Pure Home And Living Discounts & Promo Codes

Latest Pure Home And Living Coupons, Coupon Codes & Offers For Jun 2026

About Pure Home and Living

Pure Home and Living, abbreviated as PHL, is a premium home decor and lifestyle brand established in 2011 as part of DLF Brands, the retail brand-licensing and brand-building arm of the DLF Limited group that was set up in 2006. The brand operates with the brand promise of helping Indian homeowners build a home that mirrors their personality through an assortment of classic and contemporary home accessories rather than the mass-market home-goods positioning of typical big-box retailers. Sukhleen Aneja currently serves as the Chief Executive Officer of Pure Home and Living, having stepped into the role to drive the brand's next stage of growth across the offline retail network and the online D2C channel.

Pure Home and Living operates a hybrid offline-plus-online retail model. The brand runs 30-plus physical retail stores across India in premium luxury malls and prominent high-street locations in tier-1 metro cities including the DLF Promenade in Delhi, the Phoenix Palladium and Phoenix Marketcity in Mumbai, the UB City and the Phoenix Mall locations in Bengaluru, plus stores in Chennai, Pune, Hyderabad, and Gurugram. The D2C online flagship at purehomeandliving.com mirrors the offline catalogue and adds an India-wide reach to buyers in cities without a physical store. The catalogue covers home decor pieces (vases in ceramic, glass, metal, and resin finishes plus votives, candle holders, decorative bowls, sculptures, photo frames, wall art), home textiles (cushion covers in 16x16, 18x18, 20x20 inch sizes plus throws, table runners, table mats, place mats, napkin sets, bed linen sets, bath towels), tableware (dinnerware sets in ceramic and bone china, drinkware in glass and crystal, serving platters, cutlery sets, kitchen accessories), lighting (table lamps, floor lamps, pendant lights, lanterns), faux flowers and plants in seasonal and evergreen variants, plus festive and Diwali-themed gift collections released around the festive shopping calendar.

Indian buyer profiles at Pure Home and Living split into four cohorts. The decor-refresh buyer (28 to 45) typically picks 3 to 6 SKUs across cushion covers, vases, table lamps, and faux flowers at the Rs 3,000 to Rs 12,000 cart-value band for a room-level decor refresh during the festive or seasonal window. The wedding-and-housewarming gift buyer picks the curated gift sets and the premium dinnerware sets at the Rs 4,000 to Rs 20,000 band as wedding-registry-style gifting or housewarming-gift purchases. The home-setup buyer (post-renovation or post-relocation) picks bed linen, bath towels, dinnerware sets, drinkware, and the broader hard-goods accessories at the Rs 8,000 to Rs 35,000 band as a multi-room home-furnishing purchase. The festive shopper picks the Diwali, Christmas, and Karva Chauth themed decor collections at the Rs 1,500 to Rs 8,000 band as a focused festive home-decor refresh.

Pure Home and Living Offer Types and Discount Tiers

The Pure Home and Living coupons listed on the coupon page cluster into seven recurring offer types. Knowing which type applies to your cart helps pick the right code at checkout rather than trying every listed code in trial and error. The active codes refresh as the merchant launches new sale windows.

• Sitewide percentage codes (Up to 50 percent off) (10 to 50 percent off across the catalogue): Pure Home and Living runs sitewide percentage codes through major sale windows including the Republic Day Home Sale, the Summer Decor Sale, the Independence Day Sale, the Diwali Festive Sale, and the Year-End Clearance. The depth typically lands at 15 to 30 percent off the running list price on the volume-running decor categories with up to 50 percent off on selected end-of-line and clearance pieces.
• Category-specific codes (Flat 20 to 40 percent off) (20 to 40 percent off on category bundles): Category-specific codes target cushion covers, dinnerware sets, vases and decorative pieces, table linen, lighting, and faux flowers with a flat percentage off when the cart includes one or more SKUs from the targeted category. The category bundle path suits the room-level decor buyer picking matching pieces across cushions, table linen, and accent decor.
• Festive gift-set bundle pricing (Bundle-price advantage on curated festive sets): The Diwali, Karva Chauth, Christmas, and Akshaya Tritiya festive gift-set bundles carry a bundle-price advantage of 15 to 25 percent below the sum of individual product prices. The festive bundles suit the gifting buyer and the festive home-decor refresh buyer looking for a coordinated decor purchase tied to the festival theme.
• First-order welcome discount (Flat 10 to 15 percent off) (Flat 10 to 15 percent off on first purchase): The first-order welcome discount applies to first-time buyers on the registered email and phone number at purehomeandliving.com. The depth lands at 10 to 15 percent off the first cart without a stiff minimum threshold and the welcome code typically does not stack with the deepest sitewide percentage codes.
• Free shipping above the threshold (Free shipping on cart values above Rs 999): Pure Home and Living offers free standard shipping on cart values above Rs 999 across India with the freight charge waived at the cart. Below the threshold, a flat shipping fee applies. Express shipping is available at extra cost in metro cities.
• Prepaid order discount (Extra 5 percent off) (Extra 5 percent off on prepaid orders): The prepaid order discount applies on UPI via Google Pay, PhonePe, Paytm, BHIM, plus credit and debit card payments and net banking. The 5 percent prepaid discount typically stacks on top of the running sitewide percentage code at the cart on the online D2C purchase.
• Bank card instant discount (Flat Rs 300 to Rs 1,500 off) (Instant cart discount with eligible bank cards): HDFC, ICICI, Axis, SBI, Kotak, and Amex credit and debit cards run instant cart discount campaigns during major festive sale windows on Pure Home and Living. The instant discount typically caps at Rs 500 to Rs 1,500 per order with a minimum cart value of Rs 3,000 to Rs 7,500 depending on the campaign.

Stacking rules to remember: the welcome code does not stack with sitewide percentage codes, prepaid order discounts stack on top of the active code on UPI and card payments, free shipping above the threshold runs automatically when applicable, and bank or card offers apply on the final billing amount after the coupon-code discount has been applied.

Categories and Catalogue Breakdown at Pure Home and Living

The Pure Home and Living catalogue covers a focused range of categories suited to its target buyer. Each category carries its own typical discount depth and bundle pricing pattern. Here is a category-by-category breakdown with the pricing band and the offer profile.

Vases, Votives, and Decorative Pieces (Ceramic, Glass, Metal, Resin)

Decorative vases across ceramic, glass, metal, and resin finishes (typically Rs 500 to Rs 3,500), votive candle holders, tea-light holders, decorative bowls and trays, sculptures and statues, plus accent decor pieces for shelf, console, and side-table styling. The category covers traditional Indian motifs, contemporary minimalist styling, and the seasonal festive variants released around Diwali, Christmas, and the spring decor window.

Cushion Covers, Throws, and Soft Furnishings (16x16, 18x18, 20x20 Inches)

Cushion covers in standard 16x16, 18x18, 20x20 inch sizes plus accent variants (Rs 350 to Rs 1,500 per cover), woven throws and blankets, decorative throws, accent pillow covers in cotton, linen, velvet, jute, and embroidered finishes, plus the matching cushion-and-throw bundle sets. The soft-furnishings category suits the regular decor-refresh buyer picking 3 to 5 cushion covers as a quick room update.

Table Linen and Dining Accessories (Tablemats, Runners, Napkins)

Table linen covering placemats and table mats in sets of 4 and 6 (typically Rs 600 to Rs 2,500 per set), table runners in solid and printed variants, dining napkins, coasters, plus the matching tablescape bundle sets coordinated for the typical 4-seater, 6-seater, and 8-seater dining configurations. Suits the dining-room buyer building a coordinated tablescape and the hosting-shopping buyer ahead of festive dinners.

Dinnerware, Drinkware, and Kitchen Accessories (Ceramic, Bone China, Glass)

Dinnerware sets in ceramic and bone china (typically Rs 1,500 to Rs 8,000 for a 6-piece or 12-piece set), serving platters and bowls, drinkware in glass and crystal (Rs 800 to Rs 3,500 per 4-glass or 6-glass set), cutlery sets, kitchen storage and organisation, plus the curated dinnerware-and-drinkware bundle sets. Suits the wedding-and-housewarming gift buyer and the home-setup buyer.

Lighting, Lamps, and Lanterns (Table Lamps, Floor Lamps, Pendant Lights)

Decorative lighting covering table lamps with ceramic, metal, and wood bases (typically Rs 1,500 to Rs 5,000 each), floor lamps and tripod lamps (Rs 3,000 to Rs 12,000), pendant lights for dining and entryway, decorative lanterns for indoor styling and balcony decor, plus the seasonal festive light strings and lanterns released around Diwali and Christmas. The lighting category functions as a focal-point decor purchase.

Bed and Bath Linen (Bed Sheets, Duvet Covers, Towels)

Bed linen covering bed sheets in single, double, queen, king sizes (Rs 1,500 to Rs 4,500 per set), duvet covers and comforters, pillow covers, plus bath linen covering bath towels, hand towels, bath mats, and bathrobes (Rs 600 to Rs 2,500 per piece). The category targets the post-relocation home-setup buyer and the seasonal-refresh buyer replacing bed and bath linen ahead of the winter and summer cycles.

Faux Flowers, Plants, and Festive Decor Collections

Faux flowers and plant arrangements (typically Rs 1,000 to Rs 4,500 per arrangement) covering tropical, traditional Indian, and modern minimalist styles, indoor faux plants for low-maintenance decor styling, plus the Diwali, Karva Chauth, Christmas, Holi, and Akshaya Tritiya themed festive decor collections released around the corresponding shopping calendar window. The category suits the festive-decor refresh buyer and the gifting buyer building a coordinated festive home.

How to Apply a Pure Home and Living Coupon on purehomeandliving.com

The redemption flow is straightforward and works the same way on both the desktop site and the mobile site. Follow these steps to apply a coupon code at checkout.

1. Open the Pure Home and Living coupons page on a desktop or mobile browser. The page lists active codes including sitewide percentage codes, category-specific codes, festive bundle codes, first-order welcome offers, free shipping reminders, and the bank card instant discount campaigns.
2. Pick the coupon that matches your cart intent. Sitewide codes apply across the catalogue, category codes apply on cushion covers, dinnerware, vases, lighting, or table linen specifically, welcome codes target first-time buyers, festive bundle codes apply on the Diwali, Christmas, and Karva Chauth themed collections.
3. Tap Show Code or Get Deal on the chosen coupon card. The code copies to the clipboard and a new tab opens the purehomeandliving.com store with the coupon ready to paste at the checkout page.
4. Pick the decor SKUs on the purehomeandliving.com store. Use the category filter (vases, cushion covers, dinnerware, drinkware, lighting, table linen, bed and bath linen, faux flowers, festive collections), the price-range slider, and the colour-palette filter to narrow the catalogue to your shortlist.
5. Add the SKUs to the cart and proceed to checkout. The cart page shows the running list price, the free-shipping eligibility above Rs 999, the festive bundle pricing if applicable, and the promo-code field for the coupon entry.
6. Paste the code copied from the coupons page into the promo-code field at the purehomeandliving.com cart. The discount line appears below the subtotal with the revised payable amount and the savings figure highlighted.
7. Choose the payment method. UPI via Google Pay, PhonePe, Paytm, BHIM, plus credit and debit cards from Visa, MasterCard, RuPay, and Amex, plus net banking, plus Cash on Delivery on cart values up to Rs 5,000. Prepaid orders typically ship within 3 to 5 business days in metro cities and 5 to 8 business days in tier-2 locations.

Copy the code from GrabOn before opening the Pure Home and Living checkout. The copy-to-clipboard button on each coupon card eliminates manual typing errors that can otherwise cause an invalid-code rejection.

Best Pure Home and Living Offers Available

The active Pure Home and Living coupons map to several distinct profiles. Each profile suits a different buyer scenario. Use the table below to quickly match the right code to your cart.

Codes refresh on the GrabOn coupons listing as the merchant launches new sale windows and welcome campaigns. The verified tag indicates a code that has been tested in the last 7 days.

Sale Events and Seasonal Windows

The Pure Home and Living sale calendar follows the Indian retail and festive calendar. Some windows reliably carry the deepest depth of the year, others run lighter sitewide percentages. Here is the year-round schedule.

Republic Day Home Sale and Year-Start Decor Sale (Mid-January to early February)

The Republic Day window runs through mid-January to early February with sitewide depth of 20 to 35 percent off across the catalogue plus the year-start home-decor refresh bundles. The window targets the post-Diwali decor-refresh buyer and the new-year housewarming-gift buyer.

Akshaya Tritiya and Summer Decor Window (Late April to June)

The Akshaya Tritiya window runs through late April to mid-May followed by the summer decor sale through June with depth of 15 to 30 percent off across the catalogue plus the lighter summer decor capsule collections and the tropical faux-flower releases.

Independence Day Home Decor Sale (August)

The Independence Day window runs through August with sitewide depth of 20 to 35 percent off plus the patriotic-themed home decor capsule and the post-monsoon decor-refresh bundles. The window targets the home-upgrade buyer and the rainy-season furniture refresh buyer.

Diwali Festive Sale and Karva Chauth Window (Mid-October to mid-November)

The Diwali festive sale is the deepest single sale stretch across the year on Pure Home and Living with sitewide depth of 25 to 50 percent off across the catalogue plus the Diwali themed gift-set bundles, the Karva Chauth gifting collections, and the lighting-and-lantern festive launches. The window pairs with the wedding-season demand and the year-end family-visit hosting prep.

Year-End Clearance and Christmas Decor Sale (Late November to mid-January)

The Christmas decor sale runs through late November and December followed by the year-end clearance through mid-January with depth up to 50 percent off on end-of-line styles plus the Christmas tree decor, table-setting, and gifting bundles. The window targets the Christmas-celebrating cohort and the year-end home-decor refresh buyer.

Bank, Card, and UPI Payment Offers

Indian banks run instant discount, EMI conversion, and cashback offers on the Pure Home and Living checkout during major sale windows. Stacking a bank offer on top of the active coupon code is the standard path to the deepest effective discount.

• HDFC credit and debit cards: Flat Rs 300 to Rs 1,500 off on cart values above Rs 3,500 during major festive sale windows, with the instant discount applied at the cart before payment confirmation.
• ICICI credit and debit cards: Flat Rs 400 to Rs 1,200 off on cart values above Rs 4,000 plus 3-month and 6-month no-cost EMI on credit card transactions above Rs 5,000 during selected campaign windows.
• Axis Bank credit and debit cards: Instant cart discount of 5 to 10 percent on cart values above Rs 3,500, capped at Rs 1,000 per order during the festive sale windows on the Diwali, BFCM, and year-end stretches.
• SBI credit and debit cards: Flat Rs 300 to Rs 1,000 off on cart values above Rs 3,500 during the Republic Day, Diwali, and BFCM sale windows, with the instant discount applied automatically at the cart.
• Kotak credit and debit cards: 5 percent instant discount on cart values above Rs 3,000 during selected campaign windows, capped at Rs 800 per order with a minimum cart condition.
• Amex credit cards: Special Amex offers running during the major festive sale windows with a 10 percent additional discount on cart values above Rs 5,000, capped at Rs 1,000 per order, plus accelerated Membership Rewards points on the Pure Home and Living spend category.

Bank offer eligibility, minimum cart values, and discount caps vary by sale window. Read the bank offer terms on the Pure Home and Living cart page before confirming the payment. UPI offers via NPCI are typically separate from card offers and can stack with both the sitewide code and the card offer where applicable.

Shipping, Returns, and Service Policies

Understanding the service policies before placing the order avoids surprises later. Here is the policy framework for Pure Home and Living.

• Shipping coverage: Pan-India standard shipping with free delivery on cart values above Rs 999. Below the threshold, a flat shipping fee applies based on the destination zone. Express shipping available at extra cost in metro cities with 2 to 4 business day delivery and Saturday delivery in selected pin codes.
• Standard delivery time: 3 to 5 business days for metro cities (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad), 5 to 8 business days for tier-2 and tier-3 cities, and 8 to 12 business days for remote pin codes.
• Return and exchange window: 10-day return window from the date of delivery for unused and unopened merchandise with the original tags and packaging intact. Personalised, customised, and made-to-order items are non-returnable. Damaged-in-transit items qualify for full replacement on photo verification within 48 hours of delivery.
• Refund policy: Refunds process to the original payment method within 7 to 10 business days for prepaid orders and as a wallet credit or bank transfer within 10 to 14 business days for COD orders. The refund timing depends on the bank processing window after Pure Home and Living confirms the return at the warehouse.
• Customer support: Email at care@purehomeandliving.com and chat support through the purehomeandliving.com site widget plus phone support during business hours. Support hours run Monday to Saturday 10:00 AM to 7:00 PM IST with typical email response time within 24 hours on working days.
• Offline store network: 30-plus physical retail stores across India in premium luxury malls and high-street locations in tier-1 metro cities including DLF Promenade Delhi, Phoenix Palladium Mumbai, Phoenix Marketcity, UB City Bengaluru, plus stores in Chennai, Pune, Hyderabad, and Gurugram. The store locator on the website lists the full set of operating stores with the address and contact details.

How It Compares With Competitors

Pure Home and Living competes in the India premium home decor and lifestyle category against Home Centre (the Landmark Group home retail chain), Fabindia (the heritage Indian textile and home brand by John Bissell since 1960), West Elm (the Williams-Sonoma premium home brand entering India through Reliance Brands), Pottery Barn (also Williams-Sonoma), Good Earth (the luxury Indian lifestyle brand by Anita Lal since 1996), Address Home (the premium Indian home decor brand by Rajat Singhi), Ellementry (the Jaipur-based contemporary craft-led home brand by Anand Prakash since 2018), Nestasia (the Kolkata-founded D2C home decor brand by Anurag Agarwal and Aditi Murarka Agarwal since 2019), Chumbak (the Bengaluru-based quirky design home brand by Shubhra Chadda and Vivek Prabhakar since 2010), The Bombay Store (the heritage Indian home and lifestyle retailer), India Circus (the Krsna Mehta design-led home brand acquired by Godrej Lifestyle), Westside Home (the Tata Trent home retail line), Bath and Body Works for home fragrance, plus the broader marketplace listings on Tata CLiQ Home, Amazon Home, and Myntra Home. The brand differentiates on the DLF Brands portfolio backing giving it premium mall-and-high-street retail real estate access, the curated classic-and-contemporary aesthetic balancing traditional Indian motifs with modern minimalist styling, the focused decor-and-accessories scope rather than the furniture-plus-decor model of broader home retailers, and the wedding-and-housewarming gifting positioning anchored in the curated bundle sets and premium dinnerware-and-drinkware collections.

Coupon Not Working: Troubleshooting

Codes occasionally fail to apply at the Pure Home and Living checkout. Walk through this checklist before assuming the code is dead.

• Check the cart minimum. Most Pure Home and Living codes require a cart value of Rs 299 to Rs 5,000 depending on the code. Add one more line item if you are just under the threshold.
• Confirm the category eligibility. Welcome codes target the full catalogue but some category-specific codes apply only to selected ranges. The coupon card details the scope.
• Verify the user eligibility. Welcome codes work only for first-time buyers on the registered account. A repeat buyer trying a welcome code will hit a usage block.
• Confirm the expiry window. Codes carry expiry dates. The coupon card flags expiring-soon codes with an orange tag.
• Check payment method restrictions. Prepaid order discounts require UPI, net banking, or card payment. COD orders will not trigger the prepaid stack.
• Refresh the page or restart the cart. Sometimes the cart session times out. Refreshing or clearing the cart and rebuilding it can reset the eligibility check.
• Look for a bank offer overlap. Bank instant discount offers occasionally conflict with sitewide percentage codes. Try the bank offer or the coupon code separately to see which path gives the deeper effective discount.
• Reach Pure Home and Living support. If the code is listed as verified but consistently fails, contact Pure Home and Living customer support through the site chat or email with the screenshot. Support typically responds within 24 hours on weekdays.

Verdict

Best for

Decor-refresh buyers picking 3 to 6 SKUs across cushion covers, vases, table lamps, and faux flowers at the Rs 3,000 to Rs 12,000 cart-value band, wedding-and-housewarming gift buyers picking the curated gift sets and premium dinnerware at the Rs 4,000 to Rs 20,000 band, home-setup buyers picking bed linen, bath towels, dinnerware, and drinkware at the Rs 8,000 to Rs 35,000 band, and festive shoppers picking the Diwali, Christmas, and Karva Chauth themed collections at the Rs 1,500 to Rs 8,000 band.

Be careful if

Personalised, customised, and made-to-order items are non-returnable per the standard custom-order policy. The welcome code typically does not stack with the deepest sitewide percentage codes, so check which path delivers the deeper effective discount before applying. The COD limit at Rs 5,000 means larger carts must move to prepaid, plan the payment method accordingly. Festive bundle sets often sell out at the peak of the sale window, place the order in the early window if buying gift sets.

Best saving move

The single deepest saving move via the GrabOn Pure Home and Living page is to wait for the Diwali festive sale in mid-October to mid-November when the 25 to 50 percent sitewide depth pairs with the festive gift-set bundle pricing on the Diwali and Karva Chauth themed collections, the prepaid-order extra 5 percent stack, and the bank card instant Rs 500 to Rs 1,500 cart discount. The combined effective depth lands at 35 to 55 percent off the list price on coordinated decor-refresh carts.

Frequently Asked Questions

How do I activate a Pure Home and Living coupon at the purehomeandliving.com checkout?

Open the GrabOn Pure Home and Living coupons page, tap Show Code on the offer card matching your cart intent, the code copies to the clipboard and a new tab opens purehomeandliving.com with the coupon ready to paste at the checkout, then paste the code into the promo-code field at the cart to apply the discount before confirming payment.

Who owns Pure Home and Living and when did the brand launch?

Pure Home and Living, abbreviated as PHL, was established in 2011 as part of DLF Brands, the retail brand-licensing and brand-building arm of the DLF Limited group set up in 2006. Sukhleen Aneja currently serves as the Chief Executive Officer of Pure Home and Living, leading the brand across the online D2C channel at purehomeandliving.com and the 30-plus retail stores.

Where can I shop Pure Home and Living offline in India?

Pure Home and Living operates 30-plus retail stores in premium malls and high-street locations across tier-1 metro cities including DLF Promenade Delhi, Phoenix Palladium and Phoenix Marketcity Mumbai, UB City Bengaluru, plus stores in Chennai, Pune, Hyderabad, and Gurugram. The store locator on the official website lists the complete set of operating stores with the address and contact details.

What product categories does Pure Home and Living cover?

Pure Home and Living covers home decor pieces (vases, votives, candle holders, decorative bowls, sculptures, photo frames), home textiles (cushion covers, throws, table runners, table mats, place mats, napkin sets, bed linen, bath towels), tableware (dinnerware sets, drinkware, serving platters, cutlery), lighting (table lamps, floor lamps, pendant lights, lanterns), faux flowers and plants, plus festive Diwali, Karva Chauth, and Christmas themed gift collections.

What payment methods does Pure Home and Living accept at checkout?

Pure Home and Living accepts UPI via Google Pay, PhonePe, Paytm, BHIM, plus credit and debit cards from Visa, MasterCard, RuPay, and Amex, plus net banking from major Indian banks, plus Cash on Delivery on cart values up to Rs 5,000 across most serviceable pin codes. Prepaid orders qualify for an extra 5 percent prepaid order discount.

What is the Pure Home and Living return and refund policy?

Pure Home and Living offers a 10-day return window from the date of delivery for unused and unopened merchandise with the original tags and packaging intact. Personalised, customised, and made-to-order items are non-returnable. Damaged-in-transit items qualify for full replacement on photo verification within 48 hours of delivery. Refunds process within 7 to 10 business days for prepaid orders.

Are Pure Home and Living products good for gifting?

Yes, Pure Home and Living positions strongly as a gifting destination with curated wedding, housewarming, anniversary, and festive gift-set bundles. The bundle sets cover coordinated cushion-and-throw bundles, dinnerware-and-drinkware sets, decorative-vase-and-faux-flower bundles, and the seasonal Diwali, Christmas, and Karva Chauth themed gift boxes. Gift packaging and a personalised gift message option are available at the cart for an extra fee.

Does Pure Home and Living ship across India?

Yes, Pure Home and Living ships across India with free standard shipping on cart values above Rs 999. Standard delivery timelines run 3 to 5 business days for metro cities, 5 to 8 business days for tier-2 and tier-3 cities, and 8 to 12 business days for remote pin codes. Express shipping is available at extra cost in selected metro pin codes with 2 to 4 business day delivery.

How To Use Pure Home And Living Coupons On GrabOn?

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