Facebook User Statistics: Demographics and Usage (2025)

Edited On: Dec 24, 2024

December 24, 2024

Facebook remains one of the most influential platforms in the world, with 2.11 billion people logging in daily and 3.06 billion active monthly users.

Its user base spans across countries, ages, and demographics. Did you know that India leads with 377 million users, or that the average visit lasts nearly 15 minutes?

In this post, we’ll break down key facts and trends about Facebook’s users and their behaviour, giving you a clearer picture of its impact worldwide.

Facebook Users: Top Picks

Facebook has 2.11 billion daily active users and 3.06 billion monthly active users.
51.2% of Facebook users are between 25 to 44.
56.82% of Facebook users are male, while 43.2% are female.
India is home to the largest number of Facebook users (377 million), while the United States has 196 million users.
Facebook users spend 14 minutes and 55 seconds on each visit to the platform.

Number of Facebook Daily Active Users

As of the latest data, Facebook has 2.11 billion daily active users (DAUs), which accounts for 68.85% of its total monthly active users. This means that nearly seven in ten people who use Facebook each month log in daily, either on their mobile device or desktop.

Globally, 39.07% of active internet users access Facebook daily, and 26.31% of the entire world’s population engages with the platform each day.

Number of Facebook Family Daily Active Users

Meta, the parent company of Facebook does not officially release a separate count of Facebook users so we have to rely on the data about Facebook and its family platforms’ total user count.

Facebook and its family platform cumulatively have 3.29 billion users as of Q3 2024, up by 0.6% from the previous quarter and 4.7% from the previous year.

Meta defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, o “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.

Time	Facebook Family Daily Active Users
Q3’22	2.93 million
Q4’22	2.96 million
Q3’23	3.14 million
Q4’23	3.19 million
Q1’24	3.24 million
Q2’24	3.27 million
Q3’24	3.29 million

Facebook Monthly Active Users

According to Meta’s latest investor report, Facebook now has 3.065 billion monthly active users.

Here are some additional facts about Facebook’s Monthly Active Users

Meta’s suite of products, including Facebook, Instagram, WhatsApp, and Messenger, reaches 3.98 billion monthly active users (MAPs).
WhatsApp has 2 billion monthly active users, with many users also engaging with other services within the Meta family.
Instagram boasts over 2 billion monthly active users, and a significant portion of these users are likely also on other Meta platforms.
Over the past year, the number of monthly active users for Meta’s family of products has grown by 6.5%.
Meta services are used by 73.7% of the world’s active internet users each month.
Nearly half of the global population, 49.63%, engages with Meta’s platforms on a monthly basis.

Facebook Users In Different Countries

Most of Facebook’s user base is from India. Rightly so, it is the country with the biggest population across social media and the world’s second most populous country. Since Facebook was banned in China, India has become the leading nation for Facebook users.

Country	Facebook Users
India	377.0 million
United States	195.7 million
Indonesia	120.4 million
Brazil	112.9 million
Mexico	93.7 million
Philippines	89.6 million
Vietnam	75.6 million
Bangladesh	56.37 million
Thailand	51.6 million
Pakistan	47.3 million
Egypt	45.9 million
Nigeria	38.4 million
United Kingdom	39.35 million
Colombia	36.6 million
Turkey	35.5 million

Facebook Users By Age

Facebook’s largest group of users is aged 25 to 34, accounting for 30.8% of the platform’s audience. The next largest group is 18 to 24, making up 22.1%. Combined, these two age ranges represent over half (52.9%) of Facebook’s total users.

The 35 to 44 age group follows with 20.4%, while users aged 45 to 54 account for 12.3%. Older age groups are less active on Facebook, with 55 to 64-year-olds making up 8%, and those 65 and older representing just 6.4%.

In terms of gender, the most prominent group is males aged 25 to 34, who make up 18.2% of all users. Male users aged 65 and above form the smallest segment at 3%.

Facebook’s Comparison with Other Platforms

The majority of users on Instagram and Pinterest also fall between 18 and 34, similar to Facebook. However, TikTok has a younger audience, with 34.8% of its users aged 18 to 24, reflecting its popularity among Gen Z.

Facebook Users By Gender

56.8% of Facebook’s audience are male and 43.2% are female.

Gender	Share of users
Male	56.8%
Female	43.2%

the male audience dominates most age groups, particularly the 25 to 34 range, where they account for 18.2% of the platform’s total user base. On the other hand, female users have a relatively balanced presence across age groups, with a noticeable concentration in the 18 to 34 range, aligning closely with global social media trends.

This suggests that while Facebook appeals broadly, male users in younger age brackets form a significant share of its core audience.

Facebook Users By Device

51.01% of Facebook visits are from desktops, while 48.99% come from mobile devices.

Device Type	Share of users
Desktop	51.01
Mobile	48.99%

Facebook Traffic Statistics

Facebook.com is the world’s third most visited website in the world as per Semrush. Let us take you through some of the insights that we gathered for the platform through the SEO tool.

Facebook gets an average of 13 billion website visits in a month. As per the latest available data, Facebook.com was visited 12.7 billion times in November alone.
An average Facebook visitor spends 14 minutes and 55 seconds on the platform while visiting 7.05 pages.
Facebook.com’s bounce rate is 48.4%
81.49% of Facebook’s traffic comes from direct sources.