Amazon Prime was launched 19 years ago offering free two-day shipping on over 1 million products. Now the service has over 230 million members and they collectively spent billions of dollars every year.
Amazon Prime delivered the fastest ever as more than 2 billion global units arrived the same or next day in Q1 2024 alone.
Let’s take a look at the state of Amazon Prime in this post.
Amazon Prime User Statistics At a Glance (2024)
- There are 230 million Amazon Prime subscribers worldwide.
- The United States has 180 million Amazon Prime members.
- Amazon’s Amazon Prime membership revenue stands at $10.72 billion in Q1 2024.
- Amazon Prime membership is available in 25 countries while Amazon Prime video is available in more than 240 countries and territories worldwide.
- Amazon Prime members tend to spend $800 more than non-Prime members.
- Amazon made $12.9 billion during the 2023 Prime Day sale.
How Many Amazon Prime Members Are There
There are over 230 million active Amazon Prime members globally. The number of Amazon prime subscribers have grown by 53% since 2020 with largest share coming from the United states.
Here is a table showing the number of Amazon Prime subscribers over the years:
| Year | The Number Of Amazon Prime Users |
| 2016 | 46 million |
| 2017 | 66 million |
| 2018 | 100 million |
| 2019 | 120 million |
| 2020 | 150 million |
| 2021 | 200 million |
| 2022 | 213 million |
| 2023 | 230 million |
| 2024 | 230 million * |
Source: Business of Apps
Number of Amazon Prime Subscribers in the United States
There are 173 million Amazon Prime members in the United States accounting 75% of global membership. This also means that 50% of United States population has an Amazon Prime membership.
Here is a table showing the growth of Amazon Prime members in the United States:
| Year | Number of users |
| 2013 | 25 million |
| 2014 | 40 million |
| 2015 | 54 million |
| 2016 | 65 million |
| 2017 | 99.7 million |
| 2018 | 112.1 million |
| 2019 | 124 million |
| 2020 | 146.1 million |
| 2021 | 161.7 million |
| 2022 | 168.3 million |
| 2023 | 173 million |
| 2024 | 173 million |
Source: BOA
Amazon Prime User Behavior Statistics
- 50% of people get an Amazon Prime subscription for the Prime Day sales.
- 45% of U.S. adults shopped at Amazon during the Prime Day 2023 event.
- Prime members spend $1,400 yearly on Amazon, that’s 133% more than non-Prime members.
Amazon Prime Day Sales Over The years
Amazon Prime days has to be the biggest reason for people to get the Prime membership. In Fact Nearly 50% of U.S. shoppers subscribed to Amazon Prime to benefit from Prime sales.
Amazon Prime members spent $12.9 billion during the Amazon Prime Day sale in 2023 while the next sale is set to go live in July 2024.
Here is a table showing the Amazon Prime Day sales over the years:
| Year | Sales On Prime Day |
| 2015 | 0.9 billion |
| 2016 | $1.52 billion |
| 2017 | $2.41 billion |
| 2018 | $4.19 billion |
| 2019 | $7.16 billion |
| 2020 | $10.4 billion |
| 2021 | $11.2 billion |
| 2022 | $12 billion |
| 2023 | $12.9 billion |
Amazon Prime Video Users
More than 338 million people around the world have subscribed to Amazon Prime Video. The largest number of subscribers comes from the United States, with over 163.6 million people signed up. India follows closely behind with 65.9 million subscribers.
Here is a table showing Amazon Prime video members in different countries:
| Country | No. of Amazon Prime Video Subscribers |
| United States | 163.6 million |
| India | 65.9 million |
| United Kingdom | 26.9 million |
| Germany | 32.3 million |
| France | 13.6 million |
| Canada | 14.6 million |
| Australia | 4.9 million |
| Japan | 16.2 million |
Source: Statista
Amazon Music Users
Amazon Prime Music holds 13.3% of global music streaming market share with 80 million users. The service has grown by 45% since 2020.
Here is a table showing the growth of Amazon Prime Music over the years:
| 2017 | 8 million |
| 2018 | 16 million |
| 2019 | 32 million |
| 2020 | 55 million |
| 2021 | 63 million |
| 2022 | 74 million |
| 2023 | 80 million |
Source: Business of Apps and Exploding Topics.
Amazon Prime Revenue
Amazon generated $10.72 billion in revenue through its Prime service in the first quarter of 2024. This is an 11% increase year over year.
Amazon Prime is one of the world’s highest revenue making subscription services with a total revenue of $40.2 billion in 2023.
Here is a table showing the growth in Amazon Prime revenue over the years:
| Year | Amazon Prime Revenue |
| 2014 | $2.76 billion |
| 2015 | $4.47 billion |
| 2016 | $6.39 billion |
| 2017 | $9.72 billion |
| 2018 | $14.17 billion |
| 2019 | $19.21 billion |
| 2020 | $25.21 billion |
| 2021 | $31.77 billion |
| 2022 | $35.22 billion |
| 2023 | $40.2 billion |
| 2024 (up to Q1) | $10.72 billion |
Source: Amazon Investor Relations
