARE | 2009 | 13 Months |
| 2006 | 2 Years | |
| Airbnb | 2008 | 2.5 Years |
| Kickstarter | 2009 | 2.5 Years |
| Netflix | 1999 | 3.5 Years |
Threads has quickly become one of the most rapidly downloaded apps, surpassing ChatGPT and Instagram. The remarkable 1 million users feat was achieved within just 2 hours of its launch, showcasing the app’s instant appeal and Meta’s strong user acquisition strategy. The data also indicates that as the internet became more pervasive, online services were able to attract users at a faster rate.
Threads Vs X (Twitter)
| Feature | Threads | Twitter (X) |
| Launch date | July 5, 2023 | March 21, 2006 |
| Platforms | iOS, Android, Web | iOS, Android, Web |
| Focus | Personal and intimate | Public and global |
| Features | Disappearing messages, built-in chat app, Stories, reactions, live location, chat heads, sticker packs, dark mode, privacy settings, security features | Tweets, replies, retweets, likes, quote tweets, polls, Spaces, Fleets, Moments, Lists, Bookmarks, Communities |
| User base | 200 million+ | 500 million+ |
| Daily active users | 33 million | 251 million |
| Average Time Spent | 4 minutes 30 seconds | 11 minutes 44 seconds |
| Price | $0 | $8/month |
| Account Verification | Uses Instagram verification | Twitter Blue subscription |
| Verification Cost | $14.99 per month (via Instagram app)
$11.99 per month (via web) |
$7.99 per month (for individuals) |
| App Downloads | 28 million | 1.2 billion |
| Growth | Rapid growth in the first week after launch, but growth has slowed since the | Slow and steady growth |
| Pros | Focus on privacy, built-in chat app, integration with Instagram | Global reach, large user base, variety of features |
| Cons | Still a relatively new app, so it lacks some of the features of other social media platforms | Can be overwhelming for some users and has been criticized for its moderation policies |
Threads FAQs
Here are some frequently asked questions (FAQs) about Threads, Meta’s microblogging app designed for real-time text updates and private conversations. Whether you’re curious about its features, safety, or how it compares to Instagram, these FAQs will help you understand what Threads is all about and how to make the most of it.
How can I download Threads?
To download the Threads app, go to the Google Play Store if you’re using an Android device or the Apple App Store if you’re on an iPhone. Search for “Threads by Meta,” tap on the app, and then click “Install” or “Get.” Once the download is complete, open the app and follow the on-screen instructions to set up your account.
What is the app Threads used for?
Threads is a microblogging app developed by Meta, designed for sharing text updates, photos, and videos with your followers. It’s similar to other social media platforms but focuses on real-time conversations and community engagement. Users can post short messages, follow others, and interact through likes, comments, and shares.
Is Threads available on Android?
Yes, Threads is available on Android! You can download it from the Google Play Store. Search for “Threads by Meta,” tap on the app, and click “Install.” Once installed, you can open the app and connect with your friends.
Who owns Threads?
Threads is owned by Meta Platforms, the same company that owns Facebook and Instagram
Is the Threads app safe?
The Threads app by Meta is considered as safe as other popular social media platforms. It includes various safety features such as the ability to block users, report posts, and control who can reply to your threads.
What is the difference between Threads and Instagram?
Threads and Instagram, both owned by Meta, serve different purposes: Instagram is a versatile platform for sharing photos, videos, Stories, and Reels with a broad audience, while Threads focuses on real-time text updates and private conversations, often among close friends. Threads emphasizes privacy and intimate interactions, whereas Instagram is geared towards public sharing and broader social networking.
