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Top Instagram Statistics & Trends You Should Know (2025)

Edited On: Feb 18, 2025

Shaoni Saha

November 18, 2024

Instagram continues to lead the social media landscape in 2025, with constant updates, introducing new features, and creating new Instagram trends. In India, the platform’s user base has skyrocketed, boasting over 360 million Instagram users. On average, users dedicate 29.7 minutes daily to the app, engaging with various content that now spans beyond images to include videos, stories, and reels.

This blog provides key 2025 statistics, showcasing Instagram’s significant impact and expansion.

Brief Overview of Instagram

List of Instagram Statistics, Trends & More

In this article, we’ll dive into the latest Instagram statistics in India, including usage patterns, demographics, user behaviors, and advertising insights.

Top Picks: Instagram User Statistics in India

1. Number of active Instagram users in 2024: 362 million
2. Instagram has 66.5% male and 33.5% female users.
3. Most followed person on Instagram in India in 2024: Virat Kohli (270 million followers)
4. The 18-24 age group dominates Instagram, making up around 44.4% of users.
5. Instagram has 2 billion monthly active users.

2025 Gen Z Instagram Trend Analysis in India

• GenZ in India is most excited to try diverse food and ingredients, from ayurvedic ingredients to vegan products, plant-based meats, and adaptogens.
• 43% hoped that 2024 would be their self-improvement era! The year when they will invest in their personal growth and development.
• 44% of Gen Z in India are interested in DIY (do-it-yourself) and wearing clothes in unexpected ways. Examples include DIY approaches featuring ‘sarees‘ and ‘jhumkas‘.
• A fourth of GenZ said their favorite beauty trend is getting a new hairstyle.
• 9 out of 10 GenZ in India consider themselves part of a fandom.
• India has the highest percentage of sports superfans. Cricket and football dominate conversations, with teams like the Indian Cricket Team, Barcelona, Real Madrid, Royal Challengers Bangalore, and Chennai Super Kings being popular.
• Gaming enthusiasts in India have shown interest in Minecraft, Fortnite, Call of Duty, and Roblox.
• Nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top disappointments.

(Source: 2024 Instagram Trend Talk by Meta)

Instagram User Demographic Stats In India

Instagram Users by Age

Similar to other social media platforms, Instagram in India has a younger audience. The 18-34 age group dominates, making up around 80% of users. Teenagers (13-17) account for 8% of users, followed by a downward trend among older adults. [Source: NapoleonCat]

Gender Distribution

The majority of Instagram users are men, making up 66.8% of the user base.

Age Groups

The largest user group was those aged 18 to 24, with 171 million users. The highest difference between men and women occurs within the age group 25 to 34, where men lead by 97 million.

Instagram Users in India State-wise

States such as Maharashtra (35 million), Delhi NCR (20 million), and Karnataka (20 million) dominate with the highest number of Instagram users, due to urbanization and a tech-savvy population. Meanwhile, Bihar and Uttar Pradesh showcase growing user engagement, due to increasing penetration of affordable smartphones and internet access in rural and semi-urban areas.

Here’s a table showing the distribution of Instagram users in key Indian states-

(Source: Oye Creators)

Additional Insights

Mobile phone penetration is high in India, making Instagram readily accessible. This is a contributing factor to the high user base. You can learn more about the Internet’s reach in India in GrabOn’s blog on Internet user statistics. User demographics might vary depending on specific regions within India and the content being consumed.

Top 20+ Instagram Statistics For 2025

1. India ranks first in Instagram user base globally, with over 400 million active users in 2024.
2. The top searched categories on Instagram worldwide are related to video games. (Source: similarweb)
3. The most searched and talked about topic on Instagram is ‘News”. (Source: similarweb)
4. Instagram had a monthly visit of 7 Billion in January 2024 and 6.6 Billion in February 2024. (Source: similarweb)
5. Instagram’s ad reach in India was equivalent to 25.3% of the total population at the start of the year. (Source: DataReportal)
6. 32.1% of the “eligible” audience (above 13) in India use Instagram in 2024. (Source: DataReportal)
7. Instagram’s ad reach in India at the start of 2024 was equivalent to 48.3% of the local internet user base (regardless of age). (Source: DataReportal)
8. In early 2024, 32.8% of Instagram’s ad audience in India was female, while 67.2% was male. (Source: DataReportal)
9. Data published in Meta’s planning tools show that Instagram’s potential ad reach in India increased by 133 million (+58.1%) between January 2023 and January 2024. (Source: DataReportal)
10. Quarterly, the company’s data also reveal that the size of Instagram’s ad audience in India increased by 4.4 million (+1.2%) between October 2023 and January 2024. (Source: DataReportal)
11. Meta has stated that Reels has driven more than a 40% increase in time spent on Instagram since its launch. (Source: Forbes India)
12. 80% of global marketers use Instagram to advertise and promote their business. (Source: WebFX)
13. Instagram has 2 billion active monthly users globally. (Source: Statista)
14. Over 2 billion people use Instagram once a month, making it the fourth most popular social app worldwide. (Source: Business of Apps)
15. Those aged 16 to 64 consider Instagram their favorite social media platform. (Source: Data Reportal)
    
16. People aged 16 to 24 use Instagram the most, followed by the 25 to 34 age group. (Source: Data Reportal)
    
17. The US sends the highest web traffic on Instagram at 19.43% followed by Brazil (8.68%) and India (4.41%). (Source: similarweb)
18. Instagram has 7 Billion visits in the last 3 months of 2024, making it the second-most visited social media website. (Source: similarweb)
19. The average visit duration on Instagram is approximately 8 minutes. (Source: similarweb)
20. Instagram gets approximately 4.1 billion organic traffic monthly. (Source: UberSuggest)
21. The average Instagram engagement rate for all post types is 0.71%. (Source: Datareportal)
22. The 18-24 age group dominates the platform, making up around 44.4% of users. This is followed by the 25-34 age group. [Source: NapoleonCat]
    
23. The top searched Instagram page in India is of the Indian Cricket Team. (Source: UberSuggest)

(Source: UberSuggest)

24. Instagram is the 3rd most popular social network worldwide as of 2024, with over 2 billion monthly active users.

Facebook ranks first with 3.065 billion monthly active users, and YouTube comes in second with 2.504 billion monthly active users. (Source: Statista)

Average Time Spent on Instagram Per Day

25. The average time spent on Instagram per day is 33 minutes. This shows a global trend where users engage with social media platforms at a higher rate for content consumption and social interaction.

(Source: MixBloom)

What’s the best time to post on Instagram?

26. The best time to post on Instagram can vary based on your audience and activity patterns. However, general trends suggest the following times for higher engagement in 2024:

(Source: Influencer Marketing Hub)

Instagram App Statistics

27. Instagram’s app has been downloaded over 500 million times on the Google Play Store. 
28. Instagram has received over 27 million ratings on the Apple App Store and over 158 million ratings on the Google Play Store.
    
    Instagram’s popularity surged after the ban of TikTok, leading to increased engagement and downloads. This widespread usage highlights Instagram’s role as a key social media platform in India, especially for brands and influencers looking to reach a large and active audience.

Top 10 Interesting Instagram Facts

1. Instagram Micro-influencers (10,000-49,999 followers) can earn up to $1,674 per post, while mega-influencers (500,000-999,999 followers) can earn up to $5,497 per post. (Source: Search Engine Journal)
2. Instagram was launched on October 6, 2010, and gained 25,000 users on its first day.
3. The first photo ever posted on Instagram was a picture of a dog.
4. The heart emoji is the most used emoji on Instagram. (Source: The Enterprise World)
5. The most-liked post as of March 2024 is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (Source: Wikipedia)
6. The most followed individual on Instagram is footballer Cristiano Ronaldo with 642 million followers. (Source: Wikipedia)
7. The heart emoji is the most used emoji on Instagram. (Source: The Fact Site)
8. The average CPC(cost per click) on Instagram is $0.70- $1.00. (Source: Incrementors)
9. Instagram may remove like counts and like buttons soon to tackle social pressure.
10. 70% of Shoppers look for Instagram for their next purchase. (Source: Incrementors)
11. Virat Kohli is the most-followed Asian on Instagram with over 270 million followers.

Conclusion

The statistics and trends highlighted in our Instagram show the platform’s constant growth throughout the years and prove that Instagram will stay relevant. Instagram’s growth is set to continue, with a projected user growth rate of 6.5% in 2024. This expansion is further bolstered by India’s GenZ & Gen Alpha population, which will add many new users to the platform.

As we move into 2024 and beyond, staying updated with these Instagram statistics and trends will be crucial for anyone looking to leverage the platform effectively. With millions of daily views and a reach in the billions, Instagram’s power lies in its ability to connect and engage.

FAQs

Here are some frequently asked questions (FAQs) about Instagram, one of the world’s most popular social media platforms. Whether new to Instagram or a regular user, these FAQs will help you navigate its features, understand its functionalities, and make the most of your Instagram experience. From posting photos and videos to exploring Stories and Reels, we’ve got you covered!

1) What are the do’s and don’ts of Instagram?
Here are some quick do’s and don’ts for using Instagram:
Do’s:
Engage with your audience: Like, comment, and respond to followers.
Post high-quality content: Use good lighting and clear images.
Use hashtags wisely: Relevant hashtags can increase your reach.
Be consistent: Regular posting keeps your audience engaged.
Utilize Stories and Reels: These features can boost visibility.
Don’ts:
Avoid overposting: Too many posts can overwhelm your followers.
Don’t ignore comments: Engage with your audience to build community.
Avoid irrelevant hashtags: They can make your posts look spammy.
Don’t post low-quality content: Blurry or poorly lit images can deter followers.
Avoid controversial topics: Stay away from divisive subjects to maintain a positive environment.

2) Can Instagram see all my photos?
No, Instagram cannot access all your photos without your permission. You must grant the app permission to access your photos to use its photo-sharing and editing features. This permission can be managed through your device’s settings, allowing you to control which photos Instagram can access.

3) Are there rules on Instagram?
Yes, Instagram has Community Guidelines to ensure a safe and positive environment. These rules include respecting others, avoiding hate speech and harassment, not engaging in illegal activities, sharing only authentic content, avoiding spam, and protecting privacy. Violating these guidelines can lead to content removal or account suspension.

4) Does Instagram limit likes?
Yes, Instagram does limit the number of likes you can give to prevent spam and bot activity. Generally, users can like up to 300-400 posts per day, but it’s recommended to stay below 200 likes per day to avoid any restrictions. Additionally, it’s best not to exceed 30 likes per hour

5) Does Instagram pay money?
Instagram itself doesn’t directly pay users, but you can earn money through sponsored content, affiliate marketing, Instagram Live Badges, branded content, and subscriptions. These methods allow creators to monetize their presence based on engagement and follower count.

6) What is the main purpose of Instagram?
Instagram’s main purpose is to provide a platform for users to share photos and videos, allowing them to express themselves creatively and connect with others. It enables users to showcase their experiences, passions, and stories visually engaging, fostering community and interaction through likes, comments, and direct messages. Instagram is a powerful tool for brands and influencers to reach and engage with their audience.