Nykaa began its journey in April 2012 with a simple goal to make beauty and personal care products easily accessible to everyone in India. Today, it has grown into the country’s largest beauty and lifestyle shopping platform, offering over 6,700 brands. With both online and offline stores, it has become India’s largest omnichannel lifestyle destination, trusted by over 25 million customers.
Nykaa hosts several sales throughout the year, with the Nykaa Pink Friday Sale being one of the most popular events. Held every year from 4 PM on November 22nd to December 1st, this 10-day mega sale brings discounts of up to 60% on a wide range of products. Whether you want to try a new lipstick, refresh your skincare routine, or pick up gifts for your loved ones, the Pink Friday Sale makes it all more affordable.
In this blog, we’ll walk you through all the important details about the Pink Friday Sale when it happens, what kinds of deals to expect, and some handy tips to help you shop wisely and get the most out of this beauty event.
Nykaa Pink Friday Sale 2025
Since it began in 2018, the Nykaa Pink Friday Sale has quickly grown into one of the biggest and most popular beauty shopping events in India. Each year, more and more people take part, both online and in physical stores, making it a major occasion for beauty lovers across the country. The most recent sale highlighted this growth, with a remarkable 36% increase in sales compared to the previous year.
Nykaa Pink Friday Sale Statistics 2025
- Pink Friday sales have grown 10 times since 2018.
- Offline store sales increased by 67% in 2024 compared to the previous year.
- Premium product sales grew by 32%.
- In 2024, Nykaa Pink Friday Sale attracted 86 million visits over just 10 days.
- Reached over 400 million people on social media.
- Attracted 50 million unique visitors during the sale.
- Nykaa Pink Friday Sale has a strong conversion rate of over 4%.
- This Sale has seen a 55% growth in new customers.
If you’re excited and don’t want to miss out on any Nykaa sales, be sure to check out our Nykaa upcoming sales blog. We regularly update it with the latest and upcoming sales happening on Nykaa, so you’ll always stay informed about ongoing and future events. This way, you won’t miss a single deal or special offer from Nykaa.
Nykaa Pink Friday Sale – Bank Deals
Apart from the mega discounts across a wide range of products, you can unlock additional savings when you pay using select debit or credit cards. You can save up to Rs. 4,000 through these bank offers. Check out the list below to see the bank deals available during the Nykaa Pink Friday Sale.
- HDFC Bank – Get up to 12% instant discount on a minimum order value of Rs. 4,000 with HDFC credit cards.
- ICICI Bank – 10% instant discount on Rs. 4000 and above with ICICI BANK Credit Cards, Max discount Rs. 500 on Nykaa Beauty/ Nykaa Fashion/ Nykaa Man.
- Rupay Credit – 10% Cashback on Min order of Rs. 3500 with Rupay Credit Cards, Max Cashback Rs. 600on Nykaa Beauty/ Nykaa Fashion/Nykaa Man.
- IndusInd Bank – 10% instant discount on Rs. 4000 and above with IndusInd Debit Cards.
Top 11 Nykaa Pink Friday Sale Bestsellers
Not sure what to buy during the Nykaa Pink Friday Sale? Here are some of the most popular products that people are loving right now. From perfumes and skincare to hair tools and lipsticks, all these are available at great discounts of up to 60%. Take a look at the list below:
| Products | Discount | Discounted Price |
| Clinique Happy Perfume Spray for Her | 50% | Rs. 5000 |
| Purma Gummies Apple Cider Vinegar for Adults and Kids | 42% | Rs. 349 |
| Le Marbelle Face Ice Roller Face Massager Face Roller | 20% | Rs. 120 |
| CSC Exfoliating Glove For Dead Skin – Pink | 10% | Rs. 999 |
| The Body Shop Shea Shower Cream, Hydrates & Cleanses | 10% | Rs. 446 |
| Love Earth Liquid Mousse Lipstick | 55% | Rs. 403 |
| Victoria’s Secret Love Spell Fragrance Lotion | 25% | Rs. 1874 |
| Mario Badescu Acne Spot Corrector Drying Lotion | 5% | Rs. 1800 |
| Recode Ace Of Base Primer | 8% | Rs. 735 |
| Agaro HV2179 Professional Volumizer Hair Dryer | 5% | Rs. 3999 |
| Victoria’s Secret
Pure Seduction Fragrance Mist For Her |
25% | Rs. 1874 |
Nykaa Pink Friday Sale Offers
Nykaa Pink Friday Sale brings amazing deals across a wide range of beauty and personal care categories. Whether you’re looking for skincare, makeup, haircare, or fragrances, you’ll find big discounts in every section. It’s the perfect time to shop for all your beauty needs in one place, without going over budget.
Below, we have mentioned the categories along with some of your favorite products and the offers you can expect during the sale.
| Categories | Products |
| Makeup |
|
| Skincare |
|
| Hair Care |
|
| Bath & Body |
|
| Fragrance |
|
| Appliances |
|
| Wellness |
|
Nyaa Pink Friday Fiery-Hot Deals
If you’ve been wanting to refresh your beauty collection without stretching your budget, the Nykaa Pink Friday Fiery-Hot Deals are the perfect opportunity. This sale features popular and trusted brands like POND’S, Cetaphil, Dot & Key, Foxtale, Kay Beauty, and many more, all offering incredible discounts. With up to 50% off on top of affordable brands. Below are some of the deals that you can expect.
| Brands | Discount on Top Affordable Brands during Pink Friday Sale |
| POND’S | 50% discount and an extra 10% off on orders over Rs. 599 |
| Cetaphil | Up to 30% off and two mini’s on Rs. 1099 |
| Dot & Key | 20% off on the entire range |
| Neutrogena | Up to 35% off on the entire range |
| Kay Beauty | Up to 30% off and a gift on orders above Rs. 1299 |
| CeraVe | Flat 10% off on the entire range |
| Foxtale | 40% off and a gift on Rs. 349+ |
| The Derma Co | 20% off and free face wash on orders over Rs. 499 |
| Love Beauty and Planet | 50% off and an additional 10% off on Rs. 699 |
| Nykaa Wanderlust | Up to 50% off and pick a gift on orders over Rs. 799 |
| L’Oreal Professional Paris | Up to 20% off plus a gift |
Pink Friday Luxe Flash Sale
If you’ve always wanted to buy luxury skincare or makeup but held back because of the price, the Nykaa Pink Friday Sale is the perfect time to shop. Whether it’s that lipstick you’ve been eyeing, a serum you want to try, or any other beauty product, you can get them at much lower prices. Popular luxury brands like Estée Lauder, Huda Beauty, Clinique, M.A.C, Charlotte Tilbury, and many more are offering amazing discounts, sometimes up to 40% or 50% off.
Below, you’ll find some of the top brands and their special offers available during the Nykaa Pink Friday Sale.
| Brands | Discount on Top Luxe Brands during Pink Friday Sale |
| M.A.C | Buy 2 Get 1 Free (On Full Size Products) |
| CLINIQUE | Flat 20% off on full-size products |
| BOBBI BROWN | Flat 15% off on full-size products |
| KAMA Ayurveda | 15% off on the entire range |
| HUDABEAUTY | Up to 50% off on Bestsellers (40% off on plattes) |
| ESTEE LAUDER | Buy 2 Get 1 Free, Buy 1 Get A 4 Piece Kit |
| Smashbox | Flat 20% off on Full-Size Products |
| Too Faced | Flat 20% off on Full-Size Products |
| Forest Essentials | Buy 3, Get 1 |
| Murad | Flat 30% off on the entire range |
| Charlotte Tilbury | Up To 25% Off+, Buy 2, Get A Lip Kit Worth ₹3150 |
| OLAPLEX | Flat 15% off on the entire Range |
| Pixi | Flat 30% off on the entire range |
| LANEIGE | Up to 35% off (Buy1 Pick1) |
| benefit (San Francisco) | Up to 50% off and gifts on all orders |
| YvesSaintLaurnt | 15% off on the purchase of Best Sellers |
| dyson | Up to Rs. 9000 off on the entire range |
| GIORGIO Armani | 15% off on best sellers |
| NUDESTIX | 30% off + Mini Eye Pencil on Rs. 3,000 |
| Salvatore Ferragamo | Flat 20% off on all orders |
| Shiseido | Up to 55% off on bestsellers |
| Tangle Teezer | 50% off on an entire brand |
| SADHEV | Flat 50% discount on the entire brand |
| Caudalie | 25% price slash on the entire range |
More Ways to Save at Nykaa Pink Friday Sale
- Participate in Puzzle Games: You can join fun puzzle games on the app or website for a chance to win extra discounts and vouchers. It’s an easy and exciting way to save a little more while enjoying the shopping experience.
- Visit GrabOn: Check out GrabOn to explore the latest Nykaa coupons, which are updated regularly to help you save even more on your favorite products. You can also browse beauty promo codes for extra discounts on a wide range of other beauty brands.
- Buy Combo Packs: Look out for combo offers where you can buy sets of products together at a lower price than buying them separately. These bundles are a great way to get more value for your money, especially if you want to try multiple items or gifts.
- Avail Bank Deals: Use certain bank cards like HDFC credit cards or EMI options to get instant discounts. You can get up to 12% off instantly on orders above Rs. 4000 when you pay with an HDFC credit card or EMI.
- Deals of the Day: Check the “Deals of the Day” section for special, limited-time discounts sometimes up to 30% to 40% off. These offers change daily, so keeping an eye on this section can help you grab some amazing bargains.
Nykaa Company Overview
| Company Name | FSN E-Commerce Ventures Ltd (Nykaa) |
| Industry | Consumer Goods |
| Founded | April, 2023 |
| Founder | Falguni Nayar |
| Headquarters | Mumbai, Maharashtra, India |
| No. of Employee | 5.5k+ |
Nykaa Statistics 2025
- Nykaa offers over 6,700 brands, including 3,600+ in beauty and personal care, featuring international, luxury, FMCG, and D2C brands.
- In fashion, there are 3,200+ brands, encompassing global retailers, luxury labels, and sustainable options. The platform also has 13 in-house beauty brands and 14 in-house fashion brands.
- Nykaa holds over 30% of the market share in India’s beauty segment.
- Every year, around 11.7 million customers shop in Nykaa.
- Nykaa’s app receives more than 1.1 billion visits each year.
- The Nykaa app receives more than 4 billion impressions each month.
- Currently, Nykaa operates 200 stores across 72 cities, including 106 in non-metro areas.
Key Takeaways
The Nykaa Pink Friday Sale is a great chance to shop your favorite beauty and personal care products at much lower prices. Whether you’re trying something new or restocking your daily essentials, this sale has something for everyone. Just keep an eye out for the best offers and enjoy your shopping without spending too much. We hope you find this article helpful and that it helps you discover the best deals during the sale.
FAQs
What is the Pink Friday Sale on Nykaa?
The Pink Friday Sale is Nykaa’s biggest annual beauty shopping event, offering huge discounts across makeup, skincare, haircare, and personal care products. It usually takes place in late November and features deals from both luxury and affordable brands, along with special offers like combo packs, gifts, and bank discounts.
How long will the Nykaa Pink Friday sale last?
The Nykaa Pink Friday Sale runs for 10 days every year, starting at 4 PM on November 22nd and ending on December 1st.
What is the meaning of Pink Friday shopping?
Pink Friday shopping is Nykaa’s special annual sale event where customers get huge discounts up to 60% off on a wide range of beauty and personal care products. It’s like a festive shopping celebration focused on beauty, giving everyone a chance to buy their favorite products at great prices.
Which is the biggest sale on Nykaa in 2025?
As of now, the Pink Friday Sale continues to be Nykaa’s biggest shopping event of the year. It offers the highest number of deals and the widest range of product discounts across categories.
What happens on the Nykaa Pink Friday sale?
During the Pink Friday sale, Nykaa offers heavy discounts on thousands of products, including exclusive deals, combo offers, bank discounts, and limited-time flash sales. Shoppers can save a lot on beauty and personal care items from top brands.
What is Nykaa Pink Box?
The Nykaa Pink Box is a feature on the Nykaa app that helps you buy your favorites during big beauty sales, such as the Pink Friday Sale or Hot Pink Sale. You can add the products you love to the Pink Box before the sale begins. When the sale goes live, these items move straight to your cart with the discounts already applied. You can find the Pink Box icon right next to your shopping bag in the app. It’s a simple way to shop smarter during Nykaa’s biggest sale events.
What is the meaning of Pink Friday Sale?
The Pink Friday Sale is Nykaa’s version of Black Friday, tailored specifically for beauty lovers in India. The term “Pink” represents Nykaa’s signature branding and its focus on beauty and self-care. The sale brings exclusive deals, making it one of the most awaited events for beauty shoppers.
