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Loyalty Scenes In The Food Aggregator Industry and Saving Tips for 2025

Edited On: Mar 7, 2025

Ramya B

December 1, 2023

Food delivery is a convenient option, but frequent orders can add up quickly. That’s why many platforms offer loyalty programs to help you save while enjoying your favorite meals. These programs reward you with points, cash back, or exclusive discounts every time you order.

Some services also provide subscription plans, allowing you to pay a set fee for regular meal deliveries. Whether it’s breakfast, lunch, or dinner, these plans offer benefits like lower delivery fees, special discounts, and even access to exclusive menu items.

In this blog, we take a look at the top food delivery platforms, their subscription options, pricing, and the best ways to save. Let’s get started.

Zomato’s Loyalty and Subscription Programs For Members

Zomato offers a range of loyalty and subscription programs designed to improve their dining and food delivery experience. These programs provide perks like free deliveries, exclusive discounts, and rewards for frequent users. Here’s a closer look at Zomato’s subscription program and what it has to offer.

Zomato Gold

Zomato Gold offers exclusive benefits to its members, including free delivery on all orders above ₹199 from restaurants within a 7 km radius. In addition, members can enjoy up to 30% extra on top of existing offers at over 20,000 partner restaurants across India.

The standard pricing for Zomato Gold is ₹999 for three months, but the platform frequently introduces promotional offers. For instance, during its 16th anniversary in July 2024, Zomato offered a six-month Gold membership for just ₹30. Similarly, in January 2025, a limited-time flash sale provided a four-month membership at ₹9. For even more savings and exclusive deals, visit GrabOn to find the latest Zomato coupon codes.

District By Zomato

In November 2024, Zomato introduced District, a comprehensive app designed to enhance users’ going-out experiences. Available on both iOS and Android platforms, District offers a unified solution for booking movie tickets, dining reservations, and event passes, including sports and live performances. The platform is currently accessible in 13 cities across India and is available for both iOS and Android users. To maximize savings on your bookings, don’t forget to check out exclusive District promo codes for exciting discounts.

Swiggy’s Loyalty and Rewards Programs for Members

Swiggy, India’s leading on-demand convenience platform, offers a range of loyalty and rewards programs designed to enhance user experience across its services. Here’s an overview of their key offerings.

Swiggy One: Launched in 2021, Swiggy One is a comprehensive membership program providing benefits across food delivery, grocery services via Instamart, and pick-up and drop services through Swiggy Genie. Members enjoy unlimited free deliveries on orders above certain amounts, exclusive discounts of up to 30% at over 20,000 partner restaurants, and additional perks on various services. The subscription is available at ₹75 per month, with options for different durations.

Swiggy One Lite: Introduced in October 2023, Swiggy One Lite offers a budget-friendly alternative to the standard membership. Priced at ₹99 for three months, this plan includes 10 free deliveries on food orders above ₹149 and 10 free deliveries on Instamart orders above ₹199. Members also receive up to 30% extra discounts at select restaurants and a 10% discount on Swiggy Genie deliveries over ₹60.

Swiggy One BLCK: Launched in December 2024, Swiggy One BLCK is an exclusive, invite-only premium membership tailored for users seeking enhanced convenience and personalized services. Priced at ₹299 for a three-month plan, members benefit from faster food deliveries with an On-Time Guarantee, complimentary cocktails or desserts when dining out, and priority access to top customer care agents. Additionally, One BLCK members enjoy all the perks of the existing Swiggy One membership, including unlimited free deliveries and exclusive discounts.

If you’re looking to save more on your Swiggy orders, don’t forget to check out the latest Swiggy coupons for exciting discounts. Whether you’re ordering food or groceries from Instamart or using Swiggy Genie, these deals can help you enjoy big savings on every order.

Individual Restaurant Loyalty/ Subscription Initiatives

Many restaurants have introduced their own loyalty and subscription programs to reward frequent customers with special perks. These programs often provide meals delivered straight to your doorstep, whether it’s breakfast, lunch, or dinner, based on your subscription plan. Below, we will look at some popular individual restaurant loyalty and subscription initiatives that are gaining attention in the industry.

Home’s Kitchen

Home’s Kitchen, part of Theme Ambience Resorts & Hotels Pvt. Ltd., has been serving fresh and homely vegetarian food in Hyderabad for over 15 years. They offer a variety of meals, including Breakfast, Royal Meal Boxes, Meal Combos, Rice Bowls, and Add-ons, all delivered to your doorstep at affordable prices. Their North and South Indian meal combos, with dishes like dal, rotis, curries, and rice, are popular among customers.

For those who need regular meals, Home’s Kitchen offers subscription plans that ensure fresh and healthy food is delivered daily. These plans are perfect for individuals, families, and offices, covering breakfast, lunch, and dinner. You can choose from weekly or monthly meal subscriptions based on your needs. They also provide catering services for daily meals, serving groups of 10 to 5000 people, including breakfast, lunch, snacks, and dinner. Additionally, they manage live cafeteria services for companies with 500-10,000 employees, offering meal plans as per company needs.

Key Features of Home’s Kitchen

• Free delivery at your doorstep.
• Monthly & Weekly package
• Bulk & Corporate Orders.
• Extensive variety of menus every day.

Home’s Kitchen Subscription Program for Meal Combo

Food Darzee

Based in Mumbai, Food Darzee is a leading subscription-based food and nutrition company that delivers customized, healthy, and delicious meals to customers’ doorsteps. With a team of over 40 in-house nutritionists, the company specializes in designing meal plans tailored to diverse dietary needs, including Ketogenic, Low-Carb, High-Protein, Balanced, Vegan, and Diabetes-Friendly diets.

It provides breakfast, lunch, snacks, and dinner, ensuring variety by not repeating dishes for four weeks. Its flexible subscription model allows customers to pause, modify, or cancel their plans as needed. It also runs specialized programs, such as the 2-Week Transformation Program, designed to help individuals lose up to 5% body fat, and a Diabetes Management Program, which focuses on controlling blood sugar levels through well-planned nutrition. For additional savings on meal plans, check out Exclusive Food Darzee coupons to get special discounts.

Key Features of Food Darzee

• Personalized Nutrition Plans.
• Diverse Meal Options.
• Convenient Doorstep Delivery.
• Flexible Subscription Plans.

Point To Note: You have the flexibility to customize your meal plan based on your preferences. Whether you want only breakfast, lunch, snacks, or dinner, the pricing will vary accordingly. Additionally, you can select your preferred diet type from a range of options, including “Let the Nutritionist Decide,” Ketogenic, Low-Carb, High-Protein, Balanced, Vegan, and Desi Tiffins. For a detailed breakdown of meal plans, pricing, and other features, visit Food Darzee’s official website.

Mealawe

Mealawe is an online platform that delivers fresh, homemade food straight from neighborhood kitchens to your doorstep. It connects customers with home chefs who prepare meals with the same love and care as they do for their own families. Instead of eating unhealthy outside food, Mealawe gives you the option to enjoy authentic, home-cooked meals made with high-quality ingredients. The platform operates in Pune, Kota, and Bangalore, partnering with hundreds of home kitchens to bring a variety of regional cuisines to customers.

Whether you’re craving a traditional Bengali meal, a comforting South Indian dish, or a homely North Indian thali, Mealawe ensures you get the taste of home, no matter where you are. It also offers a seamless and convenient ordering experience through its mobile app, available on Android and iOS. Mealawe is not just about delivering food; it’s also about empowering home chefs. Many talented home cooks have been making delicious meals for their families for years without recognition.

Key Features of Mealawe

• FSSAI Certified Kitchens.
• Authentic Regional Flavors.
• Bulk / Corporate orders.
• You can order your choice of food in advance for up to 2 days.

Point to Note: Mealawe offers flexible meal plans, including monthly, weekly, and bi-weekly options, as well as choices for breakfast, lunch, or dinner. Prices may vary based on the meal type and plan selected. For complete details on meal plans and pricing, please visit the Mealawe website.

Sprink

Sprink is a meal subscription service designed to make daily meals convenient, healthy, and delicious without the hassle of cooking. It allows you to customize your meal plan based on your food preferences, ensuring that every dish is tailored to your taste and dietary needs. Meals are freshly prepared by expert chefs using responsibly sourced ingredients, ensuring high quality and great flavor. It delivers your meals hot and fresh at scheduled times, saving you the effort of grocery shopping, cooking, and cleaning. The service prides itself on using no frozen ingredients, only fresh produce, and pure, natural spices.

The meals are not only healthy but also adhere to strict hygiene standards, with food cooked in audited kitchens by health-checked staff. With a daily changing menu featuring chef-recommended dishes, it offers variety, convenience, and affordability, all while ensuring that every meal is both nutritious and satisfying. It’s the ideal solution for anyone looking to enjoy home-style meals without the time and effort typically required in the kitchen.

Key Features of Sprink

• 3-day free trial.
• Hygiene-first audited kitchen.
• Convenient & Timely Delivery.
• Affordable & Varied Menu.

Point to Note: You can always make changes to your meal plan even after placing your order, ensuring complete flexibility. If you don’t need food on certain days, simply pause your subscription anytime. Additionally, you can set different delivery addresses for weekdays and weekends, allowing meals to be sent to your home or office as per your preference. There are various meal plans available, catering to different cuisine types, meal sessions, portion sizes, and meal preferences. For complete details on customization and options, visit the website.

Key Takeaways

loyalty program models are becoming important in the food delivery industry. While traditional food platforms offer discounts and rewards to keep customers, subscription services focus more on convenience, personalized meals, and consistent quality. Today’s consumers look for more than just savings—they value hassle-free experiences, flexible meal options, and exclusive benefits that enhance their daily routine. We hope this article has provided valuable insights and helps you choose the right subscription service that best fits your needs and lifestyle.

Frequently Asked Questions

1. What is an example of a food aggregator?
   A food aggregator is a platform that connects customers with multiple restaurants and food outlets for ordering and delivery. Examples include Zomato Gold, and Swiggy One which allow users to browse menus, place orders, and get food delivered from various restaurants.
2. What is the best food subscription service?
   The best food subscription service depends on individual needs and preferences. Some popular options include Sprink for homely, affordable meals, Home’s Kitchen for meal kits, and Mealawe for ready-to-eat gourmet meals. Factors such as meal variety, pricing, dietary options, and delivery convenience help determine the best choice.
3. What is a food subscription?
   A food subscription is a service where customers sign up for recurring meal deliveries based on their preferences. These services offer convenience by providing pre-cooked meals or meal kits at scheduled intervals, eliminating the need for grocery shopping and cooking. Food subscriptions can be tailored for daily, weekly, or monthly plans, catering to different cuisines, portion sizes, and dietary needs.