The iPhone continues to dominate the smartphone market. With the iPhone 18 series launched in September 2026, Apple set new standards in innovation and design. As of 2026, the iPhone has over 1.56 billion active users worldwide.
From the first iPhone in 2007 to the iPhone 18 Pro, Apple has built one of the most successful product lines in tech history.
In this blog, we explore the latest iPhone user and sales statistics for 2026.
iPhone Statistics 2026 (Top Picks)
- Apple reported Q3 2026 revenue of $109.4 billion, up 16% year-over-year.
- Around 30% of smartphone users worldwide use an iPhone.
- iPhones have a 57.68% market share in the United States.
- In 2026, iPhone users worldwide are expected to reach 1.62 billion.
- Since 2007, Apple has sold over 3 billion iPhones globally.
How Many iPhones Are There?
Apple has released 55 iPhone models since 2007. This includes the SE, Pro, Plus, Air, and mini versions. The latest models are the iPhone 18 series and the folding iPhone Duo, both launched in September 2026.
Number of iPhone Users Globally
There are 1.561 billion iPhone users worldwide as of early 2026. This represents almost 20% of the global population. Based on recent growth trends averaging 3.6% to 6.8% annually, GrabOn projects that this will reach approximately 1.62 billion by end of the year.
| Year | Number of iPhone Users |
| 2008 | 10 million |
| 2009 | 25 million |
| 2010 | 60 million |
| 2011 | 115 million |
| 2012 | 206 million |
| 2013 | 329 million |
| 2014 | 442 million |
| 2015 | 569 million |
| 2016 | 710 million |
| 2017 | 814 million |
| 2018 | 888 million |
| 2019 | 948 million |
| 2020 | 1,042 million |
| 2021 | 1,231 million |
| 2022 | 1,334 million |
| 2023 | 1,382 million |
| 2024 | 1,462 million |
| 2025 | 1,561 million |
| 2026 | 1,620 million |
- In the United States, iPhones account for 57% of all smartphone users. In Japan, that number is 68%.
- The U.S. is the iPhone’s largest market, accounting for about 20% of global iPhone users.
(Source: Backlinko, Statista)
Number of iPhone Users in India
As of 2026, over 14 million people use iPhones in India, representing 9% of the smartphone market. Additionally, Apple shipped 14 million iPhones in India in 2025, up from 10 million in 2024.
The iPhone 16 was the best-selling smartphone model in India for most of 2025, even though it costs more than twice the average phone price.
Apple now makes 20% of iPhones sold in India locally. This helps keep prices competitive. The company also sells older models like the iPhone 13 and iPhone 14 at lower prices, making iPhones more accessible.
iPhone Revenue Statistics
- Across the first nine months of fiscal 2026, iPhone sales totaled $196.5 billion, up about 22.4% from the previous year.
- iPhone brought in $54.3 billion in fiscal Q3 2026, up about 21.7% from $44.6 billion in the same quarter last year.
- Apple’s fiscal Q3 2026 revenue (quarter ended June 27, 2026) reached $109.4 billion, up 16% year over year.
- iPhone made up about 49.6% of Apple’s total revenue in fiscal Q3 2026, so it still accounts for roughly half of every dollar Apple earns.
- Apple reported fiscal 2025 revenue of $416.16 billion, up 6.43% from 2024.
- Q3 2025 revenue hit $94.0 billion, up 10% year-over-year. This was a record June quarter.
- Q2 2025 revenue was $95.4 billion, up 5% year-over-year.
| Year | Apple Revenue |
| 2012 | $156.5 billion |
| 2013 | $170.9 billion |
| 2014 | $182.8 billion |
| 2015 | $233.72 billion |
| 2016 | $215.64 billion |
| 2017 | $229.23 billion |
| 2018 | $265.6 billion |
| 2019 | $260.17 billion |
| 2020 | $274.52 billion |
| 2021 | $365.82 billion |
| 2022 | $394.33 billion |
| 2023 | $383.29 billion |
| 2024 | $391.04 billion |
| 2025 | $416.16 billion |
| Q1 to Q3 2026 | $364.36 billion (Total first nine months) |
- Apple’s revenue has grown over 2.5x in the past decade. Hardware remains the biggest revenue driver, but services like the App Store, iCloud, and Apple Music now make up over 22% of total revenue
- Apple India revenue hit approximately ₹1,03,853 crore for fiscal year ending March 2026. This is a 31% increase from 2025.
- Apple India’s net profit jumped 66% to ₹5,311 crore during FY26, driven by a 24% rise in iPhone volumes.
(Source: Statista, Apple, Bullfincher, TOI)
iPhone Market Share Globally
iPhones have about 30% market share among global smartphone users. That’s roughly 3 in every 10 smartphone users.
iPhone Market Share in the US
iOS has a 57.68% market share in the United States, making it the dominant mobile OS.
| Year | iOS Market Share |
| 2025 | 57.68% |
| 2024 | 58.81% |
| 2023 | 58.10% |
| 2022 | 56.74% |
| 2021 | 58.58% |
| 2020 | 59.54% |
| 2019 | 55.23% |
| 2018 | 54.82% |
| 2017 | 53.89% |
| 2016 | 53.19% |
| 2015 | 50.85% |
| 2014 | 52.30% |
| 2013 | 52.79% |
| 2012 | 49.48% |
| 2011 | 38.33% |
| 2010 | 38.31% |
| 2009 | 57.90% |
(Source: Counterpoint, StatCounter)
iPhone Market Share by Country
iPhones dominate in several developed countries. Bermuda leads with 99.68% iPhone users, followed by American Samoa at 97.77% and the Bahamas at 93.15%. The USA trails in 16th position with 58.91%.
| Country | iPhone Market Share |
| USA | 58.91% |
| Japan | 61.44% |
| Canada | 59.94% |
| Australia | 57.99% |
| United Kingdom | 48.95% |
| India | 9% |
(Source: World Population Review, TechCrunch)
iPhone Shipment Volumes
In Q2 2026, Apple shipped 55.7 million units. Apple held a 20.2% share of global smartphone shipments during the quarter. Statista’s latest shipment series puts Apple’s Q2 2026 shipments at 55.8 million units, compared with 61.1 million in Q1 2026.
| Period | iPhone Shipments |
| Q2 2026 | 55.7 – 55.8 million |
| Q1 2026 | 61 million |
| Q3 2025 | 56 million |
| Q2 2025 | 51.7 million |
| Q1 2025 | 54.7 million |
| 2024 Total | 225.7 million |
| 2023 Total | 231.8 million |
| 2022 Total | 225.3 million |
| 2021 Total | 233.9 million |
| 2020 Total | 206.1 million |
| 2019 Total | 191 million |
| 2018 Total | 208.8 million |
| 2017 Total | 213.3 million |
| 2016 Total | 215.4 million |
| 2015 Total | 231.5 million |
(Source: Backlinko, IDC)
Apple iOS Market Share
- iOS holds about 30.81% of the global mobile OS market. Android dominates with 69.17%.
- iOS has strong market share in wealthy countries but struggles in price-sensitive markets like India (9%) and Bangladesh (6.46%).
(Source: StatCounter)
iPhone Sales by Year
- India’s smartphone exports hit $13.5 billion in H1 of fiscal 2026, with iPhone production making up a significant portion.
- Apple shipped 3 million iPhones in Q1 2025 in India, its largest ever for that period. The iPhone 16 series accounted for over half of these shipments.
- Over 3 billion iPhones have been sold worldwide since 2007.
| Year | iPhone Sales |
| 2025 | 247 million |
| 2024 | 225 million |
| 2023 | 242 million |
| 2022 | 231.3 million |
| 2021 | 232.2 million |
| 2020 | 216.7 million |
| 2019 | 233.9 million |
| 2018 | 231.2 million |
| 2017 | 217.7 million |
| 2016 | 211.8 million |
| 2015 | 208.4 million |
| 2014 | 169.2 million |
| 2013 | 150.2 million |
| 2012 | 125 million |
| 2011 | 93.5 million |
| 2010 | 72.3 million |
| 2009 | 20.7 million |
| 2008 | 11.6 million |
| 2007 | 1.39 million |
- In Q4 2024, Apple shipped 80 million iPhones globally, driven by strong holiday demand for iPhone 15 and early iPhone 16 sales.
- Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, followed by the iPhone Duo, its first foldable iPhone. Early demand for the iPhone 18 Pro models has been strong, with Counterpoint reporting that sales in China during the first three days were 12% higher than the iPhone 17 Pro models achieved during their first week.
(Source: Statista, Apple Insider, IDC, Business of Apps)
iPhone Sales in India
In Q3 2026, the overall Indian smartphone market experienced a decade-low slump, with shipments falling 26% year-over-year to 35.8 million units. Amid this broader market cooldown, Apple’s iPhone sales in India declined by 20% compared to the same quarter last year.
In Q2 2026, Apple shipped approximately 3.45 million iPhones in India, giving it a 9% share of the country’s smartphone market and making India the fourth-largest market globally for iPhone shipments during the quarter. However, Apple’s India shipments declined 3% year over year amid supply constraints and inventory shortages.
Apple’s latest iPhone 18 Pro and iPhone 18 Pro Max went on sale in India on September 18, 2026, while the newly introduced iPhone Duo is scheduled to launch later in October. Early reports indicate strong demand for the iPhone 18 Pro models in India, although shipment data for the new lineup is not yet available.
(Source: Business Standard, The Mac Observer)
Apple’s India Manufacturing & Retail Expansion
- By the end of 2025, Apple assembled approximately 55 million iPhones in India. This represented a massive 53% year-over-year jump, meaning India now accounts for 25% (one in four) of all iPhones produced globally.
- India is not just assembling phones for local buyers; it is now a global export hub for Apple. Between April and August 2026, Apple exported over $13.2 billion worth of iPhones from India, a 47% increase compared to the same period the previous year.
- iPhones accounted for a staggering 82% of India’s total smartphone exports during the first five months of FY27.
- Highlighting the maturity of the Indian supply chain, India-made units of the latest iPhone 18 Pro and iPhone 18 Pro Max were available in global markets on the very first day of sales, matching the timeline of devices manufactured in China.
- Driven by record-breaking sales that crossed the $10 billion mark in India for the fiscal year ending March 2026, Apple has aggressively expanded its physical retail footprint. Following the success of its initial stores in Mumbai and Delhi, Apple continued its retail push with new store openings across 2025 and early 2026, including Apple Borivali in Mumbai and Apple Noida.
(Source: TOI, Apple Magazine)
iPhone Sales by Model
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max in September 2026. Apple also introduced iPhone Duo, its first foldable iPhone, which is scheduled to become available in October 2026. Because these models are newly launched, full sales figures aren’t available yet.
The iPhone 17 was launched last year, and it showed strong early sales. Apple has not yet released the exact total number, but the lineup exceeded $170 billion in global wholesale revenue in its first year. Based on available data, here are some iPhone sales numbers:
| Model | Units Sold/Highest Performance |
| iPhone 17 | 84 million (as of Oct 2025) |
| iPhone 16 | 100 million (2024) |
| iPhone 15 | 17 million (2023) |
| iPhone 15 Pro | 21 million (2023) |
| iPhone 14 Pro Max | 34 million (2022) |
| iPhone 14 & 14 Pro Series | 29 million (2022) |
| iPhone 13 series | 80 million (2021) |
| iPhone 12 series | 100 million (2020) |
| iPhone SE (2nd gen) | 24.2 million (2020) |
| iPhone 11 | 102 million (2019) |
| iPhone XR | 77.4 million (2018) |
| iPhone X | 63 million (2017) |
| iPhone 7/7 Plus | 159.9 million (2016) |
| iPhone 6/6 Plus | 222.4 million (2014) |
(Source: Business Insider, Counterpoint, Wikipedia)
Android Phone Vs. iPhone Market Share
- In India, Android holds 93.89% market share while iOS has 6.05% (as of October 2026).
- In the US, iOS leads with 53.59%, and Android has 46.39%.
- Globally, Android holds a 69.17% market share, and iOS has 30.81%.
| Year | iOS (US) |
| 2025 | 57.68% |
| 2024 | 58.81% |
| 2023 | 58.10% |
| 2022 | 56.74% |
| 2021 | 58.58% |
| 2020 | 59.54% |
| 2019 | 55.23% |
| 2018 | 54.82% |
| 2017 | 53.89% |
| 2016 | 53.19% |
(Source: Statista, StatCounter)
Interesting iPhone Facts
How many iPhones are sold in a day?
Based on 2025 data, Apple sold 247 million units in a year. If we use basic math, Applesold/shipped an average of approximately 677,000 iPhones per day in 2025, or about 28,200 per hour.
How many iPhones are sold per year?
In 2025, Apple sold 247 million units. In 2026, it is projected to be around 240 million as well.
How many iPhones have been sold since 2007?
Over 3 billion iPhones have been sold worldwide since launch.
What percentage of Americans use iPhones?
As of 2025, 57.68% of smartphone users in the United States use an iPhone. This is nearly double the global average of 30%.
When did iPhones come out?
The first iPhone was announced by Steve Jobs on January 9, 2007, and released on June 29, 2007.
What is the most recent iPhone?
The most recent iPhone as of 2026 is the iPhone 18 series, which launched in September 2026. This series includes the iPhone 18 Pro, iPhone Pro Max, and the first folding phone by Apple, the iPhone Duo.
How much was the original iPhone?
The original iPhone cost $499 for 4GB and $599 for 8GB. Today, it’s a collector’s item worth much more.
Why does Apple show 9:41 AM in ads?
The time 9:41 AM honors the moment Steve Jobs introduced the original iPhone.
