{"id":37317,"date":"2024-11-06T05:00:51","date_gmt":"2024-11-05T23:30:51","guid":{"rendered":"https:\/\/www.grabon.in\/indulge\/?p=37317"},"modified":"2026-09-17T21:09:56","modified_gmt":"2026-09-17T15:39:56","slug":"amazon-statistics","status":"publish","type":"post","link":"https:\/\/www.grabon.in\/indulge\/tech\/amazon-statistics\/","title":{"rendered":"Amazon Statistics: Users, Sellers and Financials (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From its humble beginnings as an online bookstore, Amazon has evolved into the world\u2019s largest online retailer, fundamentally changing global shopping and e-commerce practices. Amazon serves a staggering 310 million customers and hosts over 2 million active sellers <\/span><span style=\"font-weight: 400;\">globally<\/span><span style=\"font-weight: 400;\"> in 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog post provides a comprehensive look at Amazon, highlighting key statistics such as its market share, user base, and revenue trends. Find out what makes Amazon a powerhouse in online retail and what\u2019s driving its growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest reported figures are for Q2 2026, in which Amazon posted $200.6 billion in net sales, up about 20% year over year, lifting trailing-twelve-month revenue to $775.7 billion.<\/span><\/p>\n<h2><strong>Amazon Statistics 2026 (Editor\u2019s Picks)<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon has 310 million active users and 9.7 million sellers worldwide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Q2 2026, Amazon posted $200.6 billion in net sales, up 20% YoY, with trailing-twelve-month revenue of $775.7 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2025, Amazon reported $716.9 billion in total revenue, up 12% from $638 billion in 2024.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon averaged nearly $2 billion in sales per day in 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon delivered more than 13 billion items to Prime members the same or next day worldwide in 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 60% of sales in Amazon\u2019s store come from independent sellers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon boasts over 250 million Amazon Prime members across 27 countries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon ranks among the largest companies in the world by revenue, typically ranking in the top two globally behind Walmart.<\/span><\/li>\n<\/ul>\n<h2><strong>Brief Overview of Amazon\u00a0<\/strong><\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Amazon Founder<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Jeff Bezos<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Launch<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">July 16, 1995<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Headquarters<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Seattle, Washington, United States<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Valuation<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">$2.9 trillion<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Industry<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">E-Commerce, Software Development<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>Amazon leads in e-commerce market share<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of 2026, Amazon accounts for <\/span><span style=\"font-weight: 400;\">39.7%<\/span><span style=\"font-weight: 400;\"> of e-commerce sales in the US, the highest market share among all e-commerce companies. This puts it far ahead of its contenders, with Walmart at 6.4% of sales and eBay at 3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This growth is attributed to several factors, including the fact that <\/span><a href=\"https:\/\/searchengineland.com\/50-of-product-searches-start-on-amazon-424451\" rel=\"nofollow\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers start their shopping journey on Amazon.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-44474 size-full aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/amazon-leads-in-e-commerce-market-share.png\" alt=\"amazon leads in e-commerce market share\" width=\"1774\" height=\"887\" \/><\/p>\n<p>Here&#8217;s a table that shows the market share of top retail e-commerce companies in the US:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Company<\/strong><\/td>\n<td><strong>Market Share<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Amazon<\/td>\n<td><span style=\"font-weight: 400;\">39.7%<\/span><\/td>\n<\/tr>\n<tr>\n<td>Walmart<\/td>\n<td>6.4%<\/td>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>3.6%<\/td>\n<\/tr>\n<tr>\n<td>eBay<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td>Target<\/td>\n<td>1.9%<\/td>\n<\/tr>\n<tr>\n<td>Home Depot<\/td>\n<td>1.9%<\/td>\n<\/tr>\n<tr>\n<td>Costco<\/td>\n<td>1.5%<\/td>\n<\/tr>\n<tr>\n<td>Best Buy<\/td>\n<td>1.4%<\/td>\n<\/tr>\n<tr>\n<td>Carvana<\/td>\n<td>1.4%<\/td>\n<\/tr>\n<tr>\n<td>Kroger<\/td>\n<td>1.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Over 350 million products are sold on the Amazon Marketplace<\/strong><\/h2>\n<p>Amazon offers a vast selection of over 350 million products, including those from third-party sellers. Additionally, Amazon sells more than 12 million products by itself.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37321 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Amazon-has-350-Million-Products.jpg\" alt=\"Amazon has 350+ Million Products\" width=\"1748\" height=\"856\" \/><\/p>\n<h3><strong>Most popular Amazon categories among sellers<\/strong><\/h3>\n<p>The top categories for Amazon sellers are home and kitchen, beauty and personal care, clothing, shoes, and jewelry.<\/p>\n<p>Categories like Home &amp; Kitchen and Beauty &amp; Personal Care lead due to their broad appeal and consistent consumer spending, making shopping at Amazon a preferred choice for diverse needs.<\/p>\n<p>To understand where Amazon sellers focus their efforts, here are the top categories based on their popularity:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Amazon Category<\/strong><\/td>\n<td><strong>Share of Sellers<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Home &amp; Kitchen<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>Beauty &amp; Personal Care<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Clothing, Shoes &amp; Jewelry<\/td>\n<td>20%<\/td>\n<\/tr>\n<tr>\n<td>Toys &amp; games<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td>Health, Household &amp; Baby Care<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Baby<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Sports &amp; Outdoors<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Pet Supplies<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Office Supplies<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source: <\/strong><a href=\"https:\/\/ecommercedb.com\/insights\/most-profitable-amazon-categories-global-rankings-led-by-beauty-kitchen\/4633\" rel=\"nofollow\">ECDB<\/a><\/p>\n<p><strong>Why This Matters<\/strong><\/p>\n<p>These percentages indicate the proportion of Amazon sellers operating within each category, highlighting where seller focus and consumer demand intersect most prominently. Categories like Home &amp; Kitchen and Beauty &amp; Personal Care lead due to their broad appeal and consistent consumer spending.<\/p>\n<h2><strong>How many people shop on Amazon?<\/strong><\/h2>\n<p>As of 2026, Amazon has over 310 million active users globally. More than 80% of these users are from the United States, accounting for over 230 million customers.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37322 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Amazon-has-310-million-active-customers-globally.jpg\" alt=\"Amazon has 310 million active customers globally\" width=\"1748\" height=\"856\" \/><\/p>\n<p>As many as <a href=\"https:\/\/finance.yahoo.com\/news\/does-amazon-spending-compare-average-160037540.html\" rel=\"nofollow\">25% <\/a>of Americans use Amazon for shopping at least once a week<\/p>\n<p>As for what Americans are buying on Amazon, electronics and tech is the most popular category, with <a href=\"https:\/\/finance.yahoo.com\/news\/does-amazon-spending-compare-average-160037540.html\" rel=\"nofollow\">55%<\/a> of Americans shopping for these items on the site.<\/p>\n<p>Other popular purchase categories include clothing and accessories (48%), toiletries and personal care items (42%), and kitchen and household essentials (41%).<\/p>\n<p>Here\u2019s a table that shows Amazon\u2019s (.com) traffic from various countries:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Country<\/strong><\/td>\n<td><strong>Traffic Share<\/strong><\/td>\n<\/tr>\n<tr>\n<td>United States<\/td>\n<td>80%<\/td>\n<\/tr>\n<tr>\n<td>India<\/td>\n<td>1.87%<\/td>\n<\/tr>\n<tr>\n<td>Canada<\/td>\n<td>1.30%<\/td>\n<\/tr>\n<tr>\n<td>United Kingdom<\/td>\n<td>1.18%<\/td>\n<\/tr>\n<tr>\n<td>Japan<\/td>\n<td>0.97%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.similarweb.com\/\" rel=\"nofollow\">SimilarWeb<\/a><\/p>\n<h2><strong>How many Amazon sellers are there?<\/strong><\/h2>\n<p>Amazon has over 9.7 million registered sellers globally, of which more than 2 million are actively selling on Amazon in 2026.<\/p>\n<p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/small-business\/amazon-seller-experience\" rel=\"nofollow\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of sales in Amazon\u2019s stores come from third-party or independent sellers, most of whom represent small and medium-sized businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Independent sellers in the U.S. sold more than <\/span><a href=\"https:\/\/sellingpartners.aboutamazon.com\/impact\" rel=\"nofollow\"><span style=\"font-weight: 400;\">4.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> items through Amazon\u2019s store in 2025, an average of 8,900 items every minute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than 75,000 independent sellers surpassed $1 million in sales in 2025, a 36% increase from 2024. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37323 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/There-are-9.7-million-sellers-globally.jpg\" alt=\"There are 9.7 million sellers globally\" width=\"1748\" height=\"856\" \/><\/p>\n<p>Business owners choose to sell on Amazon due to the exceptional value it offers. They gain access to a large customer base, powerful tools, services, and programs that can fuel their business growth, often at a lower cost than other alternatives.<\/p>\n<h2><strong>Amazon India crosses 2 million sellers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon India crossed the <\/span><a href=\"https:\/\/press.aboutamazon.com\/in\/2026\/9\/amazon-indias-seller-base-grows-to-20-lakh-marking-strongest-growth-in-three-years\" rel=\"nofollow\"><span style=\"font-weight: 400;\">20-lakh<\/span><\/a><span style=\"font-weight: 400;\"> or 2-million seller milestone in September 2026, with more than 300,000 sellers joining Amazon.in. The company said this represented its strongest seller-base growth in three years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon attributed the growth partly to zero referral fees across more than 12.5 crore products priced below Rs.1,000, as well as the increased use of AI-powered seller tools.<\/span><\/p>\n<h2><strong>Amazon ships close to 1.6 million packages each day<\/strong><\/h2>\n<p>Amazon ships approximately 1.6 million orders per day, which translates to 66,000 orders per hour or over 1,000 orders per minute. That\u2019s an impressive volume of packages moving through their system.<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Time Period<\/strong><\/td>\n<td><strong>Orders<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Per Day<\/td>\n<td>1.6 million<\/td>\n<\/tr>\n<tr>\n<td>Per Month<\/td>\n<td>48 million<\/td>\n<\/tr>\n<tr>\n<td>Per Year<\/td>\n<td>584 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37327\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/7-1.jpg\" alt=\"Amazon ships close to 1.6 million packages each day \" width=\"1132\" height=\"456\" \/><\/p>\n<\/div>\n<h2><strong>Amazon delivered over 13 billion items the same or next day in 2025<\/strong><\/h2>\n<p>In 2025, Amazon set a new Prime delivery speed record, with more than <a href=\"https:\/\/finance.yahoo.com\/news\/amazon-sets-prime-delivery-speed-120000797.html\" rel=\"nofollow\">13 billion<\/a> items arriving the same or next day worldwide, an over 30% increase compared to last year.<\/p>\n<p><span style=\"font-weight: 400;\">In the U.S., Prime members received more than 8 billion items the same or next day, while groceries and essentials accounted for half of those deliveries.\u00a0<\/span><\/p>\n<p>This new record highlights how fast the company\u2019s logistics network has scaled, making fast delivery a standard expectation for millions of customers across global markets.<\/p>\n<h2><strong>Prime members saved $105 billion on delivery in 2025<\/strong><\/h2>\n<p>Amazon reported that Prime members saved about $105 billion worldwide in 2025 on fast, free delivery.<\/p>\n<p>In the US, members saved an average of around $550 each, nearly four times the cost of an annual membership, showing how heavily frequent shoppers benefit from the membership over the course of a year.<\/p>\n<h2><strong>Amazon makes nearly $2 billion in sales a day<\/strong><\/h2>\n<p>With $716.9 billion in total revenue in 2025, Amazon averaged nearly $2 billion in revenue per day when spread across the year. That daily figure shows just how large the company\u2019s operations have become, with steady growth continuing year after year.<\/p>\n<p><span style=\"font-weight: 400;\">Based on Amazon\u2019s $775.7 billion twelve-month revenue as of June 2026, the company was averaging roughly $2.13 billion in sales per day, or around $24,600 every second.<\/span><\/p>\n<h2><strong>How much revenue does Amazon make?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of Q2 2026, Amazon generated <\/span><a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1018724\/000101872426000024\/amzn-20260630xex991.htm\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$200.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> in quarterly net sales, up 20% year over year. This brings Amazon\u2019s turnover to $775.7 billion.<\/span><\/p>\n<p>In 2025, Amazon reported <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2025\/Amazon-com-Announces-First-Quarter-Results\/default.aspx\" rel=\"nofollow\">$155.7 billion<\/a> in Q1, <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2025\/Amazon-com-Announces-First-Quarter-Results\/default.aspx\" rel=\"nofollow\">$167.7 billion<\/a> in Q2, and <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2025\/Amazon-com-Announces-First-Quarter-Results\/default.aspx\" rel=\"nofollow\">$180.2 billion<\/a> in Q3, bringing its revenue to $503.6 billion by the end of the third quarter. Each of these quarters grew roughly 9% to 13% year over year compared to 2024.<\/p>\n<p>Q4 2025 revenue came in at about <a href=\"https:\/\/www.aboutamazon.com\/news\/company-news\/amazon-earnings-q4-2025-report\" rel=\"nofollow\">$213.4 billion<\/a>, pushing Amazon\u2019s total revenue for 2025 to $716.9 billion. This continued the company\u2019s steady growth trend, up from $638.0 billion in total revenue in 2024.<\/p>\n<p><span style=\"font-weight: 400;\">Amazon generated another $181.5 billion in Q1 2026 and $200.6 billion in Q2 2026, bringing first-half 2026 net sales to $382.1 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a table showing Amazon\u2019s yearly revenue over the years:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Year<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Annual Revenue (in USD)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026 (H1)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$382.1 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$716.9 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$638.0 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">574.78 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">513.98 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">469.82 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">386.06 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">280.52 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">232.89 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">177.87 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">135.99 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">107.01 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">88.99 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">74.45 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">61.09 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2011<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.08 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2010<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.2 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2009<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.51 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2008<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.17 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2007<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.84 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2006<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.71 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2005<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.49 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2004<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.92 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42374 size-full\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/amazons-yearly-revenue-over-the-years.jpg\" alt=\"amazons yearly revenue over the years\" width=\"1211\" height=\"735\" \/><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2024\/Amazon.com-Announces-Fourth-Quarter-Results\/default.aspx\" rel=\"nofollow\">Amazon<\/a><\/p>\n<h2><strong>Amazon Revenue By Segment in <\/strong><strong>Q2 2026<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s net sales in Q2 2026 rose 20% year over year to $200.6 billion. AWS was the standout, with cloud revenue climbing 37% to $42.2 billion, its fastest growth in 18 quarters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">North America sales increased 16% to $116.2 billion, while International sales grew 15% to $42.2 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the breakdown:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Q2 2026 Segment<\/strong><\/td>\n<td><strong>Revenue<\/strong><\/td>\n<td><strong>YoY Growth<\/strong><\/td>\n<td><strong>Op. Income<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">North America<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$116.2 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+16%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$9.1 billion\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">International<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$42.2 billion\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+15%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.7 billion\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AWS (Cloud)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$42.2 billion\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+37%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$16.6 billion\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Total<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$200.6 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$27.5 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1018724\/000101872426000024\/amzn-20260630xex991.htm\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Amazon Q2 2026 results<\/span><\/i><\/a><\/p>\n<h2><strong>Amazon Revenue By Segment 2025<\/strong><\/h2>\n<p>Amazon\u2019s total 2025 revenue reached $716.9 billion, with diversified growth across segments led by North America, AWS, and third-party services.<\/p>\n<p>Here\u2019s a simple breakdown by major business:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Business Area<\/strong><\/td>\n<td><strong>Revenue<\/strong><\/td>\n<td><strong>% of Total<\/strong><\/td>\n<td><strong>YoY Growth<\/strong><\/td>\n<\/tr>\n<tr>\n<td>North America Sales<\/td>\n<td>$392.1 billion<\/td>\n<td>54.7%<\/td>\n<td>+11%<\/td>\n<\/tr>\n<tr>\n<td>International Sales<\/td>\n<td>$145.2 billion<\/td>\n<td>20.3%<\/td>\n<td>+13%<\/td>\n<\/tr>\n<tr>\n<td>AWS (Cloud)<\/td>\n<td>$115.8 billion<\/td>\n<td>16.2%<\/td>\n<td>+17%<\/td>\n<\/tr>\n<tr>\n<td>Advertising<\/td>\n<td>$62.1 billion<\/td>\n<td>8.7%<\/td>\n<td>+14%<\/td>\n<\/tr>\n<tr>\n<td>Prime Subscriptions<\/td>\n<td>$48.5 billion<\/td>\n<td>6.8%<\/td>\n<td>+12%<\/td>\n<\/tr>\n<tr>\n<td>Physical Stores<\/td>\n<td>$22.8 billion<\/td>\n<td>3.2%<\/td>\n<td>+8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source: <\/strong><a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2026\/Amazon-com-Announces-Fourth-Quarter-Results\/\" rel=\"nofollow\">Amazon<\/a><\/p>\n<h2><strong>Amazon Prime Statistics<\/strong><\/h2>\n<p>One of the main factors contributing to Amazon\u2019s success is its subscription service, Amazon Prime, which provides free and fast delivery, exclusive discounts, and more.<\/p>\n<p>Let\u2019s look at some key statistics that highlight the impact of Amazon Prime on the e-commerce industry.<\/p>\n<h3><strong>Amazon has over 250 million Prime members around the world<\/strong><\/h3>\n<p>There are over <a href=\"https:\/\/www.grabon.in\/indulge\/tech\/amazon-prime-users-statistics\/\" rel=\"follow\">250 million Amazon Prime members<\/a> worldwide with 25 million in India and 200 million in the US. alone.<\/p>\n<p>The average Prime subscriber spends about <a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/amazon-prime-statistics\/\" rel=\"nofollow\">$1,400 dollars<\/a> a year.<\/p>\n<h3><strong>Amazon Prime Day 2026 generated $26.4 billion in US online spending<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">During the four-day Prime Day event from June 23 to June 26, 2026, U.S. online spending reached a record <\/span><a href=\"https:\/\/fortune.com\/2026\/06\/27\/amazon-prime-day-total-online-spending-adobe-estimate\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$26.4 billion<\/span><\/a><span style=\"font-weight: 400;\">, up 9.3% year over year, according to Adobe Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile devices accounted for 54.2% of spending, or $14.2 billion, while Buy Now, Pay Later spending reached $2.1 billion, up 9.5% year over year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI traffic to U.S. retail sites increased 89% during Prime Day, and shoppers arriving through AI sources converted 40% better than shoppers arriving through traditional channels.<\/span><\/p>\n<h3><strong>Mobile shopping and BNPL usage surged during Prime Day <\/strong><strong>2026<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile shopping accounted for 54.2% of U.S. online spending during Prime Day 2026, up from 53.2% during the 2025 event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BNPL spending reached $2.1 billion during the 2026 event, up 9.5% year over year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popular items included products across electronics, appliances, apparel, home and garden, and everyday essentials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon also reported record-breaking item sales and billions in customer savings, supported by AI-powered tools such as Rufus and Alexa+.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The table below shows Amazon Prime Day sales by year, highlighting how the event has grown over time.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Prime Day Sales<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$26.4 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$24.1 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14.2 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.9 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$11.2 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10.4 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$7.16 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$4.19 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.41 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.52 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.9 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42375\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/prime-day-sales.jpg\" alt=\"prime day sales\" width=\"1263\" height=\"774\" \/><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.statista.com\/statistics\/728120\/annual-amazon-prime-day-sales\/\" rel=\"nofollow\">Statista<\/a><\/p>\n<h3><strong>Revenue from Prime Membership Services<\/strong><\/h3>\n<p>Amazon generated $49 billion in revenue through its Prime subscriptions in 2025.<\/p>\n<h3><strong>Amazon Prime Video is the second-largest streaming service globally<\/strong><\/h3>\n<p>As of 2026, Amazon\u2019s premium video service has a massive global presence with more than <a href=\"https:\/\/variety.com\/2024\/digital\/news\/amazon-prime-video-200-million-monthly-viewers-tv-advertising-ceo-1235967913\/\" rel=\"nofollow\">200 million<\/a> monthly viewers. It ranks second to Netflix, which has over<a href=\"https:\/\/www.digitaltrends.com\/home-theater\/most-popular-streaming-services-by-subscribers\/\" rel=\"nofollow\"> 269.6 million <\/a>viewers.<\/p>\n<p>Prime Video is available in more than<a href=\"https:\/\/www.primevideo.com\/help?nodeId=GD5REBNJD74BURF6\" rel=\"nofollow\"> 200 countries<\/a> and regions around the globe.<\/p>\n<h3><strong>Amazon advertising revenue grows 26% in Q2 2026<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s advertising services generated <\/span><a href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/amazon-q2-2026-earnings-aws-204411872.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$19.8 billion<\/span><\/a><span style=\"font-weight: 400;\"> in Q2 2026, up 26% year over year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising remains one of Amazon\u2019s fastest-growing businesses, alongside AWS, as the company expands its advertising products across its shopping ecosystem<\/span><\/p>\n<h3><strong>Amazon Business Reaches $60 Billion in Annualized Sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon Business reached <\/span><a href=\"https:\/\/press.aboutamazon.com\/2026\/7\/amazon-business-reaches-60-billion-in-annualized-gross-sales-serving-over-11-million-organizations-worldwide\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$60 billion<\/span><\/a><span style=\"font-weight: 400;\"> in annualized gross sales in Q2 2026 and now serves more than 11 million organizations worldwide. More than 1.8 million new organizations joined Amazon Business during the first half of 2026.<\/span><\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, Amazon\u2019s dominant position in global e-commerce is undeniable. With a customer base of over 310 million and a significant <\/span><span style=\"font-weight: 400;\">39.7% share <\/span><span style=\"font-weight: 400;\">of e-commerce sales in the US, Amazon continues to set the standard for online retail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, Amazon\u2019s investments in technology and delivery are expected to make it work better and give customers a better experience. As people change how they buy things and more things are sold online, Amazon\u2019s ability to adjust and innovate will be key to staying ahead.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From its humble beginnings as an online bookstore, Amazon has evolved into the world\u2019s largest online retailer, fundamentally changing global shopping and e-commerce practices. Amazon serves a staggering 310 million customers and hosts over 2 million active sellers globally in 2026. This blog post provides a comprehensive look at Amazon, highlighting key statistics such as [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":37318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Amazon Statistics: Users, Sellers and Financials (2026)<\/title>\r\n<meta name=\"description\" content=\"Amazon is the biggest online retailer in the world with 310 million active customers, 9.7 million sellers and over 350 million products. 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