Nykaa began its journey in April 2012 with a simple goal to make beauty and personal care products easily accessible to everyone in India. Today, it has grown into the country’s largest beauty and lifestyle shopping platform, offering over 6,700 brands. With both online and offline stores, it has become India’s largest omnichannel lifestyle destination, trusted by over 25 million customers.
Nykaa hosts several sales throughout the year, with the Nykaa Pink Friday Sale being one of the most popular events. Held every year in the last few weeks of November, this 10-day mega sale brings discounts of up to 60% on a wide range of products. Whether you want to try a new lipstick, refresh your skincare routine, or pick up gifts for your loved ones, the Pink Friday Sale makes it all more affordable.
The sale also extends to Nykaa Fashion, with clothing and home brands offering up to 80% off, and to Nykaa Man, making it one of the broadest shopping events in Indian beauty and lifestyle retail
In this blog, we’ll walk you through all the important details about the Pink Friday Sale when it happens, what kinds of deals to expect, and some handy tips to help you shop wisely and get the most out of this beauty event.
Nykaa Pink Friday Sale
Since it began in 2018, the Nykaa Pink Friday Sale has quickly grown into one of the biggest and most popular beauty shopping events in India. Each year, more and more people take part, both online and in physical stores, making it a major occasion for beauty lovers across the country. The most recent sale highlighted this growth, with a remarkable 36% increase in sales compared to the previous year.
Nykaa Pink Friday Sale Statistics 2026
- Pink Friday sales have grown 10 times since 2018.
- Offline store sales increased by 67% in 2024 compared to the previous year.
- Premium product sales grew by 32%.
- In 2024, Nykaa Pink Friday Sale attracted 86 million visits over just 10 days.
- Reached over 400 million people on social media.
- Attracted 50 million unique visitors during the sale.
- Nykaa Pink Friday Sale has a strong conversion rate of over 4%.
- This Sale has seen a 55% growth in new customers.
- The 2025 edition featured over 1,800 participating brands across beauty, haircare, fashion, and home categories.
If you’re excited and don’t want to miss out on any Nykaa sales, be sure to check out our Nykaa upcoming sales blog. We regularly update it with the latest and upcoming sales happening on Nykaa, so you’ll always stay informed about ongoing and future events. This way, you won’t miss a single deal or special offer from Nykaa.
When Does the Nykaa Pink Friday Sale Start?
The Nykaa Pink Friday Sale goes live at 4 PM IST on its start date each year. In 2025, it ran from 21 November to 30 November. The 2026 edition is expected in the last week of November.
Nykaa Prive members (Gold and Platinum tiers) typically receive 24-hour early access before the public sale begins. This means they can add items to the cart, view sale prices, and check out before general shoppers get access. If you shop on Nykaa regularly, enrolling in Prive before the sale window is one of the most straightforward ways to secure in-demand products before they sell out.
Nykaa Pink Friday Sale – Bank Deals
Apart from the mega discounts across a wide range of products, you can unlock additional savings when you pay using select debit or credit cards. You can save up to Rs. 4,000 through these bank offers. Check out the list below to see the bank deals available during the Nykaa Pink Friday Sale.
- HDFC Bank – Get up to 12% instant discount on a minimum order value of Rs. 4,000 with HDFC credit cards.
- ICICI Bank – 10% instant discount on Rs. 4000 and above with ICICI BANK Credit Cards, Max discount Rs. 500 on Nykaa Beauty/ Nykaa Fashion/ Nykaa Man.
- Rupay Credit – 10% Cashback on Min order of Rs. 3500 with Rupay Credit Cards, Max Cashback Rs. 600on Nykaa Beauty/ Nykaa Fashion/Nykaa Man.
- IndusInd Bank – 10% instant discount on Rs. 4000 and above with IndusInd Debit Cards.
Note: Bank deals are confirmed annually and vary by year. The latest offers should be verified on the Nykaa offers page before the current sale begins. Check our Nykaa coupons page for live, verified deals closer to the sale date.
Nykaa Pink Friday Sale Bestsellers
Not sure what to buy during the Nykaa Pink Friday Sale? Here are some of the most popular products that people are loving right now. From perfumes and skincare to hair tools and lipsticks, all these are available at great discounts of up to 60%. Take a look at the list below:
| Product | Discount | Discounted Price | Best For |
| Clinique Happy Perfume Spray for Her | 50% | Rs. 5,000 | Gifting |
| Charlotte Tilbury Matte Revolution – Pillow Talk | 30% | Rs. 3,500 approx. | Luxury splurge |
| Maybelline Instant Age Rewind Concealer | 50% | Rs. 400 approx. | Everyday makeup |
| Love Earth Liquid Mousse Lipstick | 55% | Rs. 403 | Budget pick |
| Agaro HV2179 Professional Volumizer Hair Dryer | 5–70% | Category varies | Appliances |
| Dot & Key Strawberry Dew Tinted Sunscreen SPF 50+ | 25% | Rs. 450 approx. | Skincare |
| Foxtale Moisturiser | 40% | Rs. 350 approx. | Hydration essentials |
| Laneige Water Sleeping Mask | 20–35% | Rs. 800 approx. | K-Beauty |
| Victoria’s Secret Love Spell Fragrance Lotion | 25% | Rs. 1,874 | Body care |
| OLAPLEX No.3 Hair Perfector | 15% | Rs. 1,500 approx. | Professional haircare |
Want more recommendations? Check out our guide to the best-selling products on Nykaa across every category to see which beauty favorites are topping the charts this year.
Nykaa Pink Friday Sale / Flat 50 – Hot Pink Sale
Nykaa Pink Friday Sale brings amazing deals across a wide range of beauty and personal care categories. Whether you’re looking for skincare, makeup, haircare, or fragrances, you’ll find big discounts in every section. It’s the perfect time to shop for all your beauty needs in one place, without going over budget.
Below, we have mentioned the categories along with some of your favorite products and the offers you can expect during the sale.
| Categories | Products |
| Makeup |
|
| Skincare |
|
| Hair Care |
|
| Bath & Body |
|
| Fragrance |
|
| Appliances |
|
| Wellness |
|
Nyaa Pink Friday Fiery-Hot Deals / Pink Summer Sale Is Live.
If you’ve been wanting to refresh your beauty collection without stretching your budget, the Nykaa Pink Friday Fiery-Hot Deals are the perfect opportunity. This sale features popular and trusted brands like POND’S, Cetaphil, Dot & Key, Foxtale, Kay Beauty, and many more, all offering incredible discounts. With up to 50% off on top of affordable brands. Below are some of the deals that you can expect.
| Brands | Discount on Top Affordable Brands during Pink Friday Sale |
| POND’S | 50% discount and an extra 10% off on orders over Rs. 599 |
| Cetaphil | Up to 30% off and two mini’s on Rs. 1099 |
| Dot & Key | 20% off on the entire range |
| Neutrogena | Up to 35% off on the entire range |
| Kay Beauty | Up to 30% off and a gift on orders above Rs. 1299 |
| CeraVe | Flat 10% off on the entire range |
| Foxtale | 40% off and a gift on Rs. 349+ |
| The Derma Co | 20% off and free face wash on orders over Rs. 499 |
| Love Beauty and Planet | 50% off and an additional 10% off on Rs. 699 |
| Nykaa Wanderlust | Up to 50% off and pick a gift on orders over Rs. 799 |
| L’Oreal Professional Paris | Up to 20% off plus a gift |
Pink Friday Luxe Flash Sale
If you’ve always wanted to buy luxury skincare or makeup but held back because of the price, the Nykaa Pink Friday Sale is the perfect time to shop. Whether it’s that lipstick you’ve been eyeing, a serum you want to try, or any other beauty product, you can get them at much lower prices. Popular luxury brands like Estée Lauder, Huda Beauty, Clinique, M.A.C, Charlotte Tilbury, and many more are offering amazing discounts, sometimes up to 40% or 50% off.
Below, you’ll find some of the top brands and their special offers available during the Nykaa Pink Friday Sale.
| Brands | Discount on Top Luxe Brands during Pink Friday Sale |
| M.A.C | Buy 2 Get 1 Free (On Full Size Products) |
| CLINIQUE | Flat 20% off on full-size products |
| BOBBI BROWN | Flat 15% off on full-size products |
| KAMA Ayurveda | 15% off on the entire range |
| HUDABEAUTY | Up to 50% off on Bestsellers (40% off on plattes) |
| ESTEE LAUDER | Buy 2 Get 1 Free, Buy 1 Get A 4 Piece Kit |
| Smashbox | Flat 20% off on Full-Size Products |
| Too Faced | Flat 20% off on Full-Size Products |
| Forest Essentials | Buy 3, Get 1 |
| Murad | Flat 30% off on the entire range |
| Charlotte Tilbury | Up To 25% Off+, Buy 2, Get A Lip Kit Worth ₹3150 |
| OLAPLEX | Flat 15% off on the entire Range |
| Pixi | Flat 30% off on the entire range |
| LANEIGE | Up to 35% off (Buy1 Pick1) |
| benefit (San Francisco) | Up to 50% off and gifts on all orders |
| YvesSaintLaurnt | 15% off on the purchase of Best Sellers |
| dyson | Up to Rs. 9000 off on the entire range |
| GIORGIO Armani | 15% off on best sellers |
| NUDESTIX | 30% off + Mini Eye Pencil on Rs. 3,000 |
| Salvatore Ferragamo | Flat 20% off on all orders |
| Shiseido | Up to 55% off on bestsellers |
| Tangle Teezer | 50% off on an entire brand |
| SADHEV | Flat 50% discount on the entire brand |
| Caudalie | 25% price slash on the entire range |
More Ways to Save at Nykaa Pink Friday Sale
- Claim the new-customer offer: If you have never ordered on Nykaa before, a flat 20% off applies to your first app order on top of sale prices with the code EXTRA20%. Want to save even more? Check out our complete Nykaa Savings Guide for the latest promo codes, insider tips, and ways to stack discounts during the sale.
- Participate in Puzzle Games: You can join fun puzzle games on the app or website for a chance to win extra discounts and vouchers. It’s an easy and exciting way to save a little more while enjoying the shopping experience.
- Visit GrabOn: Check out GrabOn to explore the latest Nykaa coupons, which are updated regularly to help you save even more on your favorite products. You can also browse beauty promo codes for extra discounts on a wide range of other beauty brands.
- Buy Combo Packs: Look out for combo offers where you can buy sets of products together at a lower price than buying them separately. These bundles are a great way to get more value for your money, especially if you want to try multiple items or gifts.
- Avail Bank Deals: Use certain bank cards like HDFC credit cards or EMI options to get instant discounts. You can get up to 12% off instantly on orders above Rs. 4000 when you pay with an HDFC credit card or EMI.
- Deals of the Day: Check the “Deals of the Day” section for special, limited-time discounts sometimes up to 30% to 40% off. These offers change daily, so keeping an eye on this section can help you grab some amazing bargains.
What to Avoid During the Nykaa Pink Friday Sale
A few common mistakes can cost you time and money:
- Waiting until Day 3 or later. High-demand products from M.A.C., Charlotte Tilbury, and Laneige routinely sell out on Day 1.
- Ignoring the Pink Box. Adding items to your regular cart does not lock in sale prices before the launch. Only the Pink Box does.
- Missing flash sale slots. Some of the deepest discounts are time-limited (two to four hours) and not prominently labelled on the home page. Check brand-specific pages directly.
- Assuming all bank deals stack. Certain bank offers apply only to specific categories. Read the terms on the Nykaa offers page before placing your order.
- Not comparing app vs. website prices. Some coupon codes are app-only.
Nykaa Company Overview
| Company Name | FSN E-Commerce Ventures Ltd (Nykaa) |
| Industry | Consumer Goods |
| Founded | April, 2023 |
| Founder | Falguni Nayar |
| Headquarters | Mumbai, Maharashtra, India |
| No. of Employee | 5.5k+ |
Nykaa Statistics 2026
- Nykaa offers over 6,700 brands, including 3,600+ in beauty and personal care, featuring international, luxury, FMCG, and D2C brands.
- In fashion, there are 3,200+ brands, encompassing global retailers, luxury labels, and sustainable options. The platform also has 13 in-house beauty brands and 14 in-house fashion brands.
- Nykaa holds over 30% of the market share in India’s beauty segment.
- Every year, around 11.7 million customers shop in Nykaa.
- Nykaa’s app receives more than 1.1 billion visits each year.
- The Nykaa app receives more than 4 billion impressions each month.
- Currently, Nykaa operates 200 stores across 72 cities, including 106 in non-metro areas.
Key Takeaways
The Nykaa Pink Friday Sale is a great chance to shop your favorite beauty and personal care products at much lower prices. Whether you’re trying something new or restocking your daily essentials, this sale has something for everyone. Just keep an eye out for the best offers and enjoy your shopping without spending too much. We hope you find this article helpful and that it helps you discover the best deals during the sale.
FAQs
What is the Pink Friday Sale on Nykaa?
The Pink Friday Sale is Nykaa’s biggest annual beauty shopping event, offering huge discounts across makeup, skincare, haircare, and personal care products. It usually takes place in late November and features deals from both luxury and affordable brands, along with special offers like combo packs, gifts, and bank discounts.
What time does the Nykaa Pink Friday Sale go live?
The Nykaa Pink Friday Sale goes live at 4 PM IST on its start date each year. In 2025, the sale launched at 4 PM on 21 November. Nykaa Prive Gold and Platinum members get access 24 hours earlier, allowing them to shop sale prices before the general launch.
How do I get early access to the Nykaa Pink Friday Sale?
Enrol in Nykaa Prive (Gold or Platinum tier) before the sale begins. Prive members consistently receive 24-hour early access, which means sale prices are visible and purchasable a full day before other shoppers. Early access is the single most effective way to secure high-demand products that sell out on Day 1.
Can I stack coupon codes during the Nykaa Pink Friday Sale?
Yes. Nykaa allows discount stacking during Pink Friday. New customers can apply a flat 20% first-order code on top of brand sale prices. Bank card offers (HDFC, ICICI, Rupay) can be layered on top of both the sale price and a coupon code, subject to minimum order values. GrabOn lists verified codes that work during the sale
Is the Nykaa Pink Friday Sale available in stores?
Yes, Nykaa’s 200+ offline stores participate in the Pink Friday Sale, but in-store deals may differ from the online offer. The widest selection, deepest discounts, and all bank card offers are available exclusively on the Nykaa app and website. If you want access to flash deals and hourly offers, the app is your best option.
What is the Pink Box on Nykaa?
The Pink Box is a pre-sale wishlist tool on the Nykaa app. You add products to the Pink Box before the sale starts. When the sale goes live at 4 PM, those items move directly to your cart with all applicable discounts already applied. This saves time and helps you secure products before they sell out. Find the Pink Box icon next to the shopping bag in the app’s top navigation bar.
Which brands offer the biggest discounts during the Nykaa Pink Friday Sale?
Luxury brands like M.A.C., Charlotte Tilbury, Estee Lauder, and Huda Beauty routinely offer 20-50% off, sometimes with Buy 2 Get 1 Free deals. Mass-market brands like Maybelline, L’Oreal Paris, Cetaphil, and Plum offer 30–50% off with free gifts on minimum spends. Hair appliance brands (Agaro, Dyson) offer some of the steepest cuts, with Agaro reaching 70% off in 2025. Tangle Teezer and SADHEV have offered 50% off their entire ranges in prior editions.
When is the Nykaa Pink Friday Sale 2026?
No official dates have been announced yet. Based on every edition since 2018, the sale is expected in the last week of November 2026, starting around 21-22 November. Nykaa typically announces the exact dates and launch time two to three weeks in advance. Bookmark the GrabOn Nykaa coupons page for updates as soon as dates are confirmed.
