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Gully Labs Discounts

New Launches

New Arrivals - Starting At Just Rs 4990

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Accessories - Starting From Rs 499

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Latest Gully Labs Promo Codes & Discount Codes For Jul 2026

Category Gully Labs Coupon Codes & Offers
Sitewide Offer Up To 40% OFF + Extra Rs 500 OFF
All Ordesr Flat Rs 500 OFF
New Arrivals Starting At Rs 4990
Accessories Starts From Rs 499
All Orders Get Free Shipping

About Gully Labs

Gully Labs started in 2023 in Delhi NCR, founded by Arjun Singh and Animesh Mishra, two NSUT graduates who decided India deserved a sneaker that was designed and built here rather than imported and badged. Mishra left a job in the US to start it. The pitch was simple and a little stubborn: hand-last shoes the old-school way, shape them for the Indian foot instead of a Western last, and put desi stories on them rather than another swoosh.

The brand grew quickly for a young label. It picked up a seed round of about Rs 8.7 crore led by Zeropearl VC, made up of roughly Rs 7.6 crore in equity and Rs 1.1 crore in venture debt, with angels from Bounce, Yogabar, Jar, and Renee on the cap table. Then came Shark Tank India in Season 5, where the founders walked out with a Rs 1 crore deal from Aman Gupta. A Series A of about Rs 30 crore followed, led by Saama Capital, aimed squarely at opening more physical stores.

Where it stands now is a brand doing roughly Rs 30 crore in annualised revenue, with an offline presence across five Indian cities and early sales in the US and the UK. The stated target is Rs 100 crore in annualised revenue by FY 2026-27, which is ambitious but not absurd given the pace. For a shopper, the takeaway is that this is no longer a fragile one-product startup. It is a funded label with real stores you can walk into and try a pair on.

What you actually buy is a hand-lasted sneaker. The shoes are built on a wider form meant for Indian feet, cut in top-grade softie leather, and lined with bamboo lycra so they breathe in the heat. The designs lean into Indian culture, street references, and craft, made with karigars rather than a faceless overseas line. That positioning, a homegrown premium sneaker with a story, is the whole point of the brand.

Because Gully Labs is a domestic Indian brand, the buying is clean. Your bill is in rupees with Indian GST, the price follows Indian MRP and Legal Metrology rules, and there is no forex, no customs gamble, and no foreign-card friction. You pay by UPI, card, or net banking, and the pair ships free across India. GrabOn tracks the current verified Gully Labs offers and deal patterns so you can see what is live, a first-order code or a free-shipping deal, before you check out.

What Gully Labs Makes

Gully Labs is a sneaker specialist, not a full footwear store, so the catalogue is focused rather than sprawling. It is sneakers, built by hand, in a handful of design families. Knowing those families helps, because the everyday pairs and the limited collab drops are bought for very different reasons and at very different prices. Here is how the range breaks down.

The Baaz line

Baaz is the core line and the one most people start with. It is pitched as a skate and dance sneaker, built for movement, grip, and daily abuse, and it comes in a long list of named colourways: Falak Blue, Baadal Blue, Leila Navy, Noor Yellow, Parni White, and more. Most Baaz styles sit around Rs 4,999 to Rs 5,499, which makes this the accessible entry point into the brand. If you want one pair to see what hand-lasted means, this is the line to look at first.

Bestsellers and reorders

Within Baaz, two colourways do the heavy lifting: Baaz Kora White and Baaz Faris Black. These are the pairs that get reordered, the safe neutral picks that go with most outfits and survive daily wear. If you are buying blind and want the lowest-risk choice, a white or black bestseller is the sensible bet, since they are the most-reviewed and least likely to feel like a gamble on a screen.

Designer collaborations and editions

Above the core line sit limited collabs and special editions, like the Baaz Indrani Edition made with PRXKHXR, a canvas sneaker tied to Indian dance forms. These are the storytelling pieces, where the cultural angle is loudest and the run is smaller. They are priced higher and built around a theme rather than everyday neutrality, so they appeal to buyers who want the brand statement, not just a comfortable shoe. Limited drops also sell out, so they reward acting on launch day.

Everyday and functional styles

Beyond Baaz, the range stretches into everyday leather sneakers and more functional, performance-leaning styles, with the broader catalogue running from roughly Rs 2,985 at the low end up to about Rs 24,000 for premium pieces. The bulk of everyday wear lands in the mid-thousands. This is where the wider last and the softie leather matter most, since these are the shoes you will actually wear five days a week, not just photograph.

One thing to keep in mind across the whole range: this is a young brand with a tight catalogue, so the choice is narrower than a Nike or a Campus. That is a feature, not a bug, if you want a considered pick rather than a wall of options. But if you need a specific technical running shoe or a formal leather shoe, this is not the place. Gully Labs does sneakers, and it does them with a point of view.

Best Gully Labs Offers

Gully Labs is a direct-to-consumer sneaker brand, so the offer mix looks nothing like a marketplace stacked with sitewide codes. The saving here is built around how a young D2C label sells: a first-order nudge, free shipping that is already baked in, launch-day drops, and the occasional bank or UPI deal at payment. There is no permanent flat code that slices a third off every pair. Below is the shape of what tends to appear. Treat the figures as patterns to confirm on the live page or on gullylabs.com, since a young brand changes its offers often.

Gully Labs Offer Type Offer Details Best For How to Use
First-order offer A welcome percentage or flat amount off your first purchase, often via newsletter signup New buyers trying the brand for the first time Sign up with email or phone, then apply the welcome code on the cart before paying
Free shipping Free delivery across India on orders, usually with no minimum on full pairs Everyone buying within India Auto-applies at checkout, nothing to enter
Launch-day or new-drop offer Intro pricing, early access, or a small launch discount on a new colourway or collab Buyers who want a limited edition before it sells out Watch the brand drop and buy in the launch window
Festival or sale-event offer Seasonal discounts around Diwali, end-of-season, and big sale weekends Planners timing a buy to the calendar Buy during the offer window and confirm the deal on the banner
Bank or UPI offer Instant discount or cashback with specific bank cards or UPI apps during a promotion Buyers holding the eligible card or paying through the listed app Pay with the eligible card or UPI to trigger it at billing
Bundle or multi-pair deal A better per-pair rate when you buy two pairs or add socks and care items Households or gift buyers buying more than one pair Add the qualifying items to the cart and check the combined price

Read against the usual offer angles, here is the honest take for Gully Labs. The best deal for a new buyer is the first-order offer, since a welcome percentage off a Rs 4,999 pair is the steepest single saving the brand tends to run. Free shipping is genuinely useful but not a discount you hunt for, it is already part of the deal. The best timing play is the festival and end-of-season stretch, when a young brand clears stock and runs its strongest cuts. Launch-day drops are about access more than price, since the value is getting a limited pair at all. Bank and UPI offers come and go and are tied to the payment method, so treat them as a bonus, not a plan. As a premium D2C label, do not expect 50 percent-off sitewide codes, since the margins do not allow it. GrabOn keeps the verified Gully Labs offers lined up with what is live, so check the page first.

Sneaker Lines and Rupee Bands

Pricing here is narrower than a big-box footwear store but still spans a real range, from an entry sneaker in the low thousands to a premium piece pushing into the low twenties. Think in bands rather than a single average, because a core Baaz pair and a limited collab are bought for different reasons. As a rough map, the catalogue runs from about Rs 2,985 at the floor to roughly Rs 24,000 at the top, with the core line clustered near Rs 4,999. Here is how the bands tend to break down, with figures to confirm on the site since a young brand revises prices and runs offers often.

Core Baaz line

The Baaz skate and dance sneakers are the volume sellers and the most accessible. Most colourways sit around Rs 4,999, with some closer to Rs 5,499. This is the band most first-time buyers shop, and it is where the brand wants you to start. For the money you get the hand-lasted build and the wider last, which is the whole pitch, so it is a fair test of whether the brand suits you.

Everyday leather sneakers

Step up from the canvas-led Baaz line and you reach everyday leather sneakers, which run higher into the mid-thousands and beyond. One source pegs typical everyday styles around the Rs 8,000 to Rs 12,000 band. These are the daily-driver pairs in softie leather, bought for wear rather than a statement, and they are where the premium positioning shows up in the price.

Sneaker Tier Rough Price Band Examples Best For
Entry sneaker About Rs 2,985 to Rs 4,500 Sale pairs, basic colourways First try, lowest-risk buy
Core Baaz line About Rs 4,999 to Rs 5,499 Baaz Falak, Baadal, Kora White, Faris Black Everyday skate and dance wear
Everyday leather About Rs 8,000 to Rs 12,000 Softie-leather daily sneakers Daily drivers, office-casual
Designer collab or edition About Rs 8,000 to Rs 16,000 Baaz Indrani x PRXKHXR Statement pairs and collectors
Premium and limited Up to about Rs 24,000 Top-end limited pieces Collectors and gifting

A note on the numbers. This is a young brand, so prices and the exact band a model sits in can shift between collections and during sale events. Limited collabs and editions carry a premium for the run size and the story, not just the materials, which is why a canvas collab can cost more than a plain leather pair. The everyday leather styles are where the price reflects the build most directly, so if value-for-money on construction is your filter, that is the band to weigh.

The practical filter is purpose first, band second. For a first test of the brand, the core Baaz line near Rs 4,999 is the obvious start. For a daily-wear pair you will actually beat up, the everyday leather band is worth the step up. For a statement or a gift, the collab and limited tier delivers the brand story. And if a number looks high, check whether you are looking at a limited edition rather than a core pair, since that alone explains most of the gap.

How to Apply an Offer

Claiming a Gully Labs deal is mostly a checkout exercise on gullylabs.com, since the brand sells direct rather than through a maze of marketplaces. The order of operations matters, because a welcome code goes on the cart, free shipping applies on its own, and bank offers fire only at payment. Get the sequence right and you stack what is stackable. Here is the flow.

  1. Decide the route: buy on gullylabs.com for the full catalogue with free home delivery, or visit a Gully Labs store in one of its five cities to try a pair on first.
  2. Before you buy, check the live Gully Labs offer so you know whether a first-order code, a festival deal, or a bank offer is running, and which payment method it needs.
  3. Sign up for the newsletter or account if there is a welcome offer, since the first-order discount is usually tied to signing up with your email or phone.
  4. Add your size and colourway to the cart, then look for a coupon or promo field on the cart or checkout page and enter any visible code before you pay.
  5. Confirm that free shipping has applied, since for India orders this is normally automatic and you should not be charged delivery on a full pair.
  6. Check that the discount shows in the order summary before payment, the total should drop by the code amount you expected.
  7. Pick your payment, and if a card or UPI bank offer is live, pay with the exact eligible method named in the offer to trigger it.
  8. Place the order, then keep the confirmation and invoice, especially if you think you may need the 30-day exchange for a different size.

Two habits help. First, if you are new to the brand, get the first-order offer before anything else, since a welcome percentage off your debut pair is the single biggest lever a D2C label hands new buyers. Sign up, grab the code, and apply it on the cart. Second, do not skip the size chart before you order, because the wider last fits differently from a Western sneaker, and getting the size right the first time saves you the exchange round-trip.

On payment, the site takes UPI, cards, and net banking, so paying is rarely the sticking point that a foreign checkout can be. The one thing to watch is a card or UPI bank offer, which only triggers on the specific bank card or app named in the promotion, so picking the right method at the last step is what triggers the extra saving. And since this is a domestic brand, there is no customs step and no import-duty surprise after you pay, the price you confirm is the price that lands.

Why a Price Looks Higher than Expected

Most Gully Labs price surprises are not coupon failures, they are the difference between a core pair and a limited edition, the GST line, or shipping you assumed was free but was not. A number that looked round grows for plain reasons. Run through these before you assume something is wrong.

  • Limited edition versus core pair. A collab or special edition like Baaz Indrani costs more than a standard Baaz colourway, so check the model tier before deciding the price is off.
  • GST on the footwear. Sneakers carry GST, and the rate depends on the price per pair, so the amount you pay is the listed price plus that tax line shown on the invoice.
  • Leather versus canvas. An everyday softie-leather sneaker is priced well above a canvas-led Baaz pair, so two shoes that look similar in a photo can be thousands apart.
  • Premium or limited piece. The top of the range runs up to about Rs 24,000, so if a number looks very high you are likely looking at a premium or limited piece, not an everyday one.
  • First-order offer not applied. The welcome discount only works if you signed up and entered the code, so a missed first-order offer means full price even when a deal was available.
  • Bank offer not triggered. A card or UPI discount only counts if you paid with the eligible method, so the full amount sticks if you used the wrong card.
  • Festival offer outside the window. Seasonal deals run for set dates, so buying just before or after the festival window means the offer simply is not live.
  • Add-ons in the cart. Socks, a second pair, or care items lift the total, so a bare-pair price is the start, not the finish.
  • Shipping on a small or partial item. Free shipping usually applies on full pairs, so a low-value add-on bought alone might still carry a delivery charge.
  • Sold-out core colour pushing you to a pricier pair. If the cheap colourway is out of stock, the alternative you picked may sit in a higher band.

If an online coupon itself refuses to apply, the usual reasons are an expired code, a first-order code used on an account that already ordered, a minimum-cart condition, or the wrong payment method for a bank offer. Pull a fresh offer from the live Gully Labs listing on GrabOn, check the code matches the pair you are buying, and confirm it entered before you pay. For most buyers the bigger saving is simply timing the buy to a festival or end-of-season window, so if a price feels high off-season, it may be worth waiting for the next sale rather than hunting for a code that the brand is not running.

More Ways to Save

Beyond a single code, the bigger Gully Labs savings come from how and when you buy. A premium D2C sneaker rewards a little planning more than frantic code-hunting, so the moves below tend to save more than chasing a one-off discount.

  • Grab the first-order offer. The welcome discount on your debut pair is the steepest single saving the brand tends to run, so sign up with your email or phone and apply the code before you buy your first pair.
  • Time it to the festival and end-of-season window. The Diwali stretch and end-of-season clearance are when a young brand runs its strongest cuts, so a planned buy in that window beats a random one.
  • Lean on free shipping. Delivery is free across India on full pairs, so you are not paying a courier fee on top, which on a single sneaker is a real saving versus brands that charge it.
  • Pay with an eligible card or UPI when an offer is live. Card and UPI cashbacks come and go and are tied to the payment method, so when one is running, the right card or app adds a saving on top of any other deal.
  • Use the 30-day exchange instead of rebuying. If the fit is off, exchange the pair within the window rather than buying a second one outright, since the exchange is built to fix sizing at no extra cost.
  • Watch launch drops for intro pricing. New colourways and collabs sometimes carry early-bird pricing or early access, so following the brand pays off if you wanted that pair anyway.
  • Buy the colourway you will actually wear. The bestsellers, Baaz Kora White and Faris Black, are neutral and reorder-proof, so you are less likely to regret the spend and rebuy, which is the real saving.
  • Bundle if you are buying more than one. If you are buying for two people or adding care items, check whether a multi-pair or combo rate brings the per-pair price down.
  • Get the size right the first time. Reading the size chart for the wider last avoids the exchange round-trip, which saves time even when the exchange itself is free.

The short version: grab the first-order offer on your debut pair, time later buys to a festival or end-of-season sale, and pay with an eligible card or UPI when a bank deal is live. Use the 30-day exchange to fix fit rather than rebuying, and stick to a colourway you will wear so you are not back here in a month. On a premium sneaker, buying the right pair once is the saving that actually adds up.

Sizing and Fit

Fit is the thing to get right with Gully Labs, more than with most sneakers, because the brand does not use a standard Western last. The shoes are hand-lasted on a wider form built specifically for Indian feet, which is a genuine selling point if your usual sneakers pinch across the toes, but it also means you should not assume your regular size carries over blindly. A few minutes with the size chart up front saves you the exchange round-trip later.

The wider last matters because a lot of mainstream sneakers are cut narrow for a different foot shape, leaving Indian buyers with a tight forefoot or a heel that slips when they size up to fix it. Gully Labs designed around that problem. The trade-off is that if you have a genuinely narrow foot, the extra width may feel roomy, so the same chart that helps a wide-footed buyer is worth reading carefully if you are on the slim side.

Practically, here is how to size. Measure your foot in centimetres rather than guessing from your usual UK or US number, then match it to the brand size chart on the product page. If you are between sizes, the wider build means you usually do not need to size up the way you might in a narrow shoe, but check the specific model note since canvas and leather can fit slightly differently. The bamboo lycra lining gives a little, so a snug-but-not-tight fit tends to settle in well.

If the fit is still off when the pair arrives, this is exactly what the 30-day exchange is for. You can swap for a different size within the window, which takes the gamble out of buying a non-standard last online. The honest caveat is that returns and exchanges apply to India orders, not international ones, so the safety net is for domestic buyers. For most people the wider last is a comfort upgrade, but treat the first pair as a fit test and use the exchange if you need to.

One last tip. If you can reach one of the five city stores, trying a pair on in person settles the sizing question instantly and is worth the trip before a first online order. Once you know your Gully Labs size, reordering online is low-risk, since the last is consistent across the core line. The first pair is the only real fit gamble, and the size chart plus the exchange window are built to cover it.

Hand-Lasted Build and Quality

Hand-lasting is the word the brand keeps coming back to, and it is worth knowing what it actually means, since it is the reason these sneakers cost more than a mass-produced pair. Lasting is the step where the upper is shaped and pulled over the last, the foot-shaped form a shoe is built around. Doing it by hand, the old shoemaking way, gives more control over shape and fit than a fully machine-pressed line, which is part of why the brand can build a wider, India-specific last in the first place.

The materials back up the build. The uppers use top-grade softie leather on the leather styles, the lining is bamboo lycra chosen for breathability in Indian heat, and the canvas Baaz line is built for movement and grip. The shoes are made by karigars, skilled craftspeople, rather than rolling off an anonymous overseas line, which is the craft story the brand leans on. For a buyer, the practical payoff is a shoe that is meant to fit better and breathe better than a generic import at the price.

Reviews so far back the quality claims, with buyers calling out the stitching, the materials, and the finish as a step above what they expected at the price. That is the kind of feedback a young premium brand needs, since the whole proposition rests on the shoe feeling worth the spend. The attention to detail is the part people mention most, which tracks with a hand-lasted build rather than a purely machine one.

The honest framing is this. Hand-lasting and softie leather do not make Gully Labs a technical performance shoe, so if you want a cushioned running shoe with a carbon plate, look elsewhere. What they do make is a comfortable, well-finished lifestyle sneaker with a fit tuned for Indian feet and a design you will not see on every second person. That is the trade: craft, fit, and a point of view over raw athletic tech. For the buyer who wants that, the construction is the value, more than any code.

Quality also feeds resale and longevity, in a quieter way. A well-built leather sneaker that is looked after lasts longer than a throwaway pair, so the per-wear cost over a year or two can undercut buying two cheap pairs. Keep the box and look after the leather, and a hand-lasted sneaker earns its price across the time you own it rather than just at the till.

GST, Legal Metrology, and MRP

Three things shape a Gully Labs bill beyond the sticker: the GST line, the MRP and labelling on the box, and the consumer rules behind an online order. All three are ordinary domestic Indian rules, so there is no forex or foreign-tax angle, just the retail tax and packaging law that applies to any Indian shoe brand. Here is how each works in plain terms.

GST on footwear

Footwear in India is taxed on a price-per-pair basis. After the September 2025 GST revision, footwear priced up to Rs 2,500 per pair attracts 5 percent GST, and footwear above Rs 2,500 per pair attracts 18 percent, under HSN headings like 6403 for leather uppers and 6404 for textile uppers. Since most Gully Labs sneakers sit above Rs 2,500, expect the 18 percent line on the bill for the core and leather pairs, while a discounted entry pair below the threshold could fall in the 5 percent band. GST rates can change at a Council revision, so check the exact tax figure on your own invoice rather than assuming an older slab.

MRP and Legal Metrology

A boxed pair of sneakers is a packaged commodity, so under the Legal Metrology (Packaged Commodities) Rules the box should carry a printed maximum retail price, the manufacturer or packer details, the country of origin, the net quantity, and the month and year of manufacture or packing. The MRP is inclusive of all taxes and is the ceiling, you should not be charged above it. For a made-in-India brand the country of origin reads India, which is part of the brand story, and a sale price brings the selling price below the printed MRP.

BIS and advertising standards

Footwear can fall under Bureau of Indian Standards quality norms where they apply, and advertising claims are subject to the ASCI codes, which means a brand should not overstate comfort, durability, or origin claims it cannot back. For a buyer this mostly stays in the background, but it is the reason a label like made-in-India or hand-lasted is meant to be accurate rather than marketing spin. If a claim feels too strong, you have recourse.

Consumer rights on the online store

An order placed on gullylabs.com is covered by the Consumer Protection Act 2019 and the Consumer Protection (E-Commerce) Rules 2020, which require clear pricing, accurate product information, and a stated return and refund process. Your data is covered by the DPDP Act 2023, so the brand is meant to handle your details responsibly. If an online order arrives wrong, damaged, or not as described, you have the normal consumer recourse against the seller alongside the brand exchange policy.

The practical takeaway: treat the MRP on the box as the ceiling and the GST invoice as your proof of purchase, and on a sizeable buy confirm the current GST figure on your own bill rather than relying on a number you saw earlier, since the slab depends on the per-pair price and can change.

Payment and Delivery

Paying for a Gully Labs pair is straightforward, which is one of the upsides of buying from a domestic D2C brand rather than an overseas site. There is no currency conversion, no foreign-card decline, and no customs hold after you pay. Here is the honest read on payment and delivery.

Online, gullylabs.com takes the usual Indian methods: UPI through apps like Google Pay, PhonePe, and Paytm, plus credit and debit cards and net banking. UPI is the quickest route and the one most likely to carry an occasional cashback offer, so it is worth using if a UPI deal is live. Cards saved on the site follow RBI tokenisation rules, so a saved card is stored as a secure token rather than the raw number, which is the standard protection on Indian checkouts now.

Delivery is the strong point. Orders ship free across India, so you are not paying a courier charge on top of the sneaker, which on a single pair is a saving in itself versus brands that bolt on shipping. Being a domestic brand means no import duty, no customs gamble, and no foreign-card friction, the price you confirm at checkout is the price that lands at your door. Delivery timelines are set on the site and worth a glance at checkout, especially if you need the pair for a specific date.

For buyers in the five cities with a physical store, there is a second route: buy in person and walk out with the pair the same day. That also lets you try the wider last on before committing, which is the smartest way to handle a first order if a store is reachable. Online is the default for everyone else, and the free shipping makes it painless.

A note on bank and UPI offers. These are tied to the payment method, not to Gully Labs itself, so they appear and disappear with bank promotions. When one is live, paying with the exact named card or UPI app is what triggers the saving, so check the offer terms and pick the right method at the final step. For a budget pair the difference is small, but on a higher-band leather sneaker a card cashback can be worth having.

If you want a tax invoice for a gift record or a business, note it on the order so you get a full GST invoice with the GSTIN and HSN code. Keep it with the order confirmation, since it is your proof of purchase if you ever need the exchange or want to query the bill later.

Returns, Exchange, and Warranty

Returns and exchange are where a D2C sneaker brand earns trust, since buying footwear online is a fit gamble and the safety net is what makes it bearable. Gully Labs runs a clear policy on this, with one important limit on geography. Here is how each piece works.

Returns and exchange

Gully Labs offers a 30-day return and exchange window on all India orders. If a pair does not work out on fit, style, or preference, you can request a return or exchange within that 30 days, which is a reasonably generous window for footwear and longer than some brands allow. The catch worth flagging: returns and exchanges do not apply to international orders, so the safety net is for domestic buyers only. Keep the pair in original condition with the box if you think you may swap it, and start the request through the brand support channel.

Using the exchange for sizing

Because the brand uses a non-standard wider last, the exchange window is really there to cover sizing on a first order. If your usual size runs slightly off on the new last, swap it within the 30 days rather than rebuying outright. This is the single best reason not to stress too much about the first pair, since you have a month to get the fit right at no extra cost. Read the size chart first to minimise the swap, but know the window has your back.

Warranty

The brand does not publish a detailed product warranty the way an electronics maker would, which is normal for footwear. For a build or quality issue rather than a fit preference, the route is to contact support at the brand email and raise it, since a young premium brand has a strong incentive to make a genuine defect right. If you are buying a higher-band leather pair, it is worth asking support directly about what is covered before you order, so you know where you stand on a manufacturing fault versus normal wear.

The practical takeaway: the 30-day India exchange is the real protection here, so use it to lock in the right size rather than rebuying, and keep the box and condition intact until you are sure. For anything that looks like a build defect, raise it with support promptly rather than sitting on it. And if you are an international buyer, go in knowing the return safety net does not extend to you, so size carefully the first time.

Gully Labs vs Comet, Neemans, and Global Brands

Gully Labs sits in a crowded and fast-growing Indian sneaker field, and the right pick depends on what you actually want: a culture-led hand-lasted shoe, a comfort or sustainability angle, a value workhorse, or a global name. Comet is the other buzzy new D2C label, Neemans owns the sustainable comfort lane, and Campus, Red Tape, Nike, Adidas, and Puma cover value and global scale. The table sets the main options side by side.

Brand Known For Rough Price Feel Notes
Gully Labs Hand-lasted desi sneakers on a wider Indian last About Rs 2,985 to Rs 24,000 Founded 2023, culture-led design, 5 city stores
Comet Performance-meets-style D2C sneakers Mid-thousands Founded 2023 in Bengaluru, strong community following
Neemans Sustainable comfort footwear (merino, recycled materials) Low-to-mid thousands Founded 2016, India first sustainable footwear brand
Bacca Bucci Broad sneaker, boot, and athleisure range Budget to mid Founded 2013 in Delhi, high daily volume
Campus Value sports and lifestyle footwear at scale Budget Listed mass-market brand, very wide reach
Red Tape Casual and formal footwear, value-led Budget to mid Established mass-market footwear brand
Nike, Adidas, Puma Global athletic and lifestyle sneakers Mid to premium Global scale, technical performance lines

A practical way to read that. If you want a sneaker with an Indian design point of view and a fit built for Indian feet, Gully Labs is the most distinctive pick, since the hand-lasting and the wider last are things the global brands do not offer at the price. If your priority is sustainability and all-day comfort, Neemans is the benchmark with its merino and recycled materials. If you want the lowest price for a daily-wear sneaker, Campus or Red Tape undercut everyone here, and a marketplace sale can push them lower still.

Against the global names, the comparison is more about identity than spec. Nike, Adidas, and Puma win on technical performance, brand cachet, and selection, and during a big sale they can match or beat Gully Labs on price for a lifestyle pair. What they do not give you is a desi-designed, hand-lasted shoe made for the Indian foot, which is exactly the lane Gully Labs built for itself. Comet is the closest direct rival in age and positioning, so a buyer torn between the two new labels is really choosing between the craft-and-culture angle here and Comet performance-and-style one.

The one place Gully Labs is not the automatic pick is pure value. If price is the only filter, the mass-market brands and marketplace sales win. But for a buyer who wants a premium homegrown sneaker with a story and a better fit, the comparison tilts back its way, and the first-order offer plus a festival window closes some of the price gap.

Is Gully Labs Worth It?

Best for: buyers who want a homegrown premium sneaker with an Indian design point of view and a fit built for Indian feet, rather than another global lifestyle shoe. The hand-lasted build, the wider last, the softie leather, and the desi motifs are things the big brands do not offer at the price, and the first-order offer plus free shipping make the first pair easy to justify. Wide-footed buyers and anyone who treats sneakers as personal style get the most out of it.

Be careful if: price is your only filter, since mass-market brands like Campus and Red Tape, and marketplace sales on global names, will undercut Gully Labs on a daily-wear pair. Do not expect 50 percent-off sitewide codes from a young D2C label, since the margins do not allow it. And if you are an international buyer, remember the 30-day return and exchange applies to India orders only, so size carefully the first time.

Best saving move: grab the first-order offer on your debut pair, time later buys to a festival or end-of-season window, and pay with an eligible card or UPI when a bank deal is live. Read the size chart for the wider last so you get the fit right the first time and skip the exchange round-trip. Check the live Gully Labs deal on GrabOn before you buy, so you know what is running first.

Set against the Indian sneaker field as a whole, Gully Labs earns its place by being distinctive rather than cheap. The hand-lasted construction, the India-specific last, and the cultural design are the real value on a pair, more than any code, and the 30-day exchange takes the fear out of buying a non-standard fit online. It is not the lowest-price route for a daily sneaker and it is not a performance shoe, but for a buyer who wants a premium homegrown pair with a story and a better fit, it is a sensible pick. Buy the right size once, use the first-order offer, and time the bigger buys to a sale, and the value holds up across the time a good sneaker is meant to last. The brand is young, so treat its prices and offers as moving targets and check the live deal before you commit, but the underlying proposition, a hand-lasted Indian sneaker with a fit and a story the big names do not match, is what makes it worth a look.

Frequently Asked Questions

Are Gully Labs coupons on the GrabOn listing valid and active for this month?

The Gully Labs offers on the GrabOn listing reflect current Month patterns on a check-before-you-buy basis, since the saving is mostly a first-order percentage, free shipping, launch drops, and the odd bank or UPI deal rather than one flat sitewide code. A young D2C brand changes its offers often, so confirm the deal on gullylabs.com and make sure it shows on the cart before you pay. Festival and end-of-season windows usually carry the strongest cuts.

How much do Gully Labs sneakers cost in India?

Gully Labs sneakers run from roughly Rs 2,985 at the entry end up to about Rs 24,000 for premium and limited pieces, with the core Baaz line clustered around Rs 4,999 to Rs 5,499. Everyday leather styles sit higher, often in the Rs 8,000 to Rs 12,000 band. Prices shift with collections and sale events on a young brand, so check the live price on the product page, and remember a limited collab costs more than a standard colourway.

Does Gully Labs offer free shipping and a return or exchange?

Yes, Gully Labs ships free across India and runs a 30-day return and exchange window on all India orders. If a pair does not work out on fit, style, or preference, you can request a return or exchange within those 30 days, which is generous for footwear. The one limit worth knowing: returns and exchanges do not apply to international orders. Keep the box and original condition if you think you may swap it.

What does hand-lasted mean and why are Gully Labs sneakers built that way?

Hand-lasting is the shoemaking step where the upper is shaped over the last, the foot-shaped form a shoe is built around, done by hand rather than fully by machine. Gully Labs uses it to build a wider last designed for Indian feet, finished in top-grade softie leather with a breathable bamboo lycra lining. The shoes are made by karigars, which is the craft story behind the price. The payoff is a better fit and finish than a generic import at the same money.

How much GST is charged on Gully Labs footwear?

Footwear in India is taxed per pair: after the September 2025 revision, pairs priced up to Rs 2,500 carry 5 percent GST and pairs above Rs 2,500 carry 18 percent, under HSN headings like 6403 and 6404. Since most Gully Labs sneakers sit above Rs 2,500, expect the 18 percent line on the bill, while a discounted entry pair below the threshold could fall in the 5 percent band. GST rates can change at a Council revision, so confirm the exact figure on your own invoice.

How should I pick my size for Gully Labs since they use a wider last?

Gully Labs hand-lasts shoes on a wider last built for Indian feet, so do not assume your usual Western size carries over. Measure your foot in centimetres and match it to the size chart on the product page rather than guessing from a UK or US number. The wider build means you usually do not need to size up the way you would in a narrow shoe. If the fit is off, use the 30-day India exchange to swap for the right size at no extra cost.

Is Gully Labs a genuine, established brand?

Yes, Gully Labs is a funded Indian sneaker brand founded in 2023 by Arjun Singh and Animesh Mishra in Delhi NCR. It raised about Rs 8.7 crore in seed funding, secured a Rs 1 crore deal from Aman Gupta on Shark Tank India, and later raised a Rs 30 crore Series A led by Saama Capital. The brand does roughly Rs 30 crore in annualised revenue and has stores in five Indian cities, so it is a real label with physical retail, not a fly-by-night startup.

What payment methods does Gully Labs accept and are bank offers available?

Gully Labs accepts UPI through apps like Google Pay, PhonePe, and Paytm, plus credit and debit cards and net banking on gullylabs.com, and saved cards follow RBI tokenisation rules for security. Bank and UPI offers appear during specific promotions and are tied to the payment method rather than to the brand, so they come and go. When one is live, pay with the exact named card or app to trigger the saving, and check the offer terms before you choose your payment method at checkout.

Looking for Gully Labs Alternatives?

Gully Labs keeps things mid-range with domestic sneaker drops, so international collabs and limited editions aren't really on the menu. Superkicks coupons bring in curated global releases and premium exclusives for that. Prefer a timeless silhouette over hype-driven design? Converse coupons stick to the classic canvas sneaker that's barely changed in decades.

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