Rubans Discount Codes

Latest Rubans Coupons & Discounts For May 2026

Rubans at a Glance

Rubans is a fashion jewellery brand founded in 2014 by Chinu Kala in Bangalore. The company began with a single mall kiosk and one tray of imitation jewellery; Chinu had left home at fifteen with Rs 300 in her pocket, a back-story that made her a Shark Tank India Season 2 finalist and a recurring case study at TEDx and ET Most Inspiring Leader panels. Rubans is now positioned as India's largest online fashion jewellery brand by volume, with annual revenue of Rs 30.5 crore reported for the financial year ending March 2025 and a wider top-of-funnel that puts the company's gross merchandise value run-rate higher.

The brand sits under Fonte Fashions India Pvt Ltd. In July 2025 Ananta Capital, the Taparia-family-backed fund whose portfolio includes Bellavita, ThriveCo, Bacca Bucci, Bevzilla, and Sleepycat, acquired a majority stake in the parent company. Co-founders Chinu and Amit Kala continue to lead the business; the funding is being used to scale design, omnichannel retail, and marketing. The catalogue covers fashion jewellery (necklaces, earrings, rings, bangles, jewellery sets) and a smaller accessories range (handbags, wallets, clutches), all in the affordable-luxury imitation tier, not fine gold or diamond.

All Live Coupons and Offers

Seven offers sit live on the GrabOn page above. Most are auto-apply category banners rather than codes you paste; the table groups them by which lever to pull for which cart size.

One read most carts miss: on a Rs 2,499 basket, the sitewide 85-percent-plus-Rs-300 banner beats the flat Rs 500 off Rs 3499 banner by roughly Rs 100, because the Rs 500 requires you to push the cart up another Rs 1,000 to qualify. Below the Rs 3,499 threshold, stay with the sitewide; above it, switch to the Rs 500 flat for the cleaner ratio.

Category Breakdown: Necklaces, Earrings, Rings, Wristwear, Bags

Necklaces, Pendants, and Jewellery Sets

The deepest section of the catalogue. Entry-tier necklaces start at Rs 308, mid-tier statement pieces sit in the Rs 800 to Rs 1,500 band, and the festive Mughal-inspired sets and Polki-look choker collections top out around Rs 4,000 to Rs 6,000. Jewellery sets carry the strongest stacked discount (up to 80 percent off plus Rs 700 off on the festive variant of the banner). The Polki, Kundan-style, Meenakari-look, and Temple jewellery sub-collections all sit here; none are fine jewellery, all are imitation or brass-plated. Useful for occasion wear, wedding-guest looks, and Instagram-driven pieces.

Earrings

The single most-visited category on the site. Studs, small hoops, mid-size jhumkas, long-drop danglers, ear cuffs, and Western statement pieces. Prices run Rs 199 entry-tier to Rs 1,500 for statement. The up-to-65-percent banner on this collection means the entry-tier studs effectively sit at Rs 70 to Rs 100 after discount, which is the unit economic the brand built around for the early kiosk-led growth. Bridal jhumkas and Polki-look danglers are the highest-grossing SKUs.

Rings

The smallest discount section on the page (up to 55 percent off). Rings split between adjustable open-cut bands (which fit most ring sizes from 14 to 22), American Diamond solitaire-look pieces, and Mughal-style cocktail rings. Price band Rs 199 to Rs 999. Honest caveat: the open-cut adjustable design accommodates most ring sizes but does not hold its shape as well as a fixed-size band over months of daily wear; for everyday-wear pieces, picking the fixed-size variant in your exact size band is the durability-first choice.

Wristwear (Bangles and Bracelets)

Bangle sets (2.6, 2.8 size standards), open-cuff bracelets, and charm bracelets. The up-to-80-percent-plus-Rs-150 banner sits here. Pricing Rs 299 entry to Rs 1,200 statement. Bangle sets are sold in pairs or fours; the sizing is the practical gotcha because Indian sizing 2.6 versus 2.8 versus 2.10 varies meaningfully by wrist circumference. The product page carries a sizing chart you should measure against before ordering.

Hand Bags, Wallets, and Clutches

A smaller but rising section since 2024. Sling bags, tote bags, mini handbags for occasion wear, formal envelope clutches, and zip wallets. Pricing starts at Rs 630 for the entry-tier sling and tops out around Rs 2,500 for the larger tote. The up-to-70-percent banner here makes this the most aggressive discount in the broader accessories category. Materials are vegan leather, PU, and fabric; no genuine leather in this catalogue.

Material, Plating, and Care

Rubans is fashion jewellery, not fine jewellery. The practical implications: pieces are brass or alloy base with gold-plating, silver-plating, or rhodium-plating, and the plating has a real-world lifespan of three to twelve months depending on how often you wear the piece and how you store it. American Diamond, cubic zirconia, and synthetic Polki are the standard stone-look elements. None of this is hallmarked under the BIS rules that apply to gold and silver jewellery in India, because none of the pieces are sold as fine metal jewellery.

Care guidance that genuinely extends plating life: store pieces in the soft pouch they ship in (the pouch is anti-tarnish coated), avoid contact with perfume and hair-spray (spray first, jewellery second), remove pieces before showering and swimming, and wipe with a dry soft cloth after each wear. The product description page for each SKU lists the specific plating type and the recommended care. Allergic-skin caveat: gold-plated brass can cause green skin marks on a small percentage of wearers with very acidic skin chemistry; the rhodium-plated and stainless-steel-base variants are safer for sensitive skin.

Applying a Rubans Coupon at Checkout

Rubans runs on Shopify, with the standard cart drawer plus checkout page flow. Most offers on the GrabOn page are auto-apply category banners, not paste-in codes, which simplifies the flow significantly.

1. Pick the offer you want from the GrabOn cards above. Read the validity. The free-shipping minimum is Rs 2500; the flat Rs 500 needs Rs 3499 cart.
2. Click Activate Offer on the GrabOn card. The Rubans category page opens in a new tab, filtered to the offer's catalogue.
3. Browse the filtered category. The discounted price is already shown on the product card, so the saving is visible at the product-list level, not just at checkout.
4. Add the items you want to cart. Confirm the size on bangles, the length on necklaces, and the ring sizing chart before adding.
5. Open the cart drawer. The cart subtotal shows the discounted price already. If the offer is the flat Rs 500 cart-level discount, it auto-applies at Rs 3,499 plus; no code box entry needed.
6. Click Checkout. Enter address and contact details. The free-shipping threshold (Rs 2500 prepaid) checks against your cart subtotal; the page shows whether you qualify.
7. Pay via UPI, card, net banking, or wallet. Cash on delivery is supported on most pin codes but does not qualify for free shipping. UPI is the cleanest route for the full stack of savings.

Other Saving Levers on Fashion Jewellery

• Build the cart toward the Rs 3,499 threshold for the flat Rs 500 cart discount. Two earring pairs plus a necklace plus a ring set usually clears it. The flat Rs 500 beats the percentage banners on baskets between Rs 3,500 and Rs 5,500.
• Buy festive sets in pairs. The 80-percent-plus-Rs-700 banner on jewellery sets gives the deepest realised discount per gram of wearable jewellery. Buying two complete sets at once amortises the design-time per piece more efficiently than three single-piece purchases.
• Cross-shop a bag with the jewellery. The 70 percent off handbag banner is the highest accessory discount; adding a Rs 630 sling to a jewellery cart often pushes the total past the Rs 2,500 free-shipping floor at minimal incremental cost.
• Wait for end-of-month restock drops. New collections release roughly the first week of every month; the older listed-since-90-days SKUs get the deepest discount cycles in the last week before the new drop.
• Follow the Rubans Instagram (@rubans.in) for early-access drops. Founder-led brands ship sale notifications via social channels six to twelve hours before the website banner refreshes, which catches the popular bridal sets before they go out of stock.
• Save the cart, do not checkout immediately. Rubans runs cart-abandonment emails with an additional 5 to 10 percent off code within four to twenty-four hours of an abandoned cart on the larger baskets. Lower-value carts under Rs 1,000 do not trigger this email reliably.
• Buy now for Karwa Chauth, Diwali, and wedding season. The brand sells through three peak windows: pre-Karwa Chauth (October), pre-Diwali (late October), and the November-to-February wedding stretch. Discount banners run deeper in these windows.

Coupon Not Working? Common Fixes

• The flat Rs 500 did not apply. The cart subtotal must cross Rs 3,499 before shipping. If you are at Rs 3,400, the discount silently fails. Add one Rs 199 earring stud to clear the threshold cleanly.
• The 85 percent banner did not apply to your piece. The 85-percent peak is the maximum on the deepest-discounted SKUs in the necklace and sets sub-catalogue. Most SKUs in that category see a realised 40 to 65 percent. Check the individual product page for the actual cut.
• Free shipping was added even though your order was above Rs 2,500. Free shipping is tied to prepaid payment. If your payment method is cash on delivery, the shipping fee is reinstated regardless of cart value. Switch to UPI or card.
• The product price increased after you added it to cart. This is rare but happens when a flash-sale banner expires while items sit in your cart. Remove and re-add the item; the current live price applies, which may be higher than when you first browsed.
• The discount on a jewellery set looked smaller than the 80 percent banner. The 80 percent applies to the set's listed maximum MRP; the discounted price you see is the same MRP minus 80 percent. Compare the listed MRP against the cart price, not the displayed pre-discount strikethrough on the product card.
• The bangle size did not fit. Rubans does not refund for size-mismatch on bangles unless the size you ordered does not match the size shown on the bill. Use the sizing chart on the product page; measure your wrist with a flexible tape against the chart before ordering.
• Cash-on-delivery option was missing on your pin code. COD coverage is restricted by courier serviceability. Tier-three towns and remote pin codes see prepaid-only checkout. Try a different delivery address (workplace, family member) if you need to avoid prepaid.
• The discount line is missing on the invoice. Rubans bills show the unit price before discount, the per-line discount as a line item, and the cart-level discount under the subtotal. If you do not see the cart-level Rs 300 or Rs 500 line, the offer did not apply; contact support with the order ID before paying for any return shipping.

Shipping, Returns, and Festive Timing

Rubans ships pan-India through standard courier integrations. Free shipping applies on prepaid orders above Rs 2,500; carts below this threshold or paid via cash on delivery incur a flat shipping fee that varies by pin code (typically Rs 49 to Rs 99). Metro pin codes (Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, Kolkata) see two to four working days for delivery; tier-two and tier-three cities run four to seven days; north-east and Jammu and Kashmir pin codes extend by two to three days.

Returns are accepted within seven days of delivery on unworn, undamaged pieces with the original tag and pouch intact. Earrings, rings, and pieces marked Final Sale are not returnable; this is the standard hygiene-driven policy for the fashion jewellery category in India. Refunds process to the original payment method within five to seven working days after the warehouse confirms receipt. For festive purchases, plan five to nine days of total cycle time from order to delivery; Karwa Chauth, Diwali, and wedding-week orders need ordering at least one week before the event to land safely.

The Bottom Line on Buying Here

Best for: wedding-guest shoppers building Polki-look or Kundan-look outfits without the fine-jewellery budget, Instagram-driven occasion-wear buyers picking up two to three new pieces per festive cycle, bridal stack purchases where the up-to-80-percent jewellery-set banner delivers the cleanest realised discount, and gift buyers picking pieces in the Rs 300 to Rs 1,500 band.

Be careful if: you have very sensitive or acidic skin (gold-plated brass can leave green marks on a small percentage of wearers; pick the rhodium-plated or stainless-steel-base variants), you want a piece that lasts five-plus years of daily wear (fashion jewellery plating has a three-to-twelve-month real-world life), or you want resale or trade-in value (none of the pieces carry any; they are wear-and-replace by design).

Best saving move: Build a Rs 3,500 cart with two jewellery sets and one earring pair. The 80-percent-plus-Rs-700 jewellery-set banner applies on both sets, the 65-percent earrings banner on the third piece, and the flat Rs 500 cart-level discount layers on top of the entire cart. Pay prepaid to clear the free-shipping threshold at Rs 2,500. On a cart that sits at Rs 3,500 pre-discount, the cumulative saving stacks to roughly Rs 2,500, around 70 percent off the original list prices.

Frequently Asked Questions

How do I get up to 85 percent off on Rubans?

The up-to-85-percent Rubans discount is an auto-apply sitewide banner covering jewellery sets, necklaces, earrings, wristwear, and rings. Click Activate Offer on the GrabOn card; the Rubans category page opens with the discounted prices already shown on each product card. The 85 percent peak applies to deepest-discounted SKUs in the necklaces and sets sub-catalogue; most pieces see a realised 40 to 65 percent. A flat Rs 300 cart-level benefit layers on top once your cart crosses Rs 2,499.

What is the minimum cart value for Rubans free shipping?

Rubans offers free shipping on prepaid orders above Rs 2,500. Cash-on-delivery orders and prepaid orders below Rs 2,500 incur a flat shipping fee that varies by pin code, typically Rs 49 to Rs 99. The free-shipping benefit stacks with the auto-applied category banners and the flat Rs 300 sitewide or Rs 500 cart-level discount. To lock the full stack of savings, pay via UPI, card, or net banking and keep the cart subtotal above Rs 2,500.

Is Rubans jewellery real gold or fashion jewellery?

Rubans is fashion jewellery, not fine gold or silver. The pieces are brass or alloy base with gold-plating, silver-plating, or rhodium-plating, and use American Diamond, cubic zirconia, or synthetic Polki for stone-look elements. None of the pieces are BIS-hallmarked because that applies only to fine gold and silver in India. The plating has a real-world lifespan of three to twelve months depending on wear frequency and care. The pricing reflects this: entry-tier pieces start at Rs 199 to Rs 308.

Who founded Rubans and what is the brand story?

Chinu Kala founded Rubans in 2014 in Bangalore. She started with a single mall kiosk and one tray of imitation jewellery, having left home at fifteen with Rs 300. The brand grew into a Shark Tank India Season 2 finalist appearance and Rs 30.5 crore in revenue for the year ending March 2025. The parent company is Fonte Fashions India Pvt Ltd. Ananta Capital, backed by the Taparia family, acquired a majority stake in Rubans in July 2025; co-founders Chinu and Amit Kala continue to lead the business.

What is the Rubans return policy?

Rubans accepts returns within seven days of delivery on unworn pieces with the original tag and pouch intact. Earrings, rings, and pieces marked Final Sale on the product page are not returnable, which is the standard hygiene-driven policy for the fashion jewellery category. Refunds process to the original payment method within five to seven working days after the warehouse confirms receipt of the returned piece. For damage-in-transit cases, report within 48 hours of delivery with photos for a replacement or refund.

How long does Rubans take to deliver?

Rubans ships pan-India in two to four working days for metro pin codes (Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, Kolkata), four to seven days for tier-two and tier-three cities, and six to ten days for north-east and Jammu and Kashmir pin codes. Order tracking links are sent via SMS and email within 24 hours of dispatch. For festive purchases, plan one week of total cycle time to land safely before Karwa Chauth, Diwali, or wedding events.

Does Rubans cause green skin marks or allergic reactions?

A small percentage of wearers with very acidic skin chemistry can see green skin marks from gold-plated brass jewellery, which is a chemistry reaction between body acids and the copper content in brass. This is not a Rubans-specific issue; it applies to all gold-plated brass fashion jewellery. The mark washes off with soap and water and does not indicate a skin allergy. To avoid it, pick the rhodium-plated variants or the stainless-steel-base SKUs, both of which Rubans stocks in select categories.

What is the cheapest Rubans piece I can buy?

The cheapest Rubans pieces sit at the Rs 199 to Rs 308 entry tier. Earring studs and small drops start at Rs 199, while entry-tier necklaces and pendants start at Rs 308. The up-to-85-percent and up-to-65-percent banners apply on these floors, which means the realised post-discount price on the cheapest pieces can fall to Rs 60 to Rs 110. This price band is what Chinu Kala built the early kiosk business on, and it remains the volume-driving floor of the catalogue today.

How To Use Rubans Coupons On GrabOn?

• Jewelry