{"id":37237,"date":"2024-06-20T18:22:49","date_gmt":"2024-06-20T12:52:49","guid":{"rendered":"https:\/\/www.grabon.in\/indulge\/?p=37237"},"modified":"2025-06-16T16:40:09","modified_gmt":"2025-06-16T11:10:09","slug":"influencer-marketing-satistics","status":"publish","type":"post","link":"https:\/\/www.grabon.in\/indulge\/tech\/influencer-marketing-satistics\/","title":{"rendered":"Influencer Marketing Statistics In India 2025"},"content":{"rendered":"<p>Influencer marketing in India has a storied past and a bright future. As far back as 1922, when Godrej launched its No.1 soap, the brand <a href=\"https:\/\/www.godrejcp.com\/know-us\/our-story#1922_2\" rel=\"nofollow\"><strong>secured powerful endorsements<\/strong><\/a> from icons like Rabindranath Tagore. Brands and influencers have always had a long-standing relationship. Today, influencer marketing is booming in India, with a projected <strong>growth of 25%<\/strong> \u00a02025 reaching I<b>NR 68.75 billion<\/b> and potentially <b>INR 107.5 billion<\/b> by 2027.<\/p>\n<p>With <strong>50%<\/strong> of mobile engagement centered on social media, the question arises: who will emerge as the leading influencers in India, defining the standard, and what trends can we expect in this swiftly changing domain? Read on to explore insightful Influencer Marketing trends in India and what the future holds for it.<\/p>\n<h2><b>Key Influencer Marketing Statistics <\/b><b>2025 <\/b><b>(Highlights)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The influencer market in India is projected to grow at a CAGR of <b>25%<\/b>, reaching <b>INR 68.75 billion<\/b> by 2025. By 2027, it is expected to further increase to <b>INR 107.5 billion<\/b>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">India boasts <strong>2.5 to 3.5 million<\/strong> content creators across social media platforms.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>92%<\/strong> of influencers prefer short-form videos, with YouTube Shorts and Instagram Reels dominating.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>47%<\/strong> of brands prefer Micro and Nano influencers for cost-effective campaigns.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>80%<\/strong> of influencers prioritize long-term brand relationships for enhanced engagement.<\/li>\n<\/ul>\n<h2><b>What Is The Market Size Of Influencer Marketing In India?<\/b><\/h2>\n<p>The market size of influencer marketing in India is projected to reach <b>INR 68.75 billion<\/b> by 2025, reflecting a significant growth of <b>439%<\/b> from <b>INR 12.75 billion<\/b> in 2022. By 2027, it is expected to further expand to <b>INR 107.5 billion<\/b>, with a compound annual growth rate (CAGR) of <b>25%<\/b> until 2026.<\/p>\n<p>Go through the table below for a detailed overview of the market value of India&#8217;s influencer marketing industry from 2021 to 2027 (projected):<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Market Value (in Indian rupees)<\/b><\/td>\n<\/tr>\n<tr>\n<td>2027*<\/td>\n<td>107.5 billion<\/td>\n<\/tr>\n<tr>\n<td>2026*<\/td>\n<td>28 billion<\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>68.75 billion<\/td>\n<\/tr>\n<tr>\n<td>2024*<\/td>\n<td>55 billion<\/td>\n<\/tr>\n<tr>\n<td>2023*<\/td>\n<td>16.38 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>12.75 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>9 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.statista.com\/statistics\/1294803\/india-influencer-marketing-industry-value\/#:~:text=Value%20of%20influencer%20marketing%20industry%20in%20India%202021%2D2027&#038;text=As%20of%202022%2C%20the%20influencer,over%20the%20next%20two%20years.\" rel=\"nofollow\">Statista<\/a><\/p>\n<h2><b>How Many Content Creators Are There In India?<\/b><\/h2>\n<p>The number of content creators in India is estimated at <b>2.5 to 3.5 million<\/b>, on platforms like YouTube and Instagram. These creators are categorized based on their audience size and engagement levels:<\/p>\n<ul>\n<li aria-level=\"1\">Nano-influencers typically engage with <b>1,000 to 10,000<\/b> followers.<\/li>\n<li aria-level=\"1\">Micro-influencers cater to audiences ranging from <b>10,000 to 100,000<\/b>.<\/li>\n<li aria-level=\"1\">Macro influencers usually command a following of <b>100,000 to 500,000.<\/b><\/li>\n<\/ul>\n<p>Mega or Celebrity influencers boast audiences exceeding the <b>500,000<\/b> mark.<\/p>\n<p>Around <strong>47%<\/strong> of brands prefer using nano and micro-influencers for their influencer marketing campaigns as they offer a lower cost per reach. Conversely, larger brands often choose mega influencers with over a million followers. Approximately <strong>7,000<\/strong> major brands collaborate with mega influencers boasting follower counts exceeding <strong>1M<\/strong>.<\/p>\n<p><strong>Here is a comprehensive breakdown of the Creator Ecosystem in India, featuring influencers from various categories and platforms:<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-37258 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Indian-creator-ecosystem.jpg\" alt=\"Indian creator ecosystem\" width=\"932\" height=\"1285\" \/><\/p>\n<p>Source: <a href=\"https:\/\/kofluence-influencer-annual-report.s3.ap-south-1.amazonaws.com\/Kofluence_Annual_Report_2023-24.pdf\" rel=\"nofollow\">Kofluence<\/a><\/p>\n<h2><strong>Instagram &amp; YouTube lead Influencer content consumption in India<\/strong><\/h2>\n<p>In India\u2019s dynamic social media scene, Instagram is the most preferred platform for content consumption with an impressive <b>34.68%<\/b> market share, reflecting its user engagement. However, Facebook is leading with a <b>45.63%<\/b> share, indicative of its extensive reach and impact. YouTube maintains a strong presence with <b>10.21%<\/b>, continuing to facilitate content sharing and social connectivity.<\/p>\n<p>Interestingly, other social media platforms like Twitter, Pinterest and LinkedIn are also gaining traction, with market shares of <b>4.29, 2.21%<\/b> and <b>1.41% <\/b>respectively.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40441 size-full\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/Social-Media-Stats-in-India-May-2025.jpg\" alt=\"Social Media Stats in India - May 2025\" width=\"961\" height=\"605\" \/><\/p>\n<p>Source: <a href=\"https:\/\/gs.statcounter.com\/social-media-stats\/all\/india\" rel=\"nofollow\">Statcounter<\/a><\/p>\n<h2><b>Instagram Influencer Audience by Age Group<\/b><\/h2>\n<p>Instagram\u2019s influencer audience is predominantly young: 43.74% are aged 25\u201334, and 28.67% are 18\u201324, highlighting its strong appeal among Millennials and Gen Z.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40440 size-full\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/Instagram-influencer-audience-breakdown-by-age-group-2024.jpg\" alt=\"Instagram influencer audience breakdown by age group (2024)\" width=\"800\" height=\"504\" \/><\/p>\n<p><b>Source: <\/b><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"nofollow\">Sprout Social<\/a><\/p>\n<h2><strong><b>Preferred Influencer Content Formats\u00a0<\/b><b>\u00a0<\/b><\/strong><\/h2>\n<p>Short-form video content has become the top choice for influencers with<b> 92%<\/b> of influencers opting for the same, particularly with the rising popularity of YouTube shorts and Instagram reels. YouTube Shorts are the preferred mode, with <b>51%<\/b> of influencers creating content on the platform, while <b>35.5%<\/b> opt for Instagram Reels, although many use both formats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37257 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/popular-content-types-amongst-indian-influencers.jpg\" alt=\"popular content types amongst indian influencers\" width=\"932\" height=\"506\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.influencer.in\/\" rel=\"nofollow\">Influencer<\/a><\/p>\n<p><strong>Here is a table showing the type of content that content creators favor:<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Content-Type<\/strong><\/td>\n<td><strong>Share Of Content Creators<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Short-form Videos<\/td>\n<td>92.20%<\/td>\n<\/tr>\n<tr>\n<td>Statics<\/td>\n<td>55.90%<\/td>\n<\/tr>\n<tr>\n<td>Carousel<\/td>\n<td>50.40%<\/td>\n<\/tr>\n<tr>\n<td>Long-form Videos<\/td>\n<td>37.30%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>6.40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong><b>Top Influencer Choices For Brand Campaigns<\/b><\/strong><\/h2>\n<p>For marketers, finding the right mix of influencers is key \u2014 big names to boost brand awareness and smaller ones to engage with customers. Almost half of all brands(<strong>47%<\/strong>) choose micro and nano influencers because they&#8217;re cost-effective and have engagement rates of <strong>2.5%<\/strong> and <strong>4%<\/strong> respectively. On the flip side, larger influencers have lower engagement rates: <strong>2%<\/strong> for mega and <strong>1.5%<\/strong> for macro influencers.<\/p>\n<p>When it comes to influencing purchases, celebrity endorsements and influencer content have a significant impact, collectively influencing <strong>69% <\/strong>of consumer decisions, while e-commerce ads only influence<strong> 31%<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37255 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/7.jpg\" alt=\"7\" width=\"723\" height=\"528\" \/><\/p>\n<p>Source: <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_in\/news\/2024\/04\/ey-state-of-influencer-marketing-in-india-2-march-2024.pdf\" rel=\"nofollow\">E&amp;Y<\/a><\/p>\n<h2><strong><b>How Brands Spend On Influencer Marketing In India<\/b><\/strong><\/h2>\n<p>According to <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_in\/topics\/media-and-entertainment\/2024\/04\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" rel=\"nofollow\">EY surveys of marketers<\/a>, <strong>56%<\/strong> of brands have allocated over<strong> 2%<\/strong> of their marketing budget towards influencer marketing initiatives. Additionally, <strong>70%<\/strong> of surveyed brands intend to maintain or boost their influencer marketing expenditure in 2024. Half of these brands plan to increase their influencer marketing budget by up to <strong>10%<\/strong>, indicating a growing recognition of the effectiveness and value of influencer partnerships in brand promotion strategies.<\/p>\n<h2><strong><b>How Brands Adopt Influencer Marketing Strategies<\/b><\/strong><\/h2>\n<p>Brands prioritize influencers based on engagement rate and the quality of the target audience. Around, <strong>61%<\/strong> of brands preferred driving awareness and engagement through influencer campaigns. <strong>75%<\/strong> of brands view influencer marketing as integral to their overall marketing strategy. Given these insights, brands must ensure that their influencer selection criteria align closely with their campaign objectives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37254 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/popular-content-types-amongst-indian-influencers-4-1.jpg\" alt=\"popular content types amongst indian influencers-4\" width=\"932\" height=\"506\" \/><\/p>\n<p>Source: <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_in\/topics\/media-and-entertainment\/2024\/04\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" rel=\"nofollow\">E&amp;Y<\/a><\/p>\n<h2><strong><b>Influencers And Brand Collaborations<\/b><\/strong><\/h2>\n<p>Influencers overwhelmingly prioritize enduring partnerships with brands, with <strong>80%<\/strong> preferring long-term relationships over one-off collaborations. They view ongoing associations as beneficial for fostering rapport and familiarity with brands, suggesting a desire for deeper connections rather than transactional engagements.<\/p>\n<p>However, challenges arise as <strong>57%<\/strong> of influencers report budget misalignment, indicating a disconnect between expectations and resources. Additionally, <strong>51% of male influencers<\/strong> feel brands overly emphasize short-term metrics, while <strong>40%<\/strong> highlight tight timelines as problematic. Despite these challenges, influencers believe that long-term relationships offer mutual benefits, enabling a better understanding of the brand and the creation of high-quality, on-brand content.<\/p>\n<p><strong>This table highlights the Preferences &amp; Challenges faced by Indian Influencers &#8211;<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Influencer Preferences\/Challenges<\/strong><\/td>\n<td><strong>Influencer Count<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Preference for Long-term Brand Relationships<\/td>\n<td>80%<\/td>\n<\/tr>\n<tr>\n<td>Find Budget Misalignment a key challenge<\/td>\n<td>57%<\/td>\n<\/tr>\n<tr>\n<td>Feel brands focus on Short-term Metrics (Male)<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Citing tight timelines from brands as an issue<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Establishing long-term relationships enables influencers to gain a deeper understanding of the brand, fostering the creation of higher-quality, on-brand content. In turn, brands reap the benefits of continuity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37252 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Preferred-Relationship-with-brands-for-creators.jpg\" alt=\"Preferred Relationship with brands (for creators)\" width=\"968\" height=\"605\" \/><\/p>\n<p>Source: <a href=\"http:\/\/influencer.in\" rel=\"nofollow\">Influencer.in<\/a><\/p>\n<h2><strong><b>Key Sectors Driving Influencer Marketing Growth<\/b><\/strong><\/h2>\n<p>Lifestyle, fashion, and beauty sectors are poised to be the primary drivers of growth in influencer marketing, with percentages of <strong>39%, 26%, and 15%<\/strong> respectively. Additionally, other sectors are anticipated to contribute <strong>20%<\/strong> to this growth. Furthermore, automobile, e-commerce, and FMCG industries are projected to see the most significant increase in spending on influencer marketing initiatives, signaling a shift towards leveraging influencer partnerships across diverse sectors for enhanced brand visibility and engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37251 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/popular-content-types-amongst-indian-influencers-2.jpg\" alt=\"popular content types amongst indian influencers-2\" width=\"932\" height=\"713\" \/><\/p>\n<p>Source: <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_in\/topics\/media-and-entertainment\/2024\/04\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" rel=\"nofollow\">E&amp;Y<\/a><\/p>\n<h2><strong><b>Top Influencer Content Genres in India<\/b><b> \u00a0 <\/b><br \/>\n<\/strong><\/h2>\n<p>More than <strong>50%<\/strong> of Indian consumers prefer watching comedy content on social media, which makes it the top genre for influencers. Film &amp; TV also garnered significant interest, with <strong>50%<\/strong> of the respondents showing interest. Musical content came in third with a <strong>48%<\/strong> preference. Surprisingly, VIPs &amp; Celebrities ranked the lowest in preference, garnering only<strong> 19%<\/strong>.<\/p>\n<p><strong>This data provides insights into the influencer landscape and consumer preferences in the Indian market.<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Characteristic<\/strong><\/td>\n<td><strong>Share of Respondents<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Comedy<\/td>\n<td>58%<\/td>\n<\/tr>\n<tr>\n<td>Film &amp; TV<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Music<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Business &amp; Economy<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Food (e.g., mukbangs)<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Health &amp; Fitness<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Science &amp; Technology<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Cars \/ Vehicles<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>Shopping \/ Product Reviews<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>Animal &amp; Nature<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Sports<\/td>\n<td>39%<\/td>\n<\/tr>\n<tr>\n<td>Advice &amp; Self-Help<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td>Gaming &amp; E-Sports<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>Family &amp; Parenting<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>News &amp; Politics<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Adult Content<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>History<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Love &amp; Relationships<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Society &amp; Culture<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Personal Finance<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td>Religion &amp; Philosophy<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>True Crime &amp; Law<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>VIPs &amp; Celebrities<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>No Content Consumption<\/td>\n<td>1%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td>Don&#8217;t Know<\/td>\n<td>0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Source: <a href=\"https:\/\/www.statista.com\/forecasts\/1409682\/most-popular-influencer-genres-in-india\" rel=\"nofollow\">Statista<\/a><\/p>\n<h2><strong><b>Influencer Marketing And AI<\/b><\/strong><\/h2>\n<p>Influencers are increasingly integrating AI into their marketing strategies, with <strong>50%<\/strong> utilizing AI for content ideation and <strong>33%<\/strong> for engagement and writing assistance. However, <strong>64%<\/strong> express concerns about competition from AI influencers, indicating a growing awareness of the impact of artificial intelligence on the influencer landscape. Additionally, a survey reveals that <strong>65.4%<\/strong> of respondents are apprehensive about competing with Metaverse and AI influencers, highlighting the shifting dynamics within the industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37250 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/popular-content-types-amongst-indian-influencers-3.jpg\" alt=\"popular content types amongst indian influencers-3\" width=\"932\" height=\"506\" \/><\/p>\n<p>Source: <a href=\"http:\/\/influencer.in\" rel=\"nofollow\">Influencer.in<\/a><\/p>\n<h2><b>Who Are India\u2019s Top Influencers?<\/b><\/h2>\n<p>Kofluence has recently released its <a href=\"https:\/\/kofluence-influencer-annual-report.s3.ap-south-1.amazonaws.com\/Kofluence_Annual_Report_2023-24.pdf\" rel=\"nofollow\">Annual Research Report for 2023-24<\/a> which explores the ever-changing world of influencers in India. The report is accompanied by an infographic that presents important findings, classifying influencers into four categories: Celebrities, Mega, Macro, and Micro. The infographic also highlights the trends and patterns that have shaped the influencer landscape.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37245 alignleft\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Celebrity-1.jpg\" alt=\"Celebrity\" width=\"385\" height=\"217\" \/><\/p>\n<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37246\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Mega.jpg\" alt=\"Mega\" width=\"382\" height=\"215\" \/><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-37248\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Micro-1.jpg\" alt=\"Micro\" width=\"400\" height=\"225\" \/><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37249\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/Macro.jpg\" alt=\"Macro\" width=\"345\" height=\"194\" \/><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong><b>Income Earnings Of Indian Influencers<\/b><\/strong><\/h2>\n<p>With <strong>86%<\/strong> of influencers in India anticipating a significant increase in their income over the next two years and <strong>77%<\/strong> already experiencing income growth in the past two years, the outlook for influencers in India is promising. Additionally, most influencers work fewer than <strong>10 hours a week<\/strong>, a stark contrast to their counterparts abroad who may work up to <strong>39 hours<\/strong>. Moreover, <strong>12%<\/strong> of influencers in India earn between <strong>INR 1 and 10 lakhs<\/strong>, indicating a lucrative earning potential.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37243 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2024\/06\/popular-content-types-amongst-indian-influencers-1.jpg\" alt=\"popular content types amongst indian influencers-1\" width=\"932\" height=\"690\" \/><\/p>\n<p>Source: <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_in\/topics\/media-and-entertainment\/2024\/04\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" rel=\"nofollow\">E&amp;Y<\/a><\/p>\n<h2><b>Additional Stats on Instagram Influencer Marketing<\/b><\/h2>\n<p>In 2025, Instagram solidifies its position as the leading platform for influencer marketing, with the global Instagram influencer market size projected to surpass <a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/\" rel=\"nofollow\"><b>$22 billion<\/b><\/a><b>, <\/b>outpacing other social networks in brand partnerships and campaign spend. Instagram Stories have become the dominant format, accounting for<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" rel=\"nofollow\"><b> 71.9%<\/b><\/a> of all brand content on the platform, while Reels and carousels also contribute significantly to high engagement rates. The platform continues to deliver strong returns for brands, generating an average of<a href=\"https:\/\/www.dash.app\/blog\/influencer-marketing-statistics\" rel=\"nofollow\"><b> $4 in sales<\/b><\/a> for every $1 spent on influencer campaigns.<\/p>\n<h2><strong>The Path Forward<\/strong><\/h2>\n<p>Influencers in India are increasingly adopting AI tools to create content and looking for ways to optimize their workflows. With <strong>48%<\/strong> of them seeking workflow optimization and <strong>46%<\/strong> actively searching for tools to monitor emerging trends, influencers are striving to produce more impactful content for their audiences. Moreover, half of all brands recognize the effectiveness of influencer content over digital advertising, leading to a shift towards long-term brand partnerships.<\/p>\n<p>This trend not only provides influencers with valuable insight into brands&#8217; values and ethos but also helps brands reach specific audiences more efficiently through niche influencers. As influencer marketing in India progresses into 2025 and beyond, these trends suggest a promising future marked by innovation, authenticity, and meaningful brand partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing in India has a storied past and a bright future. As far back as 1922, when Godrej launched its No.1 soap, the brand secured powerful endorsements from icons like Rabindranath Tagore. Brands and influencers have always had a long-standing relationship. Today, influencer marketing is booming in India, with a projected growth of 25% [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":37288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Influencer Marketing Statistics In India 2025 - GrabOn<\/title>\r\n<meta name=\"description\" content=\"Data on the growing influencer marketing channel in India and globally as of 2024. 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