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Best-Selling Products on Nykaa in Every Category (2026)

Edited On: Mar 11, 2026

Tushar R Behera

March 11, 2026

Nykaa is one of India’s most popular online destinations for beauty and personal care. From makeup and skincare to haircare, fragrances, and wellness, it brings together a wide range of products from both international and homegrown brands, all in one place.

Beyond the range of genuine products it stocks, Nykaa is also where a lot of people go before they buy anything beauty-related, be it for user reviews, tutorials, or personalized recommendations, making it a trusted beauty ecosystem. Over the years, Nykaa’s bestseller rankings have turned into a pretty accurate read on what Indian consumers are reaching for.

In this guide, we’ve rounded up the best sellers on Nykaa across makeup, skincare, haircare, and luxe, so you know what’s worth buying.

Quick Overview of Nykaa

Nykaa is owned by FSN E-Commerce Ventures Ltd and was founded in 2012 by Falguni Nayar. What started as an online-only beauty store has since grown into a full omnichannel retail destination, with a presence both online and across stores in India.

Here’s everything you need to know about Nykaa at a glance.

Nykaa Bestsellers by Category at a Glance

Nykaa’s bestseller trends highlight consistent consumer demand across its core beauty segments, including makeup, skincare, haircare, fragrance, and personal care. These categories continue to dominate Indians’ purchases on the platform. Their sales are driven by everyday essentials, popular product launches, and highly successful items that customers buy repeatedly.

Top 10 Overall Bestsellers on Nykaa (2026)

Nykaa’s overall bestsellers are products that consistently rank among the platform’s most-purchased and highest-rated beauty items across makeup, skincare, and haircare, identified using metrics such as sales volume, customer demand, review volume, ratings, and repeat-buying trends.

The products listed below regularly feature in Nykaa’s bestseller collection and popularity rankings. This list reflects strong consumer trust and sustained purchase behaviour across various price segments and beauty needs. Most of these listed products continue to dominate category charts due to their proven performance and large verified customer feedback.

Explore the categories 

Makeup | Skincare | Haircare | Bodycare | Fragrance | Luxe | Beauty Tools & Personal Care Appliances

Best-Selling Products on Nykaa by Category

Nykaa’s bestseller lists vary across categories, reflecting different beauty needs, routines, and shopping preferences of Indians. Products such as everyday makeup essentials, skincare staples, and haircare solutions consistently stand out due to their strong customer demand and high reorder rate. However, if you’re a beginner and unsure where to start, foundations, sunscreens, and hair serums remain Nykaa’s safest bestseller picks for first-time buyers. The sections below highlight top-performing products across major beauty categories on Nykaa, helping you streamline your purchases.

• Makeup

Makeup continues to dominate Nykaa’s highest-selling categories. It is driven by everyday essentials such as concealers, foundations, lipsticks, and eye makeup products. These top-selling picks consistently rank high due to their strong customer ratings, shade inclusivity, and long-wear performance. They are ideal for daily and occasional wear.

• Concealer

Concealers are among its most reordered makeup products. They help buyers achieve even skin tone and targeted coverage for daily wear.

• Compact

• Mascara

• Blush

Cream and jelly blushes have recently gained popularity on Nykaa due to the growing preference for natural, dewy makeup finishes.

• Lipstick

Lipsticks remain Nykaa’s most dominant makeup bestseller category, spanning affordable daily shades to premium luxury formulations.

• Eyeshadow

• Foundation

Foundation is also among the most researched makeup purchases. Buyers prioritise shade range, finish, and long-wear performance.

• Kajal

• Skincare

Skincare is also one of Nykaa’s fastest-growing categories. Buyers now choose ingredient-focused formulations, dermatologist-recommended products, and Korean beauty trends. Bestseller rankings across skincare reflect repeat purchases and strong customer trust built through visible results over time.

• Toners

Modern toners on Nykaa prioritize hydration, exfoliation, and barrier repair rather than traditional astringent formulations.

• Lip Balms

• Face Wash

Face cleansers are among Nykaa’s highest repeat-purchase skincare essentials, catering to different skin types and concerns.

• Face Moisturizers

• Face Sunscreen

Lately, sunscreens have become one of Nykaa’s fastest-selling skincare categories as daily sun protection gains wider awareness among Indian consumers.

• Serums

Targeted treatment serums consistently top Nykaa’s skincare bestseller lists. It is driven by rising consumer awareness about active ingredients and their specific benefits.

• Viral SKUs

These viral skincare products have surged in popularity due to social media buzz, expert dermatologist recommendations, and the growing global influence of K-beauty trends.

• Haircare

Haircare is one of Nykaa’s most widely preferred categories, with shoppers prioritising damage repair, hair fall control, hydration, and frizz management. Professional salon brands, along with ingredient-focused hair growth solutions, continue to dominate bestseller rankings across shampoos, masks, oils, and treatment serums.

• Shampoo

Shampoos consistently rank among Nykaa’s top repurchased products, especially those designed for damage repair and frizz control.

• Hair Masks

Hair masks have emerged as best-selling treatments as consumers increasingly follow at-home hair spa routines.

• Hair Oil

• Hair Kits and Combos

• Conditioner

• Hair Serum

Hair serums and scalp treatments have seen rapid growth due to rising demand for products addressing hair loss and density issues.

• Trending Hair Products

These popular haircare products have gained traction through dermatologist recommendations, influencer routines, and claims of visible hair growth.

• Bodycare

Bodycare has evolved beyond basic hygiene on Nykaa, with buyers increasingly opting for targeted solutions addressing concerns such as pigmentation, body acne, dryness, and exfoliation. Ingredient-focused roll-ons, hydrating body washes, and treatment-oriented products now lead the bestseller lists for daily body care routines.

• Deodorants/Roll-Ons

Chemical exfoliation-based underarm roll-ons have become some of Nykaa’s bestsellers due to their dual focus on odour control and pigmentation care.

• Foot Care

• Bath & Body Kits

Bath and body kits are popular during festive seasons and gifting occasions, combining fragrances, lotions, and body washes in curated sets. During these sale seasons, you can get them at exciting discounts, and by using exclusive Nykaa coupons and deals, you can increase your savings.

• Body Lotions

• Hand Creams & Masks

• Shower Gel

• Body Scrubs & Exfoliants

Chemical and physical exfoliating body scrubs are popular for tan removal and achieving a smoother skin texture.

• Viral and New Products

These bodycare products have gained rapid popularity through social media trends and ingredient-led skincare routines.

• Fragrance

Fragrance has always been one of Nykaa’s fastest-growing lifestyle categories, with buyers increasingly investing in everyday body mists, luxury perfumes, and long-lasting deodorants. Bestseller rankings are largely driven by scent longevity, global brand popularity, and a strong re-order rate across both affordable and premium segments.

• Body Mist/Spray

Body mists are popular for daily wear due to their lighter concentration and affordable luxury appeal.

• Men’s Fragrances

• Women’s Fragrances

Women’s fragrances on Nykaa range from affordable gourmand scents to globally recognised luxury perfumes.

• Breakout Stars

These fragrances have recently gained popularity through social media trends and global perfume communities.

• Perfumes EDP

• Deodorants/Roll-Ons

• Luxe

Nykaa Luxe showcases premium global beauty brands known for their advanced formulations, signature fragrances, and professional-grade performance. Luxury beauty purchases on the platform are largely driven by experienced users who prioritise formulation quality, brand legacy, and long-term performance over price sensitivity. These bestselling luxe products generally stand out for ingredient innovation, long-lasting results, and strong brand loyalty among experienced beauty buyers.

• Fragrance

Luxury fragrances are one of Nykaa Luxe’s most aspirational categories, driven by global designer brands and long-lasting Eau de Parfum formulations.

• Skincare

Luxe skincare bestsellers focus on hydration repair, anti-ageing technology, and clinically backed active ingredients.

• Makeup

• Haircare

The bestsellers in Nykaa Luxe haircare are dominated by professional bond-repair and salon-quality treatments.

• Beauty Tools & Personal Care Appliances

Beauty tools and grooming appliances have gained immense popularity on Nykaa lately as more consumers shift toward at-home salon-like styling and skincare routines. From hair-styling devices to facial tools and grooming essentials, these bestselling appliances prioritize convenience, efficiency, and long-term usability.

• Hair Styling and Grooming

Hair styling tools are among Nykaa’s most bought appliances, helping users achieve salon-style results at home.

• Hair Removal

• Face and Skin Tools

Facial tools have become popular beauty purchases as consumers embrace at-home skincare and facial massage routines.

Best-Selling Brands on Nykaa by Category

Nykaa is a one-stop destination for those looking for a mix of global companies and consumer-favorite brands across major beauty categories. These brands are among Nykaa’s most-reordered and top-rated products. They have become go-to names for millions of Indians browsing makeup, skincare, haircare, body products, and beauty tools.

How We Shortlisted Nykaa’s Best Sellers

To make this guide genuinely useful and fair, we used multiple real user-centric signals rather than relying on brand claims or promotional listings to determine what truly qualifies as a best-selling product on Nykaa.

First, we reviewed customer ratings and review volume. Products with consistently high star ratings and reviews generally indicate strong, broad-based demand and satisfaction. We also explored Nykaa’s bestseller lists and top-selling tags, which helped us pick items that are popular on the platform.

In addition to these parameters, we also considered trends in repeat purchases, category demand patterns, and items that consistently appear in Nykaa’s bestseller collections. These indicators help highlight products that real shoppers repeatedly add to their carts and repurchase.

Wrapping Up

At the end of the day, no one knows a product better than the people who keep buying it. Every item on this list has been tried and reordered by beauty enthusiasts across India, which makes it a pretty honest starting point. Whether you are building a routine from scratch, upgrading a step, or just finally caving on something you have been eyeing for a while, hopefully, this guide helped you find what you were looking for.

FAQs

What is Nykaa’s biggest sale?

Nykaa’s biggest annual shopping event is the Pink Friday Sale. It usually happens in November, around the global Black Friday period. During the sale, you can enjoy discounts of up to 60% across makeup, skincare, haircare, and fragrance categories, along with exclusive launches and bundle deals.

What are the top brands in Nykaa?

Nykaa features products from global and Indian bestseller brands across categories. Some of the popular brands include Maybelline New York, MAC, Kay Beauty, L’Oréal Professionnel, Cetaphil, Minimalist, Olaplex, and Estée Lauder. These products consistently rank high due to strong customer ratings and high re-order rate.

How can I get great discounts on Nykaa?

To get the best discounts on Nykaa, shop during major sales, such as Pink Friday or Hot Pink Sale. You can also apply coupon codes, use bank cashback offers, and check combo deals or flash sales. Apart from these steps, you can join Nykaa’s Privé membership to enjoy early access and exclusive member discounts.