Facebook User Statistics: Demographics and Usage (2025)

Facebook remains one of the most influential platforms in the world, with 2.11 billion people logging in daily and 3.06 billion active monthly users.

Its user base spans across countries, ages, and demographics. Did you know that India leads with 377 million users, or that the average visit lasts nearly 15 minutes?

In this post, weโ€™ll break down key facts and trends about Facebookโ€™s users and their behaviour, giving you a clearer picture of its impact worldwide.

Facebook Users: Top Picks

  • Facebook has 2.11 billion daily active users and 3.06 billion monthly active users.
  • 51.2% of Facebook users are between 25 to 44.
  • 56.82% of Facebook users are male, while 43.2% are female.
  • India is home to the largest number of Facebook users (377 million), while the United States has 196 million users.
  • Facebook users spend 14 minutes and 55 seconds on each visit to the platform.

Number of Facebook Daily Active Users

As of the latest data, Facebook has 2.11 billion daily active users (DAUs), which accounts for 68.85% of its total monthly active users. This means that nearly seven in ten people who use Facebook each month log in daily, either on their mobile device or desktop.

Globally, 39.07% of active internet users access Facebook daily, and 26.31% of the entire worldโ€™s population engages with the platform each day.

Number-of-Facebook-DAUs

Number of Facebook Family Daily Active Users

Meta, the parent company of Facebook does not officially release a separate count of Facebook users so we have to rely on the data about Facebook and its family platformsโ€™ total user count.

Facebook and its family platform cumulatively have 3.29 billion users as of Q3 2024, up by 0.6% from the previous quarter and 4.7% from the previous year.

Meta defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, o โ€œFamilyโ€ of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.

Time Facebook Family Daily Active Users
Q3โ€™22 2.93 million
Q4โ€™22 2.96 million
Q3โ€™23 3.14 million
Q4โ€™23 3.19 million
Q1โ€™24 3.24 million
Q2โ€™24 3.27 million
Q3โ€™24 3.29 million

Facebook-Family-Daily-Active-Users

Facebook Monthly Active Users

According to Metaโ€™s latest investor report, Facebook now has 3.065 billion monthly active users.

Number-of-Facebook-DAUs-1

Here are some additional facts about Facebookโ€™s Monthly Active Users

  • Metaโ€™s suite of products, including Facebook, Instagram, WhatsApp, and Messenger, reaches 3.98 billion monthly active users (MAPs).
  • WhatsApp has 2 billion monthly active users, with many users also engaging with other services within the Meta family.
  • Instagram boasts over 2 billion monthly active users, and a significant portion of these users are likely also on other Meta platforms.
  • Over the past year, the number of monthly active users for Metaโ€™s family of products has grown by 6.5%.
  • Meta services are used by 73.7% of the worldโ€™s active internet users each month.
  • Nearly half of the global population, 49.63%, engages with Metaโ€™s platforms on a monthly basis.

Facebook Users In Different Countries

Most of Facebookโ€™s user base is from India. Rightly so, it is the country with the biggest population across social media and the worldโ€™s second most populous country. Since Facebook was banned in China, India has become the leading nation for Facebook users.

Country Facebook Users
India 377.0 million
United States 195.7 million
Indonesia 120.4 million
Brazil 112.9 million
Mexico 93.7 million
Philippines 89.6 million
Vietnam 75.6 million
Bangladesh 56.37 million
Thailand 51.6 million
Pakistan 47.3 million
Egypt 45.9 million
Nigeria 38.4 million
United Kingdom 39.35 million
Colombia 36.6 million
Turkey 35.5 million

Facebook Users By Age

Facebookโ€™s largest group of users is aged 25 to 34, accounting for 30.8% of the platformโ€™s audience. The next largest group is 18 to 24, making up 22.1%. Combined, these two age ranges represent over half (52.9%) of Facebookโ€™s total users.

The 35 to 44 age group follows with 20.4%, while users aged 45 to 54 account for 12.3%. Older age groups are less active on Facebook, with 55 to 64-year-olds making up 8%, and those 65 and older representing just 6.4%.

In terms of gender, the most prominent group is males aged 25 to 34, who make up 18.2% of all users. Male users aged 65 and above form the smallest segment at 3%.

Facebookโ€™s Comparison with Other Platforms

The majority of users on Instagram and Pinterest also fall between 18 and 34, similar to Facebook. However, TikTok has a younger audience, with 34.8% of its users aged 18 to 24, reflecting its popularity among Gen Z.

Facebook Users By Gender

56.8% of Facebookโ€™s audience are male and 43.2% are female.

Gender Share of users
Male 56.8%
Female 43.2%

Gender-Split-of-Facebook-Users

the male audience dominates most age groups, particularly the 25 to 34 range, where they account for 18.2% of the platformโ€™s total user base. On the other hand, female users have a relatively balanced presence across age groups, with a noticeable concentration in the 18 to 34 range, aligning closely with global social media trends.

This suggests that while Facebook appeals broadly, male users in younger age brackets form a significant share of its core audience.

Facebook Users By Device

51.01% of Facebook visits are from desktops, while 48.99% come from mobile devices.

Device Type Share of users
Desktop 51.01
Mobile 48.99%

Facebook Traffic Statistics

Facebook.com is the worldโ€™s third most visited website in the world as per Semrush. Let us take you through some of the insights that we gathered for the platform through the SEO tool.

  • Facebook gets an average of 13 billion website visits in a month. As per the latest available data, Facebook.com was visited 12.7 billion times in November alone.
  • An average Facebook visitor spends 14 minutes and 55 seconds on the platform while visiting 7.05 pages.
  • Facebook.comโ€™s bounce rate is 48.4%
  • 81.49% of Facebookโ€™s traffic comes from direct sources.

Facebook Marketplace Users

Facebook Marketplace has 1.23 billion active users across 70 countries. This means that the worldโ€™s 15.18% population shop on Facebookโ€™s marketplace.

This also means that 40.13% of Facebookโ€™s monthly active users shop on its marketplace.

Number of Facebook Employees

According to Metaโ€™s latest investor report, the company now has 67,317 full-time employees.

Year Number of employees
2015 12,691
2016 17,048
2017 25,105
2018 35,587
2019 44,942
2020 58,604
2021 71,970
2022 86,482
2023 67,317

Sources of this post: Meta, Data Reportal, Statista.

Rohit Shewale

I go the core of any topic and combine the best so that users don't have to look elsewhere once they are on my blog.


GrabOn's Indulge - Online Shopping Tips, Buying Guide, Savings
Logo