Twitter (X) now has 251 million daily active users and 611 million monthly active users on the platform. Most of the users are based in the United States and spend around 34 minutes on the platform daily.
India has the third largest Twitter (X) user base with 25.45 million users.
Let us see the complete demographic and financial insights of the platform in this post.
Twitter User Statistics (Top Picks)
- Twitter (X) has 251 million daily active users and 611 million monthly active users globally as of 2025.
- 68.66% of Twitter (X) users are male while 31.34% are female.
- 70.8% of Twitter (X) users are aged between 18 to 34.
- Elon Musk is the most followed Twitter (X) account with 214.6 million followers.
- 106.23 million Twitter (X) users are based in the USA while 25.45 million are based in India.
Twitter Daily Active Users
Twitter (X) has 251 million daily active users as of 2025. The platform’s daily active user base peaked in 2022 when there were 259.4 million DAUs. The number of DAUs has decreased by 3.2% since then. The reason for this is the platform’s takeover and rebranding by Elon Musk.
| Year | Twitter (X) DAUs |
| 2017 | 115 million |
| 2018 | 126 million |
| 2019 | 152 million |
| 2020 | 192 million |
| 2021 | 217 million |
| 2022 | 259.4 million |
| 2023 | 245 million |
| 2024 | 251 million |
Twitter (X) stopped reporting its DAUs after 2022. Now, we rely on estimates from research firms or tweets from X officials. Twitter’s Daily Active Users (DAUs) count is the number of unique users visits on the platform in a day.
Source: FT and X official tweets.
Twitter Monthly Active Users
Twitter has 611 monthly active users as of 2025, making it the 12th biggest platform globally in terms of MAUs.
| Social Media Platform | Monthly Active Users |
| 3.07 billion | |
| YouTube | 2.50 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| X/Twitter | 611 million |
| 598 million |
Source: Statista.
Twitter Users by Gender
68.66% of Twitter users are male, while 31.34% of users are female. This means users are split almost exactly at a 2:1 ratio on the platform.
Here is a table showing Twitter (X) users as per gender split:
| Gender | Share of users |
| Male | 68.66% |
| Female | 31.34% |
Source: Exploding Topics.
Twitter Users by Age
70.8% of Twitter (X) users are aged between 18 to 34 with 34.2% people being in the 18 to 24 age group and 36.6% being in the 25 to 34 age group.
Let us see the distribution of Twitter users by age group:
| Age Group | Share of Twitter (X) Users |
| 13 to 17 | 2.4% |
| 18 to 24 | 34.2% |
| 25 to 34 | 36.6% |
| 35 to 49 | 19.7% |
| Above 50 | 7% |
Source: Statista.
Twitter users by countries
The United States is home to 106.23 million active Twitter users making it the country with the most users on the platform. Japan and India are in the second and third spots with 69.28 million and 25.45 million active users.
The table below lists the countries with the highest number of active Twitter (X) users as of 2025.
| Country | Number of Twitter (X) Users |
| United States | 106.23 million |
| Japan | 69.28 million |
| India | 25.45 million |
| Indonesia | 24.85 million |
| United Kingdom | 24.3 million |
| Brazil | 21.48 million |
| Turkey | 19.74 million |
| Mexico | 17.45 million |
| Saudi Arabia | 16.28 million |
| Germany | 15.42 million |
| France | 15.22 million |
| Thailand | 14.24 million |
| Canada | 12.52 million |
Source: Statista.
Twitter (X) Revenue (2012 to 2024)
Twitter (X) registered a revenue of $1.2 billion in 2025, which is a massive 47% decrease from 2023. The company’s revenue peaked in 2021 when the registered revenue was $5 billion.
Twitter’s revenue has been on a downward trend ever since the takeover by Elon Musk and its rebranding as X.
Here is a table showing Twitter (X) revenue over the years.
| Year | Twitter (X) Revenue |
| 2012 | $0.31 billion |
| 2013 | $0.66 billion |
| 2014 | $1.4 billion |
| 2015 | $2.2 billion |
| 2016 | $2.5 billion |
| 2017 | $2.4 billion |
| 2018 | $3 billion |
| 2019 | $3.4 billion |
| 2020 | $3.7 billion |
| 2021 | $5 billion |
| 2022 | $4.4 billion |
| 2023 | $3.4 billion |
| 2024 | $1.8 billion |
Source: BOI.
Twitter Revenue by Segment
Twitter generates its revenue through advertising, subscriptions, and data licensing. While the revenue from the advertising sector has gone on a downward trend, the revenue from the other two sections has consistently grown.
As per the latest data, Twitter (X) managed to earn $2.5 billion through advertising and $0.9 billion through subscription & data licensing in 2023.
Here is a table showing Twitter (X) revenue by segment over the years.
| Year | Advertising | Subscription & data licensing |
| 2015 | $1.9 billion | $0.2 billion |
| 2016 | $2.2 billion | $0.2 billion |
| 2017 | $2.1 billion | $0.3 billion |
| 2018 | $2.6 billion | $0.4 billion |
| 2019 | $2.9 billion | $0.4 billion |
| 2020 | $3.2 billion | $0.5 billion |
| 2021 | $4.5 billion | $0.5 billion |
| 2022 | $4 billion | $0.4 billion |
| 2023 | $2.5 billion | $0.9 billion |
Source: BOI.
Most followed people on Twitter (X)
Elon Musk, who is the owner of the platform and manages many successful companies and is now even a member of President Trump’s administration is the most followed person on Twitter (X) with 215.1 million followers.
Here is a table showing the most followed people on Twitter in 2025.
| Person | Twitter (X) followers | Profession |
| Elon Musk | 214.6 | Businessman, Politician and Owner of X |
| Barack Obama | 130.7 | U.S. President (from 2009–2017) |
| Cristiano Ronaldo | 114.6 | Football player |
| Justin Bieber | 109.6 | Singer and musician |
| Rihanna | 108.2 | Singer and musician |
| Katy Perry | 105.5 | Singer and musician |
| Narendra Modi | 104.7 | Prime Minister of India (2014–present) |
| Donald Trump | 99.6 | U.S. President (2017–2021, 2025–2029) |
| Taylor Swift | 94.6 | Singer and musician |
| NASA | 84.8 | US Space agency |
| Lady Gaga | 82.4 | Singer, Musician and actress |
| YouTube | 79.5 | video-sharing platform |
| Kim Kardashian | 75.1 | Influencer |
| Ellen DeGeneres | 73.4 | Comedian and television host |
| X (formerly Twitter) | 68.3 | Social media platform |
Number of Tweets posted daily
Twitter (X) users post around 6,000 tweets every second. This translates to 350,000 tweets per minute, 500 million tweets per day, and around 200 billion tweets per year.
There is a high chance that this rate has gone up after the increase in usage count and free speech policies.
| Time Period | Number of Tweets |
| Per Second | 6,000 tweets |
| Per Minute | 350,000 tweets |
| Per Day | 500 million tweets |
| Per Year | 200 billion tweets |
Time spent on Twitter (X)
An average Twitter (X) user spends around 34.1 minutes on the platform every day. That translates to 3.98 hours every week and 17.05 hours every month. Twitter surpasses platforms like Reddit and Snapchat in terms of usage.
| Time Period | Minutes | Hours |
| Per Day | 34.1 minutes | 0.57 hours |
| Per Week | 238.7 minutes | 3.98 hours |
| Per Month | 1,023 minutes | 17.05 hours |
Final Word
Twitter is undergoing a massive evolution at the moment. In the past couple of years, there has been so much happening on there that people are still confused about whether to stay or leave. Meta’s threads serve as a Twitter (X) alternative but hasn’t got there yet in terms of retaining users. People still prefer the good old Twitter over Threads.
It will be interesting to see what lies ahead for the platform. We’ll keep updating this space with more data as we get our hands on it.
