TrueSilver Promo Code

Latest TrueSilver Coupon & Promo Code For Jun 2026

Best TrueSilver Offers Available on GrabOn

Six live promotions sit on the TrueSilver page right now, all editor-verified. The deepest single line is a sitewide percentage discount on the BIS-hallmarked 925 sterling silver range, with the Rs 2,500 and Rs 5,000 price-band edits running as the value entry tiers for first-time buyers. The standout feature on truesilver.co.in is the daily-wear positioning: every piece is engineered for lightweight comfort, hypoallergenic 925 purity, and the kind of contemporary minimal design that works across office, college, evening, and festive wear without changing pieces between contexts.

The sitewide percentage code is the cleanest single saving on a first jewellery order. The under Rs 2,500 edit is the value path for college and entry-career buyers building a daily-wear silver collection without overspend. The under Rs 5,000 edit is the mid-tier for gifting, mid-career professionals adding statement pieces, and occasion-wear buys. The gold and rose gold finish range applies a plated finish over the 925 silver base; this is the right pick for buyers who prefer the warmer tone of gold visually but want the lower price point of silver underneath. Festive sale cycles around Akshaya Tritiya (April or May), Diwali (October or November), Karwa Chauth, Raksha Bandhan, and Valentine's Day typically deliver the deepest discount tiers of the calendar year.

About TrueSilver and ACPL Exports

TrueSilver is the direct-to-consumer (D2C) jewellery brand from ACPL Exports Private Limited, headquartered in Agra, Uttar Pradesh. ACPL Exports was established in 1948 and is one of India's most prominent sterling silver jewellery manufacturers and exporters, shipping silver pieces globally for decades before entering the domestic Indian D2C market through the TrueSilver brand. The launch represents a strategic move from B2B export depth into the consumer retail space, riding the rising domestic demand for everyday-wear silver jewellery among Indian millennials and Gen Z buyers.

The brand competes against a layered Indian silver jewellery market: GIVA (the digital-first 925 silver brand with celebrity endorsements and rapid growth), Voylla and Sukkhi (mass-market fashion jewellery at lower price tiers), Mia by Tanishq (the Titan-owned mid-premium fine jewellery line), Caratlane (the Tanishq Group online-first fine jewellery brand), Bluestone (digital fine jewellery with VC backing), Melorra (occasion-focused gold and silver), and the older players like P C Jeweller, Khazana, and the regional silver bazaars in Hyderabad, Jaipur, and Cuttack. TrueSilver's wedge is the 75-year-plus manufacturing heritage at the back end combined with a fresh D2C front end aimed at millennials and Gen Z, which separates it from GIVA's pure-D2C newcomer story and from the legacy Mia by Tanishq route.

The brand campaign Stay True to Yourself anchors the messaging on self-expression and individuality, framing silver as the everyday companion that mirrors personal style rather than a once-a-year occasion purchase. Over 80 percent of the collection is designed for women, with the catalogue spanning bracelets, earrings, rings, necklaces, and anklets across lightweight contemporary forms. The brand targets Rs 100 crore in annual revenue near-term and Rs 250 crore over the next two to three years, supported by an expansion plan to 100 retail stores across India over the same window.

For India buyers, the practical TrueSilver use cases sit in four lanes. First, daily-wear silver for college, office, and casual outings where lightweight comfort and easy stacking matter more than statement weight. Second, gifting for friend birthdays, sister-and-best-friend exchanges, Raksha Bandhan, Valentine's Day, and Karwa Chauth where silver hits the right gift-tier without the price stress of gold. Third, building a layered jewellery collection over time, adding pieces by occasion without buying a single high-cost gold investment piece. Fourth, the gold and rose gold finish range for buyers who like the warmer tone visually but prefer the silver price floor.

Category Breakdown: Bracelets, Rings, Earrings, Pendants, Anklets

Sterling Silver Bracelets and Bangles

The wrist-wear category. TrueSilver bracelets span chain bracelets (cable, Figaro, rope, curb chain links), charm bracelets (with attachable silver charms), kada-style cuffs (the traditional Indian wide-band wrist piece in a modern silver form), tennis bracelets (with cubic zirconia stones), and bracelet-bangle hybrids. Pricing typically runs from the Rs 1,500 entry tier on a simple chain bracelet up to Rs 5,000-plus on detailed kada designs. Wrist sizes are standard in the small, medium, large sizing route, with adjustable extender links on most chain styles.

Sterling Silver Rings

The finger-wear category. The TrueSilver ring catalogue covers minimal bands (plain 925 silver, gold-plated, rose gold-plated), statement cocktail rings, midi rings for stacking on the upper finger joint, adjustable rings (sized to fit a range of finger sizes without resizing), engagement-style rings with cubic zirconia centre stones, and the bypass or wrap-around design styles. Pricing typically starts under Rs 1,500 on plain bands and climbs to Rs 4,000-plus on detailed CZ-set designs. Ring sizing follows the Indian standard sizing chart, with size-exchange policies usually included on direct truesilver.co.in orders.

Sterling Silver Earrings

The ear-wear category and typically the volume leader on any silver D2C catalogue. TrueSilver earrings cover studs (minimal, CZ-set, geometric, floral), hoops (small, medium, large in plain and CZ-encrusted finishes), drop and dangler earrings, ear cuffs (no-piercing required), Indian jhumka-style earrings in silver, and the ear-jacket designs. The hoop range is the everyday workhorse for buyers wanting one daily-wear piece that does not need changing. The CZ-set drops and danglers are the occasion-wear picks for weddings, parties, and festive functions. Pricing typically runs from sub-Rs 1,000 on plain studs to Rs 4,000-plus on detailed drops.

Sterling Silver Pendants and Chains

The neck-wear category. The TrueSilver pendant catalogue covers initial-letter pendants (for personalisation and gifting), zodiac sign pendants, religious symbol pendants (Om, Ganesh, Cross, Mata Rani), heart pendants, geometric minimal pendants, CZ-set solitaire-style pendants, and statement pendant designs. Chains sit alongside as separate purchase items, with cable, box, Figaro, snake, rope, and Italian chain weave options. Length sizing runs from 16-inch choker through 18-inch standard to 22-inch long-pendant tiers. Pricing typically opens under Rs 1,500 on chain plus simple pendant combos and climbs to Rs 4,000-plus on detailed CZ-set designs.

Sterling Silver Anklets and Toe Rings

The foot-jewellery category, a category that sits at the heart of Indian silver tradition where anklets are paired with bridal trousseaus and daily-wear staples in many states. TrueSilver anklets span minimal chain anklets, beaded anklets (often paired with payal-style ghungroo bells), charm anklets, and ankle-bracelet-style designs. Toe rings are sold individually or in pairs, with adjustable sizing on most designs. This category bridges the contemporary D2C positioning with the traditional cultural silver context, which is where the brand's Agra manufacturing heritage adds practical credibility.

Gold and Rose Gold Finish Range

The plated finish tier. ACPL Exports uses electroplating to apply a gold or rose gold finish over the 925 sterling silver base, which lets buyers wear the warmer-tone aesthetic at a fraction of the cost of solid gold. The plating wears over 6 to 18 months of regular use depending on the piece, the wear context, and the body chemistry of the wearer; re-plating services are typically available through the brand. This is the right pick for buyers who like the visual of gold but want the silver price floor for daily wear, occasion wear, and casual stacking.

How to Apply a TrueSilver Coupon

1. Open the TrueSilver coupons page on GrabOn and pick the offer matching your purchase intent (the sitewide percentage code for any catalogue order, the under Rs 2,500 edit for entry-tier daily wear, or the gold and rose gold finish line for the warmer-tone aesthetic).
2. Copy the code from the coupon box, then tap Activate Offer. A new tab opens at truesilver.co.in with the routing applied.
3. On truesilver.co.in, browse by category (bracelets, rings, earrings, pendants, anklets), by finish (silver, gold, rose gold), by price band (under Rs 2,500, under Rs 5,000), or by occasion (daily, gifting, festive, bridal). Add your chosen pieces to the cart.
4. Open the cart and tap Checkout. Find the "Apply Coupon" or "Have a promo code?" field below the order summary. Paste the code and tap Apply. The discount appears in the order total.
5. Fill in the shipping address and pick the payment method. Pay via UPI (PhonePe, Google Pay, Paytm, BHIM), debit card, credit card, net banking, EMI on supported cards, or cash on delivery where available for your pin code.

The discount applies before payment confirmation. Free shipping kicks in automatically once the cart crosses the threshold; below the threshold, a flat shipping fee applies. UPI is the cleanest payment route for Indian buyers since it skips card-network charges and provides instant payment confirmation. For high-ticket multi-piece carts, the EMI option on premium credit cards lets you spread the cost across 3, 6, or 9 monthly instalments.

More Ways to Save at TrueSilver

• Time gift purchases to festive cycles. Akshaya Tritiya (April or May, the traditional silver-and-gold buying day), Diwali (October or November), Karwa Chauth, Raksha Bandhan (August), and Valentine's Day are when D2C silver brands push their deepest discount tiers, with multi-piece carts unlocking the maximum percentage cut.
• Stack the GrabOn sitewide code with the under Rs 2,500 edit for college and entry-career buyers building a starter daily-wear collection. The percentage code applies on top of the already-curated entry tier, which brings effective per-piece cost into the Rs 1,500 to Rs 2,000 band on most SKUs.
• Cross-check TrueSilver pricing on truesilver.co.in versus Amazon India and Myntra before placing the order. Marketplace promotions, Prime delivery offers, and bank-card EMI on Amazon occasionally pull the price below the direct route during sale events like Great Indian Sale, Prime Day, and End of Reason Sale.
• Bundle gifting orders into one shipment to cross the free-shipping threshold. A typical Raksha Bandhan multi-sister or friend-group gift cart with 2 to 3 pendants or bracelets clears the free-shipping minimum.
• Sign up for the truesilver.co.in account before your first order. Welcome codes for new accounts and birthday-month discounts often arrive over email; an active account ensures these reach the inbox rather than the spam folder.
• For gold and rose gold finish pieces, factor in the re-plating cost across the life of the piece. The plating lasts 6 to 18 months of regular wear; if you plan to wear daily, the re-plating service every 1 to 2 years compounds the total ownership cost. Solid silver pieces avoid this cycle entirely.
• Use a premium credit card with no-cost EMI on jewellery for high-ticket multi-piece carts. HDFC, Axis, ICICI, and SBI premium cards offer 3-month, 6-month, and 9-month EMI windows on selected categories, which spreads the cost without interest.

Coupon Not Working? Common Fixes

• Promo code says "invalid": Codes are campaign-specific and time-limited. Refresh the GrabOn TrueSilver page and pick a currently-active code; expired codes are pulled within a day.
• Cart total below the minimum: Most coupons need a minimum cart value (commonly Rs 1,499 or Rs 2,499). Add a refill SKU like a stud earring or minimal ring to cross the threshold.
• Code excludes gold or rose gold plated pieces: Some codes scope to solid silver only and exclude the gold and rose gold finish range. Toggle product types in the cart to check which scope the code matches; switch to a silver-only piece if the plated finish is excluded.
• Welcome code for new accounts not applying: The welcome code requires a clean new account with zero previous orders. If you have an old TrueSilver account from a previous browsing session, that account is no longer eligible. Sign up with a different email if the old account is dormant.
• UPI payment failed at checkout: UPI transactions occasionally time out at peak retail windows. Retry after 2 minutes; if the second attempt also fails, switch to debit card, credit card, or net banking for the same order.
• Cash on delivery not available for the pin code: COD coverage varies by city tier and order value. Switch to UPI or card for the same checkout, or place the order at a pin code that supports COD.
• Discount looks smaller than expected: The percentage applies to product MRP before any other discount; sale-priced items show a smaller absolute saving since the base is already cut. Compare the percentage to the regular MRP for the true comparison.
• Ring size wrong on delivery: Direct truesilver.co.in orders typically include a size-exchange policy within the return window. Initiate the exchange via the account orders page; the brand picks up the wrong-size piece and ships the correct size back. Check the Indian ring size chart before ordering to avoid the exchange cycle.

India Buyer Guide: 925 Purity, BIS Hallmark, Care

925 sterling silver means the alloy contains 92.5 percent pure silver with 7.5 percent other metals (typically copper) added for durability. Pure 999 silver is too soft for daily-wear jewellery; the copper alloy provides the structural strength to support detailed designs, stone settings, and the bend-and-twist of regular wear. The BIS hallmark on TrueSilver pieces certifies that the alloy meets the 925 purity standard under the Bureau of Indian Standards, which is the legally recognised purity certification in India. The hallmark is stamped onto the piece in a small visible location (typically the inside of a ring, the clasp of a chain, or the back of a pendant).

The practical care routine for daily-wear sterling silver: store pieces in a dry airtight pouch or container (the silver-cloth lined jewellery pouches typically shipped with TrueSilver orders work well), avoid contact with perfume, hairspray, chlorine swimming pool water, and cleaning chemicals (these accelerate tarnishing), and clean periodically with a silver polishing cloth or a soft cotton cloth dipped in mild soap solution. Tarnishing is the natural air-oxidation of silver alloy over time, which produces a darker grey-yellow surface tone; it is reversible with polishing and is not damage. For deep tarnishing, a professional silver polish service or an ultrasonic cleaning at a jewellery store restores the original shine.

The gold and rose gold plated finish needs slightly more care than solid silver. The plating wears off over 6 to 18 months of regular wear, faster in high-friction areas (rings on the working hand, bracelets in sustained desk contact, chains in sweat-prone summers). Avoid pulling, scratching, or polishing aggressively, since these can strip the plating sooner. The brand typically offers a re-plating service at a fraction of the original price; for buyers wearing the plated finish daily, planning a re-plating every 12 to 18 months keeps the piece looking fresh.

The resale value of silver jewellery in India is meaningful for older heritage pieces and for high-purity bullion-grade silver. For lightweight contemporary D2C silver jewellery, the resale value tracks the silver content (roughly 92.5 percent of the metal weight at current silver market rates) minus the labour and design premium, which means the cash-in value at a local silver jeweller is typically 50 to 70 percent of the original purchase price. Daily-wear silver should be bought for wear rather than as an investment hedge; the bullion-grade silver coin or bar route is the right path for buyers wanting silver as a precious-metal investment.

The Verdict: Who Should Buy

Best for: Indian millennials and Gen Z buyers wanting lightweight, contemporary, BIS-hallmarked 925 sterling silver jewellery for daily wear, office, college, and casual outings. Gifters covering friend birthdays, sister exchanges, Raksha Bandhan, Karwa Chauth, and Valentine's Day where silver hits the right gift tier without gold's price stress. Buyers building a layered silver collection over time, adding pieces by occasion. Buyers preferring the gold or rose gold visual aesthetic at the silver price floor.

Be careful if: You want jewellery as an investment hedge against inflation, in which case bullion-grade silver coins or bars at a precious-metal dealer make more sense than fashion-tier jewellery. If you are buying for a wedding trousseau or once-in-lifetime occasion piece, the heritage solid-gold route through Tanishq, Kalyan Jewellers, or P C Jeweller is the cultural default. If you have a known allergy to copper alloys, sterling silver may trigger sensitivity; look for nickel-free explicit labelling or hypoallergenic alternative metals.

Best saving move: Time the order to a festive cycle (Akshaya Tritiya, Diwali, or Valentine's Day), pick from the under Rs 2,500 or under Rs 5,000 edit for entry-tier buys, stack the GrabOn sitewide percentage code on top of the festive sale discount, pay via UPI for the cleanest transaction, and bundle two or three pieces into one cart to cross the free-shipping threshold. The combined stack typically lands 35 to 45 percent below the full MRP on the same SKU list, and the BIS-hallmarked 925 silver purity holds long-term value better than fashion-jewellery alternatives at the same price point.

TrueSilver FAQs

Is TrueSilver BIS-hallmarked 925 sterling silver?

Yes, all TrueSilver jewellery is crafted in BIS-hallmarked 925 sterling silver, which means the alloy contains 92.5 percent pure silver with 7.5 percent copper added for durability. The Bureau of Indian Standards hallmark is the legally recognised purity certification in India and is stamped on each piece in a small visible location, typically the inside of a ring, the clasp of a chain, or the back of a pendant. The hallmark confirms the alloy meets the 925 purity standard.

Who owns TrueSilver?

TrueSilver is the direct-to-consumer (D2C) jewellery brand from ACPL Exports Private Limited, headquartered in Agra, Uttar Pradesh. ACPL Exports was established in 1948 and is one of India's most prominent sterling silver jewellery manufacturers and exporters with over 75 years of craftsmanship heritage. TrueSilver represents the company's strategic move from B2B export depth into the Indian domestic D2C retail market, targeting millennials and Gen Z buyers.

What does TrueSilver jewellery cost?

TrueSilver pricing spans the Rs 1,000 to Rs 5,000-plus range across categories. The under Rs 2,500 edit covers entry-tier daily wear with minimal bands, stud earrings, hoops, simple chain bracelets, and basic pendants. The under Rs 5,000 edit covers mid-tier statement pieces, CZ-set drops, detailed bracelets, and gifting items. Pricing varies by design complexity, stone setting, plating finish, and piece weight. Promotional codes through GrabOn cut prices further during campaign windows.

Where can I buy TrueSilver?

TrueSilver is available through three primary channels: the direct truesilver.co.in website, Amazon India, and Myntra. The brand plans to expand into 100 retail stores across India over the next two to three years as part of the broader Rs 250 crore revenue target. For best price comparison, cross-check both truesilver.co.in and the marketplaces before ordering, as marketplace promotions and Prime delivery may pull the price below the direct route during sale events.

How do I care for TrueSilver jewellery?

Store TrueSilver pieces in a dry airtight pouch or silver-cloth lined container, avoid contact with perfume, hairspray, chlorine, and cleaning chemicals, and polish periodically with a silver polishing cloth or soft cotton dipped in mild soap solution. Tarnishing is the natural air-oxidation of silver alloy and is reversible with polishing. For gold and rose gold plated pieces, avoid aggressive friction and plan re-plating every 12 to 18 months of regular wear.

Does TrueSilver offer ring size exchange?

Yes, direct truesilver.co.in orders typically include a size-exchange policy within the return window. Initiate the exchange through the account orders page; the brand picks up the wrong-size piece from your address and ships the correct size back. Check the Indian ring size chart on the product page before ordering to avoid the exchange cycle. Size exchanges may have specific eligibility criteria around used versus unused condition and may exclude clearance items.

What is the difference between solid silver and gold-plated TrueSilver pieces?

Solid silver pieces are made entirely from BIS-hallmarked 925 sterling silver, with no plating. Gold and rose gold finish pieces use the same 925 silver base with a thin gold or rose gold electroplated layer applied on top. The plated finish wears off over 6 to 18 months of regular wear, requiring re-plating to restore the original visual. Solid silver pieces avoid this cycle entirely and are the right pick for buyers wanting long-term zero-maintenance daily-wear jewellery.

What is the deepest current TrueSilver discount?

The deepest stack combines a festive sale window (Akshaya Tritiya, Diwali, Karwa Chauth, or Valentine's Day) with the GrabOn sitewide percentage code, applied to a multi-piece cart from the under Rs 2,500 or under Rs 5,000 edit, paid via UPI, with the cart crossing the free-shipping threshold. This combination typically lands 35 to 45 percent below the full MRP on the same SKU list. For high-ticket multi-piece gifting carts, no-cost EMI on premium credit cards spreads the cost across 3, 6, or 9 monthly instalments.

How To Use TrueSilver Coupons On GrabOn?

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