{"id":44522,"date":"2026-09-18T12:21:42","date_gmt":"2026-09-18T06:51:42","guid":{"rendered":"https:\/\/www.grabon.in\/indulge\/?p=44522"},"modified":"2026-09-18T12:21:42","modified_gmt":"2026-09-18T06:51:42","slug":"india-festive-sales-statistics","status":"publish","type":"post","link":"https:\/\/www.grabon.in\/indulge\/shopping-tips\/india-festive-sales-statistics\/","title":{"rendered":"India Festive Sales Stats 2026: Diwali &#038; Shopping Trends"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">India\u2019s festive season is one of the biggest shopping periods of the year, with spending across e-commerce, local retailers, organized retail and quick commerce. Diwali remains the biggest shopping event, but the Indian festive season typically begins with Raksha Bandhan and continues through Onam, Navratri, Dussehra and Diwali.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2025, India\u2019s festive trade during Navratri to Diwali reached a record <\/span><strong>6.05 lakh crore<\/strong><span style=\"font-weight: 400;\">, including \u20b95.40 lakh crore in goods and \u20b965,000 crore in services, according to the Confederation of All India Traders (CAIT). This is <\/span><strong>25% higher<\/strong><span style=\"font-weight: 400;\"> than the \u20b94.25 lakh crore recorded in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the key India festive season sales statistics and shopping trends for 2026.<\/span><\/p>\n<h2><strong>India Festive Season Sale Stats 2026 (Editor\u2019s Picks)<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India\u2019s festive trade reached a record <\/span><strong>\u20b96.05 lakh crore in 2025<\/strong><span style=\"font-weight: 400;\">, up 25% from 2024.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Festive e-commerce GMV crossed <\/span><strong>\u20b91.15 lakh crore in 2025<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around <\/span><strong>90 million shoppers <\/strong><span style=\"font-weight: 400;\">made online purchases during the<\/span><strong> first 11 days <\/strong><span style=\"font-weight: 400;\">of the 2025 festive sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than <\/span><strong>70% <\/strong><span style=\"font-weight: 400;\">of Amazon\u2019s Great Indian Festival traffic in 2025 came from Tier-2 and Tier-3 cities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick-commerce order volumes grew <\/span><strong>120%<\/strong><span style=\"font-weight: 400;\"> year on year during the 2025 festive season.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Raksha Bandhan merchandise sales rose <\/span><strong>46% year-over-year<\/strong><span style=\"font-weight: 400;\"> in the 10 days before the festival in 2026.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Sources: <\/strong><a href=\"https:\/\/files.hdfcfund.com\/s3fs-public\/2025-10\/Festive%20Cheer%20lights%20up%20India%27s%20consumption_0.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">HDFC Report<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.business-standard.com\/amp\/companies\/news\/amazon-india-s-festive-sale-draws-70-of-traffic-from-smaller-cities-125101601122_1.html?utm_source=chatgpt.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Business Standard<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/sales-of-raksha-bandhan-merchandise-up-46-year-on-year-gokwik\/articleshow\/133668771.cms?utm_source=chatgpt.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">The Economic Times<\/span><\/a><\/p>\n<h2><strong>Brief Overview of India\u2019s Festive Shopping Season<\/strong><\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Details<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Main festive period<\/span><\/td>\n<td><span style=\"font-weight: 400;\">August to November<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Major festivals<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Raksha Bandhan, Onam, Navratri, Dussehra, Diwali and Bhai Dooj\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Biggest shopping period<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Navratri to Diwali<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Major online sale events<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Amazon Great Indian Festival, Flipkart Big Billion Days and Myntra Big Fashion Festival<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Major shopping channels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">E-commerce, quick commerce, organized retail and traditional\u00a0 markets<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Latest completed festive trade<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b96.05 lakh crore in 2025\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>India\u2019s Festive Retail Economy Reached \u20b96.05 Lakh Crore in 2025\u00a0<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-44526 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/indias-festive-retail-economy.jpg\" alt=\"indias festive retail economy\" width=\"1024\" height=\"618\" \/><\/p>\n<p><span style=\"font-weight: 400;\">India\u2019s festive retail economy reached a record <\/span><strong>\u20b96.05 lakh crore during the Navratri-to-Diwali period in 2025<\/strong><span style=\"font-weight: 400;\">, according to CAIT data cited by HDFC. This included \u20b95.40 lakh crore in goods and \u20b965,000 crore in services, representing a <\/span><strong>25% increase over 2024<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Festive Trade<\/strong><\/td>\n<td><strong>Growth<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>\u20b93.75 lakh crore<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>\u20b94.25 lakh crore<\/td>\n<td>+13%<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>\u20b96.05 lakh crore<\/td>\n<td>+25%<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>To be updated after Diwali<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source: <\/strong><a href=\"https:\/\/files.hdfcfund.com\/s3fs-public\/2025-10\/Festive%20Cheer%20lights%20up%20India%27s%20consumption_0.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">CAIT, as reported by HDFC<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The 2025 festive season also generated an estimated <\/span><strong>50 lakh temporary jobs <\/strong><span style=\"font-weight: 400;\">across logistics, packaging, hospitality, delivery and related services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rural India accounted for around <\/span><strong>28% of total festive trade<\/strong><span style=\"font-weight: 400;\">, showing that festive consumption was not limited to India\u2019s largest cities.<\/span><\/p>\n<h2><strong>Festive E-Commerce Sales Crossed \u20b91.15 Lakh Crore\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">India\u2019s festive e-commerce GMV crossed <\/span><strong>\u20b91.15 lakh crore <\/strong><span style=\"font-weight: 400;\">in 2025, according to Redseer, representing roughly <\/span><strong>20\u201325% growth<\/strong><span style=\"font-weight: 400;\"> and the strongest festive performance in five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first 11 days of the 2025 festive sale period alone generated <\/span><strong>\u20b960,000\u2013\u20b962,000 crore in GMV<\/strong><span style=\"font-weight: 400;\">, up 20\u201322% year over year and nearly 3.5 times normal business levels\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around <\/span><strong>90 million shoppers <\/strong><span style=\"font-weight: 400;\">participated during those first 11 days, with average spending close to \u20b97,000 per shopper.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Festive E-Commerce Metric<\/strong><\/td>\n<td><strong>2025 Figure<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full-season GMV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b91.15 lakh crore+\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">First 11-day GMV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b960,000\u2013\u20b962,000 crore\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">First 11-day YoY growth<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20\u201322%\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Online shoppers in first 11 days<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~90 million\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Average spend per shopper<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~\u20b97,000\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source: <\/strong><a href=\"https:\/\/redseer.com\/articles\/e-commerce-festive-1st-leg-11-day\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Redseer<\/span><\/a><\/p>\n<h2><strong>How Many People Shop Online During India\u2019s Festive Season?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">India had around <\/span><a href=\"https:\/\/www.grabon.in\/indulge\/tech\/india-e-commerce-statistics\/\" rel=\"follow\"><strong>290 to 300 million online shoppers<\/strong><\/a><span style=\"font-weight: 400;\"> in 2025, according to IBEF. During the first 11 days of the festive sales, around <\/span><strong>90 million shoppers made online purchases.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Online also plays a huge role in the wider festive shopping journey. <\/span><strong>About 9 in 10 Indian shoppers<\/strong><span style=\"font-weight: 400;\"> use online touchpoints for research, ads or offers as part of their festive buying journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around <\/span><strong>65% of incremental online shoppers<\/strong><span style=\"font-weight: 400;\"> came from<\/span><strong> Tier-2 and smaller cities<\/strong><span style=\"font-weight: 400;\">. Amazon also reported that <\/span><strong>more than 70% of customer visits<\/strong><span style=\"font-weight: 400;\"> during its Great Indian Festival 2025 came from Tier-2 and Tier-3 cities.\u00a0<\/span><\/p>\n<h2><strong>Which Categories Are Most Popular During India\u2019s Festive Season?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">FMCG and grocery accounted for 12% of festive trade in 2025, followed by gold and jewelry at 10%, electronics and electricals at 8%, consumer durables at 7%, and ready-made garments at 7%, according to CAIT.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-44527 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/spent-on-popular-categories-during-festive-season.jpg\" alt=\"spent on popular categories during festive season\" width=\"1024\" height=\"665\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at all the popular festive shopping categories.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Share of Festive Trade<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">FMCG &amp; grocery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gold &amp; jewelry<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Electronics &amp; electricals<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consumer durables<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ready-made garments<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gift items<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Home decor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Furniture &amp; furnishing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sweets &amp; namkeen<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Textiles &amp; fabrics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Miscellaneous goods<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.businesstoday.in\/india\/story\/diwali-2025-sales-hit-rs-605-lakh-crore-87-of-consumers-chose-indian-made-products-cait-report-499067-2025-10-21?utm_source=chatgpt.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Business Today<\/span><\/a><\/p>\n<h2><strong>Fashion Is the Most Planned Festive Shopping Category in 2026<\/strong><\/h2>\n<p><strong>69% of consumers plan to shop for fashion and apparel in 2026<\/strong><span style=\"font-weight: 400;\">, according to Hansa Research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Home decor and furniture follow at<\/span><strong> 51%<\/strong><span style=\"font-weight: 400;\">, and electronics and gadgets at <\/span><strong>50%<\/strong><span style=\"font-weight: 400;\">. Sweets and snacks stand at 43%, while jewelry is at 35%.<\/span><\/p>\n<h2><strong>Tier-2 and Tier-3 Cities Drove Most Amazon Great Indian Festival Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In 2025, Amazon\u2019s Great Indian Festival recorded more than <\/span><strong>70% of its 276 crore customer visits <\/strong><span style=\"font-weight: 400;\">from <\/span><strong>Tier-2 and Tier-3 cities<\/strong><span style=\"font-weight: 400;\">. Sellers from these markets also accounted for more than two-thirds of participating small businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon&#8217;s first 48 hours of the sale attracted more than <\/span><strong>38 crore visits<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CAIT also reported that <\/span><strong>Tier-II and Tier-III cities contributed 55% of e-commerce orders<\/strong><span style=\"font-weight: 400;\">, while rural and semi-urban India accounted for around<\/span><strong> 28%<\/strong><span style=\"font-weight: 400;\"> of overall festive trade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.business-standard.com\/amp\/companies\/news\/amazon-india-s-festive-sale-draws-70-of-traffic-from-smaller-cities-125101601122_1.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Business Standard<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.aboutamazon.in\/news\/retail\/amazon-great-indian-festival-48-hours-data-38-crore-visits\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/files.hdfcfund.com\/s3fs-public\/2025-10\/Festive%20Cheer%20lights%20up%20India%27s%20consumption_0.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">HDFC<\/span><\/a><\/p>\n<h2><strong>Online vs Offline Festive Shopping in India<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional and local retailers accounted for <\/span><strong>roughly 85% of festive sales value<\/strong><span style=\"font-weight: 400;\"> in 2025, even as festive e-commerce GMV crossed <\/span><strong>\u20b91.15 lakh crore<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-44524 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/how-indians-plan-to-shop-in-festive-season.jpg\" alt=\"how indians plan to shop in festive season\" width=\"1024\" height=\"572\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For 2026, analysts expect online festive GMV to grow to <\/span><a href=\"https:\/\/economictimes.indiatimes.com\/et-front\/ecomm-cos-see-big-spending-carnival-this-festive-season\/articleshow\/133852722.cms\" rel=\"nofollow\"><strong>\u20b91.50\u20131.55 lakh crore<\/strong><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Hansa Research\u2019s 2026 festive survey found that:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>38%<\/strong><span style=\"font-weight: 400;\"> of consumers plan to shop through <\/span><strong>online platforms<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>25%<\/strong><span style=\"font-weight: 400;\"> will use a <\/span><strong>hybrid<\/strong><span style=\"font-weight: 400;\"> approach (online + offline)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>18%<\/strong><span style=\"font-weight: 400;\"> will rely mainly on <\/span><strong>local markets<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>12%<\/strong><span style=\"font-weight: 400;\"> will shop primarily at <\/span><strong>physical retail stores<\/strong><\/li>\n<\/ul>\n<h2><strong>India\u2019s Biggest Festive Sale Events<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Great Indian Festival and Flipkart Big Billion Days are two of India\u2019s biggest online festive sales. Myntra Big Fashion Festival is another major event for fashion, beauty and lifestyle shopping. These sales typically take place around September-October, ahead of Diwali.\u00a0<\/span><\/p>\n<h3><strong>Amazon Great Indian Festival\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">During the 2025 event, Amazon recorded <\/span><strong>276 crore customer visits<\/strong><span style=\"font-weight: 400;\">, with more than <\/span><strong>70% <\/strong><span style=\"font-weight: 400;\">coming from Tier-2 and Tier-3 cities. The company also reported more than <\/span><strong>\u20b91,000 crore in customer savings<\/strong><span style=\"font-weight: 400;\"> through bank offers, GST benefits and cashback rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium smartphone sales grew<\/span><strong> 30%<\/strong><span style=\"font-weight: 400;\">, with <\/span><strong>65% <\/strong><span style=\"font-weight: 400;\">of that demand coming from Tier-2 and Tier-3 cities. Same-day deliveries to Prime members also increased <\/span><strong>60% year over year<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon saw <\/span><strong>more than 38 crore visits in the first 48 hours<\/strong><span style=\"font-weight: 400;\"> with over 70% of them coming from beyond India&#8217;s top nine metros.<\/span><\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.aboutamazon.in\/news\/retail\/amazon-great-indian-festival-48-hours-data-38-crore-visits\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><\/p>\n<h3><strong>Flipkart Big Billion Days<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">During Big Billion Days 2025,<\/span><strong> more than 60% of orders<\/strong><span style=\"font-weight: 400;\"> came from Tier-2 and Tier-3 cities, according to Flipkart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its festive supply chain handled <\/span><strong>more than 7.3 million shipments in a single day<\/strong><span style=\"font-weight: 400;\">, while same-day and next-day deliveries increased by <\/span><strong>44% year over year<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flipkart also expanded instant festive shopping through <\/span><strong>Flipkart Minutes<\/strong><span style=\"font-weight: 400;\">. During the sale&#8217;s Early Access period, Minutes recorded <\/span><strong>more than 45 lakh unique visitors<\/strong><span style=\"font-weight: 400;\">, while order volumes doubled compared with regular days. The fastest iPhone delivery took <\/span><strong>under three minutes<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/stories.flipkart.com\/announcement\/millions-served-lakhs-empowered-flipkart-s-festive-supply-chain-at-the-heart-of-bharat\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Flipkart Stories<\/span><\/a><\/p>\n<h3><strong>Myntra Big Fashion Festival<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">During the Big Fashion Festival in 2025, Myntra added <\/span><strong>2 million new customers<\/strong><span style=\"font-weight: 400;\">, with <\/span><strong>70% <\/strong><span style=\"font-weight: 400;\">of orders coming from non-metro cities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ethnic wear demand grew <\/span><strong>2.5 times<\/strong><span style=\"font-weight: 400;\">, while Myntra Luxe grew <\/span><strong>80% year over year.<\/strong><span style=\"font-weight: 400;\"> Jewelry demand also increased by <\/span><strong>more than 80%<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Demand on Myntra\u2019s Gen-Z-focused FWD<\/strong><span style=\"font-weight: 400;\"> platform also <\/span><strong>doubled <\/strong><span style=\"font-weight: 400;\">compared with regular business levels, with ethnic wear leading the growth.<\/span><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.business-standard.com\/amp\/companies\/start-ups\/myntra-adds-2-million-new-shoppers-non-metro-cities-drive-sales-growth-125100801317_1.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Business Standard<\/span><\/a><\/p>\n<h2><strong>Quick Commerce is Becoming a Festive Shopping Channel<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Quick commerce platforms are expanding beyond groceries into gifting, beauty, electronics, fashion and home decor during the festive season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blinkit, Zepto and Swiggy Instamart now run dedicated festive sections, making everything from sweets and dry fruits to diyas, gifts and electronics available for quick delivery.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick commerce\u2019s share of online festive sales grew from <\/span><strong>8% in 2024 <\/strong><span style=\"font-weight: 400;\">to <\/span><strong>12% in 2025<\/strong><span style=\"font-weight: 400;\">. Its festive GMV reached around <\/span><strong>$1.6 billion<\/strong><span style=\"font-weight: 400;\">, roughly double the previous year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During the final week of Diwali 2025, brands on quick-commerce platforms reported <\/span><strong>3-5x growth in orders<\/strong><span style=\"font-weight: 400;\"> for festive products such as gifting items, puja essentials and home decor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During Diwali 2025, Blinkit crossed <\/span><strong>30 lakh orders per day<\/strong><span style=\"font-weight: 400;\">, Zepto crossed <\/span><strong>20 lakh<\/strong><span style=\"font-weight: 400;\">, and Instamart reached <\/span><strong>16 lakh<\/strong><span style=\"font-weight: 400;\"> on its peak days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Swiggy Instamart\u2019s<\/span> <span style=\"font-weight: 400;\">Rakhi orders grew nearly <\/span><strong>300% year over year <\/strong><span style=\"font-weight: 400;\">during August 21-28, 2026, with shoppers ordering <\/span><strong>857 rakhis per minute.<\/strong><\/li>\n<\/ul>\n<h2><strong>How Indians Pay for Festive Shopping\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">During <\/span><strong>Dhanteras to Diwali 2025, UPI averaged 737 million transactions per day<\/strong><span style=\"font-weight: 400;\">, up <\/span><strong>30%<\/strong><span style=\"font-weight: 400;\"> from 568 million a year earlier.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UPI transaction value reached <\/span><strong>\u20b987,569 crore per day<\/strong><span style=\"font-weight: 400;\"> during the three-day period, more than double the amount recorded during Diwali 2022.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During <\/span><strong>Navratri 2025, e-commerce credit card transactions grew 26.8% in volume and 34.8% in value<\/strong><span style=\"font-weight: 400;\"> year over year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily credit card spending during the period reached <\/span><strong>\u20b95,286 crore<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><strong>August 2026, UPI <\/strong><span style=\"font-weight: 400;\">hit a<\/span> <span style=\"font-weight: 400;\">record <\/span><strong>24.51 billion transactions worth \u20b929.82 lakh crore<\/strong><span style=\"font-weight: 400;\">, up <\/span><strong>22% in volume and 20% in value<\/strong><span style=\"font-weight: 400;\"> from August 2025.<\/span><\/li>\n<\/ul>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.npci.org.in\/product\/upi\/product-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">NCPI<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.moneycontrol.com\/news\/business\/economy\/upi-transactions-cross-24-billion-for-first-time-in-august-as-growth-picks-up-14019520.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Moneycontrol<\/span><\/a><\/p>\n<h2><strong>When Do Indians Start Festive Shopping?<\/strong><\/h2>\n<p><strong>61% <\/strong><span style=\"font-weight: 400;\">of consumers<\/span> <span style=\"font-weight: 400;\">start festive shopping <\/span><strong>at least a week before <\/strong><span style=\"font-weight: 400;\">the festival, according to Hansa Research\u2019s 2026 Festive Insights report.\u00a0<\/span><\/p>\n<p><strong>50% <\/strong><span style=\"font-weight: 400;\">start <\/span><strong>two to four weeks before <\/strong><span style=\"font-weight: 400;\">the festival, while <\/span><strong>11% <\/strong><span style=\"font-weight: 400;\">begin <\/span><strong>one to two months in advance.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Only <\/span><strong>2% <\/strong><span style=\"font-weight: 400;\">of shoppers wait <\/span><strong>until the last minute<\/strong><span style=\"font-weight: 400;\">, which shows that most festive shopping happens well before the festival.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Raksha Bandhan 2026, <\/span><strong>online orders peaked around 12 days before the festival<\/strong><span style=\"font-weight: 400;\">, compared with six days before in 2025, according to GoKwik.<\/span><\/p>\n<h2><strong>33.57 Lakh Vehicles Were Registered During Navratri-Diwali 2025<\/strong><\/h2>\n<p><strong>India recorded 33.57 lakh vehicle registrations between Navratri and Diwali 2025<\/strong><span style=\"font-weight: 400;\">, up 17% from the previous year, according to HDFC Mutual Fund&#8217;s review.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44523 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/automobile-registrations-in-2025.jpg\" alt=\"automobile registrations in 2025\" width=\"1024\" height=\"665\" \/><\/p>\n<p><strong>LCVs recorded the highest growth at 23%<\/strong><span style=\"font-weight: 400;\">, followed by two-wheelers at 18% and passenger vehicles at 14%.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Vehicle Segment<\/strong><\/td>\n<td><strong>YoY Growth During Navratri-Diwali 2025<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Passenger vehicles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Two-wheelers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LCVs (Light Commercial Vehicles)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MHCVs (Medium &amp; Heavy Commercial Vehicles)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Three-wheelers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tractors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Total vehicle registrations<\/strong><\/td>\n<td><strong>17%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/files.hdfcfund.com\/s3fs-public\/2025-10\/Festive%20Cheer%20lights%20up%20India%27s%20consumption_0.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">HDFC<\/span><\/a><\/p>\n<h2><strong>India Festive Shopping Trends 2026<\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><strong>Festive spending is expected to increase in 2026<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">95% of consumers plan to spend more than usual during the 2026 festive season. Among them, 45% expect to spend 25\u201350% more, while 22% plan to spend more than 50% extra, according to Hansa Research.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong>Premium products are seeing higher demand<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shoppers are continuing to trade up to premium products in 2026, particularly in electronics and consumer durables. Amazon reported that premium TVs priced above \u20b935,000 sold at twice the rate seen a year earlier during Prime Day, while AI-enabled PCs and newer kitchen appliances also saw higher demand.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong>GenAI is helping shoppers find festive gifts<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">80% of Indian festive shoppers used generative AI for gift ideas and inspiration, according to a Meta-commissioned Ipsos study.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong>Festive online sales are expected to cross \u20b91.5 lakh crore<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">India\u2019s festive online GMV is expected to reach \u20b91.50\u2013\u20b91.55 lakh crore in 2026, up 25\u201329% from 2025, according to Datum Intelligence.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong>Amazon is hiring 1.6 lakh temporary workers for the festive season<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Amazon India plans to hire up to 1.6 lakh temporary workers for the 2026 festive season, 10,000 more than it hired last year, as it prepares for higher festive demand.\u00a0<\/span><\/p>\n<h2><strong>FAQs<\/strong><\/h2>\n<h3><strong>How much does India spend during the festive season?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">India recorded <\/span><strong>\u20b96.05 lakh crore in festive trade during the Navratri-to-Diwali period in 2025<\/strong><span style=\"font-weight: 400;\">, including \u20b95.40 lakh crore in goods and \u20b965,000 crore in services. The figure was 25% higher than the \u20b94.25 lakh crore recorded in 2024.<\/span><\/p>\n<h3><strong>How much is India\u2019s festive e-commerce market worth?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Festive e-commerce GMV crossed <\/span><strong>\u20b91.15 lakh crore in 2025<\/strong><span style=\"font-weight: 400;\">, according to Redseer. The first 11 days alone generated \u20b960,000\u2013\u20b962,000 crore in GMV.\u00a0<\/span><\/p>\n<h3><strong>How many people shop online during Diwali?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Around <\/span><strong>90 million shoppers<\/strong><span style=\"font-weight: 400;\"> made online purchases during the first 11 days of the 2025 festive sales, with average spending of close to \u20b97,000 per shopper.\u00a0<\/span><\/p>\n<h3><strong>What are the most popular festive shopping categories in India?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In 2025, <\/span><strong>FMCG and grocery<\/strong><span style=\"font-weight: 400;\"> accounted for the largest share of festive trade at 12%, followed by <\/span><strong>gold and jewelry <\/strong><span style=\"font-weight: 400;\">at 10%. For 2026, <\/span><strong>fashion and apparel<\/strong><span style=\"font-weight: 400;\"> is the most planned purchase category at 69%, followed by home decor and furniture at 51%.<\/span><\/p>\n<h3><strong>Which is India\u2019s biggest festive sale?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon Great Indian Festival and Flipkart Big Billion Days are the two major online festive sale events in India. Amazon&#8217;s 2025 Great Indian Festival recorded 276 crore customer visits, with more than 70% coming from Tier-2 and Tier-3 cities. <\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How much does India spend during the festive season?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"India recorded \u20b96.05 lakh crore in festive trade during the Navratri-to-Diwali period in 2025, including \u20b95.40 lakh crore in goods and \u20b965,000 crore in services. 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Diwali remains the biggest shopping event, but the Indian festive season typically begins with Raksha Bandhan and continues through Onam, Navratri, Dussehra and Diwali.\u00a0 In 2025, India\u2019s festive trade during Navratri [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":44525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>India Festive Sales Statistics 2026: Diwali &amp; Shopping Trends<\/title>\r\n<meta name=\"description\" content=\"India festive sales statistics 2026 reveal Diwali shopping trends, consumer spending, online sales, and retail growth across India&#039;s festive season.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.grabon.in\/indulge\/shopping-tips\/india-festive-sales-statistics\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"India Festive Sales Statistics 2026: Diwali &amp; 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