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17 Most Popular OTT Platforms in India in 2026

Sep 8, 2026

Gajendra Singh

Over-the-top (OTT) platforms have become an integral part of our daily life now. They have completely changed the way we consume entertainment with their easy-to-use interface and various other user-friendly features other than providing quality content.

You don’t need every OTT subscription to watch everything you want. In fact, keeping several services active at the same time can be a pretty easy way to spend money on shows you’re not watching.

A better approach is to match your subscriptions to your viewing habits, switch between services when it makes sense, and use bundles, card offers or discounts to bring the cost down. The tricky part is knowing which platforms are worth keeping in the first place.

This guide compares the most popular OTT platforms in India in 2026, including their current plans, pricing, standout content and the ways you can save on each one.

What is an OTT Platform?

An OTT or over-the-top platform delivers video content over the internet rather than through traditional cable or satellite television. Netflix, Prime Video, JioHotstar, SonyLIV and ZEE5 are examples of OTT streaming services.

Most OTT platforms offer a mixture of movies, TV shows, original series, live sports and regional content. Depending on the service, you may get features such as multiple screens, 4K streaming, offline downloads, subtitles and ad-free viewing.

OTT services in India now range from fully free, ad-supported platforms to premium subscriptions and bundles that combine several streaming services under one plan.

Table of Contents

Best OTT Platforms in India at a Glance

Prices and plans can change. Check the platform or the relevant GrabOn offer page before subscribing.

1. Apple TV+

Apple TV+, introduced worldwide in 2019 and accessible across 100+ nations, offers a wide array of genres alongside exclusive Apple original programs. This platform is ideal for those seeking top-notch audiovisual experiences, it ensures superb picture and sound quality as it comes with the Dolby Atmos technology.

The platform had over 25 million paid subscribers, showcasing its growing popularity among viewers seeking diverse content and exceptional viewing standards.

Top Shows on Apple TV+

• Severance
• Ted Lasso
• Silo
• Slow Horses
• The Morning Show

Subscription Plans

Note: Apple TV+ is free for 3 months with an Apple device purchase (redeem within 90 days). Check out the latest Apple coupon codes for savings on your purchases.

2. Netflix

Since its debut in India back in 2016, Netflix has gained immense popularity as a go-to streaming service. Offering a wide array of entertainment choices, it caters to diverse preferences, showcasing both local language content and international shows and movies with subtitles or dubbing.

With continual enhancements like HDR and Dolby Atmos, Netflix ensures a superior viewing experience. It offers an impressive array of top-notch originals at reasonable prices. Though priced higher than some Indian counterparts, using Netflix coupons can make its plans more budget-friendly, allowing you to enjoy quality content without straining your wallet.

Top Shows on Netflix

• Stranger Things
• Dark
• Breaking Bad
• Wednesday
• Sacred Games

Subscription Plans

3. Amazon Prime Video

Amazon Prime Video, a streaming service launched in 2016, operates on a subscription model, offering a diverse array of content, including TV shows, movies, documentaries, and exclusive programming.

Prime Video has gained a global presence, available in over 240 countries. Notably, the platform stands out for its focus on regional content and continual improvement of its user interface for enhanced usability. While the Prime Membership is reasonably priced, you can optimize your savings by utilizing Amazon Prime coupons on your subscription plans.

Top Shows on Amazon Prime Video

• Panchayat
• Mirzapur
• The Family Man
• The Boys
• Fleabag

Subscription Plans

Note: From Jan 2025, Prime membership allows streaming on up to five devices, but only two can be TVs.

4. JioHotstar (Disney+ Hotstar)

JioHotstar brings together the former JioCinema and Disney+ Hotstar libraries, making it one of India’s biggest streaming platforms. It offers a broad mix of live sports, TV shows, movies, news, and original content, along with popular Marvel and Star Wars titles. 

Its sports coverage also includes features such as multiple camera angles and Multi-View, giving viewers more ways to follow live matches. JioHotstar offers several paid plans, with options starting from ₹149 for three months. Before subscribing, check the latest JioHotstar coupons for available discounts and offers. 

Top Shows on JioHotstar

• Sarabhai V/S Sarabhai
• Special Ops
• Criminal Justice
• Euphoria
• The Night Manager

Subscription Plans

5. ALTBalaji

ALTBalaji is a subsidiary of Balaji Telefilms. They have one of the largest media libraries in the country and have access to loads of original Indian content, like movies, shows, and a whole lot of other benefits. This platform caters to youngsters through its content. The best thing about ALTBalaji is that it has one of the most affordable annual plans among all OTT platforms in India. And it can become more affordable after the use of ALTBalaji coupons that are available online.

Top Shows on ALTBalaji

• Gandi Baat
• Bekaboo
• Bhootmate
• Paurashpur
• Badtameez Dil

Subscription Plans

6. Zee5

ZEE5 is an online video streaming platform affiliated with the ZEE Network. It offers a diverse range of content, including shows, movies, and news. The platform features regular additions of original content and news updates. While initially popular in India, ZEE5 has expanded its reach to international markets, with ZEE5 Global offering a South Asian add-on for US subscribers. Beyond its content, ZEE5 is known for its cost-effective subscription plans, and users can avail of discounts using ZEE5 coupons.

Top Shows on Zee5

• Gadar 2
• The Aam Aadmi Family
• TVF Pitchers
• Duranga
• Mukhbir: The Story Of A Spy

Subscription Plans

7. Aha

Aha, established in 2020, is an Indian streaming service owned by Arha Media & Broadcasting Private Limited, a key player in Telugu cinema. Based in Hyderabad, it streams a wide array of Telugu and Tamil movies, web series, and original shows.

Aha stands out by integrating technologies like Dolby 5.1 for an enhanced viewing experience. Rapidly gaining ground in India’s OTT landscape, Aha caters to both paid and free subscribers. However, the use of Aha coupons enables users to access its paid content at discounted rates.

Top Shows on Aha

• Unstoppable With NBK
• The Road
• Vera Maari Office
• No.1 Yaari with Rana
• Month Of Madhu

Subscription Plans

8. Sony LIV

Sony India’s own OTT, Sony LIV, has a lot of popular shows on its platform. The likes of Kaun Banega Crorepati, Indian Idol, Taarak Mehta Ka Ooltah Chashmah, WWE, and MasterChef India, to name a few.

They also live stream football tournaments like the UEFA Champions League, Saudi Pro League, La Liga, Serie A, Ligue 1, UEFA Europa League, etc. They also have Animax on their platform and all these options are available at a very low subscription price which can further become affordable with the use of SonyLIV coupons.

Top Shows on Sony Liv

• Scam 1992
• Gullak
• Rocket Boys
• Maharani
• Charlie Chopra & the Mystery of Solang Valley

Subscription Plans

9. Hoichoi

Hoichoi, an on-demand video streaming service, debuted in 2017 and is managed by SVF Entertainment Pvt Ltd. Specifically curated for Bengali audiences, it offers a diverse array of original shows, movies, and TV series.

Additionally, users can enjoy uninterrupted streaming of Bengali music. Accessing ad-free content is simple; all it takes is subscribing to their premium membership. However, you can always enjoy their free content before you opt for any subscription plans.

Top Shows on Hoichoi

• Parnashavarir Shaap
• Srikanto
• Antormahal
• Odrisshyo
• Sampurna

Subscription Plans

10. Sun NXT

Sun NXT, operated by Sun TV Network, is a popular Indian video-on-demand service with content in six languages. It offers a diverse range of over 4,000 movies, 30+ live TV channels, TV shows, news, music videos, and more, it caters to varied interests.

The platform has recently remastered movies with Dolby Atmos for an enhanced viewing experience. Users can enjoy these benefits at no extra cost, and for added affordability, Sun NXT coupons are available online.

Top Shows on Sun NXT

• Varuthapadatha Sangam
• Jailer
• Beast
• Rajamarthanda
• Kolai

Subscription Plans

11. Hungama Play

Operated by Hungama Digital Media Entertainment, Hungama Play has been standing as India’s pioneer digital brand solutions platform since its initiation in 2015.

It offers a diverse array of music, videos, podcasts, entertainment news, and gaming services, to cater to a broad audience. Boasting 87 million monthly users globally, Hungama Play has solidified its status as one of the most sought-after streaming services, providing a rich and varied digital entertainment experience.

Top Shows on Hungama Play

• Blue Beetle
• Oppenheimer
• Fast X
• Barbie
• The Super Mario

Subscription Plans

12. Eros Now

Eros Now is an Indian subscription-based streaming service introduced in 2012. It’s managed by Eros Digital, a part of the multinational Eros Media World. Originally focusing on movies and music videos, it’s grown to offer a variety of content. From short films to web series, documentaries, comedy specials, and lifestyle shows, Eros Now provides a diverse array of entertainment.

They have also collaborated with various other OTT platforms and telecom operators, like Amazon Prime, Airtel, BSNL, etc., to provide access to its catalog on their platform.

Top Shows on Eros Now

• Bajirao Mastani
• Rockstar
• English Vinglish
• Metro Park
• Enaaya

Subscription Plans

13. MX Player

MX Player, an Indian video streaming app developed by MX Media & Entertainment, debuted in 2019. Renowned in India, it grants users access to diverse content like movies, TV shows, web series, music videos, and short clips in various regional languages such as Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada.

Notably, it features exclusive original content, emphasizing top-notch Hindi and regional language productions. Among the youth, it’s a hit for providing dubbed Korean shows in regional languages, contributing to its immense popularity.

Top Shows on MX Player

• Aashram
• Dear Comrade
• The Witch
• IP Man
• Attack On Titan

Subscription Plans

14. Discovery +

Discovery+ is a streaming service owned by Warner Bros. It came to India on March 23, 2020, and holds a massive collection of shows from channels like Discovery, Animal Planet, TLC, Travel Channel, Magnolia Network, HGTV, Food Network, Investigation Discovery, and CNN. Offering 40 diverse categories covering entertainment and education, it’s highly popular for its factual storytelling.

It is popular among people who are interested in educational videos along with documentaries made on true events in India.

Top Shows on Discovery+

• History’s Greatest Heists with Pierce Brosnan
• Ancient Aliens
• Gold Rush
• Dual Survival
• Legends of The Ramayana With Amish

Subscription Plans

15. Lionsgate Play

Lionsgate Play, a premium streaming service, caters to Indian audiences with an array of diverse entertainment. Operating in India since 2020, it offers a rich collection of movies and series in multiple regional languages along with Hindi and English, encompassing various genres and languages.

Its user-friendly interface and curated content provide subscribers with an immersive viewing experience. Additionally, Lionsgate, the parent company, has collaborated with other OTT platforms, providing viewers access to content produced under its banner.

Top Shows on Lionsgate Play

• John Wick 4
• Retribution
• Black Sails
• The Courier
• Atomic Blonde

Subscription Plans

16. MUBI

MUBI is a film streaming platform and film distributor with a global reach. They showcase a mix of both up-and-coming and well-known filmmakers’ creations to audiences worldwide. Alongside this, they publish Notebook, a highly respected film news outlet. Also, they offer weekly cinema tickets for select new releases through MUBI Go. Their curated streaming service stands out for its ever-evolving collection of hand-selected films, unveiling a fresh film daily.

Top Shows on MUBI

• In the Mood for Love
• Chungking Express
• Perfect Days
• Sentimental Value
• The Worst Person in the World

Subscription Plans

17. Stream By BookMyShow

BookMyShow Stream is an online streaming service in India where you can rent or buy a diverse selection of movies, TV shows, and documentaries. Although it’s newer compared to other streaming platforms, it has become popular because of its competitive prices, extensive content library, and exclusive premieres. You can find a range of genres on the platform, including Bollywood, Hollywood, regional cinema, and independent films. Furthermore, users can discover exclusive BookMyShow coupons online, providing opportunities to access premium content for free or enjoy discounts on in-theater tickets.

Top Shows on BookMyShow Stream 

• The Handmaid’s Tale
• Promising Young Woman
• Little Women

Subscription Plans

OTT Platforms with Free Trials and Free Content

While free trials have become less common among major streaming services, free tiers, limited free episodes and promotional access is still common. Here are some free OTT platforms in India, and some with selected free content.

Some options to check include:

• Amazon MX Player – free, ad-supported
• JioHotstar – selected free content
• SonyLIV – selected free content
• ZEE5 – selected free content
• Crunchyroll – selected free anime content
• YouTube – extensive free video catalog

Benefits of OTT Platforms

There are a wide variety of benefits of OTT platforms for consumers. Some of them are:

• Personalized Viewing Experience: These digital entertainment platforms allow you to enjoy content tailored to your preferences to create a more engaging and enjoyable watching session.
• On-Demand Accessibility: You can easily access a vast library of shows and movies whenever it suits your schedule, offering unparalleled flexibility.
• Multi-Device Compatibility: They help you to seamlessly switch between devices, from smart TVs to tablets. This ensures your entertainment travels with you.
• Cost-Effective Solutions: These OTT platforms come with various bundle subscription plans that fit your budget, eliminating the need for traditional cable expenses.
• Ad-Free Options: They provide ad-free experiences for uninterrupted viewing pleasure, enhancing your immersion in the content.
• Global Content Variety: Come with a diverse range of international shows and films. This broadens your entertainment horizons beyond geographical boundaries.
• Offline Viewing: You have the option to download your favorite content for offline enjoyment. This is perfect for times when a stable internet connection is unavailable.
• Real-Time Updates: These platforms allow you to stay current with the latest episodes or releases, receiving instant notifications for a more connected viewing experience.

How to Save on OTT Subscriptions in India

It’s easy to end up paying for several OTT apps every month, even when you’re only watching one or two of them. You don’t need to give up your favorite shows to spend less. A little planning can make a noticeable difference to your streaming bill.

• Subscribe when you have something to watch. If a new season is the only reason you want Netflix or another service, wait until the episodes are available and use a monthly plan. Once you’ve finished watching, cancel before the next billing cycle.
• Pick an annual plan if you use the service regularly. If you watch a platform throughout the year, compare the annual price with 12 months of monthly payments. For a service you only dip into occasionally, a monthly plan may be the better deal.
• Check your existing phone or broadband plan. Your mobile, broadband, or DTH plan may already include access to one or more OTT platforms. Check your current benefits before paying for a separate subscription.
• Look at OTT bundles. If you use several streaming services, a bundle can cost less than paying for each one separately. Times Prime, for example, includes access to multiple entertainment and OTT services depending on the membership plan. Check the latest Times Prime discounts and offers before signing up.
• Make use of free streaming options. Amazon MX Player has a range of movies and shows that you can watch for free with ads. Some other platforms also offer selected free content, so check what’s available before buying another subscription.
• Check for coupons before you pay. OTT platforms run promotional offers throughout the year, so it’s worth checking for a discount before starting or renewing a subscription. You can find the latest OTT coupons and offers on GrabOn and compare deals before you pay full price.
• Use multi-user plans where allowed. If your subscription supports multiple users or devices, make use of those features instead of paying for separate accounts. Just make sure you stay within the platform’s account-sharing rules.
• Rotate your subscriptions. You probably don’t need Netflix, JioHotstar, Prime Video, and every other service at the same time. Keep the platforms you use regularly and add another when there’s something you really want to watch. Once you’re done, cancel it and move on.

FAQs

Which are the best OTT platforms in India?

The best OTT platforms in India include JioHotstar, Netflix, Amazon Prime Video, SonyLIV, ZEE5, aha and Apple TV+. The right choice depends on what you watch, with JioHotstar being a strong pick for sports, Netflix for international shows and originals, and aha for Telugu and Tamil content.

Which is the cheapest OTT platform in India?

Amazon MX Player is one of the cheapest OTT options in India because it is free to watch with ads. Among paid services, JioHotstar and Apple TV+ have some of the lowest starting subscription prices, while annual plans can offer better value for regular viewers.

Can I get multiple OTT platforms with one subscription?

Yes, OTT bundles can give you access to multiple streaming services through a single membership. Times Prime, for example, bundles several entertainment and OTT services depending on the membership plan. Check the latest Times Prime discounts and offers before subscribing.

Is Times Prime worth it for OTT subscriptions?

Times Prime can be worthwhile if you regularly use several of the OTT services included in the membership. Depending on the plan, benefits can include access to services such as JioHotstar, SonyLIV, ZEE5, Discovery+ and Lionsgate Play. Compare the membership cost with the individual subscription prices before signing up.

How can I save money on OTT subscriptions in India?

Save money on OTT subscriptions by comparing monthly and annual plans, checking for OTT coupons and offers, using telecom or broadband bundles, and cancelling services you no longer watch. If you use several platforms, an OTT bundle may cost less than buying each subscription separately.

Which OTT platforms are free in India?

Amazon MX Player is a free, ad-supported OTT platform in India. JioHotstar, SonyLIV and ZEE5 also provide selected free content. Some mobile, broadband and DTH plans include paid OTT subscriptions at no extra cost.

Is a monthly or annual OTT subscription better?

An annual OTT subscription is usually better value if you plan to use the service throughout the year. A monthly plan makes more sense if you only want to watch a specific show, movie or sports season and do not need the service year-round.

Which OTT platform is best for cricket in India?

JioHotstar is one of the leading OTT platforms for cricket in India. SonyLIV also streams major sporting events. Check your existing mobile, broadband or OTT bundle before buying a separate subscription, as your plan may already include access.

Which OTT platform is best for regional content in India?

The best OTT platform for regional content depends on the language. aha is known for Telugu and Tamil entertainment, Hoichoi focuses on Bengali content, and Sun NXT offers a large selection of Tamil, Telugu, Malayalam and Kannada movies and shows. ZEE5 and JioHotstar also carry content in several Indian languages.

Can I cancel an OTT subscription anytime?

Most OTT subscriptions can be canceled before the next billing cycle. After cancellation, access usually continues until the end of the paid period, although refund and cancellation policies vary by platform and payment method.

Are OTT bundles cheaper than individual subscriptions?

OTT bundles can be cheaper than individual subscriptions when you regularly use several of the included services. If you only watch one platform, buying its standalone monthly or annual plan may cost less. Compare the total subscription cost before choosing a bundle.