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Amazon Prime Users Statistics (2025)

Edited On: Apr 29, 2025

Esha Saxena

June 11, 2024

Amazon Prime was launched 20 years ago offering free two-day shipping on over 1 million products. Now the service has over 230 million members globally and they collectively spend billions of dollars every year on the platform.

With ever-successful Prime Day events and growing demand for Prime Video, the subscription service is stronger than ever.

Let’s look at the state of Amazon Prime users in this post.

Amazon Prime User Insights At a Glance 

• There are 230 million Amazon Prime subscribers worldwide.
• 180.1 million Amazon Prime members are based in the United States.
• Amazon registered a revenue of  $14.2 billion during the 2024 Prime Day sale.
• Amazon Prime members tend to spend $600 more than non-Prime members.
• Amazon Prime membership is available in 25 countries while Amazon Prime video is available in more than 240 countries and territories worldwide.

How Many Amazon Prime Users Are There

There are over 230 million active Amazon Prime users globally. The number of Amazon Prime subscribers has grown by 53% since 2020 with the largest share coming from the United States. However, Amazon is targeting to acquire 250 million subscribers from the Indian market. 

Here is a table showing the number of Amazon Prime users over the years:

Source: Business of Apps

Number of Amazon Prime Subscribers in the United States

There are 180.1 million Amazon Prime members in the United States accounting for 75% of global Amazon Prime membership. This also means that 50% of the United States population has an Amazon Prime membership.

Here is a table showing the growth of Amazon Prime members in the United States:

Source: BOA

Amazon Prime User Behavior Statistics

• 50% of U.S. shoppers subscribe to Amazon Prime to profit from Prime sales.
• 47% of U.S. adults shopped at Amazon during the Prime Day 2024 event.
• Prime members spend $1,170 yearly on Amazon, as compared to $570 per year for non-Prime members.
• Prime members spend $1,400 yearly on Amazon, 133% more than non-Prime members.
• The average Prime Day spend per order was $57.97 in 2024, up from $56.64 in 2023.
• People purchased over 375 million items during Amazon Prime Day 2024.
• 63% of Prime Day shoppers said they were extremely or very satisfied with the deals offered during Prime Day 2024

Source

Amazon Prime Day Sales Over The Years

Amazon Prime members spent $14.2 billion during the Amazon Prime Day sale in 2024, which is up by 10.07% from the previous year.

Here is a table showing the Amazon Prime Day sales over the years:

While U.S shoppers contribute to Amazon Prime say sales immensely, Indian users aren’t far behind. Prime Day 2024 was the biggest ever Prime Day in India with 24% more prime members in India shopping during the festival as compared to Prime Day 2023. 

Amazon Prime Video Users

More than 338 million people around the world have subscribed to Amazon Prime Video. The largest number of subscribers comes from the United States, with over 163.6 million people signed up. India follows closely behind with 65.9 million subscribers.

Here is a table showing Amazon Prime video members in different countries:

Source: EMARKETER

Amazon Prime Video Pricing in Selected Countries

Amazon Prime Video costs less in different countries. In India, it’s 86% cheaper than in the United States.

Source: Statista

Amazon Music Users

Amazon Prime Music holds 13.3% of the global music streaming market share with 80 million users. The service has grown by 45% since 2020.

Here is a table showing the growth of Amazon Prime Music over the years:

Source: Business of Apps and Exploding Topics.

Amazon Revenue

According to Amazon’s annual report, the total revenue grew 11% year-over-year (“YoY”) from $575B to $638B. 

For Q4 2024, Amazon posted total net sales of $187.8 billion, an increase of 11% from the same period in 2023

Amazon Prime generated approximately $44.38 billion in revenue from its subscription services in 2024, marking a 10% increase from $40.21 billion in 2023. 

Here is a table showing the growth in Amazon Prime revenue over the years:

Source: Amazon Investor Relations