Instagram continues to captivate audiences even in 2024, with constant updates, introducing new features, and creating new Instagram trends. In India, the platform’s user base has skyrocketed, boasting over 360 million users. On average, users dedicate 29.7 minutes daily to the app, engaging with various content that now spans beyond images to include videos, stories, and reels.
Instagram offers a dynamic area for creativity, interaction, and community building, making it the perfect platform for influencers, businesses, and individuals to grow. This GrabOn blog on Instagram equips you with 2024 statistics to show the impact and growth that Instagram has created.
Brief Overview of Instagram
| Instagram Founders | Kevin Systrom & Mike Kreiger |
| Launch | 6th October, 2010 |
| Owner | Meta Platforms |
| Valuation | Over $100 billion |
| Active Users | Over 2.4 billion |
| Instagram HQ | Menlo Park, California |
| Industry | Social Media Networks |
List of Instagram Statistics, Trends & More
In this article, we’ll dive into the latest Instagram statistics in India, including usage patterns, demographics, user behaviours, and advertising insights.
Top Picks: Instagram User Statistics in India
- Number of active Instagram users in 2024: 362 million [Source: Statista]
- Instagram has more male users, at around 66.5% compared to 33.5% females. [Source: NapoleonCat]
- Most followed person on Instagram in India in 2024: Virat Kohli (265 million followers)
- The 18-24 age group dominates Instagram, making up around 44.4% of users. This is followed by the 25-34 age group. [Source: NapoleonCat]
2024 Gen Z Instagram Trend Analysis in India
- GenZ in India is most excited to try diverse food and ingredients, from ayurvedic ingredients to vegan products, plant-based meats, and adaptogens.
- 43% hoped that 2024 would be their self-improvement era! The year when they will invest in their personal growth and development.
- 44% of Gen Z in India are interested in DIY (do-it-yourself) and wearing clothes in unexpected ways. Examples include DIY approaches featuring ‘sarees‘ and ‘jhumkas‘.
- A fourth of GenZ said their favorite beauty trend is getting a new hairstyle.
- 9 out of 10 GenZ in India consider themselves part of a fandom.
- India has the highest percentage of sports superfans. Cricket and football dominate conversations, with teams like the Indian Cricket Team, Barcelona, Real Madrid, Royal Challengers Bangalore, and Chennai Super Kings being popular.
- Gaming enthusiasts in India have shown interest in Minecraft, Fortnite, Call of Duty, and Roblox.
- Nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top disappointments.
(Source: 2024 Instagram Trend Talk by Meta)
Instagram User Demographic Stats In India
Age Distribution
Similar to other social media platforms, Instagram in India has a younger audience. The 18-34 age group dominates, making up around 80% of users. Teenagers (13-17) account for 8% of users, followed by a downward trend among older adults. [Source: NapoleonCat]
| Age Group | User Percentage |
| 18-24 | 44.30% |
| 25-34 | 36.50% |
| 35-44 | 12.30% |
| 45-54 | 7.90% |
Gender Distribution
The majority of Instagram users are men, making up 66.8% of the user base.
Age Groups
The largest user group was those aged 18 to 24, with 171 million users. The highest difference between men and women occurs within the age group 25 to 34, where men lead by 97 million.
Additional Insights
Mobile phone penetration is high in India, making Instagram readily accessible. This is a contributing factor to the high user base. You can learn more about the Internet’s reach in India in GrabOn’s blog on Internet user statistics. User demographics might vary depending on specific regions within India and the content being consumed.
Top 20+ Instagram Statistics For 2024
- India ranks first in Instagram user base globally, with over 362 million active users in 2024. (Source: Statista)
- The top searched categories on Instagram worldwide are related to video games. (Source: similarweb)
- The most searched and talked about topic on Instagram is ‘News”. (Source: similarweb)
- Instagram had a monthly visit of 7 Billion in January 2024 and 6.6 Billion in February 2024. (Source: similarweb)
- Instagram’s ad reach in India was equivalent to 25.3% of the total population at the start of the year. (Source: DataReportal)
- 32.1% of the “eligible” audience (above 13) in India use Instagram in 2024. (Source: DataReportal)
- Instagram’s ad reach in India at the start of 2024 was equivalent to 48.3% of the local internet user base (regardless of age). (Source: DataReportal)
- In early 2024, 32.8% of Instagram’s ad audience in India was female, while 67.2% was male. (Source: DataReportal)
- Data published in Meta’s planning tools show that Instagram’s potential ad reach in India increased by 133 million (+58.1%) between January 2023 and January 2024. (Source: DataReportal)
- Quarterly, the company’s data also reveal that the size of Instagram’s ad audience in India increased by 4.4 million (+1.2%) between October 2023 and January 2024. (Source: DataReportal)
- Meta has stated that Reels has driven more than a 40% increase in time spent on Instagram since its launch. (Source: Forbes India)
- 80% of global marketers use Instagram to advertise and promote their business. (Source: WebFX)
- Over 2 billion people use Instagram once a month, making it the fourth most popular social app worldwide. (Source: Business of Apps)
- Those aged 16 to 64 consider Instagram their favorite social media platform. (Source: Data Reportal)
- People aged 16 to 24 use Instagram the most, followed by the 25 to 34 age group. (Source: Data Reportal)
- The US sends the highest web traffic on Instagram at 19.43% followed by Brazil (8.68%) and India (4.41%). (Source: similarweb)
- Instagram has 7 Billion visits in the last 3 months of 2024, making it the second-most visited social media website. (Source: similarweb)
- The average visit duration on Instagram is approximately 8 minutes. (Source: similarweb)
- Instagram gets approximately 4.1 billion organic traffic monthly. (Source: UberSuggest)
- The average Instagram engagement rate for all post types is 0.71%. (Source: Datareportal)
- The 18-24 age group dominates the platform, making up around 44.4% of users. This is followed by the 25-34 age group. [Source: NapoleonCat]
- The top searched Instagram page in India is of the Indian Cricket Team. (Source: UberSuggest)
| Top 5 Instagram Pages in India | Estimated Visits |
| India (@indiancricketteam) | 12.3 million |
| Stylish Mehndi Design (@stylishmehndidesign) | 9.4 million |
| M. S. Dhoni (@mahi7781) | 6.9 million |
| Virat Kohli (@virat.kohli) | 6.8 million |
| Sachin Tendulkar (@sachintendulkar) | 5.1 million |
(Source: UberSuggest)
Average Time Spent on Instagram Per Day
- The average time spent on Instagram per day is 33 minutes. This shows a global trend where users engage with social media platforms at a higher rate for content consumption and social interaction.
(Source: MixBloom)
What’s the best time to post on Instagram?
- The best time to post on Instagram can vary based on your audience and activity patterns. However, general trends suggest the following times for higher engagement in 2024:
| Day | Best Time for Instagram Posting |
| Monday | 5 am, 11 am, 12 pm, 1 pm |
| Tuesday | 7 am, 8 am, 9 am, 10 am |
| Wednesday | 5 am, 6 am, 9 am, 10 am, 11 am |
| Thursday | 6 am, 11 am, 12 pm, 1 pm |
| Friday | 7 am, 2 pm, 3 pm, 4 pm |
| Saturday | 6 am. 8 am, 9 am, 10 am |
| Sunday | 1 am, 6 pm, 7 pm, 8 pm |
(Source: Influencer Marketing Hub)
Top 10 Interesting Instagram Facts
- Instagram Micro-influencers (10,000-49,999 followers) can earn up to $1,674 per post, while mega-influencers (500,000-999,999 followers) can earn up to $5,497 per post. (Source: Search Engine Journal)
- Instagram was launched on October 6, 2010, and gained 25,000 users on its first day.
- The first photo ever posted on Instagram was a picture of a dog.
- The heart emoji is the most used emoji on Instagram. (Source: The Enterprise World)
- The most-liked post as of March 2024 is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (Source: Wikipedia)
- The most followed individual on Instagram is footballer Cristiano Ronaldo with 627 million followers. (Source: Wikipedia)
- The heart emoji is the most used emoji on Instagram. (Source: The Fact Site)
- The average CPC(cost per click) on Instagram is $0.70- $1.00. (Source: Incrementors)
- Instagram may remove like counts and like buttons soon to tackle social pressure.
- 70% of Shoppers look for Instagram for their next purchase. (Source: Incrementors)
Conclusion
The statistics and trends highlighted in our Instagram show the platform’s constant growth throughout the years and prove that Instagram will stay relevant. Instagram’s growth is set to continue, with a projected user growth rate of 6.5% in 2024. This expansion is further bolstered by India’s GenZ & Gen Alpha population, which will add many new users to the platform.
As we move into 2024 and beyond, staying updated with these Instagram statistics and trends will be crucial for anyone looking to leverage the platform effectively. With millions of daily views and a reach in the billions, Instagram’s power lies in its ability to connect and engage.One can easily remain trendy with Instagram by using hashtags, SEO strategies, and compelling content.
