{"id":33335,"date":"2024-06-11T02:00:57","date_gmt":"2024-06-10T20:30:57","guid":{"rendered":"https:\/\/www.grabon.in\/indulge\/?p=33335"},"modified":"2026-02-13T16:46:02","modified_gmt":"2026-02-13T11:16:02","slug":"amazon-prime-users-statistics","status":"publish","type":"post","link":"https:\/\/www.grabon.in\/indulge\/tech\/amazon-prime-users-statistics\/","title":{"rendered":"Amazon Prime Users Statistics (2026)"},"content":{"rendered":"<p>Amazon Prime was launched over 20 years ago, offering free two-day shipping on over 1 million products. Now the service has over 230 million members globally, and they collectively spend billions of dollars every year on the platform.<\/p>\n<p>With consistently strong Prime Day events and growing demand for Prime Video, the subscription service is stronger than ever.<\/p>\n<p>Let\u2019s look at the state of Amazon Prime users in this post.<\/p>\n<h2><b>Amazon Prime User Insights At a Glance\u00a0<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">There are 230 million Amazon Prime subscribers worldwide.<\/li>\n<li aria-level=\"1\">200 million Amazon Prime members are based in the United States.<\/li>\n<li aria-level=\"1\">Amazon Prime Day 2025 generated about $24.1 billion in US online sales across retailers, making it the biggest Prime Day event on record.<\/li>\n<li aria-level=\"1\">Amazon Prime members tend to spend $600 more than non-Prime members.<\/li>\n<li aria-level=\"1\">Amazon Prime membership is available in 27 countries, while Amazon Prime Video is available in more than 240 countries and territories worldwide.<\/li>\n<\/ul>\n<h2><b>How Many Amazon Prime Users Are There<\/b><b>?<\/b><\/h2>\n<p>There are over 230 million active Amazon Prime users globally. The number of Amazon Prime subscribers has <a href=\"https:\/\/www.businessofapps.com\/data\/amazon-statistics\/\" rel=\"nofollow\">grown by 53% since 2020<\/a>, with the largest share coming from the United States. However, Amazon is targeting to acquire<a href=\"https:\/\/www.moneycontrol.com\/news\/technology\/india-key-market-to-acquire-the-next-250-million-subscribers-said-prime-video-head-12489721.html#google_vignette\" rel=\"nofollow\"> 250 million subscribers<\/a> from the Indian market.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-37210 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Number-of-Amazon-Prime-Members-min.jpg\" alt=\"Number of Amazon Prime Members-min\" width=\"1190\" height=\"582\" \/><\/p>\n<p><b>Here is a table showing the number of Amazon Prime users over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Year<\/td>\n<td>The Number Of Amazon Prime Users<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>46 million<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>66 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>100 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>120 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>150 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>200 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>213 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>230 million<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>230 million<\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>230 to 250 million*<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" class=\" wp-image-37218 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Amazon-Prime-subscribers-over-the-years-1.jpg\" alt=\"Amazon Prime subscribers over the years\" width=\"1193\" height=\"796\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.businessofapps.com\/data\/amazon-statistics\/\" rel=\"nofollow\">Business of Apps<\/a><\/p>\n<h2><b>Number of Amazon Prime Subscribers in the United States<\/b><\/h2>\n<p>There are <a href=\"https:\/\/cirpamazon.substack.com\/p\/us-amazon-prime-membership-finally\" rel=\"nofollow\">200 million<\/a> Amazon Prime members in the United States, accounting for 75% of global Amazon Prime membership. This also means that 50% of the United States population has an Amazon Prime membership.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42365 size-full\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/amazon-prime-members-in-United-states.jpg\" alt=\"amazon prime members in United states\" width=\"1500\" height=\"735\" \/><\/p>\n<p><b>Here is a table showing the growth of Amazon Prime members in the United States:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Year<\/td>\n<td>Number of users<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>25 million<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>40 million<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>54 million<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>65 million<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>99.7 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>112.1 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>124 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>146.1 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>161.7 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>168.3 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>173 million<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>180.1 million<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>200 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37217 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Amazon-Prime-members-in-the-United-States.jpg\" alt=\"Amazon Prime members in the United States\" width=\"1192\" height=\"737\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.businessofapps.com\/data\/amazon-statistics\/\" rel=\"nofollow\">BOA<\/a><\/p>\n<h2><b>Amazon Prime User Behavior Statistics<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">57% of US Prime members say free shipping is the main reason they join Prime, while 14% sign up for Prime Video.<\/li>\n<li aria-level=\"1\">Prime members spend <a href=\"https:\/\/cirpamazon.substack.com\/p\/amazon-prime-member-spending-is-even\" rel=\"nofollow\">$1,170 yearly<\/a> on Amazon, as compared to $570 per year for non-Prime members.<\/li>\n<li aria-level=\"1\">The average Prime Day spend per order was $53.34 in the US in 2025, down slightly from $57.97 in 2024.<\/li>\n<li aria-level=\"1\">People purchased over 375 million items during Amazon Prime Day 2024, and a record number exceeding that total in 2025 across its four-day format.<\/li>\n<li aria-level=\"1\">67% of Prime Day shoppers said they were extremely or very satisfied with the deals offered during Prime Day 2025.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/grabon.com\/blog\/amazon-prime-day-statistics\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><b>Amazon Prime Day Sales Over The Years<\/b><\/h2>\n<p>Amazon Prime Day 2025 generated about <a href=\"https:\/\/business.adobe.com\/blog\/prime-day-event-drove-24-billion-in-online-spend-across-us-retailers\" rel=\"nofollow\">$24.1 billion<\/a> in online sales during the four-day sale, making it the biggest Prime Day event ever.<\/p>\n<p>Here is a table showing the Amazon Prime Day sales over the years:<\/p>\n<table>\n<tbody>\n<tr>\n<td>Year<\/td>\n<td>Sales On Prime Day<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>0.9 billion<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>$1.52 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$2.41 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$4.19 billion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$7.16 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$10.4 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$11.2 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$12 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$12.9 billion<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$14.2 billion<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>$24.1 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37212 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Amazon-Prime-Day-sales-over-the-years.jpg\" alt=\"Amazon Prime Day sales over the years\" width=\"1190\" height=\"794\" \/><\/h2>\n<p>While U.S shoppers contribute to Amazon Prime Day sales immensely, Indian users aren\u2019t far behind. Prime Day 2025 was India&#8217;s biggest ever, with <a href=\"https:\/\/www.aboutamazon.in\/news\/retail\/india-biggest-ever-prime-day-2025-results\" rel=\"nofollow\">50% more orders than 2024<\/a> and record Prime member participation.<\/p>\n<h2><b>How Fast is Amazon Prime Delivery in 2025?<\/b><\/h2>\n<p>Amazon reported record delivery speeds in 2025, with more than 13 billion items delivered the same or next day worldwide. In the US alone, over 8 billion items arrived within that time frame, a 30% year-over-year increase.<\/p>\n<p>Fast delivery is one of the main reasons people use the service. Prime members saved an average of $550 a year in the US on shipping, and globally, members saved over $105 billion through fast, free delivery benefits.<\/p>\n<p>Another shift is what people are ordering. Around half of the items delivered the same or next day in the US were groceries and everyday essentials, showing how Prime is being used not just for occasional purchases but for regular household needs.<\/p>\n<p><b>Source: <\/b><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-prime-same-day-next-day-delivery-2025\" rel=\"nofollow\">Amazon News<\/a><\/p>\n<h2><b>Amazon Added Alexa+ as a New Prime Benefit in 2025<\/b><\/h2>\n<p>Amazon introduced Alexa+, a generative AI assistant included at no extra cost for Prime members in the US. The feature works across voice devices, the Alexa app, and the web. Tens of millions of users joined the early access program, highlighting growing interest in AI-powered features within the Prime ecosystem.<\/p>\n<h2><b>Amazon Prime Video Users<\/b><\/h2>\n<p>More than 338 million people around the world have subscribed to Amazon Prime Video. The largest number of subscribers comes from the United States, with over 163.6 million people signed up. India follows closely behind with 65.9 million subscribers.<\/p>\n<p><b>Here is a table showing Amazon Prime video members in different countries:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Country<\/b><\/td>\n<td><b>No. of Amazon Prime Video Subscribers<\/b><\/td>\n<\/tr>\n<tr>\n<td>United States<\/td>\n<td>163.6 million<\/td>\n<\/tr>\n<tr>\n<td>India<\/td>\n<td>65.9 million<\/td>\n<\/tr>\n<tr>\n<td>United Kingdom<\/td>\n<td>26.9 million<\/td>\n<\/tr>\n<tr>\n<td>Germany<\/td>\n<td>32.3 million<\/td>\n<\/tr>\n<tr>\n<td>France<\/td>\n<td>13.6 million<\/td>\n<\/tr>\n<tr>\n<td>Canada<\/td>\n<td>14.6 million<\/td>\n<\/tr>\n<tr>\n<td>Australia<\/td>\n<td>4.9 million<\/td>\n<\/tr>\n<tr>\n<td>Japan<\/td>\n<td>16.2 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37213 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Amazon-Prime-video-members-in-different-countries.jpg\" alt=\"Amazon Prime video members in different countries\" width=\"1190\" height=\"767\" \/><\/p>\n<p>Source:<a href=\"https:\/\/www.emarketer.com\/content\/amazon-prime-video-ads-force-netflix-lower-cpms\" rel=\"nofollow\"> EMARKETER<\/a><\/p>\n<p><b>Amazon Prime Video Pricing in Selected Countries<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Country<\/td>\n<td>Price per Month (USD)<\/td>\n<\/tr>\n<tr>\n<td>Egypt<\/td>\n<td><a href=\"https:\/\/www.amazon.eg\/-\/en\/gp\/help\/customer\/display.html?nodeId=G6LDPN7YJHYKH2J6\" rel=\"nofollow\">$0.57<\/a><\/td>\n<\/tr>\n<tr>\n<td>Turkey<\/td>\n<td><a href=\"https:\/\/www.aboutamazon.eu\/news\/press-lounge\/amazon-prime-is-now-in-turkey#:~:text=In%20Turkey%2C%20that%20includes%20free,.amazon.com.tr.\" rel=\"nofollow\">$0.20<\/a><\/td>\n<\/tr>\n<tr>\n<td>Nigeria<\/td>\n<td>$1.43<\/td>\n<\/tr>\n<tr>\n<td>Singapore<\/td>\n<td><a href=\"https:\/\/www.amazon.sg\/prime\" rel=\"nofollow\">$4.99<\/a><\/td>\n<\/tr>\n<tr>\n<td>Argentina<\/td>\n<td><a href=\"https:\/\/www.aa.com.tr\/en\/p\/duyurular\/1002\/amazon-prime-video-now-available-in-more-than-200-countries-and-territories-around-the-world\" rel=\"nofollow\">$2.99<\/a><\/td>\n<\/tr>\n<tr>\n<td>India<\/td>\n<td>Included with Prime<\/td>\n<\/tr>\n<tr>\n<td>Brazil<\/td>\n<td>$2.99<\/td>\n<\/tr>\n<tr>\n<td>Japan<\/td>\n<td><a href=\"https:\/\/www.amazon.co.jp\/-\/en\/amazonprime#:~:text=Prime%20Monthly&#038;text=Amazon%20Lightning%20Deals-,After%20your%20free%20trial%2C%20Prime%20is%20%C2%A5%20600%2Fmonth.,Cancel%20anytime.\" rel=\"nofollow\">$4.17<\/a><\/td>\n<\/tr>\n<tr>\n<td>United Kingdom<\/td>\n<td><a href=\"https:\/\/www.aboutamazon.co.uk\/news\/entertainment\/everything-you-need-to-know-about-prime-video#:~:text=Prime%20Video%20is%20available%20as,95%20annually%20for%20an%20individual.\" rel=\"nofollow\">$11.9<\/a><\/td>\n<\/tr>\n<tr>\n<td>United States<\/td>\n<td><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=G34EUPKVMYFW8N2U\" rel=\"nofollow\">$14.99 for Prime<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Amazon Prime Video costs less in different countries. In India, it\u2019s <a href=\"https:\/\/www.grabon.in\/amazon-prime-coupons\/\" rel=\"follow\"><b>86% cheaper<\/b><\/a> than in the United States.<\/p>\n<p><b>Source: <\/b><a href=\"https:\/\/www.statista.com\/statistics\/1449359\/netflix-amazon-prime-video-viewers-worldwide-by-country\/\" rel=\"nofollow\">Statista<\/a><\/p>\n<h2><b>Amazon Music Users<\/b><\/h2>\n<p>Amazon Prime Music holds 13.3% of the global music streaming market share with 80 million users. The service has grown by 45% since 2020.<\/p>\n<p><b>Here is a table showing the growth of Amazon Prime Music over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>2017<\/td>\n<td>8 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>16 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>32 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>55 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>63 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>74 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>80 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37214 aligncenter\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/2023\/12\/Amazon-Prime-Music-over-the-years.jpg\" alt=\"Amazon Prime Music over the years\" width=\"1191\" height=\"700\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.businessofapps.com\/\" rel=\"nofollow\">Business of Apps<\/a> and <a href=\"https:\/\/explodingtopics.com\/blog\/music-streaming-stats\" rel=\"nofollow\">Exploding Topics<\/a>.<\/p>\n<h2><b>Amazon Revenue<\/b><\/h2>\n<p>According to Amazon\u2019s annual report, the total revenue grew 12% year-over-year (YoY) from <a href=\"https:\/\/s2.q4cdn.com\/299287126\/files\/doc_financials\/2025\/ar\/Amazon-2024-Annual-Report.pdf\" rel=\"nofollow\">$638 billion<\/a> to <a href=\"https:\/\/stockanalysis.com\/stocks\/amzn\/revenue\/\" rel=\"nofollow\">$716.9 billion<\/a>.<\/p>\n<p>For Q4 2025, Amazon posted total net sales on <a href=\"https:\/\/finance.yahoo.com\/news\/amazon-nasdaq-amzn-q4-cy2025-212600289.html?guccounter=1&#038;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&#038;guce_referrer_sig=AQAAADEiH_RGws8t0ZlFXbDyxUPSs-G8zEewfZSw_pvhltjyvyn-r7uNdeIFQal701q7Q7KSLlR2tQjhu1n3CVdcCdKniz814pVSPi2_Au6uICUgeI_EqhAhKGVBGdMwhK0RBqsQ5y60cffGgPq2lRBCRrZ4zvQDEuBuTpYFTs7blXPB\" rel=\"nofollow\">$213.4 billion<\/a>, an increase of 13.6% from the same period in 2024.<\/p>\n<p>Amazon Prime generated approximately $48-50 billion in subscription services revenue in 2025, up from <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2025\/Amazon-com-Announces-Fourth-Quarter-Results\/\" rel=\"nofollow\">$44.38 billion<\/a> in 2024.<\/p>\n<p>Here is a table showing the growth in Amazon\u2019s revenue over the years:<\/p>\n<table>\n<tbody>\n<tr>\n<td>Year<\/td>\n<td>Amazon Revenue<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>$716.9 billion<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>638 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>575 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>513.98 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$469.82 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>386.06 billion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>280.52 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>232.89 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>177.87 billion<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>135.99 billion<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>107.01 billion<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>88.99 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42366\" src=\"https:\/\/cdn.grabon.in\/gograbon\/indulge\/wp-content\/uploads\/Amazon-revenue-over-the-Years.jpg\" alt=\"Amazon revenue over the Years\" width=\"1211\" height=\"735\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/ir.aboutamazon.com\/quarterly-results\/default.aspx\" rel=\"nofollow\">Amazon Investor Relations<\/a><\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime was launched over 20 years ago, offering free two-day shipping on over 1 million products. Now the service has over 230 million members globally, and they collectively spend billions of dollars every year on the platform. With consistently strong Prime Day events and growing demand for Prime Video, the subscription service is stronger [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":33563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Amazon Prime User Statistics: Usage &amp; Trends in India (2024)<\/title>\r\n<meta name=\"description\" content=\"Explore Amazon Prime User Stats: Insights into membership growth, benefits, and trends. 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