Perplexity Statistics 2025 – Active Users, Demographics, Engagement, and Revenue
Perplexity AI has become one of the most sought-after platforms in the Generative AI industry since its launch in August 2022. The platform currently has more than 22 million MAUs and has an average of around 4.4 million – 6.6 million DAUs in 2025.
After the Airtel-Perplexity partnership in July 2025, and the announcement of a 1-year free Perplexity Pro subscription for all Airtel users, Perplexity AI’s user count in India increased to 21.88%, surpassing the United States.
Let’s learn more about how many people use Perplexity AI, including its monthly and daily active users count, user demographics, app downloads, revenue, and valuation figures in this blog.
Key Perplexity Statistics in 2025 (Editor’s Pick)
- Perplexity AI currently has over 22 million monthly active users in 2025
- Its website witnessed more than 276.5 million monthly visitors in October 2025
- The platform has around 59.12% male and 40.88% female users
- India contributes around 21.88% of Perplexity AI’s user base
- The Perplexity AI app was downloaded more than 100 million times globally
How many people use Perplexity AI?
Perplexity AI recorded over 276.5 million visitors to its website in October 2025, a 42.26% increase from 194.37 million in September 2025. From August to October, Perplexity AI’s monthly visitors have increased by 102.13 million or 58.23%.
Here is the detailed information on Perplexity AI’s total visits in the last three months:
| Month | Total Visitors of Perplexity AI | Month-on-Month Change |
| October 2025 | 276.5 million | + 42.26% |
| September 2025 | 194.37 million | + 11.21% |
| August 2025 | 174.78 million | – |
Perplexity AI’s user count in India increased by 640% year-over-year in the second quarter of 2025. This is after Perplexity partnered with Airtel to introduce a free Perplexity AI Pro subscription to all its 713.91 million users, which includes mobile, broadband, and DTH users combined. Perplexity AI app downloads have also increased by 600% year-over-year (Y-o-Y) in Q2 2025, surpassing 2.8 million in India.
Sources: Semrush, LinkedIn, Yahoo Finance
Perplexity AI Active Users Statistics
Perplexity AI had over 22 million monthly active users in June 2025, showcasing a 50% increase from 15 million MAUs in 2024. This data represents users from the Perplexity website and app combined.
As Perplexity AI reported its MAUs in June 2025, it is expected that this data will cross 30 million by early 2026. This increase will be possible due to the Airtel and Perplexity partnership in July 2025. The company has already seen exponential growth in the user base in India.
Perplexity AI Daily Active Users Statistics
Perplexity AI recorded an average of 4.4 million to 6.6 million daily active users (DAUs) in June 2025. When its monthly active user count crosses 30 million in 2026, its daily active user count will be between 6 million and 9 million.
As of October 2025, Perplexity AI had around 8.92 million daily visitors to its website.
Sources: Semrush, Perplexity
Perplexity AI User Demographics
Perplexity AI is used more by males than by females globally; however, this gap is getting reduced every month. Gen Z ranks second among different age groups in terms of Perplexity AI users. When it comes to users by country, India leads the list, outranking the United States. Here are some interesting statistical data you should know:
Perplexity AI Users by Gender
About 59.12% of Perplexity AI users are male, and the remaining 40.88% are female. This gap between both genders is reducing over time, as the adaptability of female users has increased compared to the past year.
The table below shows the gender distribution of the Perplexity AI user base:
| Male | Female |
| 59.12% | 40.88% |
Perplexity AI Users by Age Group
Over 50% of Perplexity AI users are under the age of 34 years. Millennials (25 to 34 years old) account for the highest user base share, at 29.14%, followed by Gen Z, at 21.68%.
Users aged between 35 and 44 years rank third in the list, with 19.26%, followed by the 45 – 54 age group at 14.49%.
The table below shows a detailed analysis of Perplexity AI users by age groups:
| Age Group | Share in the User Base |
| 18 to 24 years | 21.68% |
| 25 to 34 years | 29.14% |
| 35 to 44 years | 19.26% |
| 45 to 54 years | 14.49% |
| 55 to 64 years | 9.63% |
| 65+ years | 5.80% |
Perplexity AI Users by Country
21.88% of Perplexity AI users are from India, ranking first in the list of users by country. The United States ranks second on the list, with a share of 17.46%, followed by Indonesia and Russia, with 4.39% and 4.17%, respectively. Germany ranks fifth on the list, with a traffic share of 3.85%.
Here is the table to showcase detailed information about Perplexity AI users by country:
| Country | Share in the User Base |
| India | 21.88% |
| United States | 17.46% |
| Indonesia | 4.39% |
| Russia | 4.17% |
| Germany | 3.85% |
This increase in traffic from India is due to the recent partnership between Airtel and Perplexity AI. Airtel offered a Perplexity Pro subscription for a year for all its users, resulting in an overall increase in user count and app downloads.
Perplexity AI Users by Devices
Around 82.58% of Perplexity AI users use it from desktops, while the remaining 17.42% users use it on smartphones. This data shows that most of its users prefer in-depth research sessions over quick smartphone queries.
Below is the table to showcase Perplexity AI users by devices:
| Device | % of users using Perplexity AI on | Users in Number |
| Desktop | 82.58% | 228.3 million |
| Smartphone | 17.42% | 48.2 million |
Sources: SimilarWeb
Perplexity AI Usage Statistics
Perplexity AI recorded a consistent 20% m-o-m (month-over-month) growth in search queries in 2025. The platform handled over 780 million monthly queries in May 2025, a massive 239.13% increase from 230 million in August 2024.
This statistical data indicates a global increase in the adoption of Perplexity AI. In response to this growth, the company set a target to process around 1 billion queries weekly by the end of 2025.
In 2022, Perplexity AI processed an average of 3,000 queries per day, whereas in 2025, it can process 30 million daily queries. Company data revealed that Perplexity AI processed 500 million annual queries in 2024 and is projected to record a massive 500% jump to over 3 billion total queries in 2025.
Perplexity AI User Engagement Statistics
- A Perplexity AI user spends an average of 4 minutes and 24 seconds per session, which is shorter than a ChatGPT user’s average session duration of 6 minutes and 32 seconds.
- Around 40 million Perplexity AI users use it on both desktops and smartphones.
- Roughly 85% of Perplexity AI users return after using it once, showcasing their satisfaction level.
- 9 out of 10 Perplexity AI users revisit its website or app within a month. This shows its high retention value.
- Perplexity AI’s users view about 3.77 pages per visit. This shows that its users not only visit for a quick answer but also explore multiple results and perform deep research.
Sources: SimilarWeb, TechCrunch
Perplexity AI Website Traffic Statistics
Roughly 68.95% of Perplexity AI’s traffic originates from direct channels, the highest share of all marketing channels. Organic visits rank second in the list, contributing 27.34% of the platform’s traffic.
The table below shows a detailed breakdown of Perplexity AI’s traffic by different marketing channels:
| Channels | Traffic Share |
| Direct | 68.95% |
| Organic | 27.34% |
| Paid | 0.87% |
| Referrals | 1.82% |
| Display | 0.16% |
| Social | 0.81% |
| 0.06% |
About 41.93% of Perplexity AI’s traffic originates from YouTube, followed by Facebook, with 25.57%. LinkedIn and X (formerly Twitter) rank third and fourth on the list, contributing 7.72% and 7.10% of traffic, respectively.
This statistical data shows that Perplexity AI gains most of its traffic from highly engaging platforms, such as YouTube and Facebook. Professional and real-time conversational platforms like X and LinkedIn also contribute to its traffic, but don’t have a significant amount of traffic.
Here is the distribution of Perplexity AI’s traffic by different social media platforms:
| Social Media Platform | Share in Traffic |
| YouTube | 41.93% |
| 25.57% | |
| 7.72% | |
| X (Formerly Twitter) | 7.10% |
| 6.79% | |
| Other | 10.90% |
Source: SimilarWeb
Perplexity AI App Statistics
Perplexity AI has been downloaded over 100 million times worldwide on both Android and iOS devices to date. It is rated 4.1* and 4.8* on the Play Store and App Store, respectively.
Perplexity AI is ranked 6th worldwide in the list of Top Free Generative AI categories.
India leads the list of Perplexity AI app downloads by country with a 47% share, followed by the United States, which has a 10% share. Brazil and Indonesia rank third and fourth with shares of 7% and 3% respectively.
The table below shows a detailed analysis of Perplexity AI app downloads by country:
| Country | Download Share | Number of Downloads |
| India | 47% | 20 million+ |
| United States | 10% | 10 million+ |
| Brazil | 7% | 5 million+ |
| Indonesia | 3% | 2 million+ |
| South Korea | 3% | 2 million+ |
| Germany | 3% | 2 million+ |
| Russia | 2% | 2 million+ |
| Japan | 2% | 1 million+ |
| France | 2% | 1 million+ |
| United Kingdom | 1% | 1 million+ |
| Others | 20% | – |
Sources: Google Play Store, Apple App Store, Appmagic
Perplexity AI Revenue and Valuation Statistics
Perplexity AI has recently secured $200 million in funding at a valuation of $20 billion, up from its previous valuation of $18 billion. The company also reported generating $100 million in annual recurring revenue (ARR) in 2025.
This sharp jump indicates the company’s strong performance and the confidence investors have in its future. The rapid rise in valuation reflects increasing demand for its AI tools and confidence in its ability to compete with major AI platforms.
Here is a table to showcase Perplexity AI’s major fundings:
| Date | Amount raised | Valuation or Notes |
| Sep 2022 | $3.1 million | Initial angel-seed investment |
| Mar 2023 | $25.6 million | First substantial institutional round |
| Jan 4 2024 | $73.6 million | Valuation – $520 million |
| Apr 2024 | $165 million | Valuation – $1 billion |
| Jul 2025 | $100 million | Valuation – $18 billion |
| Sep 2025 | $200 million | Valuation – $20 billion |
Sources: TechCrunch, Reuters, Perplexity
Perplexity AI Employee Statistics
Perplexity AI has around 55 full-time employees. With this relatively small team, the company continues to grow rapidly. This displays how small AI startups can still innovate at an impressive pace. Their focused workforce allows them to move fast, experiment more, and deliver frequent product improvements.
Source: Business of Apps
