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Top Instagram Statistics & Trends You Should Know (2025)

Edited On: May 26, 2025

Shaoni Saha

November 18, 2024

Instagram continues to be among the top social media platforms in 2025, with constant updates, new features, and fresh Instagram trends. The platform’s user base in India has skyrocketed, boasting over 360 million Instagram users. Users dedicate 10 minutes daily to the app, engaging with various content, including photos, stories, and reels.

This blog provides key 2025 statistics, showcasing Instagram’s significant impact and expansion.

Brief Overview of Instagram

List of Instagram Statistics, Trends & More

In this article, we’ll dive into the latest Instagram statistics in India, including usage patterns, demographics, user behaviors, and advertising insights.

Top Picks: Instagram User Statistics in India

1. Instagram has 2 billion monthly users as of early 2025.
2. Instagram has 55.2% male and 44.7% female users.
3. Most followed person on Instagram in India in 2025: Virat Kohli (271 million followers)
4. The 25-34 age group uses Instagram the most, making up for 29.21% of users.
5. Instagram reels make up 38.5% of all content in feeds.

Global Instagram Users

As of 2025, Instagram has officially surpassed 2 billion monthly active users globally, making it the third most popular social media platform after Facebook (3.07 billion) and YouTube (2.53 billion).

Projections estimate that Instagram will reach 2.4 billion users by the end of 2025. To sustain growth, Instagram is likely to focus on:

• Tapping into regions with growing internet penetration.
• Enhancing user engagement through new tools and formats.
• Integration with other platforms like Threads to diversify user experience.

Instagram Users By Country

• India ranks first in the Instagram user base globally, with over 400 million active users in 2025.

• From 358.55 million users in 2023 to 400 million in 2025, India has seen a remarkable increase of approximately 41 million users over 2 years. This growth shows India’s expanding digital landscape and the platform’s popularity among the youth.
• In the USA, The user base grew from 158.45 million in 2023 to 169 million in 2025, marking an increase of almost 11 million users. While growth is steady, it reflects a more saturated market compared to emerging economies.
• Users increased from 122.9 million in 2023 to 134 million in 2025 in Brazil, adding over 11 million users. This growth highlights Instagram’s strong presence in Latin America.

(Source: Statista)

Instagram User Demographics

Instagram is one of the most popular social media platforms, bringing together people diverse backgrounds. With over 2 billion monthly active users in 2025, it’s used by people of different demographics for sharing, exploring, and connecting. Knowing who uses Instagram gives a clear picture of its audience and how they interact with the platform. Read on to better understand and reach Instagram’s community.

Instagram Users by Age

Similar to other social media platforms, Instagram has a younger audience. The 18-24 and 25-34 age groups dominate, making up over 50% of users.

Gender Distribution
Most Instagram users are men, accounting for 55.2% of the platform’s user base, while women make up 44.78%.

Instagram Users in India State-wise
States such as Maharashtra (35 million), Delhi NCR (20 million), and Karnataka (20 million) have the highest number of Instagram users due to urbanization and a tech-savvy population. Meanwhile, Bihar and Uttar Pradesh showcase growing user engagement, due to increasing penetration of affordable smartphones and internet access in rural and semi-urban areas.Here’s a table showing the distribution of Instagram users in key Indian states-

(Source: Oye Creators)

Additional Insights

Mobile phone penetration is high in India, making Instagram readily accessible. This is a contributing factor to the high user base. You can learn more about the Internet’s reach in India in GrabOn’s blog on Internet user statistics. User demographics might vary depending on specific regions within India and the content consumed.

Top 25+ Instagram Statistics For 2025

The top searched categories on Instagram worldwide are related to shopping, business, video games, and sports.

Instagram’s ad reach in India is equivalent to 28.4% of the total population as of early 2025.

35.8% of India’s “eligible” audience (above 13) use Instagram in 2025.

Instagram’s ad reach in India in early 2025 equals 51.4% of the local internet user base.

As of early 2025, 29.2% of Instagram’s ad audience in India is female, while 70.8% is male.

According to data from Meta’s planning tools, Instagram’s potential ad reach in India grew by 51 million users, a 14% increase, between January 2024 and January 2025.

The company’s data also reveals that the size of Instagram’s ad audience in India increased by 4.4 million (+1.2%) between October 2023 and January 2024.

Quarterly, the company’s data also reveals that the size of Instagram’s ad audience in India increased by 4.4 million (+1.2%) between October 2023 and January 2024. (Source: DataReportal)

Meta has stated that Reels has driven more than a 40% increase in time spent on Instagram since its launch.

80% of global marketers use Instagram to advertise and promote their business.

Instagram has 2 billion active monthly users globally.

Those aged 16 to 64 consider Instagram their favorite social media platform.

People aged 16 to 24 use Instagram the most, followed by the 25 to 34 age group.

The US sends the highest web traffic on Instagram at 15.81%, followed by India (11.63%) and Brazil (7.73%).

Instagram has 6.2 billion visits as of March 2025, making it the second-most visited social media website. Facebook leads with 11.9 billion visits.

The average visit duration on Instagram is approximately 8 minutes.

Instagram gets approximately 4.1 billion organic traffic monthly.

The average Instagram engagement rate for all post types is 0.71%.

The most followed Instagram account in India is that of the Indian cricketer, Virat Kohli, with 271 million followers.

• Instagram is the 3rd most popular social network worldwide as of 2024, with over 2 billion monthly active users.
• Facebook ranks first with 3.065 billion monthly active users, and YouTube comes in second with 2.504 billion monthly active users.

(Sources: DataReportal, Similarweb, Forbes India, WebFX, UberSuggest)

Average Time Spent on Instagram Per Day

The average time spent on Instagram per day is 33 minutes. This shows a global trend where users engage with social media platforms at a higher rate for content consumption and social interaction.

(Source: MixBloom)

What’s the best time to post on Instagram?

The best time to post on Instagram can vary based on your audience and activity patterns. However, general trends suggest the following times for higher engagement in 2024:

Instagram App Statistics

• Instagram’s app has been downloaded over 500 million times on the Google Play Store.
• Instagram has received over 27 million ratings on the Apple App Store and over 160 million on the Google Play Store.
  Instagram’s popularity surged after TikTok’s ban in India, leading to increased engagement and downloads. This widespread usage highlights Instagram’s role as a key social media platform, especially for brands and influencers looking to reach a large and active audience.

Instagram Influencers Statistics

• The influencer marketing industry has seen significant growth, reaching a market size of $32.5 billion in early 2025, up from $24 billion in 2024.
  The rise is due to the growing number of social media users, enhanced content creation tools, and the effectiveness of influencer campaigns in reaching targeted audiences. Brands are investing more in influencer partnerships, recognizing their ability to connect with the audience.
• India’s influencer marketing industry is forecasted to reach ₹3,375 crore by 2026, growing at a CAGR of 18%.
  The lifestyle, fashion, and beauty segments are expected to drive this growth, with categories that develop personal connections yielding the most benefits from this strategy.
• Nano-influencers with 1,000 to 10,000 followers make up 65% of all Instagram influencers.

This is due to their high engagement rates and the trust they build with their niche audiences. Brands prefer nano-influencers for their authenticity and cost-effectiveness, making them a strategic choice for targeted marketing campaigns.

How much do influencers charge

• Nano-Influencers (<1,000 followers): They typically charge between ₹500 and ₹2,000 per post.
• Micro-Influencers (1,000-10,000 followers): Their charges range from ₹1,000 to ₹10,000 per post.
• Mid-Tier Influencers (10,000-100,000 followers): They usually charge between ₹10,000 and ₹50,000 per post.
• Macro-Influencers (100,000-500,000 followers): Their charges range from ₹50,000 to ₹2,00,000 per post.
• Mega-Influencers (>500,000 followers): They typically charge between ₹2,00,000 and ₹10,00,000 per post.
• Celebrity Influencers: Their charges can go up to several crores of rupees per post, depending on their popularity and demand.
• Thought Leaders and Experts: They generally charge between ₹5,000 and ₹50,000 per post, depending on their niche and expertise.

(Source: Shopify, Statista, WDCWeb, EY)

Top 10 Interesting Instagram Facts

• Instagram was launched on October 6, 2010, and gained 25,000 users on its first day.
• The first photo ever posted on Instagram was a picture of a dog.
• The heart emoji is the most used emoji on Instagram. (Source: The Enterprise World)
• The most-liked post as of March 2024 is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (Source: Wikipedia)
• The most followed individual on Instagram is footballer Cristiano Ronaldo with 642 million followers. (Source: Wikipedia)
• The heart emoji is the most used emoji on Instagram. (Source: The Fact Site)
• The average CPC(cost per click) on Instagram is $0.70- $1.00. (Source: Incrementors)
• Instagram may soon remove like counts and like buttons to tackle social pressure.
• 70% of Shoppers look for Instagram for their next purchase. (Source: Incrementors)
• Virat Kohli is the most-followed Asian on Instagram with over 270 million followers.

2025 Instagram Updates

• Instagram will launch “Edits,” a standalone app designed for advanced video creation. Features include auto-enhance tools, overlays, transitions, and watermark-free exports.
• Creators in the U.S. can now publish reels that are up to 3 minutes long using the Reels editor.
• Instagram has added simplified text tools with new fonts, animations, and effects for customizable content.
• Creators can now layer multiple audio tracks on a single reel, and unique mixes are attributed to their creators, enabling remix and save features for other users.
• Trial reels allow creators to share content with non-followers first, reducing hesitation by testing audience reactions before sharing with their followers.
• A new in-app section called “Best Practices Hub” will provide personalized tips and educational reels to help creators grow and optimize their Instagram presence.
• Instagram now supports creating AI-generated backgrounds, enhancing visual storytelling, and enabling unique creative options.
• Instagram introduced a taller, vertical profile grid for a more dynamic and engaging appearance to your feed.

Instagram launched Blend, a new feature that allows you to create a shared feed of Reels directly within your DMs. This feature lets you and your friends enjoy a personalized feed of Reels based on your combined interests and viewing habits

Conclusion

The statistics and trends highlighted in our Instagram show the platform’s constant growth throughout the years and prove that Instagram will stay relevant. Instagram’s growth is set to continue, with a projected user growth rate of 5% by 2026. This expansion is further boosted by India’s Gen Z & Gen Alpha population, which will add many new users to the platform.

As we move into 2025 and beyond, staying updated with these Instagram statistics and trends will be crucial for anyone looking to utilize the platform effectively. With millions of daily views and a reach in the billions, Instagram’s power lies in its ability to connect and engage.

FAQs

Here are some frequently asked questions (FAQs) about Instagram, one of the world’s most popular social media platforms. Whether new to Instagram or a regular user, these FAQs will help you navigate its features, understand its functionalities, and make the most of your Instagram experience. From posting photos and videos to exploring Stories and Reels, we’ve got you covered!

1) What are the dos and don’ts of Instagram?
Here are some quick dos and don’ts for using Instagram:

Dos:

• Engage with your audience: Like, comment, and respond to followers.
• Post high-quality content: Use good lighting and clear images.
• Use hashtags wisely: Relevant hashtags can increase your reach.
• Be consistent: Regular posting keeps your audience engaged.
• Utilize Stories and Reels: These features can boost visibility.

Don’ts:

• Avoid overposting: Too many posts can overwhelm your followers.
• Don’t ignore comments: Engage with your audience to build community.
• Avoid irrelevant hashtags: They can make your posts look spammy.
• Don’t post low-quality content: Blurry or poorly lit images can deter followers.
• Avoid controversial topics: Avoid divisive subjects to maintain a positive environment.

2) Can Instagram see all my photos?
No, Instagram cannot access all your photos without your permission. You must grant the app permission to access your photos to use its photo-sharing and editing features. This permission can be managed through your device’s settings, allowing you to control which photos Instagram can access.

3) Are there rules on Instagram?
Yes, Instagram has Community Guidelines to ensure a safe and positive environment. These rules include respecting others, avoiding hate speech and harassment, not engaging in illegal activities, sharing only authentic content, avoiding spam, and protecting privacy. Violating these guidelines can lead to content removal or account suspension.

4) Does Instagram limit likes?
Yes, Instagram does limit the number of likes you can give to prevent spam and bot activity. Generally, users can like up to 300-400 posts per day, but it’s recommended to stay below 200 likes per day to avoid any restrictions. Additionally, it’s best not to exceed 30 likes per hour

5) Does Instagram pay money?
Instagram doesn’t directly pay users, but you can earn money through sponsored content, affiliate marketing, Instagram Live Badges, branded content, and subscriptions. These methods allow creators to monetize their presence based on engagement and follower count.

6) Is Instagram expected to grow?
Yes, Instagram is expected to continue growing. According to recent forecasts, its user base is projected to increase by 4.44% by the end of 2025. Instagram’s ongoing growth is primarily due to its constant updates and new features that keep users engaged and attract new sign-ups.

7) How to grow on Instagram in 2025?
Growing on Instagram involves combining creative content, strategic partnerships, and consistent engagement. Here are some effective strategies:

• Create engaging Reels.
• Partner with micro-influencers.
• Utilize shoppable posts.
• Engage consistently.
• Leverage user-generated content.
• Optimize posting times.
• Run contests and giveaways.
• Use analytics tools.