Mydesignation Coupons

Latest Mydesignation Coupon codes & Promo Code For Jun 2026

About MyDesignation

MyDesignation on the GrabOn India coupon page covers the India-origin Kerala-streetwear D2C fashion brand operating out of Thiruvananthapuram Kerala. The brand was founded in 2017 by Swaroop Krishnan, Gopika B Raj, and Haripriya Gopakumar as a passion project blending Kerala's traditional art forms and global streetwear aesthetics. What began as a husband-wife-and-co-founder team has grown into a brand serving over half a million customers worldwide backed by a strong D2C strategy. The brand operates as a Kerala-headquartered direct-to-consumer fashion label that competes in the Indian-casual-wear and streetwear category alongside The Souled Store, Bewakoof, Roadster, HRX, WROGN, Mufti, Snitch, and the broader Indian-fashion stack.

MyDesignation raised Rs 40 crore in Series A funding in February 2026 led by RPSG Capital Ventures with strong participation from existing investor Veltis Capital, who doubled their equity stake. Other existing investors Multiply Ventures and Dominor Investments also participated in the round. The brand targets Rs 100 crore revenue in FY26 and Rs 400 crore by FY28 with planned overseas debut in the UAE, the UK, and the US markets plus the launch of 20 new stores. Around 60 percent of the brand revenue comes from the shirt category which also sees the highest repeat purchases and footfall. The Kerala-inspired-streetwear positioning sits in the affordable-luxury-fashion price band designed to bridge the gap between mass-fashion and luxury-fashion segments.

The MyDesignation catalogue spans six primary product families. The Kerala Shirt range covers the signature traditional Kerala-shirt with premium silky-finish on the ethnic South-Indian-half-sleeve workflow with specially-carved wooden buttons available in both men and women oversized-fit versions at typical Rs 999 to Rs 1,999 per piece. The Graphic and Printed Tees range covers the design-led graphic tee, the slogan tee, the pop-culture-and-meme tee, the regional-language tee, and the brand-collaboration tee at Rs 499 to Rs 999. The Oversized Hoodies and Sweatshirts range covers the streetwear-staple oversized hoodie, the pullover sweatshirt, and the zip-up hoodie at Rs 999 to Rs 2,499. The Pants and Trousers range covers the joggers, the cargo pants, the relaxed-fit trousers, the chinos, and the denim-jeans at Rs 999 to Rs 2,499. The Polo and Casual Shirts range covers the standard polo-tee and the casual-shirt range at Rs 599 to Rs 1,499. The Accessories range covers the caps, the tote-bags, the wristbands, and the smaller-accessory pieces at Rs 299 to Rs 999.

Indian buyer profiles at MyDesignation split into five cohorts. The young-streetwear-enthusiast (the 18-to-25-year-old college-student or first-job-buyer in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra) picks the graphic-tee, the oversized-hoodie, or the streetwear-staple cart on the Rs 499 to Rs 1,999 budget. The Kerala-diaspora-and-Malayali-buyer (the NRI-Malayali in Gulf, the Bangalore-and-Chennai-Mumbai-Malayali, the global-Malayali in the UK-US-Canada-Australia) picks the Kerala-Shirt range on the cultural-pride and the festival-attire workflow. The fashion-forward-buyer (the trend-conscious 22-to-30 cohort) picks the design-led oversized-tee and the streetwear-collaboration cart on the Rs 999 to Rs 2,499 budget. The gift-buyer (the friend-gift, the partner-gift, the brother-or-sister-gift workflow) picks the Kerala-Shirt, the graphic-tee, or the hoodie on the gifting-cart workflow. The Onam-festive-buyer picks the Kerala-Shirt and the traditional-streetwear-fusion piece on the September-October Onam-and-Pujo cycle plus the Indian-festive-cycle workflow.

MyDesignation Offer Types and Discount Tiers

The MyDesignation coupons listed on the coupon page cluster into seven recurring offer types. Knowing which type applies to your cart helps pick the right code at checkout rather than trying every listed code in trial and error. The active codes refresh as the merchant launches new sale windows.

• Welcome and first-order saves (Rs 100 to Rs 500 OFF) (Rs 100 to Rs 500 OFF the first qualifying cart at mydesignation.com): MyDesignation runs welcome and first-order discounts on the first registered account at mydesignation.com. Depth typically lands at Rs 100 to Rs 500 off the first cart on the minimum-cart threshold of Rs 999 to Rs 1,999. Suits the first-time MyDesignation buyer evaluating the brand on the maiden Kerala-Shirt, tee, hoodie, or pants purchase.
• Sitewide percentage discount (10 to 25 percent off MRP) (10 to 25 percent off the Kerala Shirt, tees, hoodies, pants, and accessories range): MyDesignation runs sitewide percentage codes during the major Indian retail sale windows. Depth typically lands at 10 to 25 percent off the listed MRP on the Kerala-Shirt, graphic-tee, oversized-hoodie, pants, polo, and accessories range. The Onam-festive-window and the Diwali-Christmas-window codes pair with the multi-piece cart push.
• Prepaid order discount (Flat Rs 50 to Rs 200 off prepaid) (Flat Rs 50 to Rs 200 off on prepaid UPI, card, or net banking payment): MyDesignation runs the prepaid-order-discount path on the UPI, credit-card, debit-card, and net-banking payment route. Depth typically lands at Rs 50 to Rs 200 flat off the prepaid cart on top of the active code. The prepaid offer is mutually-exclusive with COD on selected codes.
• Buy More Save More (Multi-piece cart bundle) (Up to 30 percent off on multi-piece cart bundle): MyDesignation runs multi-piece cart-bundle discounts on the 2-piece, 3-piece, or 4-piece cart workflow. Depth typically lands at 15 to 30 percent off the multi-piece cart on the buy-more-save-more progressive-discount workflow. Suits the wardrobe-refresh buyer and the gifting cohort.
• Combo and gift saves (Kerala Shirt plus tee or hoodie pair) (Up to 25 percent off on the Kerala-Shirt-plus-tee or hoodie-plus-pant pair): MyDesignation runs combo saves on the Kerala-Shirt-plus-tee pair, the hoodie-plus-pant pair, the matching-couple-set cart, and the wedding-and-festival-coordinated-look cart. The bundle pricing offers effective per-piece saving on the multi-product cart suited to the gifting and the styled-look cohort.
• Festive and seasonal sale (Onam, Diwali, Christmas, EOSS) (Up to 50 percent off during the major festive and end-of-season sale windows): MyDesignation runs the festive-and-seasonal sale push during the Onam-and-Vishu South-Indian festive window (April-August-September), the Independence Day window (August), the Diwali Festive Sale window (October to November), the Christmas and Year-End window (December), the Republic Day window (January), and the End-of-Season Sale (EOSS) windows. Depth typically lands at 20 to 50 percent off the catalogue plus the multi-piece cart push.
• Free shipping and easy-return offers (Free shipping pan-India plus 7-day easy return on the qualifying cart): MyDesignation ships free pan-India on the qualifying cart at mydesignation.com plus the 7-day easy-return-and-exchange-window on the un-worn-and-tags-intact product. Standard delivery commitment runs 3 to 7 business days from the order-confirmation date through the partner-courier network.

Stacking rules to remember: the welcome code does not stack with sitewide percentage codes, prepaid order discounts stack on top of the active code on UPI and card payments, free shipping above the threshold runs automatically when applicable, and bank or card offers apply on the final billing amount after the coupon-code discount has been applied.

Categories and Catalogue Breakdown at MyDesignation

The MyDesignation catalogue covers a focused range of categories suited to its target buyer. Each category carries its own typical discount depth and bundle pricing pattern. Here is a category-by-category breakdown with the pricing band and the offer profile.

Kerala Shirt (Premium Silky Finish)

The Kerala Shirt category covers the signature traditional Kerala-shirt with premium silky-finish on the ethnic South-Indian-half-sleeve workflow with specially-carved wooden buttons. Available in both men's regular-fit and women's oversized-fit versions at typical Rs 999 to Rs 1,999 per piece. Colour-and-pattern stack includes the classic-white, the off-white, the cream, the pastel-pink, the pastel-green, the pastel-yellow, the printed-design, and the seasonal-collection-edition. Suits the Malayali-cultural-pride wearer, the Kerala-and-South-Indian-festival cohort, and the design-statement-shirt buyer.

Graphic and Printed Tees

The Graphic and Printed Tees category covers the design-led graphic tee, the slogan tee, the pop-culture-and-meme tee, the regional-language tee, the brand-collaboration tee, and the limited-edition-drop tee at typical Rs 499 to Rs 999 per piece. Print-style stack includes the screen-print, the digital-print, the embroidery, the patch-and-applique, and the all-over-print workflow. Suits the young-streetwear-enthusiast, the meme-and-pop-culture cohort, and the design-statement-tee buyer.

Oversized Hoodies and Sweatshirts

The Oversized Hoodies and Sweatshirts category covers the streetwear-staple oversized hoodie, the pullover sweatshirt, and the zip-up hoodie at typical Rs 999 to Rs 2,499 per piece. The oversized-fit silhouette suits the contemporary-streetwear styling with the drop-shoulder-and-relaxed-body-fit cut. Suits the streetwear-buyer, the layering-look cohort, and the winter-and-monsoon-wear stack.

Pants, Trousers, and Joggers

The Pants, Trousers, and Joggers category covers the joggers, the cargo pants, the relaxed-fit trousers, the chinos, and the denim-jeans at typical Rs 999 to Rs 2,499 per piece. Suits the streetwear-coordinated-look cohort, the casual-Friday-office cohort, and the weekend-relaxed-wear stack.

Polo and Casual Shirts

The Polo and Casual Shirts category covers the standard polo-tee on the smart-casual workflow plus the casual-shirt range covering the printed-shirt, the linen-shirt, the cotton-casual-shirt, and the denim-shirt at typical Rs 599 to Rs 1,499 per piece. Suits the smart-casual-Friday cohort, the dinner-and-meet-the-friends look, and the everyday-casual-wear buyer.

Women's Collection (Kerala Shirt and Streetwear)

The Women's Collection covers the women's-Kerala-Shirt oversized-fit version on the unisex-streetwear-statement plus the women's-specific oversized-tee, hoodie, and crop-top range at typical Rs 599 to Rs 2,499 per piece. Suits the female-streetwear-enthusiast, the unisex-look-buyer, and the matching-couple-set cohort.

Accessories and Smaller Pieces

The Accessories category covers the caps, the tote-bags, the wristbands, the keychains, the printed-socks, and the smaller-accessory pieces at typical Rs 299 to Rs 999 per piece. Suits the gift-add-on cart, the streetwear-styling cohort, and the entry-tier-fan-merchandise buyer.

How to Apply a MyDesignation Coupon on mydesignation.com

The redemption flow is straightforward and works the same way on both the desktop site and the mobile site. Follow these steps to apply a coupon code at checkout.

1. Open the MyDesignation coupons page on GrabOn on a desktop or mobile browser. The page lists active codes including welcome-and-first-order saves, sitewide percentage codes, prepaid-order-discount codes, buy-more-save-more multi-piece codes, combo-and-gift codes, festive-and-seasonal-sale codes, and free-shipping plus easy-return offers.
2. Pick the coupon that matches your fashion-cart intent. Welcome codes target the new buyer on the first registered account, sitewide codes target the broader Kerala-Shirt and tee and hoodie catalogue, prepaid codes target the UPI or card payment route, multi-piece codes target the 2-piece-or-3-piece cart workflow, combo codes target the Kerala-Shirt-plus-tee or hoodie-plus-pant pair, festive codes target the Onam, Diwali, or Christmas window, and gift-purchase codes target the friend-gift, partner-gift, or wedding-gift cart.
3. Tap Show Code or Get Deal on the chosen coupon card. The code copies to the clipboard and a new tab opens mydesignation.com with the coupon ready to paste on the cart page. The copy-from-the-coupon-card step is the standard activation pattern across all the listed codes.
4. Pick the product category on the mydesignation.com landing page. The Kerala Shirt tab opens the signature traditional Kerala-shirt range. The Tees tab opens the graphic and printed tee range. The Hoodies tab opens the oversized hoodie and sweatshirt range. The Pants tab opens the joggers, cargo, trousers, chinos, and jeans range. The Polo tab opens the polo and casual-shirt range. The Women tab opens the women's collection. The Accessories tab opens the caps, tote-bags, wristbands, and smaller pieces.
5. Add the selected product to the cart. The cart shows the per-piece price, the size (S, M, L, XL, XXL, XXXL on selected styles), the colour, the quantity, and the cart-subtotal. Confirm the size, the variant, and the quantity before the checkout-handoff step. Refer to the size-chart on the product-page for the right-fit selection.
6. Proceed to the checkout page. Enter the recipient delivery address, the recipient name, and the recipient phone number. Paste the code copied from the coupon card into the promo-code field on the payment page. The discount line appears below the subtotal with the revised payable amount and the savings figure.
7. Choose the payment method (UPI through PhonePe or Google Pay or Paytm, credit-card or debit-card with partner-bank-offer stack, net banking, wallet, EMI conversion on the qualifying-cart higher-tier purchase, or Cash on Delivery where pin-code serviceability permits) and confirm the order to receive the order-confirmation email and the SMS-and-WhatsApp tracking link.
8. Track the order through the order-history page on mydesignation.com plus the SMS-and-WhatsApp tracking-link path. The standard delivery commitment is 3 to 7 business days from the order-confirmation date. Open the order page after delivery to log the size-fit feedback for the future-recommendation workflow plus the 7-day easy-return-and-exchange request if the size-or-fit-or-quality concern arises.

Copy the code from the MyDesignation coupons page before opening the MyDesignation checkout. The copy-to-clipboard button on each coupon card eliminates manual typing errors that can otherwise cause an invalid-code rejection.

Best MyDesignation Offers Available

The active MyDesignation coupons map to several distinct profiles. Each profile suits a different buyer scenario. Use the table below to quickly match the right code to your cart.

Codes refresh on the coupons listing as the merchant launches new sale windows and welcome campaigns. The verified tag indicates a code that has been tested in the last 7 days.

Sale Events and Seasonal Windows

The MyDesignation sale calendar follows the Indian retail and festive calendar. Some windows reliably carry the deepest depth of the year, others run lighter sitewide percentages. Here is the year-round schedule.

Republic Day Streetwear Sale (January 20 to January 31)

The Republic Day Streetwear Sale window runs through late January with depth of 15 to 25 percent off the Kerala Shirt, tees, hoodies, and pants catalogue. Suits the year-start streetwear-refresh buyer and the cohort heading to the Republic Day long-weekend cycle.

Valentine's Day Couple-Set Push (Early February)

The Valentine's Day Couple-Set Push runs through early February with depth of 15 to 25 percent off the matching-couple-set tee and hoodie pair plus the Kerala-Shirt-couple-set pricing. Suits the couple-gift buyer.

Holi Spring Streetwear Sale (March)

The Holi Spring Streetwear Sale window runs through March with depth of 10 to 20 percent off the catalogue. Suits the Holi-vacation cohort and the spring-streetwear-refresh buyer.

Vishu Kerala Festival Sale (April)

The Vishu Kerala Festival Sale window runs through April on the Kerala-New-Year-cycle with depth of 15 to 25 percent off the Kerala-Shirt range plus the broader streetwear catalogue. Suits the Malayali-festival cohort and the Kerala-cultural-pride wearer.

Summer Streetwear Window (April to June)

The Summer Streetwear Window runs through April to June with depth of 10 to 20 percent off the catalogue on the summer-friendly cotton-and-linen Kerala-Shirt, the breathable-tee, and the half-sleeve range. Suits the summer-vacation cohort and the resort-and-beach-wear buyer.

Independence Day Sale (August 10 to August 17)

The Independence Day Sale window runs the week of August 15 with depth of 15 to 25 percent off the catalogue. Suits the long-weekend-streetwear-refresh buyer and the patriotic-design-tee cohort.

Onam Kerala Festival Mega Sale (August to September)

The Onam Kerala Festival Mega Sale window runs through August and September on the Kerala-Onam-cycle with depth of 20 to 30 percent off the Kerala-Shirt range plus the broader streetwear catalogue. The signature Kerala-festive window for the brand.

Diwali Festive Sale (October to November)

The Diwali Festive Sale window runs through October and November with depth of 25 to 50 percent off the catalogue plus the multi-piece cart push. The deepest depth of the year on the MyDesignation sale calendar.

Christmas and Year-End Sale (December)

The Christmas and Year-End Sale window runs through December with depth of 20 to 40 percent off the catalogue. Suits the Christmas-gift buyer, the New-Year-streetwear-refresh, and the year-end-EOSS-clearance cohort.

End-of-Season Sale (EOSS) (January-February and July-August)

The End-of-Season Sale (EOSS) windows run through January-February (winter-clearance) and July-August (summer-clearance) with depth of up to 50 percent off the previous-season catalogue. Suits the bargain-hunting buyer on the previous-season-stock-clearance workflow.

Bank, Card, and UPI Payment Offers

Indian banks run instant discount, EMI conversion, and cashback offers on the MyDesignation checkout during major sale windows. Stacking a bank offer on top of the active coupon code is the standard path to the deepest effective discount.

• UPI through PhonePe, Google Pay, Paytm, BHIM, and Amazon Pay: The preferred payment path on the standard no-fee path with the Rs 50 to Rs 200 prepaid-discount stack on top of the active code. The UPI-cashback offer of 2 to 5 percent runs occasionally on the festive-sale-window cart.
• HDFC, ICICI, Axis, SBI, Kotak, Yes Bank, IDFC First credit and debit cards: Standard domestic-card payment path with the partner-bank instant-discount of Rs 100 to Rs 500 off on the minimum-cart thresholds of Rs 999 to Rs 2,999 during the major sale windows. EMI conversion is available on partner-bank cards at standard tenures of 3, 6, and 9 months on the higher-cart multi-piece purchase.
• Net banking through the standard Indian bank stack: Available across the major private banks (HDFC, ICICI, Axis, Kotak, Yes Bank, IDFC First, IndusInd) and the public banks (SBI, Bank of Baroda, Canara Bank, Union Bank, Punjab National Bank) on the mydesignation.com checkout.
• Wallet payments through Paytm Wallet, PhonePe Wallet, Amazon Pay, and Mobikwik: The wallet-balance-payment path with the occasional wallet-partner cashback offer at 2 to 5 percent on the order value.
• Cash on Delivery (COD): MyDesignation supports COD on the standard pin-code-serviceability path typically at the Rs 999 to Rs 5,999 cart-tier band. The COD-convenience-fee of Rs 49 to Rs 99 may apply depending on the cart value. The COD option does not stack with the prepaid-discount codes.
• Cardless EMI through Zest Money, Bajaj Finserv, and HDFC PayLater: Available on the qualifying-cart-tier for the no-card-required cardless-EMI workflow on the higher-cart multi-piece-cart or wardrobe-refresh purchase.
• GST and invoicing: Prices on mydesignation.com are inclusive of the prevailing GST per the apparel-and-fashion GST framework. The GST-invoice with the GSTIN-mention is generated on the corporate-account-tier procurement and emailed to the registered email-address. The standard B2C-invoice covers the personal-fashion-purchase workflow.
• International payment for global-Malayali and NRI buyer: MyDesignation supports international-card payment on Visa, Mastercard, and American Express for the global-Malayali-diaspora and NRI-buyer-base across the Gulf, UK, US, Canada, Australia markets with the multi-currency-billing display option on the international checkout path.

Bank offer eligibility, minimum cart values, and discount caps vary by sale window. Read the bank offer terms on the MyDesignation cart page before confirming the payment. UPI offers via NPCI are typically separate from card offers and can stack with both the sitewide code and the card offer where applicable.

Service Policies and Workflows

Understanding the service policies before placing the order avoids surprises later. Here is the policy framework for MyDesignation.

• Shipping and delivery commitment: MyDesignation runs the pan-India shipping commitment on the mydesignation.com storefront with the standard delivery typically taking 3 to 7 business days from the order-confirmation date depending on the buyer pin-code. Free shipping applies pan-India on the qualifying cart at the standard threshold (typically Rs 999-plus). The express-shipping option is available on metro pin-codes at additional fee with the 1-to-3-business-day delivery commitment. International shipping is available to the UAE, the UK, the US, Canada, Australia, and the broader 30-plus-country stack on the international-checkout path with the destination-specific delivery-commitment window and the duty-and-tax workflow.
• Returns and exchange policy (7-day window): MyDesignation offers the returns-and-exchange workflow on the unused, un-worn product with the original tags-and-packaging intact within the standard return-window of 7 days from delivery. The buyer can file the return-or-exchange request through the customer-care contact-form, the WhatsApp support channel, or the order-history page on mydesignation.com. The refund typically processes to the original payment instrument within 7 to 10 business days from the return-pickup-confirmation date. Exchange-for-different-size or different-colour is supported on the qualifying SKU within the standard exchange-window.
• Size chart and fit-guide workflow: MyDesignation publishes the detailed size-chart on every product-page with the chest, the shoulder, the length, the sleeve, and the waist measurements across the S, M, L, XL, XXL, XXXL size band. The Kerala-Shirt men's range follows the regular-fit-and-length workflow while the women's range follows the oversized-fit-statement workflow with the slightly-shorter-length and the boxy-cut silhouette. The Tee and Hoodie range follows the contemporary-streetwear oversized-fit workflow with the drop-shoulder-and-relaxed-body-fit cut. Refer to the model-height-and-size-worn note on the product-page for the visual fit-reference.
• Product authenticity and quality commitment: MyDesignation manufactures the product in-house and through the Kerala-based contract-manufacturing-partner stack with the quality-control workflow at the sewing, the printing, the finishing, and the packing stage. The Kerala-Shirt premium silky-finish uses the specific-fabric-and-finish workflow that delivers the silky-soft hand-feel and the durable-wash-cycle workflow. The wooden-button on the signature Kerala-Shirt is hand-carved with the natural-wood-grain-finish.
• Order cancellation and modification: MyDesignation allows order cancellation within the early-window typically before the dispatch-confirmation stage. Once the order moves to the dispatch stage, the cancellation may not be possible and the buyer can choose the returns workflow after delivery. The order-modification (size swap or colour swap) is possible within the early-window through the customer-care WhatsApp or contact-form. The pin-code-serviceability check at the cart-stage flags any non-serviceable address before the order is placed.
• Customer support and grievance redressal: MyDesignation customer support runs through the WhatsApp channel as the primary path, the contact form on mydesignation.com, the email-support path, and the social-media direct-message channel on Instagram and Facebook. Standard support response window is within 24 business hours on weekdays. The grievance-redressal escalation covers the support-supervisor, the MyDesignation founder-team-tier, and the Consumer-Protection-Act framework on the unresolved-case workflow. Data privacy follows the Indian DPDP Act framework.
• International shipping and global Malayali diaspora workflow: MyDesignation ships internationally to the UAE, the UK, the US, Canada, Australia, Singapore, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, New Zealand, and the broader 30-plus-country stack on the international-checkout path. International orders typically take 7 to 21 business days for delivery depending on the destination and the customs-clearance workflow. The destination-specific duty-and-tax may apply at the customs-clearance stage payable by the buyer. The international-shipping rate varies by destination and cart-weight on the checkout-calculated shipping-rate.

How It Compares With Competitors

MyDesignation competes in the Indian D2C casual-wear and streetwear category against the broader brand stack including the Indian-D2C-streetwear-major stack covering The Souled Store (the Mumbai-based D2C streetwear leader with broad pop-culture-licensing portfolio including Disney, Marvel, DC, Looney Tunes, Friends, Game of Thrones), Bewakoof (the Bewakoof Brands Pvt Ltd D2C casual-wear), Roadster (the Myntra in-house casual-wear brand), HRX (the Hrithik Roshan athleisure-and-casual-wear brand), WROGN (the Virat Kohli streetwear-and-casual-wear brand), Mufti (the established mid-premium Indian casual-shirt brand), Park Avenue (the Raymond Group casual-wear), Snitch (the Bengaluru-based men's-fashion D2C), Global Republic (the contemporary casual-wear brand), Killer Jeans, Spykar, plus the broader Indian-streetwear-and-graphic-tee stack covering Almost Gods, Capsul, Cultsport, Maniac, Bonkers Corner, NoBero, plus the international-streetwear-and-fast-fashion stack covering Zara, H and M, Uniqlo, GAP, Mango, Forever 21, plus the broader formal-and-mid-premium-Indian-shirt stack covering Allen Solly, Van Heusen, Louis Philippe, Peter England (the Aditya Birla Fashion and Retail ABFRL stack), Arrow, US Polo Assn, Tommy Hilfiger, Calvin Klein (the Arvind Fashions stack), ColorPlus, Parx (the Raymond stack), Westside (the Tata Trent stack), Pantaloons (the ABFRL-owned), Max, Lifestyle, Reliance Trends. The brand differentiates on the 2017 Thiruvananthapuram-Kerala founding heritage under Swaroop Krishnan, Gopika B Raj, and Haripriya Gopakumar co-founder team, the signature Kerala-Shirt premium silky-finish with specially-carved wooden buttons, the Kerala-culture-inspired-streetwear positioning that blends traditional South-Indian art forms with global streetwear aesthetics, the Rs 40 crore Series A February-2026 funding led by RPSG Capital Ventures with Veltis Capital, Multiply Ventures, and Dominor Investments participation, the FY26 Rs 100 crore revenue and FY28 Rs 400 crore target, the planned overseas debut in the UAE, the UK, and the US, the planned 20-new-store expansion, the affordable-luxury-fashion price-band positioning between mass and luxury segments, and the half-million-customers-worldwide scale.

Coupon Not Working: Troubleshooting

Codes occasionally fail to apply at the MyDesignation checkout. Walk through this checklist before assuming the code is dead.

• Check the cart minimum. Most MyDesignation codes require a cart value of Rs 299 to Rs 1,00,000 depending on the code. Add one more line item if you are just under the threshold.
• Confirm the category eligibility. Welcome codes target the full catalogue but some category-specific codes apply only to selected ranges. The coupon card details the scope.
• Verify the user eligibility. Welcome codes work only for first-time buyers on the registered account. A repeat buyer trying a welcome code will hit a usage block.
• Confirm the expiry window. Codes carry expiry dates. The coupon card flags expiring-soon codes with an orange tag.
• Check payment method restrictions. Prepaid order discounts require UPI, net banking, or card payment. COD orders will not trigger the prepaid stack.
• Refresh the page or restart the cart. Sometimes the cart session times out. Refreshing or clearing the cart and rebuilding it can reset the eligibility check.
• Look for a bank offer overlap. Bank instant discount offers occasionally conflict with sitewide percentage codes. Try the bank offer or the coupon code separately to see which path gives the deeper effective discount.
• Reach MyDesignation support. If the code is listed as verified but consistently fails, contact MyDesignation customer support through the site chat or email with the screenshot. Support typically responds within 24 hours on weekdays.

Verdict

Best for

Young-streetwear-enthusiasts (the 18-to-25-year-old college-student or first-job-buyer in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra) picking the graphic-tee, the oversized-hoodie, or the streetwear-staple cart on the Rs 499 to Rs 1,999 budget, Kerala-diaspora-and-Malayali-buyers (the NRI-Malayali in Gulf, the Bangalore-and-Chennai-Mumbai-Malayali, the global-Malayali in the UK-US-Canada-Australia) picking the Kerala-Shirt range on the cultural-pride and the festival-attire workflow, fashion-forward-buyers (the trend-conscious 22-to-30 cohort) picking the design-led oversized-tee and the streetwear-collaboration cart on the Rs 999 to Rs 2,499 budget, gift-buyers picking the Kerala-Shirt or the graphic-tee or the hoodie on the friend-gift, partner-gift, brother-or-sister-gift workflow, and Onam-festive-buyers picking the Kerala-Shirt and the traditional-streetwear-fusion piece on the September-October Onam-and-Pujo cycle through the GrabOn-listed coupon path.

Be careful if

Welcome codes work only for first-time buyers on the registered account. The 7-day return-and-exchange-window applies on the unused, un-worn product with the original tags-and-packaging intact. Worn-and-washed product is not returnable except for the manufacturing-defect case under the consumer-protection workflow. COD orders do not stack with the prepaid-discount codes and may carry the Rs 49 to Rs 99 COD-convenience-fee depending on the cart value. Refer to the size-chart on the product-page for the right-fit selection: the Kerala-Shirt men's range follows the regular-fit-and-length while the women's range follows the oversized-fit-statement with the slightly-shorter-length and the boxy-cut silhouette. Tee and Hoodie range follows the contemporary-streetwear oversized-fit cut. International orders may incur duty-and-tax at the customs-clearance stage payable by the buyer. Refund processing window is typically 7 to 10 business days from the return-pickup-confirmation date.

Best saving move

The single deepest saving move on MyDesignation is to time the cart against the Diwali Festive Sale window (October to November) or the Onam Kerala Festival Mega Sale window (August to September) when the depth lands at 20 to 50 percent off the catalogue and stack the prepaid-order-discount of Rs 50 to Rs 200 on the UPI or card payment route plus the partner-bank instant-discount on HDFC or ICICI or Axis or SBI cards through the GrabOn-listed coupon path. For the wardrobe-refresh buyer, the deepest move is the Buy-More-Save-More multi-piece cart bundle at up to 30 percent off on the 3-piece or 4-piece cart. For the couple-set or wedding-gift cohort, the deepest move is the combo and gift saves on the Kerala-Shirt-plus-tee or hoodie-plus-pant pair pricing. The End-of-Season Sale (EOSS) windows in January-February and July-August offer up to 50 percent off the previous-season catalogue on the bargain-hunting workflow.

Frequently Asked Questions

How do I activate a MyDesignation coupon at the mydesignation.com checkout?

Open the GrabOn MyDesignation coupons page, tap Show Code on the offer card matching your fashion-cart intent (welcome-and-first-order, sitewide percentage, prepaid-order-discount, Buy-More-Save-More multi-piece, combo-and-gift, festive-and-seasonal-sale, or free-shipping-and-easy-return), the code copies to the clipboard and a new tab opens mydesignation.com with the coupon ready to paste, then pick the product category from Kerala Shirt, Tees, Hoodies, Pants, Polo, Women, or Accessories, add the size and colour, add to cart, proceed to checkout, paste the code into the promo-code field on the payment page to apply the discount, and confirm the order to receive the order-confirmation on registered email and WhatsApp.

Who founded MyDesignation and where is the brand headquartered?

MyDesignation was founded in 2017 in Thiruvananthapuram Kerala by Swaroop Krishnan, Gopika B Raj, and Haripriya Gopakumar. The brand operates as a Kerala-headquartered direct-to-consumer fashion label that blends Kerala's traditional art forms and global streetwear aesthetics. What began as a husband-wife-and-co-founder passion project has grown into a brand serving over half a million customers worldwide. The brand raised Rs 40 crore Series A funding in February 2026 led by RPSG Capital Ventures with Veltis Capital, Multiply Ventures, and Dominor Investments participation. MyDesignation targets Rs 100 crore revenue in FY26 and Rs 400 crore by FY28 with planned overseas debut in the UAE, the UK, and the US markets plus the launch of 20 new offline stores.

What is the MyDesignation Kerala Shirt and what makes it different?

The MyDesignation Kerala Shirt is the brand's signature traditional Kerala-shirt with premium silky-finish on the ethnic South-Indian-half-sleeve workflow featuring specially-carved wooden buttons. Available in both men's regular-fit and women's oversized-fit versions at typical Rs 999 to Rs 1,999 per piece. The colour-and-pattern stack includes the classic-white, the off-white, the cream, the pastel-pink, the pastel-green, the pastel-yellow, the printed-design, and the seasonal-collection-edition. The Kerala-Shirt is the brand's defining product blending traditional Kerala-cultural-aesthetic with contemporary fashion-positioning. It suits the Malayali-cultural-pride wearer, the Kerala-and-South-Indian-festival cohort, and the design-statement-shirt buyer. Around 60 percent of the brand revenue comes from the shirt category which also sees the highest repeat purchases and footfall.

What is the MyDesignation product range and pricing?

MyDesignation covers six primary product families. The Kerala Shirt range runs Rs 999 to Rs 1,999 per piece. The Graphic and Printed Tees range runs Rs 499 to Rs 999 covering slogan, pop-culture, regional-language, and brand-collaboration designs. The Oversized Hoodies and Sweatshirts range runs Rs 999 to Rs 2,499 on the streetwear-staple silhouette. The Pants and Trousers range runs Rs 999 to Rs 2,499 covering joggers, cargo, relaxed-fit, chinos, and denim-jeans. The Polo and Casual Shirts range runs Rs 599 to Rs 1,499. The Women's Collection runs Rs 599 to Rs 2,499. The Accessories range covers caps, tote-bags, wristbands at Rs 299 to Rs 999. The price-band positioning sits in the affordable-luxury-fashion segment bridging mass and luxury.

Does MyDesignation ship internationally to NRI Malayali buyers?

Yes, MyDesignation ships internationally to the UAE, the UK, the US, Canada, Australia, Singapore, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, New Zealand, and the broader 30-plus-country stack on the international-checkout path. International orders typically take 7 to 21 business days for delivery depending on the destination and the customs-clearance workflow. The destination-specific duty-and-tax may apply at the customs-clearance stage payable by the buyer. The international-shipping rate varies by destination and cart-weight on the checkout-calculated shipping-rate. The brand has strong NRI-Malayali-diaspora demand for the Kerala-Shirt range on the cultural-pride-and-festival-attire workflow.

What is the MyDesignation return and exchange policy?

MyDesignation offers the returns-and-exchange workflow on the unused, un-worn product with the original tags-and-packaging intact within the standard return-window of 7 days from delivery. The buyer can file the return-or-exchange request through the customer-care contact-form, the WhatsApp support channel, or the order-history page on mydesignation.com. The refund typically processes to the original payment instrument within 7 to 10 business days from the return-pickup-confirmation date. Exchange-for-different-size or different-colour is supported on the qualifying SKU within the standard exchange-window. Worn-and-washed product is not returnable except for the manufacturing-defect case under the consumer-protection workflow.

Does MyDesignation deliver across India and is Cash on Delivery available?

Yes, MyDesignation ships pan-India through the partner-courier network covering virtually every Indian pin-code on the mydesignation.com storefront. The standard delivery commitment is 3 to 7 business days from the order-confirmation date. Free shipping applies pan-India on the qualifying cart at the standard threshold (typically Rs 999-plus). The express-shipping option is available on metro pin-codes at additional fee with the 1-to-3-business-day delivery commitment. Cash on Delivery (COD) is supported on the standard pin-code-serviceability path typically at the Rs 999 to Rs 5,999 cart-tier band with the Rs 49 to Rs 99 COD-convenience-fee depending on the cart value. The COD option does not stack with the prepaid-discount codes.

How do I find the right size on MyDesignation products?

MyDesignation publishes the detailed size-chart on every product-page with the chest, the shoulder, the length, the sleeve, and the waist measurements across the S, M, L, XL, XXL, XXXL size band. The Kerala-Shirt men's range follows the regular-fit-and-length workflow which suits the standard Indian-men's-shirt sizing. The Kerala-Shirt women's range follows the oversized-fit-statement workflow with the slightly-shorter-length and the boxy-cut silhouette. The Tee and Hoodie range follows the contemporary-streetwear oversized-fit workflow with the drop-shoulder-and-relaxed-body-fit cut: if you prefer regular-fit, size-down one tier; if you prefer the oversized-statement look, stick to your usual size or size-up one tier. Refer to the model-height-and-size-worn note on each product-page for the visual fit-reference. The 7-day exchange-for-different-size workflow covers the size-swap if the chosen-size does not work.

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